Regionalization FAQs

Why Regionalize?
Regional Organization Overview
Governance and Leadership
Regional Nominating Committee
Call for Nominations
Potential Hurdles and Challenges
Financial Considerations
Technology and Administrative Support
Collaboration and Planning for the Future
LMA Member Involvement

Why Regionalize?

What prompted the development of the regionalization vision?

At its core, this shift is about delivering greater member value across the association. From an infrastructure perspective, the platform was not working effectively at all of the chapters – some were struggling – and this regional model helps to provide stability. Our research and outreach also indicated a need for greater efficiency and collaboration. Regionalization will help generate a more cohesive experience. Additionally, there are external factors that are impacting associations, including generational dynamics, that are changing how members engage in organizations. We want to ensure that LMA is positioned to continue to thrive in the face of these changes.


Why is a Regional Structure better for LMA?

The Regional Structure helps the association to achieve its objectives and addresses many of the challenges outlined by our chapter boards and members that were identified during our 2013 OneLMA outreach to chapters. By consolidating, we significantly reduce our administrative footprint and costs – both hard costs and volunteer time – allowing us to divert these assets to improving member value. Specifically, the goals we intend to accomplish are:

  • Maximize the value of your LMA membership

  • Minimize administrative burden on chapters while ensuring compliance with LMA standards

  • Create more opportunities for education and networking through a regional focus for education and direct member benefit

  • Increase collaboration and coordination between HQ and local groups

  • Centralize and streamline core business functions


Most members gain the most value from their local chapter or city group. Won’t a shift to a Regional Structure reduce our local appeal? 

The primary outcome is to regionalize operational responsibilities and leverage the significant redundancies in order to create a more efficient LMA with focus  and attention on member value. LMA local groups will continue to be a primary source of member value, and regional boards will continue to have governance over the strategic needs of the member base. We expect this shift away from tactical operations to strategic governance will improve our ability to attract volunteers and increase member value on the local level.


How long will this effort take?

The proposed timeline seeks to begin implementation of the program now and complete implementation by January 2017.

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Regional Organization Overview

How were the regions chosen?

Great care was taken in determining the composition of these new regional groupings to maximize the ability to serve all members. Factors considered included travel times across the region; financial stability and parity of resources; cultural, market, industry and business similarities; and size of membership within each region. A map showing the borders of these new regions can be found here, along with an FAQ outlining answers to some of your most pressing questions.


What is a component, and how does that differ from a chapter or a city group?

An organization is made of many component parts. In our current structure, we have both chapter and city group components as well as shared interest groups (SIGs) and other types of components. We are proposing to use the term component to address the regional and local bodies (i.e., the new LMA structure will have regions and LMA locals as components). The concept of chapter and city group will be replaced by a regional board comprised of members from all components in the region as well as local component steering committees focused on direct member benefit.

Which components of the new structure have budget authority and financial management responsibilities?

Every component has some financial responsibility; however, responsibility is different at each level. Standards and accountability will continue to exist at all levels (i.e., HQ, region, LMA local) to ensure LMA is compliant from top to bottom. Bank accounts and day-to-day financial services will be managed at HQ. Monthly financial statements and a financial dashboard with key performance metrics as identified by the region will be provided by HQ for strategic management of the region’s financials. Regions will have reporting requirements to both HQ and LMA local groups. HQ will file taxes and report to the LMA board. LMA local groups will have responsibility for creating and adhering to program budgets.

What is the recommended size for a component?

The optimum size for a component varies on the component type. We will leverage existing incorporation standards for size, including 30 members for regions and 10 members, for LMA locals. However, a parent/child relationship may be created with a larger LMA local supporting and working closely with a group of members that are interested in maintaining a connection to the organization but do not yet have the critical mass of volunteers/members to maintain the level of member benefit expected of locals on their own.

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Governance and Leadership

How will the regions be governed?

