Shared Interest Groups (SIGs)

Business Development SIG

With pressure on business development professionals to increase profits and business development being one of the most sought-after specializations in law firm marketing today, LMA NY responded with the establishment of the BD Sig for discussion, sharing innovative ideas and overcoming common obstacles.

Business development professionals are invited to attend quarterly meetings where they will hear from industry experts, attend roundtable discussions and get involved in practical workshops. For the 2020 SIG Overview CLICK HERE.

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Patrick Wildes
Business Development Manager
Cadwalader Wickersham & Taft LLP
Ellen Page
Director of Business Development & Marketing 
Chaffetz Lindsey LLP

CMO sig

Through networking, social events, guided discussions and reports from the members, the CMO SIG is a forum limited to those in a first chair role at a law firm and other professional services firms to share ideas and discuss relevant topics. 

professional service provider acts as an intermediary between a client and other organizations. Professional service providers include lawyers, accountants, investment brokers, and other third parties that act as business liaisons for clients.

The CMO SIG meets at different times and venues, with one meeting each quarter devoted to a presentation by a member on a best practice, new initiative or strategy. The group’s meetings provide an informal, intimate setting for sharing and learning.For the 2020 SIG Overview CLICK HERE.

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Despina Kartson
Chief Marketing Officer
Dawn Gertz Longfield
Chief Marketing Officer
Davis & Gilbert LLP


The LMANext SIG (previously known as Future Leaders) provides professional development and networking opportunities for law firm marketing professionals with fewer than ten years of experience at a law firm or agency. There are more than 200 members of the SIG, representing over 45 law firms and agencies. The SIG regularly hosts roundtable meetings and networking events that are open to members of LMA New York. For the 2020 SIG Overview CLICK HERE

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Chris Raymond
Practice Group Director
Rachel Mazzaferro
Business Development Specialist
Cadwalader, Wickersham & Taft LLP

Marketing Technology sig

Whether technology is the driver or the car, it is having an undeniable impact on the ever-changing legal marketing landscape. The Marketing Technology SIG focuses on digital tools and their real-world application for marketing and business development, providing professional development, networking, and thought leadership opportunities to help members drive solutions within their own organizations. For the 2020 SIG Overview CLICK HERE.

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Dean Carey
Director of Business Development

Melanie Canto
Marketing Technology Coordinator
Lowenstein Sandler LLP

Small Firm siG

The Small Firm SIG was formed to assist small law firms (defined by less than 100 lawyers or fewer than five marketing professionals) by providing important and timely information on an array of legal marketing issues so that small firms can maximize the time and resources they have and increase their business development efforts. For the 2020 SIG Overview CLICK HERE.

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Kim Connolly
Director of Marketing & Business Development
Capell Barnett
Anca Munteanu
Marketing Director
Moses & Singer LLP

Special Events & Venues SIG

The Special Events SIG members are professionals in the legal marketing community who plan events for their firms. The group is also a resource for the entire LMA NY community, and its members are often called upon to recommend venues for various types of law firm related events. For the 2020 SIG Overview CLICK HERE.

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Kelly Reidy
Events Coordinator
Akin Gump Strauss Hauer & Feld LLP
Lane Claghorn Burgess
Business Development Manager
Goodwin Procter LLP