Strategies — The Journal of Legal Marketing


As firms better understand the value of marketing and business development (BD) functions, now more than ever, organized, strategic planning and getting attorneys’ buy-in with the right marketing and BD initiatives is critical.

The September/October issue of Strategies dives into tips for enticing lawyers to get on board with new technology. Plus, discover other ways to boost firm engagement — from social justice campaigns that move the needle past pro bono initiatives, to amplifying your firm’s voice through active employee engagement on LinkedIn.

(LMA Member? Download digital editions of the latest issue and archived issues.)

About Strategies

Strategies magazine is the leading legal marketing publication for all professionals in legal marketing and business development. Its bimonthly issues are a valuable source of industry-specific knowledge and tips, and the key information channel for thought-leading marketers who are on a path to revolutionize the legal industry. Strategies is the flagship publication of the Legal Marketing Association (LMA).

As an LMA member benefit, Strategies provides insight on the latest tools and technologies marketers in the law firm setting are using, and presents new perspectives on the fundamentals. In addition to dynamic feature content, each issue includes current event and news reports; outline resources to boost career advancement; highlights on LMA members and the association updates; and more.

If you are not a member of LMA, join today to gain access to this exclusive resource, or subscribe to Strategies for an annual rate of $80.

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Strategies+ Blog

Here is a sneak peek at the most recent posts from Strategies+ blog: