2020 P3 Call for Ideas
Extended to November 4

Got an innovative idea, story or process? We want to hear it! Submit your proposal from October 8 - November 4, 2019, to be considered for the 2020 P3 Conference this June 10-12, 2020 in Chicago!
Have a question related to your proposal? Contact education@legalmarketing.org

Submit an Idea in 5 Easy Steps

1) Log into your LMA account or create one now
2) Select a track
3) Select a session format and BoK domain
4) Review tips for writing proposals
5) Develop your content

 

I'm Ready to Submit!

Frequently Asked Questions


Step 1: LOG INTO YOUR LMA ACCOUNT OR CREATE ONE NOW

Log in to www.legalmarketing.org with your username and password. To update your profile choose “My Options,” “My Profile” and then the “Edit Profile” button. To add a headshot, click “My Picture.”

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Step 2: SELECT A TRACK

The P3 Program Committee aims to create a well-balanced agenda. Review the track descriptions and potential topics below to gain a better understanding of what the committee is looking for. Have an idea not listed? No problem, we welcome all innovative ideas! 

  • Client Service proposals incorporate innovative ideas, stories and solutions around serving law departments and legal operations teams (externally-focused efforts); click for topic ideas
  • Taking a client-specific need and building a solution (whether it’s people, process or platform related)
  • Holistic examples of “bringing it all together” - creative fee arrangements, effective project management, digital solutions, data analytics, smart pricing, smart resourcing, project management, and continuous improvement for optimal client service
  • Innovating pre-existing services, especially non-tech options
  • Productization of alternative pricing/staffing, due diligence, and/or administrative charges
  • Alternative legal service providers (impact, collaboration opportunities, etc.)
  • Value pricing from the client and law firm perspective
  • Innovation - what are clients looking for?
  • Digital Solutions & Data Analytics proposals highlight how one might use data analytics to advance the practice of law, including creating comprehensive digital solutions that make the practice of law better, more efficient, and collaborative; click for topic ideas
  • Artificial intelligence 
  • Machine learning
  • Data analytics success stories
  • Thinking differently about data to advance law
  • Collaboration platforms - how are we sharing and communicating outside of email?
  • Workflow management - how do we get more operationally efficient? 
  • Application of business intelligence
  • Pricing & Profitability proposals showcase creative strategies and approaches for pricing legal services and/or growing the margin of a practice, area of law or specific matter types; click for topic ideas
  • Law firm economics
  • Pricing strategies by practice area and premium/commoditized work
  • Price discrimination
  • RFP process
  • Setting and applying time keeper rates
  • Methods for assessing profitability
  • Metrics to incentivize lawyers in terms of behavior and driving profitability

  • Professional Development proposals focus on the skills, knowledge and experiences professionals need to either remain effective in their current job or support their ability to take on new responsibilities and grow their career; click for topic ideas
  • Change management
  • Team building - leading and participating in teams
  • Leadership training - especially when managing up
  • Strengthening workplace relationships
  • Leveraging communication styles
  • Negotiation/conflict management strategies
  • Mental health & wellness
  • How to be successful in law firm political environments
  • Managing personal development and the development of your teams
  • Project Management & Process Improvement proposals focus on strategies and approaches firms are using to advance the LPM and process improvement discipline internally with their legal teams and with their clients on legal matters; click for topic ideas
  • Engaging stakeholders effectively
  • Successes around project tracking (staffing, budget, etc.)
  • Finding project management talent and training for legal
  • Different approaches to project management - dedicated PMs, etc.  
  • Creating a culture of continuous process improvement 
  • Design thinking
  • Effective training program for attorneys
  • The evolving role of LPM in law firms
  • Addressing increased client demands and questions

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Step 3: SELECT A SESSION FORMAT & BoK DOMAIN

Adults learn best by being active in the learning process! Stories, case studies and real-life scenarios connect the learner to the lessons. Asking the learner to actually do something (analyze, share, discuss, reflect, demonstrate or present) allows for active processing and better learning. An engaging session format embraces these principles. For more information on adult learning principles and engagement strategies, visit LMA's Speaker Resources. To learn more about different session formats, click below: 

Share your experience by walking your peers through a recent project that you completed and what you learned from it..

