Marketing Innovation: Why Knowledge Management Can Be a Law Firm Marketer's Dream

Domain: Technology Management, Business of Law

In response to client demands for improved responsiveness, efficiency, and reduced costs, many law firms have focused solely on alternative fee arrangements. Market leaders, however, are also focusing on alternative ways for their attorneys to deliver legal services. These firms realize that effective knowledge management systems can achieve greater efficiency and cost-effectiveness. But what is “knowledge management” (KM), and how can firms best implement KM technologies and practices?
In this session, we will provide practical examples of the cutting-edge technologies firms are using to increase knowledge-sharing, and to offer online legal services to their clients. We will also discuss how marketing professionals can best use knowledge management efforts to demonstrate their firms’ unique value proposition.

Susan Woodhouse, Senior Director of Knowledge Management, Littler Mendelson P.C.
Lisa Gianakos, Director of Knowledge Management Pillsbury Winthrop Shaw Pittman LLP

Member Price: $0
Prospective Member Price: $59

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