Join LMA Houston for "Data Visualization: Build Beautiful Reports with Google’s Data Studio" on May 10.
Need to create analytics reports that won’t put people to sleep? Legal marketers are regularly tasked with providing objective data to back up their marketing initiatives. How we present that data to law firm partners, marketing committees, etc., can make or break future strategies and tactics. With Google’s free, easy-to-use tool, legal marketers can now make data much more digestible for key decision-makers.
This demonstration will walk you through the step-by-step process for building beautiful reports using Google Data Studio in conjunction with Google Analytics.
With this presentation, attendees will learn:
- How data visualization can be the key to persuading your top-level decision-makers
- How to connect their Google Analytics data with Google Data Studio
- How to identify useful data points prime for visualization
- How to customize data using filters
- How to use Google Data Studio to share and collaborate with team members
Thursday, May 10 | 11:30 AM - 1:00 PM
11:30 AM - 12:00 PM Registration & Networking
12:00 PM - 1:00 PM Program
K&L Gates LLP
1000 Main Street
Houston, TX 77002
Members: $20 in Advance
Prospective Members: $40 in Advance
Questions? Contact Ashley Black at Ashley.Black@haynesboone.com.
No Valid Registration Types [details]
About our Speaker
Law Firm Digital Marketing Strategist
As Jaffe’s law firm digital marketing strategist, Melanie Trudeau helps improve clients’ online visibility. Whether it’s a law firm website, a social media channel or an email marketing program, a firm’s digital presence dictates how potential and existing clients find and interact with the firm’s brand online. By combining content marketing, SEO tactics, email campaigns and social media strategies, she develops an integrated digital marketing formula best suited to each client to provide exponential impact.
With a strong background in Google Analytics and other online measurement tools, Melanie begins from the ground up, determining goals and key performance indicators. Custom reporting allows her to work with clients to track the success of initiatives and adjust tactics where appropriate. With detailed analytical reports, she helps law firm marketers develop the deliverables they need for senior management buy-in and the insight for ongoing and future marketing initiatives.
Thank you to our venue host K&L Gates!
For questions or concerns about your event registration, please contact firstname.lastname@example.org