LMA International
Domain: Business of Law
In many firms, the pricing and practice management functions are operationally aligned with Finance or Accounting. Progressive firms with a strong culture of business development are approaching practice and pricing innovation from a marketing – rather than a financial – angle. This panel will discuss the merits and disadvantages of a marketing-first approach to pricing, practice management and client satisfaction.
Presenters:
Jon Hulak, Mintz, Levin, Cohn, Ferris, Glovsky and Popeo P.C.
Todd Tukey, Paul Hastings
Lauren Piccolo, Goodwin Proctor
Member Price: $39
Prospective Member Price: $59
