Your Honor Awards: Past Winners
The LMA Your Honor Awards program recognizes excellence in legal marketing by promoting projects and programs that provide innovation and return on marketing investment.
2016 Your Honor Awards Program
2015 Your Honor Awards Program
2014 Your Honor Awards Program
- Download the 2014 Awards Program book
- View all 2014 award recipients by category
BEST IN SHOW
Best in Show was awarded to Winston & Strawn LLP for its submission in the Website — Total Website category.
ADVERTISING — CAMPAIGN
First Place: Sullivan & Worcester LLP
Second Place: Cassels Brock & Blackwell LLP
Honorable Mention: Polsinelli PCCOMMUNITY RELATIONS
First Place: Family Law Section, State Bar of Texas
Second Place: Stinson Leonard Street LLP
Third Place: Partridge Snow & Hahn LLPEVENTS
First Place: Bilzin Sumberg Baena Price & Axelrod LLP
Second Place: Carlock, Copeland & Stair, LLP
Third Place: Hunter Maclean Exley & Dunn, P.C.
Honorable Mention: Neal, Gerber & Eisenberg LLPIDENTITY — PROJECTS TOTALING MORE THAN $20,000
First Place: K&L Gates LLP
Second Place: Phelps Dunbar LLP
Third Place: Womble Carlyle Sandridge & Rice, LLPIDENTITY — PROJECTS TOTALING UP TO $20,000
First Place: Davis Wright Tremaine LLP
Second Place: Meritas, Inc.
Third Place: Morrison & Foerster LLPMARKETING ON A SHOESTRING — LARGE FIRM
First Place: Tucker Ellis LLP
MEDIA RELATIONS
First Place: Kaye Scholer LLP
Second Place: Ogletree, Deakins, Nash, Smoak & Stewart, P.C.ONLINE INTERACTIVE MARKETING TOOLS
First Place: Constangy, Brooks & Smith, LLP
Second Place: Perkins Coie LLP
Third Place: Bracewell & Giuliani LLP
Honorable Mention: Sedgwick LLPPRACTICE DEVELOPMENT
First Place: Foley & Lardner LLP
Second Place: Baker, Donelson, Bearman, Caldwell & Berkowitz, PC
Third Place: Winston & Strawn LLPPROMOTIONAL AND COLLATERAL MATERIALS — ANNUAL REPORT
First Place: Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, P.C.
Second Place: Akerman LLP
Third Place: Wyatt, Tarrant & Combs LLPPROMOTIONAL AND COLLATERAL MATERIALS — BROCHURE
First Place: Steptoe & Johnson PLLC
Second Place: Richards Kibbe & Orbe LLP
Third Place: Husch Blackwell LLP
Honorable Mention: Sedgwick LLPPROMOTIONAL AND COLLATERAL MATERIALS — HOLIDAY CARD
First Place: Bradley Arant Boult Cummings LLP
Second Place: Otten Johnson Robinson Neff + Ragonetti PC
Third Place: Borden Ladner Gervais LLPPROMOTIONAL AND COLLATERAL MATERIALS — NEWSLETTER OR ALERT
First Place: Katten Muchin Rosenman LLP
Honorable Mention: DLA Piper LLP (US)RECRUITING
First Place: Bennett Jones LLP
Honorable Mention: Freeborn & Peters LLP and Jaffe PRWEBSITES — INDIVIDUAL PORTIONS OF WEBSITE
First Place: Perkins Coie LLP
Second Place: Goodwin Procter LLPWEBSITES — TOTAL WEBSITE
Second Place: Boughton Law Corporation
Third Place: Foley Hoag LLP
Honorable Mention: Kegler Brown Hill + Ritter, LPA
2013 Your Honor Awards Program
- Download the 2013 Awards Program book
- View all 2013 award recipients by category
Advertising - Campaign
First: Knobbe Martens Olson & Bear, LLP
Second: Mintz, Levin, Cohn, Ferris, Glovsky & Popeo, P.C.
