September 9, 2020 | 3:00 PM Eastern
Learn to leverage the latest research in Behavioral Science (the study of how people actually make decisions) to influence clients’ hidden decision making process. In this session, you will learn:
- Intro to Behavioral Science & Why it’s relevant for Legal Marketers
- Just Do’s of Behavioral Marketing - Proven principles for optimizing your website, messaging & social media as well as real life Legal Marketing examples
- Insider Tips for Marketing during COVID-19
Who should attend: Legal marketing, communications and business development professionals.
Complimentary for LMA Members
$20 for Prospective Members
Note: Make sure to click all the way through registration in order to receive a confirmation email that will include the Zoom link.
BoK(s): Marketing Management and Leadership, Business Development, Client Services
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About the Speaker
Shirin Oreizy is the founder and president of Next Step, an award-winning Behavioral Design Agency with offices in San Francisco, CA & Boston, MA.
At Next Step, we leverage the latest research in Behavioral Science (the study of how humans really make decisions) to design better outcomes for businesses in their marketing and growth initiatives. Our client base is diverse and includes The United Nations, International Land Conservation Network and Stanford University to name a few.
Shirin has a degree in Engineering & Computer Science from UC Berkeley and holds accreditations from Duke University and UC Berkeley on Behavioral Science and Positive psychology.
Her work applying Behavioral Science in marketing & growth is regularly featured on Forbes, INC. & the Huffington Post.
She’s on the board Entrepreneurs' Organization (EO) San Francisco, and a guest lecturer at Stanford University.
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