February 21, 2019 | 11:30 AM - 1:00 PM
The current competitive marketplace necessitates a no-nonsense, data-driven approach to tracking and reporting. But how do you identify the KPIs for each marketing initiative so as to satisfy firm leadership? And how do you optimize your processes for maximum ROI on your marketing budget?
In this program, you will discover how to best report on social media and web traffic, RFP win rates, inbound referrals, and outbound BD activity. Learn the best practices and reporting platforms used at other firms to capture and communicate marketing success. And reduce the amount of time you spend in laborious spreadsheets by applying the latest KPI theory and reporting technologies.
The program will be an online presentation streamed live to LMA Baltimore. Lunch to be provided.
Topics and Key Takeaways to be covered:
- How to identify KPIs for key marketing initiatives such as social media, web traffic, RFP win rates, live events inbound referrals, and outbound BD activity
- How to represent key marketing and BD metrics in a visual dashboard
- What are the best practices and reporting platforms used to capture and communicate marketing success
- How to spend less of your life in Microsoft Excel
Who should attend:
Individuals with responsibilities in business development, marketing technology, competitive intelligence, PR, digital marketing, events.
Gordon Feinblatt LLC
233 East Redwood Street
Baltimore, Maryland 21202
(Please be prepared to show photo i.d. in the building lobby.)
Note: You must be logged in to the LMA website to receive the member rate.
BoK(s): Business Development, Technology Management
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About the Presenters
David Ackert, MA is a pioneer in the intersection of business development and technology. His software platforms (Practice Pipeline, Practice Boomers, and Practice Viewer) have won Your Honor Awards from both US and Canada chapters for excellence in practice development. He personally facilitates numerous roundtables for marketing partners and CMOs.
David has written for and contributed to articles in publications including Strategies Magazine, the Los Angeles Times, The National Review, the Daily Journal, the Attorney Journal, the Wall Street Journal, Attorney At Work, The Recorder, Voice America, and the Los Angeles Business Journal. He is a frequent speaker at law firms and trade conferences including Raindance, ABA, ALA, and numerous regional and National LMA conferences. He is a guest lecturer at USC’s Marshall School of Business, Carnegie Mellon University, and the UCLA School of Law.
Director of Business Development
Stroock & Stroock & Lavan
I'm a creative, innovative executive with a solid background and hands-on knowledge in marketing, business development, market research, operations and communications. I have 20 years’ experience in business to business and the legal market. I led the research business at American Lawyer Media for 10 years; growing it from a nascent startup to a competitive intelligence powerhouse serving the largest law firms in the world.
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