Agenda

*Schedule subject to change.

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Thursday, November 14, 2019

We are offering an LMANext half-day pre-conference program on Thursday, November 14 at Stroock & Stroock & Lavan for future leaders at an additional cost. Learn more here. All sessions on November 14 are one pre-conference program. All conference attendees are invited to the cocktail reception at the New York Marriott at the Brooklyn Bridge at 6:00 p.m.
1:00 p.m. - 1:30 p.m. Lunch and Registration
1:30 p.m. - 2:00 p.m. Past: Historical Overview of the Law Firm Industry
Jennifer Scalzi, Calibrate Legal
2:00 p.m. - 4:00 p.m.

Present: What you Need to Know to Be Relevant in Today's Market

The Pillars of a Law Firm: Structure and Financials
Purvi Sanghvi, Paul, Hastings
 
Communicating and Influencing a Client-Centric Culture
Jill Huse, Society54

Do You Hear That? It's the Voice of the Client (VOC)! Now What?
Holly Barocio, GrowthPlay  

4:00 p.m. - 5:00 p.m. Future: Panel Discussion on the Future of Legal Marketing
Patrick Fuller, ALM Intelligence; Debbie Ting, Paul, Weiss; Gretchen Lyn Koehler, Bentham IMF
6:00 p.m. - 7:30 p.m. Opening Reception at the New York Marriott at the Brooklyn Bridge

Friday, November 15, 2019

7:00 a.m. - 7:45 a.m.  Wake up With Meditation
7:45 a.m. – 8:30 a.m. Networking Breakfast
8:30 a.m. – 9:30 a.m. General Session

The Physics of Loyalty: Why Some Relationships Never Leave And Others Never Stay
Keynote by James Kane, Speaker, Author, Researcher

9:30 a.m. – 9:45 a.m. Networking Break
9:45 a.m. – 10:30 a.m. Education Sessions
How to Deliver Tailored, Data-Driven Business Development Coaching 
David Ackert, Ackert; Melissa Croteau, Buchanan Ingersoll & Rooney
Check Boxes: Your Next Firm & Your Next Position. What is Needed 
Bill Crooks, Priority Search International, Inc.; Joe Calve, McGuireWoods LLP; Geoffrey Goldberg, Ropes & Gray
Stacking Up: A Discussion On Optimizing Marketing Technology 
Scott Rubenstein, RubyLaw; Stefanie Knapp, Allen Matkins; Julie Gurney, Benesch, Friedlander, Coplan & Aronoff LLP; Amy Holtzman, AlphaSense
How to Use Loyalty to Retain Clients in Tough Times
James Kane, Speaker, Author, Researcher
10:30 a.m. – 10:45 a.m. Networking Break
10:45 a.m. – 11:30 a.m. Education Sessions

Managing the Disconnect on Mental Health and Well-Being in the Law Firm 
Gina Passarella, Global Legal Brands at ALM Media, LLC
; Carrie Marker, Akin Gump Strauss Hauer & Feld LLP; Noah Heller, Katten Munchin RosenmanJoseph Milowic IIIQuinn Emanuel Urquhart & Sullivan, LLP

Integrating Sector Knowledge and Practice Expertise to Drive Increased Client Demand 
Karen Kahn, Threshold Advisors; Wendy L. Bernero, Baker McKenzie
RFPs The Storm is Coming - Is Your Firm Ready? 
Matthew Prinn, RFP Advisory Group; Adrienne Fox, Legal Services at Novartis Services Inc.

Understanding the Art and Nuances of Data-Driven Digital Marketing 
Amy Hanan, Baretz+Brunelle LLC; Amanda N. Loesch, Porzio, Bromberg & Newman, P.C.; Matt Loomis, Kramer Levin Naftalis & Frankel LLP; Bernie Toledano, ZERO Cognitive Systems, Inc.

11:30 a.m. – 11:45 a.m. Networking Break
11:45 a.m. – 12:15 p.m. Service Provider Demos
12:15 p.m. – 1:15 p.m. Awards and Networking Lunch
1:15 p.m. – 1:40 p.m. Education Sessions (TED-Style Talk)
7 Key Trends Changing Law Firm Marketing and CMOs 
Michael B. Rynowecer, BTI Consulting
How to Turn Reader Data Into Business Development Wins For Your Firm  
Adrian Lurssen, JD Supra
The Case for CRM: How to Build One So They Will Come 
Christopher Michael Raymond, Intapp
1:40 p.m. – 1:50 p.m. Session Transition
1:50 p.m. – 2:15 p.m. Education Sessions (TED-Style Talk)
Leading, Managing and Inspiring Based on Our Different Styles 
Bernadette M. DeCelle, McCarter & English LLP; Eva Wisnik, Wisnik Career Enterprises, Inc.; Despina C. Kartson, Jones Day
Welcome to New Media Strategies at LMANE19 – Sight and Sound: Putting the Power of Podcasts and Video to Work 
Ari Kaplan, Ari Kaplan Advisors LLC; Rob Kates, Kates Media; Jose GarrigaAkin Gump Strauss Hauer & Feld LLP
What Lawyers and Law Firms Can Learn About Building an Authentic Brand from Stand-Up Comedy 
Leigh Kessler, The Standup Speaker
2:15 p.m. – 2:30 p.m. Networking Break
2:30 p.m. – 3:15 p.m. Education Sessions
Engaging Marketing’s '4th P' - Driving the Pricing and Client Value Conversation 
Stuart J T Dodds, Positive Pricing
Fostering a Rainmaking Culture 
Deborah Brightman Farone, Farone Advisors LLC; Howard Kravitz, Winston & Strawn LLP
Building Your Legal Brand Using Outstanding Client Feedback 
Derek Jones, Acuigen Ltd; Gregory Fleischmann, Sidley Austin LLP; James J. Stapleton, Blank Rome LLP; Lynn Foley, fSquared Marketing; Paul Morton, Burns & Levinson LLP
Successfully Navigating Disruption and Change – Professionally and Personally 
Jeffrey J. Berardi, Ankura Consulting Group; Michael R. Coston, Coston Consulting LLC; Jennifer A. Manton, Kramer Levin Naftalis & Frankel LLP; Cortney R. Nathanson, UnitedLex
3:15 p.m. - 3:30 p.m. Networking Break
3:30 p.m. – 4:00 p.m. Education Sessions
Consultative Selling In the Legal Industry: A Powerful Toolbox to Drive Business 
Debra Flanz, Arendt & Medernach; JeanMarie Campbell, Orrick, Herrington & Sutcliffe
Overcoming Objections and Securing Executive Buy-in 
Dave Weinberger, Carbone Smolan Agency; Michelle Bonterre, Former Global Head of Brand, Dale Carnegie
Playing to Win: Turning BD Challenges into Opportunities for Our Diverse Attorneys 
Tasneem K. Khokha, GrowthPlay

30 Tips in 30 Minutes on How to Be Cyber Secure 
Gina Furia Rubel, ESQ., Furia Rubel Communications, Inc.; Jessica Grayson, Phillips Nizer LLP

4:00 p.m. - 5:00 p.m. Closing General Session

LMA Northeast/ACC In-House Counsel Panel - Ask Us Anything!

Susan DeSantis, New York Law Journal (moderator); Christine Brown, SCOR Reinsurance; Penny Williams, Workday, Inc.Marco Salcedo, Wolters Kluwer; Pavani Thagirisa, S&P Global Market Intelligence

5:00 p.m.  Conference Ends

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Business Development

Business of Law

Client Services

Communications

Marketing Management and Leadership

Technology Management