Third: Gesmer Updegrove LLP
Honorable Mention: Kean Miller LLPAdvertising - Single Ad
Honorable Mention: Motley Rice LLC
Community Relations
First: Motley Rice LLC
Second: Sirote & Permutt, P.C.
Honorable Mention: Morrison & Foerster LLPEvents
First: McKenna Long Aldridge LLP
Identity - Projects Totaling More Than $20,000
First: Seyfarth Shaw LLP
Second: Duane Morris LLP
Third: Wilson Elser
Honorable Mention: Choate Hall & Stewart LLPIdentity - Projects Totaling Up to $20,000
First: Morse, Barnes-Brown & Pendleton, PC
Second: Edwards Wildman Palmer LLPMarketing on a Shoestring - Large Firm
First: Stoel Rives LLP
Honorable Mention: Baker, Donelson, Bearman, Caldwell & Berkowitz, PCMarketing on a Shoestring - Small Firm
First: Wheeler Trigg O’Donnell LLP
Media Relations
First: Kaye Scholer LLP
Second: Waller Lansden Dortch & Davis, LLPPractice Development
First: Sterne, Kessler, Goldstein & Fox PLLC
Second: McDermott Will & Emery
Third: Benesch Friedlander Coplan & Aronoff LLP
Honorable Mention: Schiff Hardin LLPPromotional and Collateral Materials - Announcement
First: Young Conaway Stargatt & Taylor, LLP
Second: Morse, Barnes-Brown & Pendleton, PC
Honorable Mention: Fasken Martineau DuMoulin LLPPromotional and Collateral Materials - Annual Report
First: Paul Hastings
Second: Davis Wright Tremaine LLP
Third: Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, P.C.
Honorable Mention: Thompson Hine LLPPromotional and Collateral Materials - Holiday Cards
First: Parker Poe Adams & Bernstein LLP
Second: Goldberg Segalla
Third: Verrill Dana LLP
Honorable Mention: Leonard, Street and DeinardPromotional and Collateral Materials - Newsletter or Alert
First: Bracewell & Giuliani LLP
Second: Baker, Donelson, Bearman, Caldwell & Berkowitz, PC
Honorable Mention: Faegre Baker DanielsRecruiting
First: Davis Wright Tremaine LLP
Second: Benesch Friedlander Coplan & Aronoff LLP
Third: Cassels Brock and Blackwell LLP
Honorable Mention: Blank Rome LLPSocial/Interactive Media
First: Bilzin Sumberg Baena Price & Axelrod LLP
Second: Steptoe & Johnson PLLC
Third: Baker, Donelson, Bearman, Caldwell & Berkowitz, PCWebsites - Individual Portions of Website
First: Thompson Coburn LLC
Second: Pillsbury Winthrop Shaw Pittman LLPWebsites - Total Website Refresh/Overhaul/Rebrand
First: Choate Hall & Stewart LLP
Second: Bilzin Sumberg Baena Price & Axelrod LLP
Third: Nelson Levine de Luca & Hamilton, LLC
Honorable Mention: Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, P.C.
2012 Your Honor Awards Program
2011 Your Honor Awards Program
- View all 2011 award recipients by category
Best in Show
Symphonie, Fasken Martineau.
