St. Louis Local Group

Website & Content Optimization

March 27, 2019 | 11:30 AM - 1:00 PM

Presented By
Chris Westmeyer

Whether your website is brand new or a few years old, it’s never truly “done,” especially when it comes to optimizing for SEO and ranking for key terms within your industry. During our presentation, you will learn about a number of proven tips and techniques you can use that will ensure your website has the best fighting chance to rank for the key terms you want, and essentially, increasing your search visibility.

Things Attendees will Learn:

  • How to check to see if your site is technically optimized
  • Understanding how to create content that is relevant
  • What is website popularity and how you effect it

Location:
Bar Association of Metropolitan St. Louis
555 Washington Avenue
Suite #100
St. Louis, Missouri 63101

Parking:
Parking is on your own.

Lunch will be provided.

$25 LMA Members
$35 Non-Members and any registrations after March 22
Note: You must be logged in to the LMA website to receive the member rate.


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About The Presenter

Chris Westmeyer is the founder and president of Digital Strike – Targeted Marketing. As such, he oversees a digital marketing team to ensure campaign strategy and execution meets client goals and is responsible for identifying opportunities to leverage clients in the search and online space.

Chris has 25 years of marketing experience. He emerged as an innovative and effective search marketing voice, leading search marketing programs for companies including GlaxoSmithKline, Amgen, Bristol-Myers Squibb, Abbott Laboratories, Unilever, Sprint, Jaguar Land Rover, Texas Instruments, and many others. Specific to the pharmaceutical industry, Chris has been a valuable resource for leaders in this category within the review, analysis, and re-coursing of search marketing campaigns to better align programs with the objectives of the client’s marketing and brand teams. He exhibits excellent leadership in balancing marketing objectives with legal and industry regulations to create the greatest opportunity for online engagement for pharmaceutical companies.

Before starting Digital Strike, Chris worked as a Senior Search Strategist for WPP under the Mindshare/GroupM Brand. During his time there, he sat on both the Google and Microsoft Search Customer Advisory Councils representing client interests and helping guide the future of search. In addition, Chris worked directly at MasterCard International leading all global SEO/SEM campaigns, while also handling all digital analytics.

Important Information

  • REGISTRATION IS REQUIRED BEFORE THE EVENT BEGINS.
  • Walk-Ins must still register online (i.e., using a smartphone, tablet, or other device). Upon completion of registration, you can either pay online, present a check at registration, or agree to be invoiced after the event.
  • Payment using credit/debit card is only available online.
  • Checks made payable to "LMA Midwest Region" will be accepted at the door.
  • No cash payments will be accepted.

LMA Midwest Region reserves the right to cancel the registration of any registrant with an outstanding balance.

Should you need to cancel your registration, please contact events@lmamidwest.org prior to March 22. According to LMA Midwest Region policy, all no-shows and cancellations after March 22 will be billed the late registration rate.