Northeast News

Successful leadership of teams and firms through times of change and uncertainty often comes down to having a positive, and opportunistic, mindset.
Keywords: Northeast Region | Region Conference | Region News | Speaker Spotlight
Here's 2019 LMA Northeast Conference co-chair Stefanie Marrone on why you should attend the hashtag#LMANE19 conference this week on November 14/15 in Brooklyn, New York. A special thanks to @Rob Kates for producing this video.
Keywords: Northeast Region | Region News | Regional Conference
Why should you attend the NE Regional Conference? Here's 6 reasons why.
Keywords: Northeast Region | Region Conference | Region News
Law firms are focusing more than ever on improving client service and obtaining valuable feedback to guide their client development strategies, but how do you act on feedback in a way that makes a difference?
Keywords: Northeast Region | Region Conference | Region News | Speaker Spotlight
We all know that client feedback programs are key to understanding our clients and enabling us to retain, grow and deepen our most important relationships. But how do you make a program at a law firm a success?
Keywords: Northeast Region | Region News | Regional Conference | Speaker Spotlight
LMA Philadelphia is pleased to announce the members serving on the 2020 Local Steering Committee (LSC).
Keywords: Local Steering Committees | Philadelphia | Region News
LMA New York is pleased to announce the members serving on the 2020 Local Steering Committee (LSC). LSC members work closely with the LMA Northeast Regional Board and are actively involved in providing value to LMA New York members.
Keywords: Local Steering Committees | New York | Region News
Greg Fleischmann, Sidley Austin’s Director of Global Business Development and Marketing offers his thoughts on what he hopes those attending will take away from the panel and why he values his participation in the conference and in LMA.”
Keywords: Northeast Region | Region News | Regional Conference | Speaker Spotlight
The LMA Northeast is finishing up the year strong and starting to think about 2020! It’s not too late to sponsor one of our remaining 2019 Boston, NYC or Philly local programs or the Northeast Regional Conference in NYC. Now is the perfect time to start thinking about 2020. 
Keywords: 2020 | Northeast Region | Region News | Regional Conference | Sponsorship Prospectus
LMA Northeast is pleased to announce the following members will lead our region in 2020. These leaders will be actively involved in providing value to the LMA Northeast members through programming, events, membership engagement and knowledge sharing. Congratulations to all!
Keywords: Board Members | Northeast Region | Region News
Jeff Berardi is the Chief Marketing & Communications Officer (CMCO) and a Senior Managing Director at Ankura in Boston, MA. As CMCO, Jeff leads a global team of marketing professionals who support Ankura’s operations in offices around the world.
Keywords: Northeast Region | Region Conference | Region News | Speaker Spotlight
It is generally recognized that diverse lawyers tend to lag behind their majority counterparts when it comes to building and sustaining their own books of business. But legal marketers know that the ability to generate business affords diverse lawyers more opportunities for advancement.
Keywords: Northeast Region | Region News | Regional Conference | Speaker Spotlight
Deborah Farone and Howard Kravitz will be presenting a session at the 2019 LMA Northeast Regional Conference on “Fostering a Rainmaking Culture.” We asked them to tell us more about what attendees can expect from the session and why they’re looking forward to attending #LMANE19. 
Keywords: Northeast Region | Region Conference | Region News | Speaker Spotlight
Succeeding within a very diverse workforce can be challenging. The diversity of cultures, generations, regions and even the diversity of roles that make up today’s marketing departments may result in issues within the team, and it’s important to adapt to various styles in order to collaborate.
Keywords: Northeast Region | Region News | Regional Conference | Speaker Spotlight
Melissa Croteau is the Chief Business Officer of Buchanan Ingersoll & Rooney in Washington DC. With more than 25 years of experience in business development, marketing and communications, Melissa leads the way in maximizing value for the firm’s clients.
Keywords: Northeast Region | Region Conference | Region News | Speaker Spotlight
We asked Great Jakes’ co-founder and partner Robert Algeri, a longtime LMA sponsor and LMA Northeast member about why he is sponsoring the 2019 LMA Northeast Regional Conference and to what he’s most looking forward with respect to this year’s conference.
Keywords: Northeast Region | Region News | Regional Conference | Sponsor Spotlight
Joe Calve will be a presenter at the 2019 LMA Northeast Regional Conference “Check Boxes: Your Next Firm & Your Next Position. What is Needed.”
Keywords: Northeast Region | Region News | Regional Conference | Speaker Spotlight
The Legal Marketing Association's Philadelphia group is seeking dynamic speakers to provide high-quality, educational programming for legal marketing professionals in the Philadelphia market in 2020.
Keywords: Call for Speakers | Philadelphia | Region News
As co-chair of the 2019 LMA Northeast Regional Conference, I was so excited when James Kane agreed to be our keynote speaker. James is considered the leading researcher and authority on what makes someone truly loyal – to another person, to an organization or to a cause. 
Keywords: Keynote Speaker | Northeast Region | Region News | Regional Conference | Speaker Spotlight
One size doesn’t fit all when it comes to being a successful, effective marketing and business development professional, so we’re excited to feature an interactive program about “Leading, Managing and Inspiring Based on Our Different Styles.” Informed by perspectives from Despina Kartson.
Keywords: Northeast Region | Region News | Regional Conference | Speaker Spotlight
Leigh Kessler, a former nationally touring headline comedian and frequent speaker on branding, fundraising, data and technology, will present a session at the 2019 LMA Northeast Regional Conference on, “What Lawyers and Law Firms Can Learn About Building an Authentic Brand from Stand-Up Comedy.”   
Keywords: Northeast Region | Region Conference | Region News | Speaker Spotlight
The 2019 LMA Northeast Regional Conference is quickly approaching on November 14-15 at the New York Marriott at the Brooklyn Bridge.
Keywords: Northeast Region | Region News | Regional Conference
Request for Proposals (RFPs) often make or break a law firm's quest for new business. The LMANE19 Regional Conference includes a session addressing how RFPs are changing the way corporate legal departments are managing their budgets for outside counsel.
Keywords: Northeast Region | Region News | Regional Conference | RFPs | Speaker Spotlight
With more than 50 engaging speakers across 25 conference sessions, there’s something for legal marketers at every level and firm size at this year’s LMA Northeast Regional Conference.
Keywords: Early Bird Registration | LMA News | Northeast Region | Region Conference
Legal marketing professionals play a vital role in helping attorneys and law firms understand the value of effective public relations and creating and implementing a PR plan to boost branding, according to strategic communications consultant Judy Rakowsky. 
Keywords: Boston | Branding | Communications | Region News
We are excited to have Scott Rubenstein and a group of legal marketers to present, “Stacking Up: A Discussion On Optimizing Marketing Technology,” on Friday, November 15 at the 2019 LMA Northeast Regional Conference.
Keywords: Northeast Region | Region Conference | Region News | Speaker Spotlight
Ackert will be presenting a session at the 2019 LMA Northeast Regional Conference on “How to Deliver Tailored, Data-Driven Business Development Coaching” with Melissa Croteau, the Chief Business Development Officer at Buchanan Ingersoll & Rooney.
Keywords: Northeast Region | Region News | Regional Conference | Speaker Spotlight
We hope you will join us in Brooklyn for the 2019 LMA Northeast Regional Conference! Take advantage of early bird registration and secure your spot today.
Keywords: Early Bird Registration | Northeast Region | Region News | Regional Conference
We are gearing up for the 2019 LMA Northeast Conference on November 14-15 in New York. This year, the LMA Northeast Region is offering junior marketers the chance to learn from industry veterans at the LMANext/Future Leaders Pre-Conference Boot Camp on Thursday, November 14. 