Advertising — Single Ad
First: "Anti-Best Lawyer," Balch and Bingham
Second: Benergy, Bennett Jones LLP
Third: Talk v. Walk, Barnes & Thornburg LLP
Advertising — Campaign
First: "They helped me get my life back," Sieben, Grose, Von Holtum & Carey and Reynolds Group
Second: Barnes and Thornburg Advertising Campaign, Barnes & Thornburg LLP
Third: 2010 TV Advertising Campaign, Gallon, Takacs, Boissoneault & Schaffer Co., L.P.A
Honorable Mention: Lifestyle Change Recruiting Campaign, Partridge Snow & Hahn LLP
Events
First: Berwin Leighton Paisner — It's the beginning of the end..., Berwin Leighton Paisner LLP
Second: It All Starts With a Great Idea, Crowe & Dunlevy
Third: Agricultural Production to Food Consumption: Meeting the Challenges for Sustainable Success, Faegre & Benson
Honorable Mention: Sex and the City 2, Rutan & Tucker LLP
Identity — Projects totaling up to $20K
First: Protecting Your Good Name, Goodwin Procter
Second: Babcock Partners Identity, Moire Marketing Partners
Third: Image Clarity That Provided Versatility and Saved Money, Foster Swift Collins & Smith PC
Identity — Projects totaling more than $20K
First: Next Generation Cairncross and Hempelmann (Champersand), Cairncross & Hempelmann
Second: Anywhere. Anytime. Any Courthouse. — Bowman and Brooke's 25th Anniversary Commemorative Book, Bowman and Brooke LLP
Third: Updating an Identity, Christensen O'Connor Johnson Kindness PLLC
Honorable Mention: Borden Ladner Gervais LLP Brand Evolution, Borden Ladner Gervais LLP
Marketing on a Shoestring
First: Wiggin and Nourie Bookclub, Wiggin & Nourie P.A.
Second: Social Media: Welcome to the Jungle, Armstrong Teasdale LLP
Third: Arnold and Porter LLP iPhone Application, Arnold & Porter LLP
Honorable Mention: Dodd-Frank Collection, Morrison & Foerster LLP
Media Relations
First: Berwin Leighton Paisner — Driving Growth, Berwin Leighton Paisner LLP
Second: Death and Taxes: The Media Turns to Holland and Knight for Insight on Estate Tax Repeal, Holland & Knight LLP
Third: DLA Piper Tech Leaders Summit Public Relations Program, DLA Piper
Online Interactive Marketing Tools
First: Dodd-Frank.com, Leonard, Street and Deinard
Second: Cross-Sell Video Project, Womble Carlyle Sandridge & Rice, PLLC
Third: Mobile Tagging, Akin Gump Strauss Hauer & Feld LLP
Honorable Mention: Ogilvy Renault Mobile Applications, Ogilvy Renault LLP
Practice Development
First: The Power Of Relationships, Wolf Theiss
Second: 110% Business Development Challenge, Burns & Levinson LLP
Third: A CRM Receives CPR, Greenberg Glusker
Honorable Mention: The Best Bait in Litigation Pitching — Fish's Litigation Database (It's in the Tacklebox), Fish & Richardson
Promotional and Collateral Materials — Annual Report
First: Mintz Levin 2009 Pro Bono Journal, Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, P.C.
Second: Annual Review Tells the Firm's Story of Client Service Excellence, Paul, Hastings, Janofsky & Walker LLP
Third: 2009 Year in Review, Cole Schotz
Honorable Mention: Business Unusual — A Review of 2009-2010, Paul, Weiss, Rifkind, Wharton & Garrison, LLP
Promotional and Collateral Materials — Announcement (office move, new partners, awards, etc.)
