Minnesota Local Group

Leading Change Effectively: Best Practices for Driving Change Management

July 17, 2019 | 11:30 AM - 1:30 PM

Presented By
Elena Cutri | Director, Client Software Education Services | LexisNexis

Legal marketers face increasing pressure to promote the firm's brand and improve the client experience. Legal marketers need to lead internal process change to achieve these goals. Changing these processes requires the attorneys, staff and executive leadership to support the change. Without their buy in, your new initiative falls flat. When the transformation doesn’t happen, the perception is that you wasted valuable money and resources. It becomes more important than ever to proactively manage change when planning a new MarTech project.

In this session, we will:

  • Identify the biggest reason why firm-wide projects fail
  • Chart your marketing and BD team’s maturity
  • Tackle the 4 highest barriers to change and how to remove them

Body of Knowledge (BoK): Marketing Management and Leadership

Location:
Stinson LLP
50 South Sixth Street
Suite 2600
Minneapolis, Minnesota 55402

Lunch will be provided.

LMA Members Regular Registration (until 9:00 a.m. July 15) $20.00
LMA Members Late Registration (beginning 9:00 a.m. July 15) $30.00

Non-Members Regular Registration (until 9:00 a.m. July 15) $30.00
Non-Members Late Registration (beginning 9:00 a.m. July 15) $40.00

Note: You must be logged in to the LMA website to receive the member rate.


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About The Presenter

Elena CutriAn educator by trade, Elena Cutri is a lifelong learner at heart who views learning as a direct route for people to live intelligent and informed lives. For almost two decades, she has partnered with legal clients around the world to guide end user adoption for their MarTech projects. She leads a team of professional trainers who create engaging training for today’s Modern Learner, as Director of Education Services for LexisNexis.

Elena has presented at industry events on change management, end user adoption and professional development. She holds her MA in Corporate Communications from Northern Illinois University and a MBA in Marketing Management from Loyola University. Elena also serves as an adjust professor at a Chicago college teaching public speaking and interpersonal communication skills.

Elena volunteers for community roles that focus on education. She chairs a network of 3,000 parents for the Elmhurst Special Education Resource Group, leads a Girl Scout troop, and teaches work-readiness classes for adults with special needs. She also learns about the world from the perspective of her three children.

Important Information

  • REGISTRATION IS REQUIRED BEFORE THE EVENT BEGINS.
  • Walk-Ins must still register online (i.e., using a smartphone, tablet, or other device). Upon completion of registration, you can either pay online, present a check at registration, or agree to be invoiced after the event.
  • Payment using credit/debit card is only available online.
  • Checks made payable to "LMA Midwest Region" will be accepted at the door.
  • No cash payments will be accepted.

LMA Midwest Region reserves the right to cancel the registration of any registrant with an outstanding balance.

Should you need to cancel your registration, please contact events@lmamidwest.org prior to July 15. According to LMA Midwest Region policy, all no-shows and cancellations after July 15 will be billed the late registration rate.