Northwest Local Group

Law Firm Economics & The Role of BD and Marketing

Thursday, February 28 | 11:45 AM - 1:00 PM

We are in exciting times. In-house legal departments feel unprecedented pressure from their corporate leadership to control legal spend and get “more for less”. New, disruptive legal service providers have entered our market, willing and eager to provide lower cost services and compete with traditional law firms. Can the tried-and-true law firm business model survive or must we evolve and expand how we define ourselves and offer our services? Perhaps more relevant to us, what role do Business Development and Marketing professionals play in the long term financial success of law firms?




Cecy Graf
Chief Financial Officer
Stoel Rives

Cecy Graf is Stoel Rives’ Chief Financial Officer and is based in the Seattle office. Cecy, who has more than 20 years financial experience, including working for or as a consultant for several law firms, is responsible for all aspects of the accounting process, financial statement preparation, and budgeting and planning for the firm. She leads the firm’s 30+-person accounting department.

Before joining Stoel Rives, Cecy was a law firm finance consultant in the Seattle area and the CFO for Trillium Creative Solutions, a start-up technology readiness and training company. Earlier in her career, Cecy worked for Perkins Coie LLP, where she held positions of increasing responsibility culminating in Director of Financial Services (2005-2015).



Seattle (Live)
Stoel Rives 
600 University Street, Suite 3600
Seattle, WA 98101

Portland (Live Video Conference)
Stoel Rives
760 SW Ninth Avenue, Suite 3000
Portland, OR 97205


LMA Program Pass Member: Free
LMA or LMANext Member: $35
Non-Member: $50

Lunch will be provided.


No Valid Registration Types [details]


Note: You must be logged in to the LMA website to receive the member rate.

For questions or concerns about your event registration, please contact