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Measuring Your Marketing ROI

Domain: Business of Law

This session will help attendees to effectively:
• Incorporate ROI methodology into your firm's marketing culture;
• Establish metrics by which to measure results;
• Track, evaluate and benchmark your marketing activities;
• Track results and track success;
• Analyze profitability;
• Assess technology options available to help measure the ROI of marketing- data mining;
• Report marketing value (ROI) to firm leadership via dashboards and other tools to help you earn a seat at the table.

Presenters:
Julie P. Meyers, Chief Marketing Officer, Burns, White & Hickton, LLC
David McCann, Communications Manager, Snell & Wilmer LLP
Ellen R. Musante, Director of Client Services, Steptoe & Johnson LLP

Member Price: $0
Prospective Member Price: $59

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