Message from the President:


People have recently asked me, “What’s your New Year’s resolution?” and I have responded jokingly, but kind of seriously, “to survive.”

 If you look at the definition of “resolution,” you get this nice punny statement, “a         firm decision to do or not to do something.” Sometimes I can be an impulse decision-maker (and shopper) but once I make up my mind to do something, I’m all in, for better or worse. If I am going to fail, then I am going to fail with flair.

I am often heard saying to attorneys and fellow teammates at Burr, “Let’s just try it,” or, “Let’s just do it and see what happens.” That’s what we are hoping to do this year as a region – try new things – challenge the status quo, break-away from historical patterns and help move this organization forward. And we do all of this to find ways to bring you, our members, value.

We have an amazing LMASE Board of Directors who were tasked with brainstorming five big goals for 2020 in their respective areas. The deal was these goals had to be: 

1.) achievable;

2.) realistic;

3.) provide a benefit to members;

5.) be a step above minimum duties required of their roles; and

4.) be a bit of a stretch outside what we’ve always done. 

The results promise to be a collection of never-seen before programming, resources, outreach activities, recruitment plan, regional conference format, new member onboarding and volunteer engagement.

In following suit with the theme of “5,” we as a board have challenged ourselves collectively with 5 major projects. These projects are designed to recruit new members, promote LMA in law schools, improve new member experience, create transparency between the LMASE board and members, and launch new in-person programming.

Because of this, I am excited, honored and unapologetically optimistic of what we can do this year as a region. My hope as the 2020 LMASE President is that you are able to find benefit from these new initiatives and that we can come back to you at the end of this year with check marks beside each accomplishment.

 As always, thank you for being a part of the LMA community and believing in this organization.

Danielle Smith

LMASE President
Director of Marketing, Burr & Forman LLP