P3®– The Practice Innovation Conference

Message From the Client Value SIG Co-Chairs

What clients value – and how to best meet the expectations and needs of clients – has evolved. Throughout its history, LMA’s Client Value SIG has adapted to those changes, always looking for opportunities to educate our members about emerging industry trends and to provide resources that allow them to make an impact within their organizations.

As we reenvision the direction of the Client Value SIG, we are taking the time to refine the strategy and programming approach for the SIG now and into the future through listening sessions with members, survey data about topics of interest and more. The end result of these efforts is to better align our offerings and focus areas with what members' value. One of those offerings is P3® – The Practice Innovation Conference, which was launched and owned by the Client Value SIG.

In consultation with the LMA Board of Directors, we have decided to pause P3 at this time to better focus our attention on the evolution of the Client Value SIG. As a previous attendee or supporter of P3, we wanted to make sure you were aware of this decision and also reinforce our commitment to delivering high-quality, timely programming about the topics that matter most to you, inclusive of and beyond what has been shared at P3 in the past. In addition to topics like pricing, project management and process improvement, we anticipate incorporating content centered on client experience, key account management and other emerging areas. As we move forward, we encourage you to stay up to date about upcoming programming – both year-round and as part of the LMA Annual Conference – by joining the Client Value SIG today.

If you have any feedback or suggestions about this update or the evolution of the Client Value SIG, please reach out to us directly at and

About the LMA Client Value Shared Interest Group (SIG)

The Client Value SIG is an industry-related focus group that joins to network, develop relevant educational programs and share best practices. In a changing and competitive environment, the Client Value SIG supports the progress of law firms toward commonly held business practices and helps legal marketing professionals build the critical skill set of strategic disciplines driving the development of the business of law.