Each region will be governed by an elected board and will have access to a region-employed administrator. There will also be local groups throughout each region that will be managed by local steering committees under governance of the regional board. Like our current chapters, these local communities will offer education, professional development and networking opportunities on a year-round basis.


What if I was elected as president or president-elect of a chapter when the change happens?

The launch of the regional boards is scheduled for January 2017. In the process of rolling out the regional governance structure, we anticipate reaching out to the leaders of the current chapter boards to seek interest and availability to join the regional elected board. There will also be LMA local steering committees that will require leadership. In essence, we anticipate the need for more leaders in the new structure, so there will ample space for elected leaders to maintain a leadership role.


How will volunteer leaders who are on a perceived pathway to leadership at their chapter or city group be affected?

This change will not reduce the number of leadership opportunities. It may, in fact, increase the number of opportunities. The structure and titles, however, may be different. We will be soliciting input and feedback from leader volunteers to help shape what the specific opportunities will be.


How will this affect the 2017 slate?

We understand there are expectations to enjoy the benefits of leadership within LMA. What we would like to do with this structure is create a pathway from local to regional to international. It wouldn’t be inconceivable that we come up with a system whereby the current leadership become the pool from which we draw and create the future governance structure.


How are components included in leadership training?

Leadership training is proposed to increase including but not limited to formal in-person training, online and webinar training, and best practices calls.


Under the new structure, will the region be required to file documents for each LMA local?

The LMA attorney will conduct the analysis and develop a program. The goal is to develop a standard set of guidelines that all regions will follow; however, this is not 100% doable as each state has different reporting guidelines, timing and data required. Based on the results of the LMA attorney, we may find the need to hire a service company to act as the agent in each region to ensure compliance with local rules and regulations.


Can LMA change its structure, relationship and services provided to chapters?

Yes, the bylaws and affiliation agreements allow for these changes. We will need the assistance of legal counsel to ensure that we maintain our non-profit status and develop a process in which to address the formal corporate structure changes of affiliate components.


Is there a need to maintain separate incorporation for each region and LMA local group?

Yes and no. There is benefit to incorporating at the regional level (e.g., risk management, liability controls, local control, tax reporting), but too many independent corporate entities could pose additional, unnecessary burden, such as tax reporting at the state level (i.e., the current model where Bay Area, Los Angeles and Southern California all produce reports to the State of California on annual basis). We also want to ensure that LMA local groups have power to manage their independent needs.

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Regional Nominating Committee

LMA is pleased to announce ratification of the slates of candidates for our 2017 Regional Boards of Directors.

Each region's approved slate can be viewed by visiting the Regional Map.

Has the Regional Board & Steering Committee Procedures document been circulated yet?

An updated version is being circulated is posted here. The visual infographic of our new leadership structure can be found here.


Who is creating the membership list of the new Regions?   LMA International? 

Yes. LMA Headquarters will be segmenting our membership lists for the Regions.


Who is actually sending the “Regional Calls for Interest”?  The new Region or LMA International?  If the new Region, each chapter has different tools, systems, vendors, how are they unified? 

LMA Headquarters will use the segmented membership lists to send communications to members to solicit nominations in each Region. Current Chapters and City Groups will also be encouraged to share reminders, news items, social media posts, etc., as part of their normal communications with members.


Will anything be broadcast by LMA International to all members prior to the Regional Board submissions of interest (before May 2) to make sure members understand the process, etc.? 

Yes. A communications plan is being implemented to share information about regionalization and will include information about the slating process and other changes over time. Additionally, members are invited visit the Regionalization section on the LMA website for information regarding the process. This website will continue to be updated with new information as it becomes available.


Smaller Chapters within the Regions may not be represented well on the Regional Board due to size (think NY Chapter vs. Philadelphia). Has this been considered?  

