Quick Fixes: Innovative Solutions in Law Firm Business Development

Domain: Business Development

Three experienced legal marketers present solutions to the most prevalent problems in business development:
 • How do you drive cross-selling when lawyers don’t really know each other?
 • With limited staff and budget, how do you make business development part of everything lawyers are doing?
 • How do you create business development opportunities that are appealing to clients?
Insights will include ideas on driving cross-selling and generating action after merging two firms with over 750 attorneys in 13 offices, techniques for integrating business development into everything lawyers are doing, and tips for navigating firm politics to gain direct access to clients and developing activities that appeal to clients while building business.

Dave Bruns, Director of Client Services, Farella Braun + Martel LLP
Melanie S. Green, Chief Client Development Officer, Faegre Baker Daniels
Paul Malanowski,Director of Client Relations, Saul Ewing
Nancy Mangan, Senior Consultant, Wicker Park Group

Member Price: $0
Prospective Member Price: $59