2016 Winners: Marketing On A Shoestring

Honorable Mention

Jenner & Block LLP

The NextJen DesktopYHA | Jenner & Block LLP


In 2015, Jenner & Block LLP launched a new virtual desktop technology that affected everyone in the organization, and the firm wanted a high-impact internal launch program that would inform, educate and entertain.

Information technology, marketing, and several other departments collaborated to create a multi-touch point program called NextJen that included name and logo development, a dedicated intranet page, educational sessions at our “Jennius Bars,” external PR, partner video testimonials and four humorous videos using their own people as actors. All this was accomplished with internal resources on a shoestring budget.