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Inspiration & Innovation: Applying the Newest Interactive Trends to Law Firm Websites

Domain: Technology Management

From HTML 5 and narrative navigation to content marketing and responsive design, new trends and technologies are impacting the look, feel and functionality of business websites and mobile experiences. During this session we’ll highlight some emerging trends, show examples of how they are being used by businesses to create engaging interactive experiences, and also hear real-world examples from leading legal marketers. We’ll weave in insights from a recent General Counsel survey to better understand how a law firm’s target audiences’ use of the Web is evolving. Breaking up into small teams, groups will brainstorm how these new trend “inspirations” can be applied to achieve today’s law firm marketing objectives.

Presenters:
Gillian Ward, Chief Marketing Officer, Fasken Martineau
Nancy L. Kostakos, Marketing Director, Goodwin Procter LLP
John Simpson, Founder, CEO, One North Interactive

Member Price: $0
Prospective Member Price: $59

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