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How To Optimize Your Marketing Efforts Using the Science of How People Make Decisions

September 9, 2020 | 3:00 PM Eastern

Learn to leverage the latest research in Behavioral Science (the study of how people actually make decisions) to influence clients’ hidden decision making process. In this session, you will learn:

  • Intro to Behavioral Science & Why it’s relevant for Legal Marketers
  • Just Do’s of Behavioral Marketing - Proven principles for optimizing your website, messaging & social media as well as real life Legal Marketing examples
  • Insider Tips for Marketing during COVID-19

Who should attend: Legal marketing, communications and business development professionals.


Via Zoom


Complimentary for LMA Members
$20 for Prospective Members
Note: Make sure to click all the way through registration in order to receive a confirmation email that will include the Zoom link.

BoK(s)Marketing Management and Leadership, Business Development, Client Services

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About the Speaker

Shirin OreizyShirin Oreizy is the founder and president of Next Step, an award-winning Behavioral Design Agency with offices in San Francisco, CA & Boston, MA.

At Next Step, we leverage the latest research in Behavioral Science (the study of how humans really make decisions) to design better outcomes for businesses in their marketing and growth initiatives. Our client base is diverse and includes The United Nations, International Land Conservation Network and Stanford University to name a few.

Shirin has a degree in Engineering & Computer Science from UC Berkeley and holds accreditations from Duke University and UC Berkeley on Behavioral Science and Positive psychology.

Her work applying Behavioral Science in marketing & growth is regularly featured on Forbes, INC. & the Huffington Post.

She’s on the board Entrepreneurs' Organization (EO) San Francisco, and a guest lecturer at Stanford University.

Important Information

The LMA event management tool requires logging into your account to receive member pricing. Simply click the registration link above, select "Register Using Your Member Account" and follow the login prompts.

If you do not remember your username or password, select "Username and/or Password Help", enter the email account associated with your LMA membership, and follow the prompts.  Non-members may also create guest logins.

Any cancellations made before September 8 will be fully refunded. All cancellations made after that date will be billed in full. Registrations may be transferred, however price differences between member and non-members will be billed accordingly.