Need to get noticed in a world of content overload? Razor sharp writing cuts through weighty words to transform the forgettable into memorable and invites readers to return for more. In the time it takes to enjoy a cup of coffee, learn to combat dull writing and boost the appeal of your firm’s collateral on any platform. This modern spin on classic good writing is filled with practical examples and tips. Legal marketing and PR pros will reacquaint themselves with ways to hone words to capture today’s easily distracted audiences.
Amy K. Spach, Editor/Copywriter, Perkins Coie LLP
John M. Byrne, President, Glencoe Media Group Inc.
Member Price: $39
Prospective Member Price: $59
This session includes video, audio and synced presentations for an enhanced virtual learning experience.