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Bucket to Line Item Budget

Domain: Business of Law

You-are a first time legal marketer. Your budget-is poured into one great big meaningless bucket. Your mission is to figure it out and make it better. The big question: How? Even if you operate with a bucket this year on the books, we want you to keep your own line by line budget so that you can “wow” your Marketing Partner with a whole new way to do things in 2012. It’s your education-it’s your future. Make something of it.
Learning Objectives:
• Understand how the business of law differentiates itself from other business models;
• Understand the concept of return on investment (ROI);
• Determine where to find the information you need.

Member Price: $79
Prospective Member Price: $99

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