September 26, 2018 | 12:00 PM - 2:00 PM
Keeping pace with your competition in the ever-evolving legal industry requires significant time and work. When used correctly, intelligence can provide your firm with a game-changing strategic advantage to not only keep up but to take the lead. Join this informative session on the evolution of competitive intelligence (CI) in law firms which builds on a study of nearly 100 legal executives to determine the state of CI in law firms today to tackle the greatest challenge facing CI teams – how to connect the dots.
This session will focus on how CI teams and their marketing colleagues can deliver more proactive and strategic results, with real-life examples and case studies of how firms are using CI to drive competitive advantage and strategic decision making.
All attendees will receive direct access to a complimentary executive summary of the report.
- Determine the state of CI in law firms today and how to tackle the greatest challenge facing CI and marketing teams – connecting the dots.
- Discover how CI teams and their marketing colleagues can deliver more proactive and strategic results for the firm.
- Discuss real-life examples and case studies of how firms are using CI to drive competitive advantage and strategic decision making.
1152 15th Street NW
Washington, DC 20005
LMA Members Early Bird (through September 14th) $30.00
LMA Members Late Registration (beginning September 15th) $40.00
Prospective Members Early Bird (through September 14th) $45.00
Prospective Members Late Registration (beginning September 15th) $60.00
Note: You must be logged in to the LMA website to register.
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About Our Presenter
Lizzy Duffy leads Acritas’ North American business, delivering market and client research to law firm CMOs and leadership enabling them to make strategic decisions with greater confidence.
Lizzy is a diligent analyst and a natural communicator, skilled in translating data to action. She regularly presents research findings to leadership and marketing teams, and contributes to publications such as Law360 and The American Lawyer on legal market trends.
In 2011, Lizzy established Acritas’ New York office and now works with 30 firms each year through Acritas’ Sharplegal program.
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