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Numbers-based Marketing - Integrating Finances and Business Development to Help your Firm Put Resources in the Right Place

Domain: Business of Law

Law firms that develop a complete client picture based on value can focus their marketing efforts more cost-effectively, thereby gaining a significant marketplace advantage.
During this session, you’ll learn where to find the key statistics in your financial system, which benchmarks you should capture at client intake to help measure marketing success, and how current technology can identify those client groups that produce the most value for your firm to maximize growth.

Presenters:
Robert Swayze, Chief Financial Officer, Gardere Wynne & Sewell, LLP
Darryl Cross, Vice President, LexisNexis

Member Price: $0
Prospective Member Price: $59

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