Agenda

*Schedule subject to change.

Thursday, November 14, 2019

We are offering an LMANext half-day pre-conference program on Thursday, November 14 for future leaders at an additional cost. Learn more.

Friday, November 15, 2019

7:45 a.m. – 8:30 a.m. Networking Breakfast
8:30 a.m. – 9:30 a.m. General Session

Loyalty: Why Some Relationships Never Leave And Others Never Stay
Keynote by James Kane, Speaker, Author, Researcher

9:30 a.m. – 9:45 a.m. Networking Break
9:45 a.m. – 10:30 a.m. Education Sessions
How to Deliver Tailored, Data-Driven Business Development Coaching 
David Ackert, Ackert; Melissa CroteauCatapult Growth Partners
Managing the Disconnect on Mental Health and Well-Being in the Law Firm 
Gina Passarella, Global Legal Brands at ALM Media, LLC; Carrie Marker, Akin Gump Strauss Hauer & Feld LLP; Noah Heller, Katten Munchin Rosenman; Joseph Milowic III, Quinn Emanuel 
Stacking Up: A Discussion On Optimizing Marketing Technology 
Scott Rubenstein, RubyLaw; Mobina Panicker, Hunton Andrews Kurth LLP; Julie Gurney, Benesch, Friedlander, Coplan & Aronoff LLP
Is Your Firm Ready for a Recession? Are You? 
James Kane, Speaker, Author, Researcher
10:30 a.m. – 10:45 a.m. Networking Break
10:45 a.m. – 11:30 a.m. Education Sessions
Check Boxes: Your Next Firm & Your Next Position. What is Needed 
Bill Crooks, Partner, Priority Search International, Inc.; Joe Calve, McGuireWoods LLP; Geoffrey Goldberg, Ropes & Gray
Integrating Sector Knowledge and Practice Expertise to Drive Increased Client Demand 
Karen Kahn, Threshold Advisors; Wendy L. Bernero, Baker McKenzie
RFPs The Storm is Coming - Is Your Firm Ready? 
Matthew Prinn, RFP Advisory Group; Adrienne Fox, Legal Services at Novartis Services Inc.
Understanding the Art and Nuances of Data-Driven Digital Marketing 
Kenneth A. Gary, JD, Partner, Baretz+Brunelle; Amy Hanan, Baretz+Brunelle; Amanda N. Loesch, Porzio, Bromberg & Newman, P.C. 
11:30 a.m. – 11:45 a.m. Networking Break
11:45 a.m. – 12:15 p.m. Service Provider Demos
12:15 p.m. – 1:15 p.m. Networking Lunch
1:15 p.m. – 1:45 p.m. Education Sessions
7 Key Trends Changing Law Firm Marketing and CMOs 
Michael B. Rynowecer, BTI Consulting
Aligning PR with Strategic Goals to Yield Real ROI 
James Diaferia, Infinite Global; Murray M. Coffey, Haynes and Boone, LLP
The Case for CRM: How to Build One So They Will Come 
Christopher Michael Raymond, America's, Intapp
1:45 p.m. – 2:15 p.m. Education Sessions
How to Turn Reader Data Into Business Development Wins For Your Firm  
Adrian Lurssen, JD Supra
Leading, Managing and Inspiring Based on Our Different Styles 
Bernadette M. DeCelle, McCarter & English LLP; Eva Wisnik, Wisnik Career Enterprises, Inc.; Despina C. Kartson, Jones Day
Welcome to New Media Strategies at LMANE19 – A Live Demonstration of the Power of Podcasts and Video Description 
Ari Kaplan, Ari Kaplan Advisors LLC; Rob Kates, Kates Media; Jose GarrigaAkin Gump Strauss Hauer & Feld LLP
What Lawyers and Law Firms Can Learn About Building an Authentic Brand from Stand-Up Comedy 
Leigh Kessler, The Standup Speaker
2:15 p.m. – 2:30 p.m. Networking Break
2:30 p.m. – 3:15 p.m. Education Sessions
Engaging Marketing’s '4th P' - Driving the Pricing and Client Value Conversation 
Stuart J T Dodds, Positive Pricing
Fostering a Rainmaking Culture 
Deborah Brightman Farone, Farone Advisors LLC; Howard Kravitz, Winston & Strawn LLP
Improving Your Firm's Brand Using Client Feedback 
Derek Jones, Acuigen Ltd; Gregory Fleischmann, MBA, Sidley Austin LLP; James J. Stapleton, Blank Rome LLP; Lynn Foley, fSquared Marketing
Successfully Navigating Disruption and Change – Professionally and Personally 
Jeffrey J. Berardi, Ankura Consulting Group; Michael R. Coston, Coston Consulting LLC; Jennifer A. Manton, Kramer Levin Naftalis & Frankel LLP; Cortney R. Nathanson, UnitedLex
3:15 p.m. - 3:30 p.m. Networking Break
3:30 p.m. – 4:00 p.m. Education Sessions
Consultative Selling In the Legal Industry: A Powerful Toolbox to Drive Business 
Debra Flanz, Arendt & Medernach; JeanMarie Campbell, Orrick, Herrington & Sutcliffe
Overcoming Objections and Securing Executive Buy-in 
Dave Weinberger, Carbone Smolan Agency
Playing to Win: Turning BD Challenges into Opportunities for Our Diverse Attorneys 
Tasneem K. Khokha, GrowthPlay

30 Tips in 30 Minutes on How to Be Cyber Secure 

Gina Furia Rubel, ESQ., Furia Rubel Communications

4:00 p.m. - 5:00 p.m. Closing General Session

LMA Northeast/ACC In-House Counsel Panel - Ask Us Anything!

5:00 p.m.  Conference ends