Your Honor Awards FAQs

Eligibility and Deadlines

  • Who can enter?

    Any LMA member in good standing can enter (service providers included!).

    If a service provider is submitting an entry on behalf of a client they must include with the entry a letter of permission from the client firm on the firm’s letterhead.
  • Are only projects from 2017 eligible?

    No. All projects started and completed from September 2016 through October 1, 2017 are eligible for submission. The time period that a project can be considered eligible was extended so that there is ample time for large projects, such as a website overhaul, to be completed and for all projects to acquire corresponding analytics and return-on-effort information.
  • If I submitted last year, can I submit the same project again?

    If you were a finalist in the 2017 Your Honor Awards, you are not allowed to submit the same project again. Although, feel free to submit a new project! If you submitted a project last year and were not named a finalist, feel free to update your submission and submit the project again (as long as it falls within the dates for eligibility).
  • What is the time frame for eligible projects?

    Projects (and measured return-on-effort) must have been completed between Jan. 1, 2016 and Oct. 1, 2017.
  • When is the submission deadline?

    The submission deadline is Wednesday, Dec. 13, 2017, at 12:00 p.m. CST.

    Because of the tight time frame for judging entries and producing the numerous types of recognition that will be on display at the 2018 LMA Annual Conference, LMA is unable to grant extensions or make exceptions to the submission deadline.
  • Are submissions due in December?

    Yes, this year the submission portal for the 2018 Your Honor Awards will open on November 1 and close on Dec. 13, 2017 at noon central.

Submission Process

  • How do I submit my 2017 Your Honor Awards entry?

    First, log in to the LMA website via the login box in the upper right-hand corner of legalmarketing.org. Once logged in:
    • Go to the Your Honor Awards page under the Awards drop-down.
    • Click the “Submit Your Entry” button to access the submission tool.
    • Review the rules and follow the directions on each tab of the submission tool.
  • How can I develop a highly effective submission that resonates with judges?

    Narrative is key! This is your opportunity to describe the context of your project and how and why it worked for your objectives and target audience.
  • What should I address in the "Marketing Goal(s)" portion of the judging narrative?

    The guidelines for the "Marketing Goals(s)" portion of the judging narrative are below.
    • What were the goals that the firm wanted to achieve through the implementation of this marketing initiative?
    • There is a 500-character limit.

  • What should I address in the "Production & Implementation" portion of the judging narrative?

    Guidelines for the "Production & Implementation" portion of the judging narrative are below.
    • How did the project achieve the stated goals?
    • What steps did your firm take to get results?
    • Is this project something other firms should learn from? (The judges will be looking to see if this project pushed an boundaries for legal marketing.)
    • There is a 1,000-character limit.
  • What should I address in the "Results" portion of the judging narrative?

    Guidelines for the "Results" portion of the judging narrative are below.
    • What makes this project special and different? (Provide results and data to support your claims.) Various campaigns provide different types of data points for results. Help the judges know what you were hoping to achieve and provide metrics and your data that support your success. If your project was special, let us know how and why.
    • How did you explain to internal stakeholders what success would look like?
    • Did you set goals and/or stretch goals? If so, what were they?
    • Did you reach those goals and/or stretch goals? How?
    • How did you determine ROI?
    • There is a 1,000-character limit.
  • What should I address in the "Budget" portion of the judging narrative?

    Guidelines for the "Budget" portion of the judging narrative are below.
    • Provide precise budget data so that judges may evaluate a cost/benefit relationship. If the project was completed in-house, explain time, staff and resources used to complete the project. Failure to provide this information will result in disqualification of entry.
    • What was your budget?
    • There is a 500-character limit for hard costs and a 500-character limit for soft costs.
  • What should I address in the "Why Should You Win" portion of the judging narrative?

    Guidelines for the "Why Should You Win" portion of the judging narrative are below.
    • This is your place to tell the judges why you think this project should be a winner.
    • There is a 1,000-character limit.
  • Should I include photos with my submission?

    We encourage you to send digital photos, or any other information and/or collateral that could help the judges better understand the unique qualities of your entry.
  • What tips can you share for submitting a strong entry?

    First, plan ahead:
    • Research past winners on our website.
    • Create your own checklist or timeline.
    • Attend, or download the Nov. 9 webinar to learn first-hand how awards are evaluated.
    • When in doubt, contact a Your Honor Awards co-chair or staff member with questions
    Second, clearly explain results and ROI:
    • Judges appreciate specific, numerical data whenever possible.
    • Results should be quantifiable, through measures such as a percentage of growth or estimated revenue.
    • Consider the evaluation methods you defined for success at the outset of the initiative. These should clearly tie to your explanation of the achieved results and ROI.
    Third, quality counts over quantity:
    • Judges appreciate concise write-ups that get to the point.
    • Submissions should cover all required elements in your write-up, even if some elements are shown elsewhere in your submission. This way, judges are not forced to go hunting for information.
    • Consider using headers throughout your submission for ease of reading.
    • Provide judges with the larger context for your award entry and how the work aligns with your overall strategic plan.
    Finally, please proofread!
    • Grammatical and spelling errors, cluttered entries and missing documentation affect judges' perception of the quality of your entry and the project or program it represents. Your submission deserves the best shot it can get, so please pay attention to the details.
  • Can I send in physical collateral or do I need to digitally upload collateral to my submission?

    Yes, you can send in physical collateral through the mail. Be sure you check the box which reads: "Yes, I have some collateral items I'd like to mail in." Then, mail to:
    Legal Marketing Association
    c/o Ronna Kalinga
    330 N. Wabash Avenue, Suite 2000
    Chicago, IL 60611
  • Where should I place links (i.e., to a website, external video or podcast) relating to my submission?

    Please place links within the "External Link" field in the submission form.
  • If I win, how much of my submission will be published and where?

    If your entry is selected for an award, LMA will feature the public narrative as well as the photos depicting your entry on the LMA website as well as in recognition materials and related communications.
  • I used a branding firm and a separate website firm. Is there space to acknowledge the branding company or website developer?

    Yes. All the agencies that contributed to the success of your initiative should be listed. On the entry form, there is a field labeled "Contributing Agencies." Please supply information on designer(s) and/or agencies used there.

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