The 2nd Annual LMA Southwest Regional Conference is dedicated to helping law firm professionals advance their careers by providing a premier forum to learn from and network with thought leaders and colleagues. This will be the largest annual gathering of legal marketers in the Southwest, bringing together members and professionals in the legal industry from Arizona, Colorado, Louisiana, New Mexico, Oklahoma, Texas, and Utah, as well as other parts of the United States.

The purpose of the conference is to provide immediately-effective management and leadership tools to attendees, bringing them new ways to approach the management of highly-functioning teams and business development, marketing, and client relations functions. Workshops will cover an array of skills needed to foster collaboration, think and act strategically, and drive overall business objectives.

The 2018 LMASW Conference will be held at the The Saguaro Scottsdale Hotel from October 3-5, 2018 in Scottsdale, Arizona.


LMASW Region Conference registration includes:

  • The keynote and access to 10 educational workshops
  • All networking events including a reception on Wednesday evening and reception/dinner on Thursday evening
  • Breakfast, Lunch and all business breaks

Registration for Members: $360

Registration for Prospective Members: $420

Group Rate Discount

Do you have three (3) or more persons from your firm planning to attend?  If so, we will offer a 10% discount on the cost of registration.  To receive the group rate discount, contact LMASWConference@legalmarketing.org for details on how to register.

Evening Events

If you are interested in attending only the Wednesday evening welcome reception, you may register at a cost of $75 per person. If you are interested in attending only the Thursday evening welcome reception and dinner, you may register at a cost of $95 per person. The registration deadline for this event is September 26, 2018.


The Saguaro Scottsdale
4000 N Drinkwater Blvd
Scottsdale, AZ 85251

Phone: (480) 308-1100

Hotel Reservations

The conference will be held at The Saguaro located in the heart of Old Town in Scottsdale, Arizona. To reserve your room, visit the 2018 LMA Southwest Conference Hotel Registration Website.

If you have any issues booking your hotel, please contact Sarah Wilson, Sales Coordinator at The Saguaro.
Tel. 480-385-4800.

About The Saguaro – Scottsdale

The Saguaro is just steps away from some of Arizona’s best dining, live music, shops and galleries. Check out the Scottsdale City Guide, curated by The Saguaro, for things to do in the immediate area.



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Registration and Payment

Full payment must be received in order to confirm registration.  For payment, charge your registration to American Express, VISA, MasterCard or Diners Club. If you would like to pay by check, please send a check made payable to LMA or Legal Marketing Association, referencing the LMASW Conference and your registration code, and send the check to:

Attn: LMA Southwest Region
c/o Inspire AMC
7433 Spout Springs Rd., Suite 101, #53
Flowery Branch, GA 30542

All registrants will receive written confirmation / receipt of registration via email after they have completed their registration with full payment.

Payment Policy

Payment must be received in full by the conference date, October 3, 2018.

Cancellation and Refund Policy

Written requests for registration refunds must be received via email on or before September 15, 2018.  All conference cancellations received on or before September 15, 2018 will receive a full refund less a $50 administrative fee.  No refunds will be made after Wednesday, September 15, 2018 (name substitutions only).  Refunds are not given for no-shows.


If you cannot attend the conference, you may substitute another person from your company. All requests for substitutions must be made via email to LMASWConference@legalmarketing.org. Substitutions after Wednesday, September 26, 2018 will be processed on-site at the LMASW Region Conference in Denver and all fees will still apply.

If you have any questions about the program, sponsorship, or general logistics, please do not hesitate to reach out to LMASWConference@legalmarketing.org.

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