Jennifer Johnson Scalz
Keywords: Future Leaders Boot Camp | Northeast Region | Region News | Regional Conference
We want to see you at the 2019 Northeast Regional Conference in Brooklyn, New York, an area packed with hip restaurants, trendy coffee shops, cool craft breweries, breathtaking views, and more! 
Keywords: Northeast Region | Region News | Regional Conference
We are seeking leaders to serve on the 2020 LMA New York Local Steering Committee!
Keywords: Leadership | Local Steering Committees | New York | Region News
We are seeking leaders to serve on the 2020 LMA Boston Local Steering Committee.
Keywords: Announcements | Boston | Local Steering Committees | Region News
The LMA Philadelphia Local Steering Committee has begun its annual process of evaluating candidates to fill the 2020 Philadelphia Local Steering Committee open positions.
Keywords: Announcements | Local Steering Committees | Philadelphia | Region News
Secure your spot for the 2019 LMA Northeast Regional Conference in Brooklyn, New York on November 14 and 15. We are thrilled to announce James Kane as our #LMANE19 keynote speaker!
Keywords: Keynote Speaker | Northeast Region | Region Conference | Region News
Showcase your company this November at the 2019 LMA Northeast Regional Conference, the premier gathering for law firm marketing and business development professionals. Your promotional reach will extend even beyond the Northeast Region as attendees and speakers come from across the nation!
Keywords: Northeast Region | Region News | Regional Conference | Sponsorship
Information drives business development. Where and how to research background data on prospects, companies and industries is an ongoing challenge for legal marketing professionals. In this Q&A, Mary Jenkins, manager of research solutions at AccuFile, offers tips on where to dig for this vital info.
Keywords: Business Development | Information | Region News
The LMANE New York Communications Committee needs your help – and can help your career at the same time.
Keywords: Communications | New York | Region News
Raise your hand and get involved in the LMA Northeast Board of Directors! 
Keywords: Nominating Committee | Northeast Region | Region News | Regional Boards
Causality. Intuitive. Passion. Hosted by Brown Rudnick, the June 17 Boston CMO Panel offered attendees unfettered access to a group of industry leaders who exemplify their favorite words every day.
Keywords: Boston | CMO | Region News
CMO Panels are often the most anticipated events of the year for legal marketing professionals, and this month’s CMO Panel in Boston is no exception. Deborah Farone will moderate.
Keywords: Boston | CMO | Region News
Summer is almost here! In addition to cleaning out your closet and taking some vacation time, it’s a great time to clean up your LMA Northeast member profile.
Keywords: Member Profile | Northeast Region | Region News
Business development and pricing professionals at law firms who are in tune with the demands of clients can play an important role in recommending what rates to charge for legal matters and services, according to Timothy B. Corcoran, a legal pricing consultant and former law firm CMO. 
Keywords: Boston | Pricing | Region News
LMANE New York wants you to help your fellow New Yorkers who are not as fortunate, starting with Thursday’s luncheon program. We are asking that you bring travel size toiletries, tote bags, and other reusable bags to the luncheon.
Keywords: Region News | Social Responsibility
Lisa Meyer's guiding career view is to be always open to new opportunities, even if you have to push beyond boundaries. She certainly practices what she preaches! Lisa envisioned, then built from its inception Preti Strategies, a government affairs firm affiliated with Portland-based Preti Flaherty,
Keywords: Boston | Region Member Spotlight
On Thursday, May 16, LMANE Boston will gather for its May lunch program – “Rethinking Pricing in a Changing Marketplace” – with recent LMA Hall of Fame inductee Timothy B. Corcoran.
Keywords: Boston | Pricing | Region News
To play a vital role in preparing attorneys for pitches, business development professionals need to drive the conversation through a mixture of preparation, curiosity and efficiency, according to panelists at the LMANE Boston April lunch program.
Keywords: Business Development Coaching/Training | Pitches | Region News
On Wednesday, April 3, 2019, the LMANE Philadelphia Local Steering Committee hosted a lunch and learn educational workshop attended by numerous legal marketing professionals from various markets throughout the Northeast! 
Keywords: Lateral Hiring | Lateral Integration | Laterals | Philadelphia | Region News
An outstanding panel of experienced business development professionals will be featured at the April 23 LMANE Boston lunch program – Preparing Your Attorneys for a Pitch.
Keywords: Boston | Business Development Coaching & Training | Region News
Your law firm probably isn’t great at social media. Your lawyers are likely worse. 
Keywords: Region News | Social Media and Engagement | Social Media Use
As a self-described legal marketing "outsider," Christina Lamb, Director of Marketing at Fletcher Tilton in Worcester, brings a fresh perspective to the profession honed from years as an advertising and marketing professional in consumer products and retail.
Keywords: Boston | Member Profile | Region Member Spotlight
We invite you to submit program ideas for the 2019 LMA Northeast Regional Conference, taking place November 14 and 15 in New York City at the New York Marriott at the Brooklyn Bridge. 
Keywords: Northeast Region | Region Conference | Region News
LMA New York has proudly selected Samuel Sroka, editorial coordinator at Bond Schoeneck & King, as a winner of our LMANext Fellowship for 2019. 
Keywords: Future Leaders | LMANext | Region Member Spotlight
Philadelphia Local Group member John Witts is the Senior Marketing Technology Manager at Drinker Biddle & Reath LLP. He’s also been serving as the co-chair of the LMA’s Marketing Technology Special Interest Group for the past few years.
Keywords: Career Development | Northeast Region | Philadelphia | Region Member Spotlight
In today’s fast-paced and crowded legal landscape, legal marketers continue to face increasing challenges. Expand your skills and learn new ways to innovate and navigate changes in our dynamic industry. You’ll walk away from the 3rd annual LMA Northeast Regional Conference.
Keywords: Northeast Region | Region Conference | Region News
The LMA Northeast congratulates its 2019 LMANext Fellows - Erin Caher of Davis Malm & D’Agostine P.C. in Boston; Maggie MacDonald of Saul Ewing Arnstein & Lehr LLP in Philadelphia; and Sam Sroka of Bond, Schoeneck & King in New York.
Keywords: Future Leaders | Region Member Spotlight | Regional Fellows
Deborah Brightman Farone has been a leader in the field of law firm marketing and business development virtually since its inception. 
Keywords: Member Spotlight | Northeast Region | Region Member Spotlight
Thank you for being valued members of the LMANE Boston local group! We are only as strong as our members, and, for that, I thank you for continuing to make the LMA a valuable resource for your careers and the industry as a whole.
