Sponsored by the Social Media SIG
Domain: Technology Management
When Greentarget, Zeughauser Group and ALM Legal Intelligence published their inaugural survey in 2010, in-house counsel were just beginning to consume content from new media platforms like blogs and social media. To meet that demand, law firms dramatically increased their content production.
This year’s survey indicates that while lawyers are using technology to access more information — all the time, wherever they go — they’re also struggling to separate the good content from the bad or the merely mediocre.
This phenomenon raises a vital question for law-firm marketers: how does a firm make its content stand out?
New this year is an entire section devoted to our survey of law firm CMOs that helps identify how their firms are approaching content marketing, and the plans they have for the coming year.
Our panelists will summarize the key takeaways from the 2014 State of Digital and Content Marketing Survey (http://www.digitalandcontentsurvey.com/), and discuss the value of sticking to a clear strategy for creating, disseminating and measuring content.
During the session, attendees will learn about:
• The evolving social media and content consumption behaviors of in-house counsel
• The importance of content strategy in helping law firm marketers to better align content with business objectives
• The role of corporate journalism in helping law firms to create and disseminate their very best content
John Corey, President and Co-Founder, Greentarget
Mary K. Young, Partner, Zeughauser Group
Nancy Myrland, President, Myrland Marketing & Social Media; and LMA Social Media SIG Co-Chair
Price: Complimentary for Members