January 15 | 11:30 a.m.
Join us as we welcome Kathryn Whitaker of Calibrate Legal and Tiffany Zeigler of Alston & Bird as they uncover the ways to utilize LMA's Body of Knowledge (BOK) for your own and your team's professional development.
From the days of LMA’s original core competencies to today’s robust BOK, legal marketing professional Kathryn Whitaker has used these resources to help plan her firm’s marketing roadmap and manage her team’s professional development activities. She will cover how using these industry standards helps validate the increased sophistication and maturity of the marketing and business development function and offer practical steps for how to use them in your firm.
When LMA updated it’s BOK, the Alston & Bird marketing team took full advantage of the solid template it provided for creating measurable competencies for their legal marketing professionals. Led by Tiffany Zeigler, a small committee converted LMA’s BOK to become the basis for reviews of all positions within the team, including graphics, CRM, events, technology, PR, as well as traditional business development roles. Tiffany will discuss how this tool is used in all parts of a person’s review and development while they are at Alston, including the purposeful intention of empowering coordinators to embrace their own career trajectory.
Bradley Arant Boult Cummings LLP
1819 5th Avenue North
2nd Floor, Magic City Conference Room
Birmingham, AL 35203
LMA Members $25.00
LMA Non-Members $40.00
Note: You must be logged in to the LMA website to receive the member rate.
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Walk-ins are welcome as space permits. Cash or checks made payable to "LMA" will be accepted at the door.
Any cancellations made 24 hours before the event will be fully refunded. All cancellations made after that date will be billed in full. Registrations may be transferred, however price differences between member and non-members will be billed accordingly.