Your Honor Awards FAQs

The FAQs noted below are for the 2016-2017 Your Honor Awards program. Updated FAQs for the 2017-2018 Your Honor Awards program will be available shortly.

Submissions and Deadlines

  • Who can enter?

    Any LMA member in good standing can enter. Service providers submitting an entry on behalf of a client must include with the entry a letter of permission from the client firm on the firm’s letterhead.

  • What is the time frame for eligible projects?

    Projects (and measured ROI) must have been completed between Jan. 1, 2015 and Aug. 1, 2016.

  • When is the submission deadline?

    The submission deadline is Thursday, Nov. 17, 2016, at 12:00 p.m. CST.

    Because of the tight time frame for judging entries and producing the numerous types of recognition that will be on display at the 2017 LMA Annual Conference, LMA is unable to grant extensions or make exceptions to the submission deadline.

  • What is the entry fee?

    The entry fee is $250 per submission. LMA does not offer a discount for multiple submissions.


Submission Process

  • How do I submit my 2017 Your Honor Awards entry?

    After logging into the LMA website through the login box in the upper right hand corner of the Web page,
    • Go to the Your Honor Awards page under the Awards drop down
    • Click the “Submit Your Entry” button to access the submission tool
    • Review the rules and follow the directions on each tab of the submission tool
  • How can I develop a highly effective submission that resonates with judges?

    Narrative is key! Complete all the boxes included in the narrative. This is your opportunity to describe the context of your project and why it worked for your objectives and target audience.
  • What should I address in the Marketing Goal(s) portion of the judging narrative?

    The guidelines for the Marketing Goals(s) portion of the judging narrative are below:
    • What were the goals that the firm wanted to achieve through the implementation of this marketing initiative?
    • There is a 1,000 character limit.
  • What should I address in the Production & Implementation portion of the judging narrative?

    Guidelines for the Production & Implementation portion of the judging narrative are below:
    • How did the project achieve the stated goals?
    • What steps did your firm take to get results?
    • The judges will be looking to see if this project pushed an boundaries for legal marketing. Is this project something other firms should learn from?
    • There is a 1,000 character limit.
  • What should I address in the Results portion of the judging narrative?

    Guidelines for the Results portion of the judging narrative are below:
    • What makes this project special and different? (Provide results and data to support your claims.) Various campaigns provide different types of data points for results. Help the judges know what you were hoping to achieve and provide metrics and your data that support your success. If your project was special, let us know how and why.
    • How did you explain to internal stakeholders what success would look like?
    • Did you set goals and/or stretch goals? If so, what were they?
    • Did you reach those goals and/or stretch goals? How?
    • How did you determine ROI?
    • There is a 1,000 character limit.
  • What should I address in the Budget portion of the judging narrative?

    Guidelines for the Budget portion of the judging narrative are below:
    • Provide precise budget data so that judges may evaluate a cost/benefit relationship. If the project was completed in-house, explain time, staff and resources used to complete the project. Failure to provide this information will result in disqualification of entry.
    • What was your budget?
    • There is a 500 character limit for hard costs and a 500 character limit for soft costs.
  • What should I address in the Why Should You Win portion of the judging narrative?

    Guidelines for the Why Should You Win portion of the judging narrative are below:
    • This is your place to tell the judges why you think this project should be a winner.
    • There is a 500 character limit.
  • What should I address in the "Other" portion of the judging narrative?

    Guidelines for the Other portion of the judging narrative are below:
    • Is there anything else that you think that the judges should take not of, such as special research that was conducted, particular challenges overcome, etc.
    • There is a 1,000 character limit.
  • Should I include photos with my submission?

    • Please include at least three digital photos of the entry, showcasing different aspects of why you think it is award-worthy.
    • You may include images published in a program book and other recognition media.
  • What tips can you share for submitting a strong entry?

    First, plan ahead:
    • Make a year-round effort to prepare.
    • Create your own checklist or timeline.
    • Don’t get discouraged. Firms of all sizes and marketing budgets can win.
    • When in doubt, contact the LMA YHA co-chairs or staff member with questions
    Second, do your homework:
    • Research past winners on LMA’s website.
    • Find out what categories regularly receive the most entries.
    • Learn first-hand how awards are evaluated.
    Third, clearly explain results and ROI:
    • Judges appreciate specific, numerical data whenever possible.
    • Results must be quantifiable, through measures such as a percentage of growth or estimated revenue.
    • Consider the evaluation methods you defined for success at the outset of the initiative. These should clearly tie to your explanation of the achieved results and ROI.
    Fourth, quality counts over quantity:
    • Judges appreciate concise write-ups that get to the point
    • Submissions should cover all required elements in your write-up, even if some elements are shown elsewhere in your submission. This way, judges are not forced to go hunting for information.
    • Consider using headers throughout your submission for ease of reading.
    • Provide judges with the larger context for your award entry and how the work aligns with your overall strategic plan.
    Finally, please proofread!
    • Grammatical and spelling errors, cluttered entries and missing documentation affect judges' perception of the quality of your entry and the project or program it represents.
    • Your submission deserves the best shot it can get, so please pay attention to the details.
  • Can I send in physical collateral or do I need to digitally upload collateral to my submission?

    Yes, you can send in physical collateral through the mail. Be sure you check the box which reads "Yes, I have some collateral items I'd like to mail in." Then mail your collateral to:
    Legal Marketing Association
    Kimberly Barclay
    330 N. Wabash Avenue
    Suite 2000
    Chicago, IL 60611

  • Where should I place a link to an external video relating to my submission?

    Please place your link in the "Description" section under the "Digital Entry" tab.

  • If I win, how much of my submission will be published and where?

    If your entry is selected for an award, LMA will feature the public narrative as well as the photos depicting your entry on the LMA website as well as in recognition materials, LMA publications and related communications.
  • I used a branding firm and a separate website firm. Is there space to acknowledge the branding company or website developer?

    Yes, you are able to acknowledge the branding company or website developer you worked with in your submission. On the entry form there is a tab labeled “Additional Information” and under this tab you can supply information on the designer(s) and/or agency you used.


Category Information

Please use your best judgement in picking the category you think best fits your entry. Judges can move it during the judging process, if necessary.

New This Year

  • Are only projects from 2016 eligible?

    No. All projects started and completed from January 2015 through August 1, 2016 are eligible for submission. The time period that a project can be considered eligible was extended so that there is ample time for large projects, such as a website overhaul, to be completed and for all projects to acquire corresponding analytics and MROI information.
  • Are submissions due in December?

    No. The submission portal for the 2017 Your Honor Awards will open on October 3 noon central and close on Nov. 14, 2016. All submissions must be received by noon central on November 14. Note that the deadline is more than a month earlier than in previous years, so we encourage you to start preparing your entry early.
  • If I submitted last year, can I submit the same project again?

    If you were a finalist in the 2016 Your Honor Awards, you are not allowed to submit the same project again. Although, feel free to submit a new project! If you submitted a project last year and were not named a finalist, feel free to update your submission and submit the project again.


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