Yes, it is the responsibility of the Regional Nominating Committee to ensure the new Regional Board is balanced and represents the Region. Keep in mind, though, that the Boards are not a representative form of government. Just as is true with the LMA International Board, Regional Board members do not represent their home geography. In some years, a Board may not have any members from a particular city group or state. Board members are expected to represent the entire Region during their service, taking into consideration the best interests of all members within the Region, not just the ones from their hometown. The guidelines shared with the Regional Nominating Committees will provide best practices in assembling slates that reflect diversity and balance (including geography, as well as firm size, job role, in-house and service providers, and individual strengths, experience and perspectives, etc.). 


How will the Regional Board positions be delegated from those who are currently serving on Chapter Boards? 

Regional Board leadership will follow the selection process outlined in the Nomination Process Guidance documents. If a member currently serving on a Chapter Board is slated to the Regional Board, that individual will resign their position at the Chapter level on August 31, 2016 to begin service on the Regional Board on September 1, 2016. Certain priority considerations, as outlined in the Guidance documents, will be given to individuals who were elected to multi-year leadership roles that would have carried over to 2017 at the Chapter Board level, should they choose to nominate themselves for a Regional Board position. Some Chapter leaders may decide to continue/pursue service at the Local Steering Committee level. A Chapter that ends up with a vacancy in a key position for the last few months of the year should determine if and how to appoint a replacement for the role based on current Chapter bylaws and procedures.


Won’t the amount of work on the Regional Boards be considerably more than on Chapters? 

It’s currently hard to say exactly how much work will be done at each level. However, we can base our assumptions on the existing Boards in Chapters already operating in a somewhat regional structure, such as Midwest, Southeastern, and Texas. There will likely be increased work in some areas at both levels as we sort out the realities of making the transition and building the foundation of the organization under this new structure. The Regional Board term will begin four months before the Local Steering Committee term, so the length of service will be longer. Also, there will be one or more Regional Board meetings held in person, which may require travel for some Board members. Regional Boards will need to structure committees to support their initiatives and communication with the Local Steering Committees within their Region. There will be many opportunities for Regional and Local Committee Chairs and volunteers to do the work of the organization, so it all does not need to fall on the shoulders of a few individual Board members. In addition, Regional Boards will be hiring Regional Administrators, who will help with many tactical aspects of getting work done (e.g., website edits, sending emails, coordinating meetings, etc.). And the LMA Board of Directors has also added a new staff position, Regional Liaison, to be the primary staff contact person for increased administrative and operational support at HQ.


What if current Chapter Board members don’t want the Regional position? 

No one, including a current Chapter Board member, is required to sit on a Regional Board. If a sitting Chapter Board member is not interested in serving on a Regional Board, they simply will not submit a nomination form when the call for nominations is issued in their Region. All sitting Chapter Board members, including 2016 Chapter Presidents, are welcome to submit for a 2017 Local Steering Committee position according to the leadership slating process in their location.


Is there or can there be a FAQ’s document created? 

Yes. A public version for all members is available on the LMA website. We will continue to add questions and answers as questions come up. We have created this FAQ document to address concerns specific to the Nominating Committees.


The guidance was given that Local Steering Committee “expressions of interest” time periods extend beyond the Regional Board time periods. Doesn’t it make more sense to extend it beyond the election/slating so that those folks who are not slated for Regional Board positions can volunteer for Local Steering Committee positions?

Yes. We expect Regional slates to be submitted to the membership for voting by June 22. As slates are uncontested, the Regional Board candidates will be known at this time. In the unlikely event that any slate of candidates is not approved by the members, Local Steering Committee nominations should be held open at least a few days after July 15, the date that elected Regional Board members will be announced to the membership. Any Local Steering Committee that chooses to have their candidate slate ratification use the electronic balloting that LMA Headquarters provides will need to have their completed candidate slates, including photos and statements, to headquarters by August 1. If a Local Steering Committee chooses not to participate in the electronic balloting offered by LMA Headquarters, they may run their own process. In all cases, final approved Steering Committee leaders must be identified by October 3, for the coming year. This is a compressed timeline in this transition year to ensure that leadership is in place early to assist with the transition. In future years, Regional Board members will be elected at the same time as International Board members.