Keywords: Boston | Region News
Describing himself as a "farmer who plants ideas," Paul R. Morton offered partly aspirational and partly actionable suggestions on how law firm compensation policies can be interwoven with business development and legal marketing initiatives. 
Keywords: Boston | Business Development | Compensation | Region News
Shannon Duffy is the Director of Business Development at Saul Ewing LLP in Philadelphia. She is a member-at-large on the Philadelphia Local Steering Committee and serves as the Marketing & Communications liaison.
Keywords: Career Development | Future Leaders | Region Member Spotlight
Jacob Eidinger is the marketing coordinator at Wigdor LLP and a volunteer on the New York Local Group’s Membership Committee and a member of the 2019 LMA Northeast Conference Committee.
Keywords: Career Development | Future Leaders | New York | Region Member Spotlight
LMANE Boston will gather on Wednesday, February 13 for its first lunch program of 2019 – "The Intersection of Compensation, Economics and Marketing” – with Paul R. Morton, Chief Operating Officer at Burns & Levinson.
Keywords: Boston | Compensation | Law Firm Finance | Region News
Get to know Rachel Merrick Maggs, the next featured LMA Northeaster in our Positioning Yourself for Success series. Boston-based Rachel is the Global Client Director of Strategic Partnerships at Thomson Reuters where she helps law firms thrive in an increasingly competitive climate.
Keywords: Career Development | Future Leaders | Region Member Spotlight
Would you like to take on more of a leadership role within the LMA Northeast Region? Do you have an interest in developing deeper relationships with fellow LMANE members or expanding your skills and experience? 
Keywords: Call for Ideas | Northeast Region | Region News | Volunteer
Happy New Year! I’m Michelle Murray, the 2019 New York Local Steering Committee Chair. We’re very excited to launch the new LMA year by inviting you to join us on Wednesday, February 6th at 6pm for our annual Members Kickoff & Cocktails event to be held at Akin Gump.
Keywords: Kick-off Meeting | Region News
Robyn Addis served as the 2018 Philadelphia Local Steering Committee Chair. We asked her about her year at the helm, her advice for her younger self and how getting involved in the Legal Marketing Association helped advance her professional development. 
Keywords: Local Steering Committees | Philadelphia | Region Member Spotlight
On January 10, the 2019 LMA Northeast Board held its first meeting of the year in New York City at Stroock & Stroock & Lavan.
Keywords: Northeast Region | Region News | Regional Boards
As part of our ongoing series with leaders in the LMA Northeast region, get to know more about Tim Corcoran, a keynote speaker, consultant, author and legal commentator.
Keywords: Career Development | Future Leaders | Region Member Spotlight
Jennifer Scalzi, CEO of Calibrate Legal, tells us more about the 2018 edition of the Law Firm Revenue Enabler™ Compensation Study, which surveyed more than 880 marketing and business development professionals from across North America.
Keywords: Region News | Salary Survey
LinkedIn has been slowly rolling out enhancements to its company pages over the past month.
Keywords: LinkedIn | Mobile App | Region News | Social Media Use
On November 6, Stacey Babson-Smith, VP and Chief Ethics & Compliance Officer for Terex Corporation and Mark Klein, General Counsel of Burford Capital were panelists at the 7th Annual General Counsel Forum moderated by Yelena Dunaevsky, Assistant Managing Editor in Bloomberg Law.
Keywords: General Counsel | New York | Region News
Boston legal marketers gathered on December 5 at Tuscan Kitchen in the Boston Seaport District to kick the holiday season into high gear. 
Keywords: Boston | Holiday Social | Region News
For this year’s LMA Northeast holiday card, we are once again going to feature our members. We are compiling a digital booklet of our members’ favorite holiday recipes.
Keywords: Holiday Card | Region News
Like many LinkedIn users, you may have quickly written your LinkedIn profile a few years ago, but have not revisited or updated it. 
Keywords: Career Development | LinkedIn | Region News
Small and large firms alike benefit from an effective social media strategy to build a strong brand and engage with target audiences while differentiating their firm and lawyers.
Keywords: Boston | Region News | Social Media Use
Each year, the Legal Marketing Association works to produce high-quality, timely programming for legal marketing professionals in the Philadelphia region. Attendees range from junior- to senior-level in-house marketing professionals, to consultants to service providers.
Keywords: Call for Speakers | Philadelphia | Region News
Save the Date for the Northeast Region Holiday Parties
Keywords: Holiday Party | Region News
Kevin Iredell is the Director of Business Development at ‎Stroock & Stroock & Lavan LLP. He has 20 years of experience in B2B marketing and the legal market.
Keywords: Career Development | Future Leaders | Region Member Spotlight
Linda Ficano began her career in legal marketing more than 25 years ago. She is currently the Director of Business Development & Marketing for Fitzpatrick and with its impending merger with Venable, looking forward to new beginnings.
Keywords: Career Development | Future Leaders | Region Member Spotlight
The 2018 LMA Northeast Conference is just around the corner, Jenna Schiappacasse, director of client development at Rosenberg Martin Greenberg LLP, will moderate a discussion on Friday, October 26 featuring executives from leading companies that sell to law firms.
Keywords: Northeast Region | Region Conference | Region News
Veteran legal marketers Jennifer Simpson Carr and Ryan King are teaming up to present a pre-conference session, “Beyond Branding: Integrating Social Engagement for Lead Generation and Business Development” .
Keywords: Northeast Region | Region Conference | Region News
With the 2018 LMA Northeast Conference coming up on October 25 and 26 in Boston, presenters are providing a brief snapshot of what to expect from their sessions.
Keywords: Northeast Region | Region Conference | Region News
LMA Northeast is pleased to announce the following members will lead our region in 2019. These leaders will be actively involved in providing value to the LMA Northeast members through programming, events, membership engagement and knowledge sharing.
Keywords: Northeast Region | Region News | Regional Boards
Join us at the LMA Northeast Regional Conference, which will take place next week on Thursday, October 25 and Friday, October 26, at the InterContinental Boston!
Keywords: Northeast Region | Region Conference | Region News
Mark E. Young, counsel for Vox Actio LLC, will address how lawyers (and legal marketers) can use the design thinking process to creatively solve problems and build stronger, more collaborative working relationships with clients at the 2018 LMA Northeast Conference.
Keywords: Northeast Region | Region Conference | Region News
The 2018 LMA Northeast Conference is coming up on October 25 and 26 in Boston, and we asked some of the speakers to tell us more about their presentations.