First: Steptoe and Johnson Announces New Office, Steptoe & Johnson PLLC
Second: McMillan Merger, McMillan
Third: Real Estate and Land Use Group Joins Sedgwick Announcement, Sedgwick LLP
Honorable Mention: The Fish Tank Announcement, Fish & Richardson
Promotional and Collateral Materials — Firm-wide, Office or Practice Group Brochure
First: Pillsbury Firm Brochure, Pillsbury Winthrop Shaw Pittman LLP
Second: Global Government Solutions Annual Outlook (January 2010) and Mid-Year Report (July 2010), K&L Gates LLP
Third: King and Spalding Energy Industry Practice brochure, King & Spalding
Promotional and Collateral Materials — Holiday Cards
First: 2010 Williams Kastner Holiday APPreciation, Williams Kastner
Second: 2010 Bracewell and Giuliani LLP Electronic Holiday Card, Bracewell & Giuliani LLP
Third: Manatt 2010 Holiday Card — Warm Wishes, Manatt, Phelps & Phillips LLP
Honorable Mention: Rube Goldberg Holiday Card, Sterne, Kessler, Goldstein & Fox PLLC
Promotional and Collateral Materials — Newsletter or Alert (internal or external)
First: Intellectual Property and Technology News, DLA Piper
Second: Bracewell and Giuliani's Post-election briefing, Bracewell & Giuliani LLP
Third: BIOSIMILARS: A Unique Perspective on Hot and Current Biological Sciences Litigation and the Law, Fish & Richardson
Recruiting
First: Schola2Juris — Re-inventing the Student Recruiting Model, Waller Lansden Dortch & Davis, LLP
Second: Recruiting Campaign, Morrison & Foerster LLP
Third: Gowlings Recruitment Brochure, Gowlings
Websites — Individual Portions of Website, Client Extranet, Practice, Industry or Niche Sites and/or Intranets
First: Founder's Workbench, Goodwin Procter
Second: Client Stories, Sieben, Grose, Von Holtum & Carey and Reynolds Group
Third: Bingham's Online Store, Bingham McCutchen LLP
Websites — Total Website Refresh, Overhaul or Rebrand
First: Kilpatrick Townsend & Stockton Website, Kilpatrick Townsend & Stockton
Second: McMillan Website, McMillan
Third: Hemenway and Barnes Website, Hemenway & Barnes
Honorable Mention: Gowlings Website, Gowlings
2010 Your Honor Awards Program
- View all 2010 award recipients by category
Best in Show
Best in Show was awarded to "Lawyers & the Louvre" Campaigh, submitted by Fredrikson & Byron P.A.
Advertising - Single Ad
First: The Pink Ad, Bennett Jones LLP
Second: Sherin and Lodgin's "Going Green? Take 15.", Sherin and Lodgen LLP
Third: P.F. Change Ad, Lewis and Roca LLP
Advertising Campaign
First: Signal Flag Branding Campaign, McInnes Cooper
Second: "We make sure you're ready, before you even realize you need to be.", Miles & Stockbridge P.C.
Third: Littler "Objects" Ad Campaign, Littler Mendelson
Honorable Mention: Prince Lobel Advertising Campaign, Prince Lobel Glovsky & Tye
Announcements
First: Bingham-Mckee Nelson Announcement, Bingham McCutchen LLP
Second: First national Canadian law firm to become carbon neutral, Stikeman Elliott LLP
Third: New CEO Announcement, Steptoe & Johnson PLLC
Honorable Mention: 2009 Holiday Card, Wolf Greenfield
Annual Report
First: "A Year Marked by Change", Blank Rome LLP
Second: Skyline, Paul, Weiss, Rifkind, Wharton & Garrison LLP
Third: Wyatt 2008 in Review, Wyatt, Tarrant & Combs, LLP
Brochure
First: Insecurities: Practice Brochure, Bingham McCutchen LLP
Second: Firm-wide Brochure and Folder, Hemenway & Barnes LLP
Third: 2009 Firm Brochure, Kaufman & Canoles
Chapter
First: Changing the Rules, LMA Vancouver Chapter
Second: A Chapter Takes On the Great Recession and Wins: The Careers In Transition Program (CIT), LMA Metro New York Chapter
Community Relations
First: Kindness Public Service Advertising Campaign, Middleton Reutlinger
Electronic Media
First: New Faces of Energy: Insights from the Energy Revolution, Pillsbury Winthrop Shaw Pittman LLP