Will there be job descriptions for the Regional Board roles so folks can understand the differences from what the Chapter positions roles have been? 

There will be job descriptions. Regional Board roles will be modeled closely after the roles at the International Level. In some cases, a current Chapter Board may already be operating in a way that is similar in many respects to a Regional Board (e.g., Midwest, Southeast, Texas). In other cases, the shift may be more dramatic. The ultimate roles may evolve somewhat over time, as Regions decide for themselves the kinds of initiatives they choose to undertake. Also, as needs evolve, LMA Headquarters will develop additional resources for both Regions and Local Steering Committees to use in their planning and operations.


How will finances work?

On the most basic level, LMA Headquarters will be providing financial services as outlined in other documentation. This transition to Headquarters providing financial services to Chapters is already underway and will continue under regionalization. Those services including things like dues and check processing, financial reporting, tax submissions, etc. Local Steering Committees will work with their Regional Boards to form budgets for local activities. Regional Boards will be responsible for coordinating the master budget for the Region. Resources and best practices for budgeting will be offered through LMA Headquarters.


Does our Nominating Committee Chair need to be someone who is attending the Annual Conference in April?

Not necessarily. We are hoping that every Regional Nominating Committee will have at least a few people attending the conference and the in-person meeting. Those who attend can serve as liaisons to any members of the committee not in attendance. Any materials that are distributed at the conference will also be available electronically. One of the goals of the in-person meeting is to provide introductions for those who will be serving on committees together but have never met in person.


On the Regional Nominating Process Orientation webinar, it was mentioned that if a current Chapter has a nominations process in their bylaws and/or policies and procedures that they should plan to continue with that for the 2017 Local Steering Committee. Is that correct? [Example: So, should I as Immediate Past President of the SoCal Chapter be running the nominating committee for the 2017 SoCal Local Committee? If so, what will that Committee look like?]

Yes, if the current Chapter’s bylaws call for the Immediate Past President to run the nominating committee, you should continue to follow that process for the Local Steering Committee affiliated with that Chapter. The person designated in the Chapter’s bylaws will run the Local Steering Committee nominations process for that Chapter’s associated Local Steering Committee. The nominating committee and procedures should generally run as they have historically, including the composition of the nominating committee members. The major difference will be in the roles the committee is slating for your Local Steering Committee (i.e., Chair, Vice Chair, Secretary and a number of Members at Large, based on your size and need). If you do not have a formal nominating process in place and would like one, please contact RITF Co-Chair Dave Bruns or Marcie Shrunk to request assistance in developing a workable solution.


Can a 2015 president sit on a nominating committee if they intend to put their hat in the ring for a Regional Board role?

No. Anyone who plans to apply for a Regional Board role must recuse themselves from any Regional Nominating Committee.


Who will be slated as the Immediate Past President of a Region, since there isn’t anyone ascending to the role? What is the process and who is eligible? Are the past presidents serving on the Nominating Committee exempt from serving on the 2017 Regional Board? 

The Regional Nominating Committee should slate the Immediate Past President. All interested past presidents should submit a nomination when the call for nominations is issued. The Committee will select a candidate as a part of the overall slating process from the eligible submissions. Members interested in submitting for that role (or any role on the Regional Board), may not be on a Regional Nominating Committee. Regional Nominating Committees will be given guidance on how to prioritize the selection process for Immediate Past President. It is recommended that a 2015 or 2014 Chapter President be selected for the role of Immediate Past President. If no such person is available or willing to submit a nomination, a Regional Nominating Committee may select any qualified person who served as President of a Chapter from within the Region at any time before 2015. Starting in 2018, this role will be filled by ascension of the prior year’s President.


Why can’t the Immediate Past President Role be filled by a 2016 Chapter president from the Region?

