November 15, 2018 | 8:30 AM - 6:00 PM

Presented By The Legal Marketing Association and The Cleveland Metropolitan Bar Association

This course has been approved by the Supreme Court of Ohio Commission on Continuing Legal Education for 6.75 total CLE hours.

8:30 a.m. | Registration opens

9:00 a.m. – 10:30 a.m | Keynote Presentation | When Strategy Wins

Learn what great law firm strategy looks like surrounding the client experience, business development, project management and operational efficiency;  keys to develop and launch new strategies at your firm; and how the right strategic direction leads to sustainable success.
Presented by Michael Rynowecer, President & Founder, BTI Consulting

10:30 a.m. – 11:30 a.m. | Driving Change through Strategic Innovation

How do law firms implement innovative services, solutions and projects regardless of its size or resources? What value does disruptive innovation via advanced technology and product launches offer? And how does subtle innovation around internal process improvements and outside partnerships deliver better experiences for clients?
Moderated by Debora Baker, Managing Director, GrowthPlay
Panelists include:
• Jill Clark, Director of Marketing & Business Development, Bricker & Eckler

• Jason Dirkx, Knowledge Management Counsel, Littler Mendelson

11:30 a.m. – 11:45 a.m. | Break

11:45 a.m. – 12:45 p.m. | Lunch Presentation  | The Business of Lawyering | Compensation Strategies and Law Firm Economics that Fuel Client-First Cultures

How do compensation strategies and law firm economics help fuel collaboration, a client-first mindset, and positive cultures? How do Firm’s analyze and support a compensation restructuring and assess profitability? How do marketing and business development departments, along with law firm leadership teams, take advantage and drive change through compensation and finance metrics?
Presented by Paul Morton, Chief Operating Officer, Burns & Levinson, LLP

12:45 p.m. – 1:00 p.m. | Break

1:00 p.m. – 2:00 p.m. | Evolving In-House Perspectives

What strategic solutions and offerings do in-house counsel seek from their firms? How are their roles evolving and what do they need from their outside service providers now, more than ever?
Moderated by Michael Rynowecer.
Panelists include:
• Lisa Gasbarre Black, General Counsel, Catholic Charities
• Alfred C. Perry Jr., General Counsel, Westfield Bank
• Ed Blakemore, General Counsel, Rockwell Automation

2:00 p.m. – 3:15 p.m. | The Next Big Thing

The legal landscape is changing as client expectations evolve and innovations are introduced every day. Uncover disruptive market forces that drive legal buying behavior, gain access to a diagnostic tool to identify strategic options for firms and practice groups, and learn a framework for strategy development.
Presented by Mark Beese, President, Leadership for Lawyers, LLC

3:15 p.m. – 3:30 p.m. | Break

3:30 p.m. - 4:30 p.m. | A Seat at the Table for Effective Strategic Planning

How can lawyers and non-lawyers collaborate to create a roadmap for sustainable change? How crucial is it for legal marketers to have a seat at the table when developing a firm’s strategic plan? How do they get that seat and how do they use it once they get it? How can the strategic planning process work most effectively?
Moderated by Jeff Dennis, Director of Strategic Initiatives, Kegler Brown
Panelists include:

• Jeanne Hammerstrom, Chief Marketing Officer, Benesch
• Kevin Margolis, Chair, Environmental Practice Group; Integration Partner & EC member, Benesch
• Erin Hawk, Director of Marketing & Business Development, Hahn Loeser

4:30 p.m. - 6:00 p.m. | Cocktail Reception

Windows on the River
2000 Sycamore Street
Cleveland, Ohio 44113

$125 LMA Members
$125 CMBA Members (with discount code)
$175 Non-Members

Note: You must be logged in to the LMA website to receive the member rate.

Registration Deadline is November 12th at 3:00 pm ET!

Need a hotel room? Hotel rooms are available at Aloft Hotel at the discounted rate of $119 plus tax per night.  Must book by October 13th.  Call 855-811-0037 to make your reservation using GROUP NAME "Legal Marketing Association" or GROUP CODE " LK14AA".


No Valid Registration Types [details]


Payment Information

Credit card and direct debit payments are only available online. Credit cards and direct debit payments will not be accepted at the door.

Cash or checks made payable to "LMA Midwest Region" will be accepted at the door.

The deadline for registration is Monday, November 12, 2018.

Walk-ins and those who register after November 12 will be charged the non-member rate of $175.00.

LMA Midwest reserves the right to cancel the registration of any registrant with an outstanding balance.

Should you need to cancel your registration, please contact prior to November 12. According to LMA Midwest Region policy, all no-shows and cancellations after November 12 will be billed the full registration rate.