Keywords: Northeast Region | Region Conference | Region News
We asked some of the presenters at the upcoming 2018 LMA Northeast Conference on October 25 and 26 in Boston to tell us what attendees can expect from their session.
Keywords: Northeast Region | Region Conference | Region News
With the 2018 LMA Northeast Conference coming up on October 25-26 in Boston, presenters are providing a brief snapshot of what to expect from their sessions.
Keywords: Northeast Region | Region News | Regional Conference
The 2018 LMA Northeast Conference will be held on October 25 and 26 in Boston. In anticipation of the conference, we asked some of the speakers to tell us what we can expect from their sessions.
Keywords: Northeast Region | Region News | Regional Conference
LMA Philadelphia is pleased to announce the following members have been appointed to serve on the 2019 Local Steering Committee (LSC).
Keywords: Local Steering Committees | Philadelphia | Region News
Meet Bruce Segall, President of Marketing Sense, who spends his professional time helping enhance the online presence and reputation of lawyers and law firms.
Keywords: Career Development | Future Leaders | Region Member Spotlight
On behalf of the 2018 LMA Northeast Conference committee, we’re excited for you to join us in Boston October 25-26 for two days of educational and stimulating programming, as well as a multitude of networking opportunities.
Keywords: Announcements | Northeast Region | Region Conference | Region News
As President of RubensteinTech, NYC-based Jaron Rubenstein leads the growth and development of the business while also setting the strategic vision.
Keywords: Career Development | Future Leaders | Region Member Spotlight
LMA Boston is pleased to announce the following members have been appointed to serve on the 2019 Local Steering Committee (LSC).
Keywords: Boston | Local Steering Committees | Northeast Region | Region News
2019 New York Local Steering Committee is Announced.
Keywords: Local Steering Committees | New York | Northeast Region | Region News
Don’t Miss Out – Secure the Early Bird Registration Rate Here!  
Keywords: Early Bird Registration | Northeast Region | Region Conference | Region News
As Marianne Kotubetey, senior corporate counsel at Osram Sylvania, Inc. said at the LMA Boston September lunch program, “Diversity is the invitation to the dance; inclusion is being asked to dance."
Keywords: Boston | Diversity & Inclusion | Region News
For the first time, we are offering deep-dive workshops that will provide attendees with the opportunity to immerse themselves in communications, technology, leadership, marketing and business development topics.
Keywords: Northeast Region | Region Conference | Region News
Fact: There are two types of lawyers: those who have their own business and those who work for those who do. How do your lawyers size up? 
Keywords: Business Development Coaching | Region News
As part of our ongoing series to highlight leaders in the LMA NE region, in this installment, we focus on Philadelphia-based Andrew Laver, a Business Development Manager at McCarter & English and longtime LMA volunteer who is about to take center stage as the co-chair of the 2019 LMA Conference.
Keywords: #LMA19 | Career Development | Future Leaders | Region Member Spotlight | Region News
Despite the fact that most in-house counsel do not make their outside counsel hiring decisions based on directory rankings, they are still important as part of the overall mix of public information about law firms and the lawyers who work at them – especially with the power of Google searches. 
Keywords: Legal Rankings | Ranking results | Region News
Small to medium-sized businesses are always looking for efficient ways to build a lead pipeline. At the same time, my work with LinkedIn beginners and intermediates has historically focused on professionals who are just trying to master the basics of LinkedIn.
Keywords: Business Development | LinkedIn | Region News
This year’s LMA Northeast Conference, which will be held in Boston on October 25 and 26 promises to leave attendees with nothing less than that – thanks to our 2018 co-chairs, April Colby and Claire Thompson, who along with their conference committee have been hard at work.
Keywords: Region Conference | Region News
The LMANE Philadelphia Local Group is seeking leaders for 2019! Getting involved in a leadership role within LMA offers the you the opportunity to work alongside smart, creative colleagues to provide top-notch programming and networking.
Keywords: Call for Leaders | Metro Philadelphia | Region News
We are seeking leaders to serve on the 2019 LMA New York Local Steering Committee! Serving on the Local Steering Committee (LSC) provides opportunities for you to make a difference in the services and benefits offered to local LMA members.
Keywords: Call for Leaders | New York | Region News
As part of our ongoing Q&A series with leaders in the LMA Northeast Region, we asked Michael Murray, the Director of Marketing at Whiteman Osterman & Hanna LLP in Albany, New York.
Keywords: Albany | Career Development | Future Leaders | Region Member Spotlight
We are seeking leaders to serve on the 2019 LMA Boston Local Steering Committee. Serving on the Local Steering Committee (LSC) provides opportunities for you to make a difference in the services and benefits offered to local LMA members.
Keywords: Leadership | New England | Region News
Register today for the 2018 Northeast Regional Conference, which will take place on Thursday, October 25 and Friday, October 26 at the InterContinental Boston. Early bird rates end September 29!
Keywords: Region News | Regional Conference
On July 19, the LMANE Philadelphia Local Steering Committee hosted an information workshop attended by legal marketing professionals in the Philadelphia, Pittsburgh and Wilmington markets.
Keywords: Region News | Technology & Tools
Boston-based Paul Boynton is the Director of Marketing at Todd & Weld LLP. He serves on the LMA Northeast Boston Local Steering Committee as a Member at Large and is responsible for communications for the Boston and New England area.
Keywords: Career Development | Future Leaders | Region Member Spotlight
It is with great sadness that we share the news of the passing of Dave Woods, a valued member of the legal marketing community.
Keywords: In Memoriam | Region News
Katie Rutter is a Boston-based marketing and business development consultant who partners with clients to develop strategies that ensure they are well-positioned in the marketplace, and are focused on initiatives that help them grow their business and promote stellar client service.
Keywords: Career Development | Future Leaders | Region Member Spotlight
Despite being a long-standing staple in the arsenal of legal marketing technology, most law firms have only scratched the surface when it comes to leveraging the power of CRM systems as an integral component of the marketing strategy.
Keywords: CRM | New York | Region News
The LMANE Boston July lunch program featured a presentation on how law firms can boost profitability through strategic and systematic improvements to internal processes, including marketing and business development.



 

The LMANE Boston July lunch program featured a presentation on how law firms
Keywords: Boston | Business Development | Process Improvement | Region News
Trekking through torrential rains and unfazed by flash flood warnings, LMANE Boston members gathered on July 18 at Morton's Steakhouse in the Seaport District for the annual Summer Social.
Keywords: Boston | Region News | Summer Social
Amy Nielson manages the marketing and business development efforts for the New York office of Hunton Andrews Kurth. She’s a longtime LMA volunteer and is currently serving as the 2018 Member at Large focused on member engagement for the New York Local Group.
Keywords: Career Development | Future Leaders | Region Member Spotlight
Marketing your law firm in today’s noisy digital environment requires a layered strategy. Blogs, webinars, infographics, videos, newsletters, social media, organic and paid SEO – all have value. But what about podcasting? 
Keywords: Podcasts | Region News
We asked the LMA Northeast recipients of the 2018 LMA Annual Conference Scholarship Fund to tell us about their experience in the Big Easy. Here Boston member Jo Thorud provides her top highlights and takeaways from her time at our industry’s biggest yearly gathering. 
Keywords: #LMA18 | Region News
We asked the LMA Northeast recipients of the 2018 LMA Annual Conference Scholarship Fund to tell us about their experience in the Big Easy. Here Philadelphia member Dawn Sheiker offers her top takeaways from the conference and provides advice to first-time attendees. 
Keywords: #LMA18 | Region News
We asked the LMA Northeast recipients of the 2018 LMA Annual Conference Scholarship Fund to tell us about their experience in the Big Easy. Here’s New York member Willie Sleight’s take. 
Keywords: #LMA18 | Region News
As part of our ongoing Q&A series with leaders in the LMA Northeast Region, we asked Dawn Sheiker, the Director of Client Relations at Morris James LLP and longtime LMA volunteer in the Philadelphia area for her keys for success.
Keywords: Career Development | Future Leaders | Region Member Spotlight | Wilmington
An overflow crowd at the LMANE Boston June lunch program was armed with compelling data on the state of the legal industry through the first quarter of 2018, as Brent Turner of Peer Monitor reviewed profitability metrics on rate growth, demand for legal services and lawyer staffing models.
Keywords: Business Development | Region News
New York-based Despina Kartson leads the global business development and communications department for Jones Day, the largest U.S. law firm, spanning 42 offices across five continents.
Keywords: Career Development | Future Leaders | Region Member Spotlight
On April 24, the LMANE Philadelphia Local Steering Committee hosted a lunch and learn program attended by legal marketing professionals from the Philadelphia, Pittsburgh and Wilmington markets.  the program provided attendees with a high-level recap of the LMA 2018 Annual Conference.
Keywords: #LMA18 | Annual Conference | Region News
On June 13, the LMANE Philadelphia Local Steering Committee hosted a lunch and learn program for members.
Keywords: GDPR | Philadelphia | Region News
On May 17, LMA’s New York Group hosted a lunch program on RFPs. Panelists discussed how to prepare a strategic approach to respond to RFPs for legal services and that managing the process and tactical/responsive pricing may result in markedly improved success rates.
Keywords: Region News | RFPs
On May 17, the Philadelphia Local Group held its inaugural Future Leaders Boot Camp at White and Williams LLP. Robyn Addis, 2018 Philadelphia LSC Chair and Emilie Klenk, Future Leaders SIG Chair welcomed future leaders from across the region and at various stages in their careers. 
Keywords: Career Development | Future Leaders Boot Camp | Region News
The LMANE Philadelphia Local Group gathered for its Spring Social on Thursday, May 17. The event was hosted at the SkyGarten, an authentic German biergarten with fantastic views of center city.
Keywords: Philadelphia | Region News | Small Firms
Scott Ziegler is the Boston-based advertising director at Lawyers Weekly and a longtime LMA Northeast volunteer.
Keywords: Career Development | Future Leaders | Region Member Spotlight
As part of our Q&A series with leaders in the LMA Northeast region, we asked Tammy Mangan, the Chief Marketing Officer at Cole Schotz for her thoughts on career development, professional branding, how to find work/life balance and how to be successful as a legal marketer today. 
Keywords: Career Development | Future Leaders | Region Member Spotlight
Don't miss out! Click here to see all remaining sponsorship opportunities and the benefits of becoming an LMA Northeast sponsor. 
Keywords: Northeast Region | Region News | Sponsorship | Sponsorships
Creating an online community that thrives is an extremely rewarding endeavor for any law firm looking to capture their target clients and demonstrate thought leadership in a particular practice area. 
Keywords: Digital Marketing | Region News | Social Media
As part of our interview series with leaders in the LMA Northeast Region, get to know Cassie Bent, an associate business development manager at Mintz Levin in Boston.
Keywords: Career Development | Future Leaders | Region Member Spotlight
Yolanda Cartusciello is a partner with the consulting firm PP&C Consulting where she coaches and trains individual lawyers and works with practices and industry groups to develop deeper client relationships.
Keywords: Career Development | Future Leaders | Region Member Spotlight
LMA is seeking experienced and dynamic presenters for its “2018 Regional Conference: Looking Beyond Legal” on Friday, October 26, 2018 at the InterContinental Boston.
Keywords: Call for Speakers | Northeast Region | Region News
Congratulations to LMA Northeast Boston members Deborah Scaringi and Joanne Thorud on being named to to Massachusetts Lawyers Weekly's Excellence in the Law 2018 marketing category.
Keywords: Boston | Region Member Spotlight | Region News
It is with great sadness that we share the news that we lost a thought leader, innovator and passionate contributor to the legal marketing community. Don Aronson, a long time LMA NY member passed away on May 8 at the age of 84.
Keywords: Region News
I recently had the privilege of producing the Facebook Live broadcasts for the 2018 Legal Marketing Association’s Annual Conference in New Orleans. We were able to share many highlights of this popular, annual event even with those that could not make it to Louisiana.

