This program is built for the small to mid-sized law firm with a leanly staffed marketing team. This year, we will focus the program on impactful business development marketing activities. In other words, we’re going to discuss the business development activities that actually result in new business. You will hear best practices, case studies and war stories from successful rainmakers, GCs and some of the top small/mid-sized firm legal marketing professionals in the legal industry. In lieu of the roundtable discussions we’ve had in the past, we ask each attendee to bring at least one story about a marketing or business development initiative that resulted in a new client or matter for their firm. Our objective is that every attendee leaves with at least one new idea about how to effectively generate new business.
- Secrets of Successful Rainmakers
- Creating the Next Generation of Rainmakers
- Navigating the World of Insurance Defense Work
- Lawyers' Expectations of Law Firm Marketers
- General Counsel Panel
Member Price: $199
Prospective Member Price: $299
This session includes video, audio and synced presentations for an enhanced virtual learning experience.