Plaintiff Firm SIG
For legal marketers at plaintiff firms, it can be challenging to generate new business within the vast, competitive consumer market. The Plaintiff Firm SIG is here to help. This SIG will provide a forum to share experiences and offer education and support to all plaintiff firm marketers – whether part of a large marketing department or a solo marketer. The Plaintiff Firm SIG is open to marketers who work in any area of the plaintiff practice, including personal injury, mass torts, class action, family law, medical malpractice and more.

Plaintiff Firm SIG Leaders:
  • Pamela Foster, Director of Marketing and Business Development, Howie, Sacks & Henry LLP
  • Jaime Lira, Director of Marketing, Cohen & Malad, LLP

To contact the SIG leaders, email

Check out what other SIGs and Regions are up to on the LMA Calendar!

Make sure to abide by our etiquette rules when using the discussion forums.

The Legal Marketing Association (LMA) welcomes and encourages participation in discussions about marketing, business development, client service, pricing, practice improvement, project management and communications within the legal profession; however, LMA reserves the right to remove inappropriate or offensive posts, along with those that may violate client privilege or inappropriately promote products or services. We ask you to use the following guidelines:

  • Do not use offensive or hurtful language. Be respectful of other points of view, even if they differ from your own.
  • Do not mention names of clients, firms or colleagues; rather, discuss scenarios generally.
  • Refrain from posting self-promotional products or services.
  • Please post any jobs in the jobs area or promotions in the promotions area.
  • Self-promoting, pandering, abusive or sales-focused posts will result in a warning from the Group Manager and repeated abuses will result in the member being blocked from participation in the group.

LMA intends to share information that is useful to professionals in the legal marketing field. The information shared on this page contains personal opinions and views of individuals. Opinions are not necessarily condoned, approved or reflective of the official views of LMA. LMA reserves the right to remove inappropriate or offensive posts along with those that may violate privacy guidelines.

SIG News

SIG Files

We currently have 11 files in our file library. Our latest files added:

  • Disabled plaintiffs must be customers to sue over websites
  • ABA Warns Attys On Ethics Of Social Media 'Hypotheticals'
  • 4 Social Media Ethics Questions For Attorneys

  • Click here to view all files.

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