Indeed, today
Keywords: Facebook Live | Livestreaming | Region News | Video
As part of a Q&A series with leaders in our industry designed to provide our future leaders with career advice, and tips and strategies for becoming their best professional selves, we asked New York City-based Mike Mellor, the Director of Marketing and Business Development at Pryor Cashman.
Keywords: Career Development | Future Leaders | Region Member Spotlight
Honoring the Moms in our Lives & LMA18 Conference Top Takeaways Roundup
Keywords: #LMA18 | Family Photos | Region News
You did it: you finally got selected to present at the trade association conference whose attendees are your primary target clients. It's a great opportunity for you to brand yourself as a subject matter expert and draw some attention to you and your firm as go-to resources.
Keywords: Business Development | Region News
With winter finally loosening its grip on the northeast region, LMA Boston members gladly shed their winter garb to reconnect with old friends and meet new ones at the April 24 Spring Social at Mexican tequila bar/restaurant Papagayo. 

The festive, lively atmosphere lent itself to great conversatio
Keywords: Boston | Region News | Spring Social
I was lucky enough to have the opportunity to attend (and speak) at the LMA 2018 Annual Conference, which is the largest annual meeting of legal marketing and business professionals in the industry.

If your experience was anything like mine, you learned a lot, you made many new valuable connections
Keywords: #LMA18 | Conference | Region News
Guy Alvarez is the founder and Chief Engagement Officer of Good2bSocial, a New York City based consulting firm that specializes in helping professional service firms reinvent themselves through the use of social enterprise technology.
Keywords: Career Development | Future Leaders | Region Member Spotlight
On March 26, New York’s Membership Committee hosted a unique new member event, pairing cheese and wine with networking among new friends.  
Keywords: New Members | Region News
On April 18, the New York Local Small Firm SIG Group hosted a lunch gathering, “The Law Firm Revolution: Marketing Your Law Firm from Inside to Out.” The program featured award-winning journalist, marketing consultant and writer Barbara Mannino. ..
Keywords: Business Development | Region News | Small Firms
Boston-based Catherine Alman MacDonough is the founder of the Legal Lean Sigma Institute and the developer of both Legal Lean Sigma® and the award winning Legal WorkOut®, a collaborative method for lawyers, business professionals, and clients to engage in process improvement together.
Keywords: Career Development | Future Leaders | Region Member Spotlight
Another wonderful LMA Conference in the books – we had a great time with three days of learning, networking and fun down in the Big Easy!
Keywords: #LMA18 | Region News
Chris Newman is the Director of Practice and Industry Business Development at McDermott Will & Emery.
Keywords: Career Development | Future Leaders | Region Member Spotlight
Take a look at our most recent LMA Northeast Region e-newsletter, which includes thought leadership articles, member profiles, recaps of past events, information about upcoming events and news about our members.
Keywords: Newsletter | Northeast Region | Region News
Don't miss out!  Click here to see all remaining sponsorship opportunities and the benefits of becoming an LMA Northeast sponsor.  
Keywords: Region News | Sponsorships
Reputation management essentially refers to controlling the message everyone sees relative to you and your profile, or that of your firm. Good reputation management helps you to establish trust, highlight your successes, and even accomplish goals before you meet a prospective client in person.
Keywords: Public Relations | Region News | Reputation Management
We had a chance to catch up with the LMA Northeast Recipients of the 2018 LMA Annual Conference Scholarship Fund before they head off to New Orleans next week.
Keywords: #LMA18 | Region Member Spotlight | Region News | Scholarship
On March 15, the Philadelphia Local Group put on its acting shoes  for its monthly  lunch program hosted at White & Williams LLPto illustrate tips and techniques to help legal marketers as they increasingly incorporate video into their thought leadership and content marketing strategies.
Keywords: Career Development | Presentation skills | Region News | Video
For the latest installment of our LMA Northeast Q&A Positioning Yourself for Success series with industry leaders-designed to provide our future leaders with career advice, and tips and strategies—we sat down with Philadelphia-based Gina Rubel, the founder and CEO of Furia Rubel Communications, Inc.
Keywords: Career Development | Future Leaders | Region Member Spotlight | Region News
Kelly Largey is the Boston-based Chief Marketing Officer at Fish & Richardson. In response to the LMA Northeast Q&A career development series, Kelly shared her keys for success and some inspirational advice and tips for our Future Leaders to become their best professional selves.
Keywords: Career Development | Future Leaders | Region Member Spotlight | Region News
The LMA Northeast Region is thrilled to announce the recipients of its 2018 LMA Annual Conference Scholarship Fund! 
Keywords: Annual Conference | Northeast Region | Region Member Spotlight | Region News | Scholarship
Crisis management is a concept that has been elevated to front of mind status these days, no matter your business or industry. 
Keywords: CMO SIG | Crisis Management | Region News
On January 16, the NY CMO SIG was treated to a unique and lively presentation on this empowering affirmation.
Keywords: Career Development | CMO SIG | Region News
The concepts I expect my children to learn in school are largely similar to things my colleagues and I tell our staff, peers, and attorneys day in and day out about marketing and client development.
Keywords: Career Development | Region News
Leadership Moves & Announcements highlights LMA Northeast Region members’ promotions, job changes, professional changes and personal news.
Keywords: Job Changes | Region Member Spotlight | Region News
As part of our interview series with leaders in the LMA Northeast Region, get to know Deborah Scaringi, a Boston-based consultant who works with lawyers and law firms to develop strategic programs for marketing communications, business development and professional coaching.
Keywords: Career Development | Future Leaders | Region Member Spotlight | Region News
As part of a series with leaders in the LMA Northeast Region, we asked Bentham IMF CMO Gretchen Koehler, who is based in NYC, about her career path and tips for success as a legal marketer and achieving work/life balance. 
Keywords: Career Development | Future Leaders | Region Member Spotlight | Region News
Luke Ferrandino is the Global Director of Business Development and Marketing at Fried, Frank, Harris, Shriver & Jacobson LLP. As part of our Q&A career development series with LMA Northeast leaders, we asked him about his current role, his career path and what he thinks are the keys for success.
Keywords: Career Development | Future Leaders | Region Member Spotlight
On February 27, Philly welcomed LMA Northeast members Adrian Dayton, Founder of Clearview Social; and Stefanie Marrone, Director of Business Development and Marketing at Tarter Krinsky & Drogin, to lead a discussion and share best practices.
Keywords: LinkedIn | Region News | Social Media
Many people want to maintain a consistent drum beat of activity on LinkedIn and other social media. If you are one of those folks, you may aspire to more than just crowding the social media airwaves.
Keywords: LinkedIn | Region News | Social Media
We asked Paula Zirinsky, Global Chief Marketing Officer at K2 Intelligence and current member of the LMA New York Local Steering Committee about her career path and tips for professional success.
Keywords: Career Development | Future Leaders | Region Member Spotlight | Region News
On February 28 – for the first time ever – LMA members from Buffalo and Rochester got together for a networking lunch.
Keywords: Buffalo/Rochester | Region News
We’ve got the Northeast Corridor strongly represented in this story where you’ll learn more about the 2018 NE Region Local Steering Committee  chairs—Robyn Addis (Philadelphia), Savannah Alden (Boston), and Matt Loomis (New York).
Keywords: Boston | New York | Philadelphia | Region Member Spotlight | Region News
Deborah Farone, the recipient of the first LMA Legacy Award for her contribution to the profession, and the former CMO of both Cravath, Swaine & Moore LLP and Debevoise & Plimpton LLP discusses tips on effectively managing your career.
Keywords: Career Development | Future Leaders | Region Member Spotlight | Region News
As part of our interview series with leaders in the LMA Northeast region, we asked Jennifer Smuts for her thoughts on what it takes to be a successful legal marketer today, how she achieves work/life balance and the most helpful career advice she ever received.
Keywords: Career Development | Future Leaders | Region Member Spotlight | Region News
Trish Lilley, President-Elect of the LMA Northeast region and the Chief Marketing & Business Development Officer at Fox Rothschild LLP in Philadelphia shares some career insights.
Keywords: Career Development | Future Leaders | Region Member Spotlight | Region News
We asked Jennifer Scalzi, the Immediate Past President of the LMA Northeast and CEO of Calibrate Legal in Boston, for her thoughts on how to effectively manage a career in the legal industry and build a strong professional brand.
Keywords: Career Development | Future Leaders | Region Member Spotlight | Region News
We asked Liz Cerasuolo, the 2018 LMA Northeast President and Director of Business Development and Marketing at Goulston & Storrs in Boston for her success tips on effectively managing your career.
Keywords: Career Development | Future Leaders | Region Member Spotlight | Region News
Shifting the perception of legal marketers from "non-lawyers" to Revenue Enablers™ involves a multi-step process of empowerment, Jennifer Scalzi, founder and CEO of Calibrate Legal, told a capacity audience at the February13 lunch program of LMA Boston. 

According to Jennifer, immediate past presid
Keywords: Business Development Coaching | Region News
Northeast Region 2018 President Liz Cerasuolo shares her thoughts at the beginning of her term.
Keywords: President's Message | Region News
More than 80 attendees from more than 70 firms braved the inclement weather to join us for the LMA NY Kickoff & Cocktails event on February 7.
Keywords: Kick-off Meeting | Region News
It’s never been more important to stand out from your peers in this crowded, saturated market. Becoming totally immersed in your clients and potential clients by learning as much as you can about them will separate the good lawyers from the great lawyers.
Keywords: Business Development | Region News
I spent the better part of a week in late January at the Marketing Partner Forum, where measuring, predicting and validating data in the interest of providing our clients and prospects with more meaningful services, approaches and experiences was the name of the game.
Keywords: Marketing Partner Forum | Marketing Planning | Region News
Getting a like, share or comment on a social media post feels like a victory, but how does a law firm build this engagement into long-term tangible ROI? Find out how in this master class.
Keywords: Philadelphia | Region News | Social Media
Announcing the newly launched LMA Northeast Philadelphia CMO SIG! This group is designed to complement the national LMA CMO SIG and will focus on the first chair role at law firms in the Philadelphia (& beyond) region.  
Keywords: CMO SIG | Region News
LMA Northeast Region has developed a scholarship fund for three individuals to attend the LMA Annual Conference to be held in New Orleans from April 9-11, 2018. Each scholarship is valued at up to $3,000*
Keywords: 2018 LMA Annual Conference | Region News | Scholarship
PLI is offering a 20% discount to all LMA members interested in attending its All-Star Business Development for Lawyers 2018 program on Thursday, March 1st.
Keywords: PLI | Region News
As I get ready to attend and present at LMA Tech West this week and the 2018 conference season kicks off in full swing, I’ve been thinking about how I can maximize my time away from the office by turning these events into opportunities.
Keywords: professional development | Region News
On January 24, Moses & Singer hosted the first 2018 New York Small Firm SIG lunch program “Integrating Video into Law Firm Marketing Strategies.
Keywords: Region News | Small Firms
Welcome to 2018. What a year it is shaping up to be! After a momentous year of reorganization to a regional structure in 2017, our Philadelphia Local Group is poised to be stronger and more active than ever before. 
Keywords: Philadelphia | Region News | Welcome Letter
Greetings! I’m Matt Loomis, the 2018 New York LSC Chair. I want to introduce myself and invite you to join us on Wednesday, February 7th at 6 p.m. for our annual Kickoff & Cocktails event to be held at Hunton & Williams. 

