Strategies — The Journal of Legal Marketing
CURRENT ISSUE: New markets, new strategies
The legal industry is no stranger to ever-changing competition, client demands, business models and data collection, as the business of law has long been evolving. Due to the COVID-19 pandemic, this evolution is occurring more quickly than ever before, emphasizing the importance of competitive intelligence.
The January/February issue of Strategies aims to benchmark the state of the industry in 2021, with feature stories focused on what can be learned from alternative legal service providers, tips for better data hygiene and pricing trends to expect in a post-COVID economy. Discover new markets and new strategies with the latest issue, now available online.
Strategies magazine is the leading legal marketing publication for all professionals in legal marketing and business development. Its bimonthly issues are a valuable source of industry-specific knowledge and tips, and the key information channel for thought-leading marketers who are on a path to revolutionize the legal industry. Strategies is the flagship publication of the Legal Marketing Association (LMA).
As an LMA member benefit, Strategies provides insight on the latest tools and technologies marketers in the law firm setting are using, and presents new perspectives on the fundamentals. In addition to dynamic feature content, each issue includes current event and news reports; outline resources to boost career advancement; highlights on LMA members and the association updates; and more.
Here is a sneak peek at the most recent posts from Strategies+ blog: