Putting the Horse in Front of the Cart: Understanding and Serving the Clients of the Future

Domain: Business of Law

We all spend a great deal of time plotting the law firms of the future when what really matters is what the clients of the future will look like and how can we build firms to serve them well. This session will map out where clients are headed and the methods by which law firms and other legal services providers can use this knowledge for a competitive advantage.  Learn the fundamental importance of product development and professional expectations to address the needs that real clients have – now and in the future – and their place in creating a thriving law firm of the future.

Wendy L. Bernero, Proskauer Rose LLP
Aric Press, Bernero & Press
Yolanda Cartusciello, Debevoise & Plimpton LLP

Member Price: $39
Prospective Member Price: $59

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