This will be your chance to reconnect with your LMA NY pals and welcome new m
Keywords: Kick-off Meeting | Region News
2017 was a year of building a strong foundation for the years to come within the Legal Marketing Association.
Keywords: New York | Region News
As my term as president of the LMA Northeast Region comes to a close, I am looking back at a year filled with collaboration, advancement and hard work.
Keywords: President's Message | Region News
On December 6, approximately 80 people toasted the holidays and hobnobbed with their favorite celebrities at the DreamLand Wax Museum for the LMA Northeast Boston holiday party.
Keywords: Holiday Party | Region News
Management guru Peter Drucker famously stated that “the only thing we can predict about the future is that it will be different.”  And where the professions are concerned, the future looks to be very different, indeed.

So say the father-and-son team of Richard and Daniel Susskind, whose magisterial
Keywords: Book Review | Education | Management | Region News
As you plan for the New Year, engaging your attorneys in social media can help you leap ahead in your digital efforts in 2018. “Employee Advocacy”, or attorney engagement as I call it, is the promotion of your firm and content by your attorneys.
Keywords: 12 Days of Social & Digital Media | Attorney Coaching | Region News
Overseeing digital and social media puts us on the front lines of securing our firm's digital domains in the event of a hack. If something goes wrong, this can immediately launch us into crisis mode, even if it occurs in the midst of a holiday celebration.
Keywords: 12 Days of Social & Digital Media | Region News
In working with senior partners at law firms, it's not uncommon for me to find that they have an unclear understanding or negative impression on marketing automation tools. In fact, few firms are using these tools today. So let’s begin by considering a few examples of good and bad behavior when it c
Keywords: 12 Days of Social & Digital Media | Education | Region News
We hope to see you at the upcoming holiday celebrations in New York, Boston and Philadelphia.
Keywords: Holiday Party | Region News
It’s common knowledge that everyone should have a content strategy tied to the needs of your prospects and clients (and aligned with your overall marketing plan), yet most attorneys are stressed for time or just don’t know where to begin.
Keywords: Content Strategy | Region News
The full agenda is live for LMA Tech West! A number of LMA Northeast region members are speaking at the conference. 

 

There are 22+ marketing technology, BD technology, social media and content marketing sessions, including a new rou
Keywords: LMA Technology Conference | Region News
Check out the latest issue of the LMA Northeast newsletter, featuring a wide range of stories, member profiles, event recaps, upcoming events & more!
Keywords: Newsletter | Northeast Region | Region News
Are you interested in being featured in LMA Northeast’s inaugural holiday card this year? If you answered YES, then break out your childhood photo album and dig up your favorite photo that captures what the holidays mean to you.
Keywords: Holiday Card | Region News
January marked the official launch of the LMA’s Northeast Region and our 2017 Northeast Regional Board would like to say thank you.
Keywords: Northeast Region | Region News | Regional Boards
The LMA Northeast was in full force at the LMA Southeast Regional Conference, which was held in September in Charlotte.
Keywords: LMA Southeastern Chapter | Region News
LMA NY’s Future Leaders Professional Development Series kicked off its first of three panels with a lunch program, “Positioning Yourself for Success” held at Thomson Reuters’ headquarters on August 22.

The discussion offered a dynamic and informative overview on success strategies for navigating ar
Keywords: Future Leaders | Region News
LMA Philadelphia is pleased to announce the following members have been appointed to serve on the 2018 Local Steering Committee (LSC).
Keywords: Boston | Region News | Steering Committee
Meet the incoming Local Steering Committee Members.
Keywords: Boston | Region News | Steering Committee
LMA Boston is pleased to announce the following members have been appointed to serve on the 2018 Local Steering Committee (LSC).
Keywords: Region News | Steering Committee
Jeff Leitner will be the keynote speaker at the LMA Northeast Regional Conference on November 10.
Keywords: Region News | Regional Conference
The LMA Philadelphia September lunch program focused on the topic of “Revenue Generation through Client Appreciation.”
Keywords: Region News | revenue growth
We are pleased to announce the ratification of the 2018 New York Local Steering Committee.


Chair - Matt Loomis, Business Development Specialist, Kramer Levin Naftalis & Frankel LLP
Chair Elect - Michelle Murray, Director of Marketing & Communications, Cahill Gordon & Reindell LLP
Secretary - Krist
Keywords: Region News | Steering Committee
Boston’s final luncheon program of 2017 discussed one of this year’s hottest topics, artificial intelligence (AI) and its future in law firms.
Keywords: Artificial Intelligence | Next Big Thing | Region News
Not surprisingly, the most popular annual educational program in the Legal Marketing Association New York is the annual General Counsel Forum, which was held on October 19.
Keywords: General Counsel | Region News
Leadership Moves & Announcements highlights LMA Northeast Region members’ new members, promotions, job changes, professional achievements and personal news.  


Wendy Bernero (New York) joined BakerMcKenzie as Head of Client Development in September. Previously, she was a Founding Partner at Bernero
Keywords: Job Changes | Region News
LMA Boston’s Small Firm SIG and Digital Marketing & Social Media SIG hosted a joint program, “Content Strategy and Promotion,” on September 28.
Keywords: Content Marketing | Region News
LMA Boston hosted a networking event for new members on September 28 at the Institute of Contemporary Art (ICA) Boston.
Keywords: Boston | New Members | Region News
LMA Boston held its September lunch program, “Business Development Coaching: Holding a Whistle Doesn't Make You a Coach,” on September 19, 2017 at WilmerHale.
Keywords: Coaching | Region News
The LMA Boston Local Steering Committee is pleased to announce a scholarship contest to send two local members to the Annual LMA Northeast Regional Conference at the Marriott Downtown in Philadelphia on Friday, November 10. 