Second: Akin Gump 2009 Holiday Greetings, Akin Gump Strauss Hauer & Feld LLP
Third: Interactive Holiday E-Card - www.2010wishes.com, Parker Poe Adams & Bernstein LLP
Events
First: Miller & Chevalier Inauguration 2009, Miller & Chevalier
Second: Cracking the Code: Paul Hastings Forum Provides Solution to Clients’ Credit Crisis ,Paul, Hastings, Janofsky & Walker LLP
Third: BIO Conference Booth Campaign, Choate Hall & Stewart LLP
Identity
First: Branding a Firm for Growth, Baker & McKenzie LLP
Second: Administrative Logos and Templates, Bingham McCutchen LLP
Third: "Oklahoma's Go-to Law Firm" Postcard, Portfolio McAfee & Taft
Honorable Mention: Firm Logo and Stationary, Hemenway & Barnes LLP
Marketing on a Shoestring
First: Regulatory Innovation Award, Morrison & Foerster, LLP
Second: Replevin Tow Truck Reminder Direct Mail,Weltman, Weinberg & Reis Co., LPA
Third: "This Year, We're Bringing it to You", Fisher & Phillips LLP
Media Relations
First: Global Financial Markets Initiative Teleconference Series, Mayer Brown LLP
Second: Raising the Profile of BLP, Tax Berwin Leighton Paisner LLP
Third: Manatt's National Public Relations Campaign, Manatt, Phelps & Phillips, LLP
Newsletters
First: Registration Reform, Stikeman Elliott LLP
Second: ALL iN: Husch Blackwell Sanders Multicultural Publication, Husch Blackwell Sanders LLP
Third: MoFo Tech, Morrison & Foerster, LLP
Online Interactive Marketing Tools
First: MMM Social Media, Morris, Manning & Martin, LLP and Thornton Communications
Second: Foley Hoag LLP Blogs, Foley Hoag LLP
Third: How to Win "Fans" and Influence Pageviews, Curtis, Mallet-Prevost, Colt & Mosle LLP
Practice Development
First: Sutherland Business Development Curriculum, Sutherland Asbill & Brennan LLP
Second: Client Loyalty Program, Nixon Peabody LLP
Third: Burr University Results through Knowledge & Training, Burr & Forman LLP
Honorable Mention: The Marketing Minute, Smith Moore Leatherwood LLP
Recruiting
First: Recruiting: Microsite, Cadwalader, Wickersham & Taft LLP
Second: The Exceptional People Campaign, Borden Ladner Gervais LLP
Third: Recruiting Campaign, Morrison & Foerster, LLP
Website: Alumni Site, Client Extranet or Other Niche Website
First: Intranet: Bingham Information Gateway, Bingham McCutchen LLP
Second: The Reexamination Center Microsite, Sterne, Kessler, Goldstein & Fox
Third: Preti Flaherty Legislative Extranet, Preti Flaherty Beliveau & Pachios LLP
Website: Firm, Practice or Industry Site
First: Website — www.gesmer.com, Gesmer Updegrove
Second: New Emerging Enterprize at Foley Hoag Website, Foley Hoag LLP
Third: Goulston & Storrs Website, Goulston & Storrs
2009 Your Honor Awards Program
2008 Your Honor Awards Program
- View all 2008 award recipients by category
1. Identity Bingham McCutchen LLP
2. Brochure Foley Hoag LLP
3. Annual Report Preti Flaherty.
4. Announcement (Holiday Card) Bass, Berry & Sims PLC
5. Promotional Material (Other) Sedgwick Detert Moran & Arnold LLP
6. Single Ad Holme Roberts & Owen LLP
7. Ad Campaign Bingham McCutchen LLP
8. Multi-Media Campaign Goldberg & Simpson PSC (Fishman Marketing)
9. Exhibits/Trade Show/Novelty Hamilton, Brook, Smith & Reynolds, P.C
10. Promotional Events Goulston & Storrs
11. Firm, Practice or Industry Site Choate Hall & Stewart LLP
12. Electronic Media Morrison & Foerster LLP
13. Media Relations Pillsbury Winthrop, Shaw Pittman
14. Community Relations Adams and Reese LLP
15. Internal Communications Pillsbury Winthrop Shaw Pittman LLP
16. Training Goulston & Storrs
17. Research and Intelligence Benesch, Friedlander, Coplan & Aronoff LLP
18. Recruiting Morrison & Foerster LLP
19. Chapter NYLMA
20. Business Development Foley Hoag LLP
21. Best in Show Fishman Marketing for International Lawyers Network