Regional Board terms will begin on September 1, 2016. We know this transition time will be very confusing and stressful for members and volunteer leadership. As such, we think it’s important that 2016 Chapter presidents complete their full terms to December 31, 2016, to keep the trains running as smoothly as possible at the local level. A member may not serve on more than one LMA Board at the same time (International, Regional, Chapter, Steering Committee). There are many opportunities for 2016 Chapter presidents to serve in the organization in 2017. Hopefully, many will serve as Members at Large on Local Steering Committees in the ex officio spot we are recommending Local Steering Committees adopt to help their group through the transition. 2016 Chapter Presidents will be eligible for Regional Board service for the 2018 term (slated in 2017).


What former Chapters and City Groups are part of the new Regions? 

View the regional map.


Are Regional Nominating Process Task Force members also overseeing the Local Steering Committee selection process?

No. The RNPTF is only responsible for the Regional Board elections. Local Steering Committee selections will be largely self-run by the current Chapters and City Groups. If you have questions or concerns about your Local Steering Committee’s leader selection process, please contact Dave Bruns or Marcie Shunk.  


Will the expression of interest forms include a box to tick for someone who plans to exercise their “priority” option as noted in the webinar?

We will add a selection box for that purpose. The form will also include questions regarding current and prior LMA volunteer leadership, so the priority should be clear from their nomination responses.


Will an invitation be sent to Regional Nominating Committee members to attend the in-person lunch on April 12 in Austin?

An Outlook calendar appointment has already been sent. If you have not received one, please contact Adrianne Stokes at LMA HQ.


Are any changes being made to existing Chapters (Local Steering Committees) in terms of geographical coverage? Will any current Chapters be combined with another Chapter outside of becoming part of a broader Region?

Nothing at the Local Steering Committee level will change in the immediate term. Any Chapter or City Group with at least ten members will continue to be a local entity with a recognized Local Steering Committee. Ultimately, Regional Boards will decide whether to disband or form new Local Steering Committees within their Region based on the number of members active in various locations. Once the dust settles, any Local Steering Committee that cannot maintain ten members may be dissolved as a formal local entity with its own Local Steering Committee. In such a case, the Regional Board may still choose to manage programming and member benefits in that location, if they determine there is sufficient interest and resources to do so. A Region may form a committee or task force to oversee this activity, even if there is no formal Local Steering Committee for the location. There are some current Chapters that are effectively operating like Regions with all of their programs and member engagement occurring in specific locations where they have City Groups. These “mega-Chapters” will essentially dissolve and be subsumed in the new Region. Examples include the Southeastern, Texas and Midwest Chapters.


What if a Local entity has difficulty filling the three mandatory positions for a Local Steering Committee? Would a Local Level still be able to exist without three positions filled? If so, could someone take on a leadership position outside the formal process/timing?

No local entities will be dissolved in the first year of the transition, even if they are unable to fill the three mandatory positions. Regional Boards should assist in identifying potential leaders for those Local Steering Committees struggling to fill positions. Regional Boards will assess the needs of their members in locations with limited volunteer involvement in future years.

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Call for Nominations

LMA is pleased to announce ratification of the slates of candidates for our 2017 Regional Boards of Directors.

Each region's approved slate can be viewed by visiting the Regional Map.

Eight Regional Nominating Committees are filling the following voting Regional Board positions:

  • Immediate Past President (1 year commitment: Open to persons who have previously served as Chapter President in 2015 or before)
  • President (2 year commitment: President in 2017, Immediate Past President in 2018)
  • President-elect (3 year commitment: President-Elect in 2017, President in 2018, Immediate Past President in 2019)
  • Secretary (2 year commitment)
  • Treasurer (1 year commitment)
  • Treasurer-elect (2 year commitment: Treasurer-Elect in 2017, Treasurer in 2018)
  • Five Directors (2 year commitment, except in 2017, two of the five will serve one-year terms)

Please note that for this transition year, Regional Board positions will begin service on September 1, 2016, so each term will include an additional four months (that is, a “1 year commitment” as listed below will actually be 1 year and 4 months).