Submit your applica
Keywords: Region News | Regional Conference
LMA conferences are something to which many of us look forward each year. Let's hear from our two Conference Co-Chairs about the conference plans.
Keywords: Region News | Regional Conference
Membership in a professional association is founded on the concept of strength in numbers. Through our membership, the resources we each have access to can shape our careers, boost us over professional hurdles and guide us through an industry evolution that is unfolding at warp speed.
Keywords: President's Message | Region News
Mark your calendar and plan to attend the 2018 LMA Tech West Conference on January 31 to February 1, 2018 at the Hotel Nikko.
Keywords: LMA Tech Conference | Region News
Our very own LMA Northeast Board member and Chief Marketing & Business Development Officer at Fox Rothschild LLP was featured in a Market Leaders podcast by LMA West member David Ackert, which was republished on JD Supra.
Keywords: Marketing Management and Leadership | Region News
On what was one of the hottest days of the summer, members of LMA Northeast met on a July afternoon for the 2017 Future Leaders Boot Camp, hosted at Fish & Richardson’s Boston office. 

The theme of the program focused on critical skills for success, and featured discussions and interactive sessions
Keywords: Future Leaders Boot Camp | Region News
Here you can read more about LMA Northeast Members Kevin Iredell and Kelly MacKinnon who are also serving on the LMA International Board of Directors.
Keywords: Member Spotlight | Region News
The legal marketing community joins in mourning the sudden and unexpected passing of our friend, colleague and former LMA member Roger Ardanowski (known to many as Roger Ardan) on July 10, 2017. He was 51.

A seasoned public relations professional with more than 25 years of ag
Keywords: In Memoriam | Region News
By Jessica L. Mazzeo and Emily Griesing 
Law firms, regardless of size, are usually composed of many departments, each responsible for contributing to the firm's success.
Keywords: Marketing | Region News
New York local LMA member Robert Weiss was recently interviewed by Reputation Communication’s You(Online). Here are highlights of the interview. 

 

Video content is king in the search engine optimization (SEO) world. In the reputation and crisis management world, it is a critical communication
Keywords: Content Marketing | Region News | Video
The 2017 LMA Northeast Regional Conference will be held Friday, November 10, at the Philadelphia Marriott Downtown.
Keywords: Region News | Regional Conference
On June 21, the Metro New York CMO Shared Interest Group gathered for a discussion on “Making the Business Case for Marketing Operations,” by Calibrate Legal’s Gordon Braun-Woodbury and Jennifer Johnson Scalzi.
Keywords: CMO SIG | Region News
Serving on the Local Steering Committee (LSC) provides opportunities for you to make a difference in the services and benefits offered to local LMA members.
Keywords: Local Group | New York | Region News
By now you know that it’s essential to have a LinkedIn account to increase professional connections and develop your business. It’s important for law firms to think beyond LinkedIn to Facebook and Twitter, the other major platforms for businesses. 

However, Instagram remains a largely untapped chan
Keywords: Instagram | Region News | Social Media
Don’t take a break from business development and marketing activities when you have downtime such as during the summer or during the holidays!
Keywords: Business Development | Region News
Save the date for LMA's 2017 Northeast Regional Conference, scheduled for Friday, November 10, at the Philadelphia Marriott Downtown! 
Keywords: Announcements | Regional Conference
The LMANE Philadelphia Local Group is seeking leaders for 2018. I encourage you to consider contributing to our industry as part of the Philadelphia leadership team.

Getting involved in a leadership role within LMA offers the opportunity to work alongside smart, creative colleagues to provide top-n
Keywords: Local Group | Philadelphia | Region News
Serving on the Local Steering Committee (LSC) provides opportunities for you to make a difference in the services and benefits offered to local LMA members.
Keywords: Boston | Local Group | Region News
Whether it’s a LinkedIn profile image, your bio photo or a group shot taken at a conference or networking event, your photos will likely be scrutinized by friends, co-workers as well as clients. 

GittingsLegal has photographed thousands of lawyers over the past few decades, and we
Keywords: Photos | Region News
Whether you like it or not, you are being Googled each day by clients, potential clients, the media, adversaries, referral sources, potential employers, your current employer, recruits, even a potential romantic partner – and the list goes on.
Keywords: Google+ | Region News
Creating a blog to help clients and prospects, and in the process, support and promote your law practice online can reap great rewards. Blogs serve as a great focal point for creating content and sharing information with your audience. 

One of the biggest decisions you’ll have to
Keywords: Blogging | Region News
There are five reasons many articles don’t get any clicks.
Keywords: LinkedIn | Region News
On August 3, the New York local group held its annual Summer Soiree. More than 200 LMA members and friends joined us at the Lotte New York Palace Hotel for cocktails and hors d’oeuvres while networking and catching up with peers and industry friends.
Keywords: New York | Region News | Summer Soiree
It is with great sadness that we share the news that we lost a thought leader, innovator and passionate contributor to the legal marketing community.  
Keywords: In Memoriam | Region News
LMA Boston celebrated summer with its annual summer social, held July 20th at Rosa Mexicano.
Keywords: Region News | Summer Social
Most people know by now that LinkedIn has changed its User Interface. But how does this new UI impact LinkedIn’s effectiveness for networking? People’s reactions undoubtedly vary: Some are actively disenchanted and thus doing less of their networking on LinkedIn.
Keywords: LinkedIn | Region News
You are cordially invited to attend New York LMA Summer Soiree. Join your LMA colleagues and friends for a summer evening of networking and fun in the courtyard of the Lotte New York Palace.
Keywords: Industry News | Summer Soiree
Those working at big firms with large marketing departments cannot help but wonder if flying solo might be easier and more productive, while conversely, solo marketers may ponder if having more support would be helpful.
Keywords: Region News | Solo Marketers/Small
On June 27, the LMA Boston Small Firm SIG Group members met at Sherin and Lodgen to discuss, “PR Strategies for Small Firms.” Lisa Murray, Principal of Trevi Communications, led the discussion.

The program focused on:


Using PR to build your reputation
Making use of the range of PR opportunities,
Keywords: LMA News
The Philadelphia local group’s monthly lunch program was dedicated to a topic that is widely affecting businesses worldwide and impacting the legal industry.
Keywords: AI | Artificial Intelligence | Next Big Thing | Region News
I had a wonderful time learning from and networking with some of the top legal marketers in the industry at the LexisNexis Accelerate Conference.
Keywords: Region News
Click here to read the latest issue of the LMA Northeast Newsletter, which features a wide range of feature stories, member profiles, event recaps and upcoming events!
Keywords: Region News
In the wake of the recent Petya cyberattack — which spread ransomware around the globe from Ukraine to the United States — many of our professional services and legal clients have been asking us how they can at least prepare for, if not prevent, the eventuality of a breach or cyberattac
Keywords: Cybersecurity | Region News
We are currently seeking nominations for the 2018 Northeast Regional Governing Board. Eligible members are invited to express their interest in serving on the Regional Governing Board.
Keywords: Region News
Do you want to reach legal marketing and business development professionals responsible for the development, management and implementation of marketing policies and strategies in their law firms?

Showcase your company on November 10, 2017 at the 2017 LMA Northeast Regional Conference, the premier g
Keywords: 2017 Northeast Region Conference | Region News | Sponsorship | Sponsorship Offerings
LinkedIn can be a powerful tool for publishing content if you have something interesting to say and you’re smart about how you say it.
Keywords: LinkedIn | Region News
Join LMA after July 1, 2017 to receive 50 percent off individual member and local dues. The 50 percent off discount is for new members or memberships that expired December 31, 2015 or earlier.
Keywords: Member Discount | Region News