Create the News Using Your Unique Value Proposition

Domain: Communications

As communicators, we need to stay appraised of the current news and find ways to raise above the clutter of firms commenting and offering lawyer sources. As communicators we need to produce media pieces that highlight the firm, even when you don't have a billion dollar deal to speak of. This panel will explore innovative ways to create news that catches the attention of reporters, how to personalize the national news and make it relevant to your unique value proposition, get on journalists' and bloggers' source lists and how to effectively create media attention that gets results.

Chris Rieck, Media Relations Director, McDermott Will & Emery
Vanessa Blum, Editor, The Recorder
Elizabeth Lampert, President, Elizabeth Lampert PR

Member Price: $39
Prospective Member Price: $59

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Video-Recorded Session

This session includes video, audio and synced presentations for an enhanced virtual learning experience.