You may find your region by viewing the regionalization map here

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Potential Hurdles and Challenges

Our chapter board won’t agree to this model.

The objective of this organization change is to employ strong governance to a wider footprint and encourage the best practices taking place in well-run chapters today to be adopted across the organization. The recommendations were developed with a cross-functional group representing all LMA stakeholders in order to maintain a perspective that provides the best value for most LMA members.

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Financial Considerations

What is the cost?

Many of the proposed costs will occur regardless of whether there is a structural change or not. While the costs may appear significant, they will be amortized over three budget cycles. A formal budget will be assembled and adjusted over time.


What are the major cost buckets?

Legal is projected to be the most significant cost which would address changes required in LMA’s bylaws, affiliation agreement, dissolving chapters and reincorporating regions, etc. Additionally, we anticipate that some regions will need to hire additional regional administrators and renegotiate contracts with existing regional administrators. Cost savings should occur as we collapse redundant processes and take advantage of economies of scale.


How will the move to a regional model affect dues structures and distribution of local dues?

The Regional Implementation Task Force is currently reviewing dues and the dues structure. The collection and distribution processes will continue to work with HQ collecting the dues and distributing as appropriate.


When the chapters dissolve to create the regional governance model, what will happen to chapter assets which in current governance documents require assets (e.g., financial and intellectual property resources) to be returned to LMA?

It is anticipated that current chapter assets will be integrated into the region in which the chapter resides. HQ does not plan to acquire the assets of chapters beyond the controls defined in the Affiliation Agreement.

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Technology and Administrative Support

Does my region or LMA local group have to use the technology platforms provided by HQ to deliver services (e.g., databases, event registration, email marketing, webinars)?

One of the objectives of this shift is to create standards for delivery of service and access to information, including leveraging HQ technology resources. We anticipate that the dashboards and other tools currently used by the International Board will be offered easily and effectively to regions, eliminating the need for technology resources contracted at the local level.


Will regions and LMA locals have their own websites? Will they be able to update and manage themselves?

The website update and management process will continue to work as it does now (i.e., each region will manage their own content through their regional administrative assistance).


Who hires/negotiates for local component administrative support? Can LMA locals have their own? Who signs contract and ensures compliance with employment vs. independent contractor laws, 1099’s etc.?

Under our current structure, chapters that have administrative support hire and manage individuals as independent contractors. We anticipate that this will continue in the Regional Structure. HQ has a contract template that is recommended. It is not currently anticipated that LMA locals would have their own paid administrative support, whereas each LMA local would look to their regional administrator for any support that they would require. Each regional administrator will support all of the LMA locals in their region. 1099s and other financial reporting requirements will be handled by HQ as part of the financial services offering.


Will regional conferences cannibalize the LMA Annual Conference and chapter conference revenue?

By expanding the number of members who have access to conference-based programming, we increase member value. Currently 30% of LMA Annual Conference attendees attend the conference periodically for reasons such as internal department rotation. Therefore, adding regional conferences provides another opportunity for professional development in the years that they cannot attend the LMA Annual Conference.

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Collaboration and Planning for the Future

What types of collaboration should we explore for 2016 and 2017?

There are so many good ideas floating throughout the association, from innovative programming and substantive sponsor involvement to clever marketing and the use of social media to broaden the reach of an event. The key messages in the short term are: think collaboration before competition; and try not to re-invent the wheel.

If another chapter is planning a conference, consider joint programming or sponsorships. Incorporate themes from the newly established Body of Knowledge that outlines the key learning objectives for various member roles. Avoid scheduling events that conflict with other association events especially within your region. Consider working with other chapters to invite members in your region and beyond.

When the objective is to improve member value for the broadest number of members, there are many benefits to the association as the whole.


Can we plan a regional conference for 2016? What about 2017?

