2017 Winners: Communications - Interactive and Digital Marketing, Niche Sites and Blogs
Gray Plant Mooty
150th Anniversary Website
Summary:In 2016, Gray Plant Mooty celebrates 150 years. This rare milestone places Gray Plant Mooty into a small group of law firms in the state of Minnesota to reach the sesquicentennial mark. That differentiating point provided Gray Plant Mooty with the opportunity to showcase and capitalize on the successful rich history of the firm and their presence in the communities they serve. This was also a chance to engage audiences to join in on celebrating 150 years and take part in their anniversary plans. The firm's goal was to deliver a microsite that would capitalize on the firm’s longevity and engage/energize our audiences. Gray Plant Mooty wanted the site to invigorate attorneys, staff and alumni, and deepen their pride and engagement. For current clients, this was a way for Gray Plant Mooty to include them in anniversary celebrations, strengthen their relationship with the firm and showcase Gray Plant Mooty 's place in the community. For potential clients, Gray Plant Mooty could show who they were as a firm, and that with 150 years of business, Gray Plant Mooty knows law.
Gray Plant Mooty internal talent conceptualized and executed a microsite in partnership with an outside vendor that involved a considerable amount of firm history research, interviews, collaboration with a videographer and extensive time putting together content that would best represent Gray Plant Mooty and 150 years of business. Ultimately, the site would serve as a receptacle for all things related to their 150th anniversary including:
- Interactive Timeline: 150 years of history, people and community
- Foundation & Giving: Advancing philanthropy and giving through the generations
- Their Work: Video in which family members and clients were asked, “What do you think about what we do at Gray Plant Mooty?”
- Their People: Stories - 150 years of employment: A selection of stories about their current firm members
- #THEGREAT150: A gallery of social media highlights, videos and photos
The site exceeded all goals and intentions. The site has received high-praise from both internal and external audiences. Gray Plant Mooty is proud of the efforts put into the creation of the site. From the historical research, to interviewing past and present partners, to the ease in which the site flows for the user and takes them back in time, this microsite truly showcases Gray Plant Mooty.