Participants will receive a detailed look at PR strategy for dealing with negative news such as layoffs, compensation adjustments and departures. They will leave with a blueprint for preparing a crisis PR plan, including how to time internal and external announcements to avoid leaks; tips for training a spokesperson; and case studies of positive and negative coverage of firms from the last year. It will conclude with an interactive component where participants will be given a crisis scenario and develop their own plan for internal and external communication. With information being viral and global in minutes, the presentation will provide information that now more than ever, every firm- regardless of size, location or financial standing- needs to know.
At the completion of the program, participants will be able to:
• Prepare for a potential negative news event before it happens;
• Implement a successful internal and external communications plan once the event breaks;
• Respond to media inquiries or leaks surrounding negative firm news.
Eleanor Kerlow, Senior Public Relations Manager, Hunton & Williams LLP
Cari Brunelle, Vice President, Jaffe Associates
Member Price: $0
Prospective Member Price: $59