Strategies — The Journal of Legal Marketing


As a legal marketer, you’re constantly balancing P3 initiatives: pricing, process improvement and project management. But are you keeping the voice of the client in mind while pursuing these efforts?

This is the challenge (and reminder) Strategies issue editors Debra Baker and Anne Flanegan pose in the May/June 2019 issue of Strategies magazine. Dive in to learn how you can better incorporate the fourth P — people — into your P3 efforts.

(LMA Member? Download digital editions of the latest issue and archived issues.)


About Strategies

Strategies magazine is the leading legal marketing publication for all professionals in legal marketing and business development. Its bimonthly issues are a valuable source of industry-specific knowledge and tips, and the key information channel for thought-leading marketers who are on a path to revolutionize the legal industry. Strategies is the flagship publication of the Legal Marketing Association (LMA).

As an LMA member benefit, Strategies provides insight on the latest tools and technologies marketers in the law firm setting are using, and presents new perspectives on the fundamentals. In addition to dynamic feature content, each issue includes current event and news reports; outline resources to boost career advancement; highlights on LMA members and the association updates; and more.

If you are not a member of LMA, join today to gain access to this exclusive resource, or subscribe to Strategies for an annual rate of $80.

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Strategies+ Blog

Here is a sneak peek at the most recent posts from Strategies+ blog: