This presentation is like a relationship advice column – but for your firm's marketing program! Your clients are human. And none of them are looking to be treated like another data point, so a good litmus test for effective digital marketing is to think of your inbound efforts like you're about to ask them out on a date. This session will unpack the typical inbound marketing funnel process (Attract, Engage, Convert, Delight) with a relationship in mind. If you’re getting inside your audience’s heads, offering them value (as they perceive value) and following up, you’ll deepen client relationships (and loyalty) with your law firm.
June 5, 2019 | 11:30 AM - 1:00 PM
11:30 AM - 12:00 PM Registration & Networking
12:00 PM - 1:00 PM Program
Jones, Skelton & Hochuli PLC
40 N Central Ave #2700
Phoenix, AZ 85004
Members: $20 in Advance
Prospective Members: $30 in Advance
CANCELLATION POLICY: Cancellations must be emailed to the Chair of the Phoenix Local Group two business days prior to the program date. All cancellations made after two business days will be billed in full. Registrations may be transferred, however price differences between member and non-members will be billed accordingly.
Questions? Contact Lauren Barlow at Lauren.Barlow@sackstierney.com.
Mike Jones is a leading brand strategist in Arizona, focused on helping B2B service-based firms find their remarkable identity and get their brand story in front of the right people through effective marketing and communications strategies. He’s given presentations and led workshops for a wide variety of business leaders through events and associations including PHX Startup Week, Conscious Capitalism Arizona, Arizona Technology Council, Arizona State University, and Texas Tech University. He works directly with leadership and marketing teams as CEO and Managing Partner of Resound – a brand strategy firm. He also co-hosts a leading Arizona brand strategy podcast: AZ Brandcast – where he interviews CEOs, business leaders, and marketing strategists about how to build remarkable brands in Arizona. Mike has been named one of Arizona’s top entrepreneurs under the age of 35 by the Arizona Republic. And his agency is one of three finalists for the 2019 Business Excellence Award from the Tempe Chamber of Commerce. As a proud Arizona native, Mike lives with his wife and three kids in very sunny Mesa, AZ.
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