 The task force is studying ways to improve our regional conference coverage so that more members gain access to high quality programming. Any recommendations accepted by the Board will begin taking place in 2017, so there will be no impact to 2016 regional event planning.

We recognize that 2017 regional event planning will begin in 2016, so it may not be logistically feasible to incorporate new recommendations in advance of planning processes. Therefore, we encourage you to be proactive in communicating with planning committees elsewhere in your region to get a head start on any benefits from collaboration.

Please exercise prudence in signing contracts for 2017 and beyond, as these obligations may hinder our flexibility for introducing new conference models for the benefit of our members.

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LMA Member Involvement

Which LMA members led the OneLMA initiative?

First Name Last Name Job Title Company Chapter
Co-Chair Jeffrey Scalzi Associate Director of Marketing Goulston & Storrs, P.C. Metro New York Chapter
Co-Chair Alycia Sutor Managing Director Akina, a GrowthPlay Company Midwest Chapter
2014 CPC Chair Adam Stock Chief Marketing and Client Services Officer Allen Matkins Bay Area Chapter
Timothy Corcoran Principal Corcoran Consulting Group Metro New York Chapter
Adam Severson Chief Marketing & Business Development Officer Baker, Donnelson, Bearman, Caldwell & Berkowitz, PC Southeastern Chapter
Betsi Roach Executive Director Legal Marketing Association


Which LMA members were part of the Organization Structural Task Force?

First Name Last Name Job Title Company Chapter
Lydia Bednerik Marketing Director Wendel, Rosen, Black & Dean LLP Bay Area Chapter
David Bruns Director of Client Services Farella Braun + Martel LLP Bay Area Chapter
Timothy Corcoran Principal Corcoran Consulting Group Metro New York Chapter
Ezra Crawford Director of Marketing & Business Development Capital Chapter
Jill Huse Partner Society 54, LLC Southeastern Chapter
Andrew Laver Business Development Manager McCarter & English, LLP Metro Philadelphia Chapter
Stacey McGuire Marketing Manager Siteimprove, Inc. Minnesota Chapter
Michael Olson, CAE Principal Global Association Consulting Member at Large
John Simpson Founder and Chief Executive Officer One North Interactive Midwest Chapter
Adam Stock Chief Marketing and Client Services Officer Allen Matkins Bay Area Chapter
Betsi Roach Executive Director Legal Marketing Association


Which LMA members are a part of the Regional Implementation Task Force?

First Name Last Name Job Title Company Chapter
Co-Chair David Bruns Director of Client Services Farella Braun + Martel LLP Bay Area Chapter
Co-Chair Marcie Shunk Senior Consultant LawVision Group LLC   Texas Chapter
Lydia Bednerik Marketing Director Wendel, Rosen, Black & Dean LLP Bay Area Chapter
Timothy Corcoran Principal Corcoran Consulting Group Metro New York Chapter
Ezra Crawford Director of Marketing & Business Development Capital Chapter
Darryl Cross Vice President, Performance Development LexisNexis The Virginias Chapter
Michelle Friends Marketing Director  Fairfield & Woods P.C. Rocky Mountain Chapter
Kelly MacKinnon Senior Manager of Business Development - Corporate Fried, Frank, Harris, Shriver & Jacobson LLP Metro New York Chapter
Jennifer Manton Chief Marketing and Business Development Officer Kramer Levin Naftalis & Frankel LLP  Metro New York Chapter
Megan McKeon Senior Marketing Manager Katten Muchin Rosenman LLP Midwest Chapter
Betsi Roach Executive Director Legal Marketing Association


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Looking for more information?
View our recorded webinars

LMA holds webinars that provide updates on the regionalization implementation, address questions from the membership and more.

Click on one of the following links to view recorded webinars:

LMA Regionalization Update and Q&A

Regional Nominating Process Orientation


Please reach out to the LMA leadership and Regional Implementation Task Force with your questions and/or suggestions by emailing us at