This is an effective way to present opposing views about a topic.  The participant composition and format of the debate can vary.  Generally, it includes a moderator and either one or two people to represent each side of a controversial topic.

Subject Matter Experts of note are on hand during the session as an informal panel – open to questions from the floor. The more the attendees are able to drive the conversation and get real answers from the experts, the more successful.

This is a traditional session format that is an efficient way for one or two presenters to cover content through a captivating lecture presentation.

A roundtable session allows maximum interaction among presenters and with attendees. Presenters typically break the audience into groups to discuss a specific topic/idea/theme.

This session format is designed to have multiple presenters talk for 18 minutes or less on their topic. These presentations often have a personal narrative woven in to tie everything together. Q&A would take place at the end of all presentations.

The presenter prepares for hands-on learning in the classroom. This allows for a deep dive of real-world application and might include such activities as role-playing, software implementation, tool application, etc.

The Fishbowl is a tool for facilitating dialogue between experts in a way that exposes others to their knowledge while expanding the collective understanding of a subject. Presenters first sit in the center of a circle or on stage to discuss a series of directional questions, surrounded by a larger group of observers in an outer circle. The inner circle is the stage for speaking and contributing. Those in the outer circle must listen actively and move into the center stage when they wish to participate in the conversation.

This is a Japenese presentation style in which 20 slides are shown for 20 seconds each (6 minutes and 40 seconds in total). The format, which keeps presentations concise and fast-paced, empowers multiple-presenters, and the quick, multi-media format sparks thought and action.

All P3 content is aligned with LMA's Body of Knowledge (BoK). Once in the form, you will be prompted to select which domain your idea aligns with. 

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Step 4: REVIEW TIPS FOR WRITING PROPOSALS

Make your proposal shine! When submitting your idea, put yourself in the shoes of the audience members. Think about what they would want to know and write your submission with them in mind. We also recommend you:

  • Include a variety of voices (in-house, client, service provider, big 4 and more!)
    • Provide complete information on co-presenters, we realize things may change but it is ideal to know who hopes to speak
  • Tell a story by incorporating case studies and examples - consider what problem you are going to talk about and what solutions you are bringing to the table
    • Provide a robust description and thoughtful learning outcomes
  • Show vs. tell how you plan to engage and interact with the audience
  • Avoid generalizations and product promotions 
  • Consider these questions:
    • What will attendees gain from your session?
    • Will there be actionable items that attendees can take to their firms and implement immediately?
    • Will the session be interactive?
  • For more ideas on how to write a strong submission, take a look at this JD Supra article, “Want to Be Selected as a Conference Speaker? Here's How to Increase Your Chances.”

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Step 5: DEVELOP YOUR CONTENT

Within the submission form, you will be prompted to share the information below. You are welcome to draft your submission via this template but you must submit your final proposal electronically by the deadline.

  • Title
  • Description
  • Learning Outcomes
  • Content Level (essential or advanced)
  • Preferred session length
  • Polling interest 
  • Learning techniques to maximize attendee engagement
  • Supporting resources
  • Co-presenters (as applicable)

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I'm Ready to Submit!

Submission Form

Login or Join Now or Create a Guest Accountto access the Call for Ideas.

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Frequently Asked Questions

  • What are the benefits of speaking at the 2020 P3 – The Practice Innovation Conference?
    • As a thank you for sharing your knowledge and experience, presenters receive 50% off the early bird registration rate. Also, speaking to a LMA P3 audience gives you the opportunity to network with your peers and expand and enhance your outreach and career opportunities.

      As a thank you for sharing your knowledge and experience, presenters receive 50% off the early bird registration rate. Also, speaking to a P3 audience gives you the opportunity to network with your peers and expand and enhance your outreach and career opportunities.

  • How many ideas can I submit?
    • There is no limit!

  • Can I edit my proposal after I submit? 
    • You can edit your submission(s) at any time before the November 1 deadline. To do so:
      • Log into your LMA account.
      • Select the "My Options" menu and click "My Profile."
      • Select "My Presentations" on the right-hand menu for a list of your sessions.
      • Click “Edit Session.”
      • Click "OK" at the bottom of the page when you are done making edits.
  • When will I be notified if my session idea has been accepted?
    • Speakers will be notified in late-January.

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