Can the C-Suite Lead the Social Media Law Firm? An LMA Annual Session Encore

Sponsored by the Social Media SIG

Domain: Technology Management

The presenters will discuss how senior leaders in Fortune 500 and law firms are beginning to leverage social media.
Two C-Level decision makers (not practicing lawyers) in AmLaw 200 firms made the decision in the fall of 2013 to start using social media, personally. They wished to experience how their use of social media could help change the perceptions of their brand, better equip them to lead their marketing and business development teams, and help them guide individual lawyers in their use of social.
Learn about the personal and firm-wide challenges and rewards these law firm executives experienced, and will continue to experience in their personal use of social media.
Key takeaways from the session will include:
• How to build relationships by being the author of your own content.
• Using social media as a research tool.
• Finding success in social media by focusing on your passions.
• The consequences of being invisible online for lawyers.

Deborah Grabein, Director of Business Development, Andrews Kurth
Michael Hertz, Chief Marketing Officer, White & Case

Price: Complimentary for Members

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