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Is Anybody Going to Click on That? – Best Practices for Getting Clients to Read Your Online Content

Sponsored by the Social Media SIG

Domain: Technology Management

Why is some legal content more popular than others?
Adrian Lurssen, co-founder of JD Supra Law News and content marketer extraordinaire, will tell us why some legal content gets a lot more attention on the web than others as he shows us how to develop our own best editorial and content marketing practices to ensure that the work of our lawyers and law firms is well-read online.
Adrian will take us through a case study that looks at recent legal coverage of a significant change to US patent law, and how –and why– one article in particular received far wider readership than all the others. From this you will have concrete takeaways to make sure your written legal expertise is getting the attention it deserves online:
-How to earn your audience
-The secret of a good title
-How to make your title tell the story

Presenter:
Adrian Lurssen, VP of Strategic Development, JD Supra

Price: Complimentary for Members

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