Strategies — The Journal of Legal Marketing


As we enter the year 2020, one long thought of as “the future,” there is one guiding principle that remains fundamental: putting the client first.

In the November/December issue of Strategies magazine, we explore new opportunities to be innovative in client-first marketing. From new job titles driving the future of law, to rethinking firm retreats and tangible takeaways to better access the client’s voice, let this issue serve as inspiration to refreshing your outlook for client experience in the new year.

(LMA Member? Download digital editions of the latest issue and archived issues.)

About Strategies

Strategies magazine is the leading legal marketing publication for all professionals in legal marketing and business development. Its bimonthly issues are a valuable source of industry-specific knowledge and tips, and the key information channel for thought-leading marketers who are on a path to revolutionize the legal industry. Strategies is the flagship publication of the Legal Marketing Association (LMA).

As an LMA member benefit, Strategies provides insight on the latest tools and technologies marketers in the law firm setting are using, and presents new perspectives on the fundamentals. In addition to dynamic feature content, each issue includes current event and news reports; outline resources to boost career advancement; highlights on LMA members and the association updates; and more.

If you are not a member of LMA, join today to gain access to this exclusive resource, or subscribe to Strategies for an annual rate of $80.

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Strategies+ Blog

Here is a sneak peek at the most recent posts from Strategies+ blog: