St. Louis Local Group

Bar Executives Panel Discussion: Leveraging Bar Associations to Meet Marketing & Business Development Goals

August 30, 2018 | 11:30 AM - 1:00 PM

Constantly sourcing new opportunities for attorneys is a challenge faced by marketers from firms of all sizes. What if there were organizations completely geared towards attorneys and law firms that promoted professional growth, business development and philanthropic opportunities in a one-stop shop? Bar associations can provide legal marketers with many of the tools necessary to advance their firm’s visibility within the legal community and beyond.

Join us on August 30th to hear from a panel of bar executives with over 30 years combined experience serving the legal community, where you will learn how to leverage bar associations to meet your firm’s marketing goals.

In this interactive discussion, our panel will provide insider knowledge to equip you with business development tools straight from the bar, including:

  • Leveraging of relationships for business development and personal growth
  • Thought-leadership and speaking opportunities within the legal community
  • Access to key business contacts including corporate counsel and members of the bench
  • Increased visibility within the legal community to attract quality lateral hires 
  • Opportunities for philanthropic and charitable events, increasing the public image of the profession to the wider community
  • Leadership opportunities, often leading to additional board membership access and high profile awards 
  • How a mutually beneficial relationship between bar executives and legal marketers can help

To make our discussion all the more relevant to the legal marketers in the room, we want to hear from YOU! Please submit questions for the panelists to Susan Baltz ( by August 27.

Crista Hogan has served as executive director of the 1,000 member Springfield Metropolitan Bar Association since October, 2001, after practicing law for a decade. Crista also serves as executive director of the Springfield Metropolitan Bar Foundation. During her tenure the Springfield Bar has been recognized locally, statewide and nationally for innovative programs designed to promote the legal profession and advance justice.

Crista has actively volunteered for civic and charitable organizations her entire life. She is a past president of the Junior League of Springfield and currently serves on both the Missouri Public Defender Commission and the Missouri Supreme Court Commission on Racial and Ethnic Fairness.

Tracey Demarea is the Exec Director of the Johnson County Bar Association (JCBA or more lovingly known as the JoCo Bar). JCBA was formed in 1937, and has nearly 1400 judges, attorneys and legal associates as members, with the attorneys being predominately from small firm and solo practitioners. Prior to joining Joco Bar, Tracey worked for 4 years at the Kansas City Metropolitan Bar Association as the Director of Membership and Communications.

Tracey moved to the US in 2007 from England, so she is blessed with the British accent, although the only real saving grace with that is when she swears (which can be often) it can be argued it sounds just a touch better!

Zoe Wood Linza is the Executive Director of the Bar Association of Metropolitan St. Louis. Comprised of over 6000 attorneys BAMSL holds a prestigious place in the bar association community. With a reputation for entrepreneurship and innovative programs and services, it has played a prominent role in the Missouri legal community and on the national stage.

Prior to joining BAMSL, Zoe served as Assistant Circuit Executive for the Eighth Circuit Federal Courts. In that role she coordinated events, such as the Eighth Circuit Judicial Conference, a 4 day 300 person conference, complete with continuing legal education, business meetings and entertainment. 12 years prior she served as the Executive Director and CFO of the Missouri Optometric Association headquartered in Jefferson City. Zoe began her state government career working for the Missouri Senate. She served in the Department of Mental Health, Department of Revenue, and the Department of Health working in the areas of finance, budgeting, legislation and policy.

Amanda Lindley is a Marketing Manager with Thompson Coburn LLP, leading marketing efforts for a number of practice areas including Intellectual Property, Cannabis and Financial Restructuring. Enthusiastic about emerging industries, she assisted in launching the firm’s Blockchain and Digital Currency practice group earlier this year. Additionally, Amanda oversees marketing and visibility efforts for the firm’s newest office in Los Angeles, where she strives to help Thompson Coburn stand out as a new player in one of the nation’s largest legal markets. Prior to joining Thompson Coburn, Amanda served as the Director of Communications and Marketing at the Bar Association of Metropolitan St. Louis, where she led all strategic communications and marketing efforts and took a lead role in developing the association’s refreshed brand, “Building Better Lawyers.”

Husch Blackwell
190 Carondelet Plaza
Clayton, Missouri 63105

6th Floor – for parking validation by receptionists
9th Floor – Presentation

Validation from receptionists on 6th Floor.

Lunch will be provided.

$25 LMA Members
$35 Non-Members and any registrations after August 24th
Note: You must be logged in to the LMA website to receive the member rate.


No Valid Registration Types [details]


Payment Information

Credit card and direct debit payments are only available online. Credit cards and direct debit payments will not be accepted at the door. 

Cash or checks made payable to "LMA Midwest Region" will be accepted at the door.

The deadline for registration is Friday, August 24, 2018.

Walk-ins and those who register after August 24 will be charged the non-member rate of $35.00.

LMA Midwest Region reserves the right to cancel the registration of any registrant with an outstanding balance.

Should you need to cancel your registration, please contact prior to August 24. According to LMA Midwest Region policy, all no-shows and cancellations after August 24 will be billed the full registration rate.