LMA Mid-Atlantic

EVENT POSTPONED:
Connecting The Dots – The Holy Grail of Competitive Intelligence

EVENT POSTPONED: September 26, 2018 | 12:00 PM - 2:00 PM

Presented By:
Elizabeth Duffy

Keeping pace with your competition in the ever-evolving legal industry requires significant time and work. When used correctly, intelligence can provide your firm with a game-changing strategic advantage to not only keep up but to take the lead. Join this informative session on the evolution of competitive intelligence (CI) in law firms which builds on a study of nearly 100 legal executives to determine the state of CI in law firms today to tackle the greatest challenge facing CI teams – how to connect the dots.

This session will focus on how CI teams and their marketing colleagues can deliver more proactive and strategic results, with real-life examples and case studies of how firms are using CI to drive competitive advantage and strategic decision making.

All attendees will receive direct access to a complimentary executive summary of the report.

Learning Outcomes:

  • Determine the state of CI in law firms today and how to tackle the greatest challenge facing CI and marketing teams – connecting the dots.
  • Discover how CI teams and their marketing colleagues can deliver more proactive and strategic results for the firm.
  • Discuss real-life examples and case studies of how firms are using CI to drive competitive advantage and strategic decision making.

Location:
Orrick
1152 15th Street NW
Washington, DC 20005

Cost:

LMA Members Early Bird (through September 14th) $30.00
LMA Members Late Registration (beginning September 15th) $40.00

Prospective Members Early Bird (through September 14th) $45.00
Prospective Members Late Registration (beginning September 15th) $60.00

Note: You must be logged in to the LMA website to register.


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About Our Presenter

Elizabeth DuffyLizzy Duffy leads Acritas’ North American business, delivering market and client research to law firm CMOs and leadership enabling them to make strategic decisions with greater confidence.

Lizzy is a diligent analyst and a natural communicator, skilled in translating data to action. She regularly presents research findings to leadership and marketing teams, and contributes to publications such as Law360 and The American Lawyer on legal market trends.

In 2011, Lizzy established Acritas’ New York office and now works with 30 firms each year through Acritas’ Sharplegal program.

Important Information

REGISTRATION:
The LMA event management tool requires logging into your www.legalmarketing.org account to receive member pricing. Simply click the registration link above, select "Register Using Your Member Account" and follow the login prompts.

If you do not remember your username or password, select "Username and/or Password Help", enter the email account associated with your LMA membership, and follow the prompts.  Non-members may also create guest logins.

WALK-IN POLICY:
Walk-ins are welcome as space permits. Cash or checks made payable to "LMA Mid-Atlantic Region" will be accepted at the door.

CANCELLATION POLICY:
Any cancellations made before September 14th will be fully refunded. All cancellations made after that date will be billed in full. Registrations may be transferred, however price differences between member and non-members will be billed accordingly.