Agenda

*Schedule subject to change. More details are coming soon.

The conference will feature 4 half-days of programming with each day focused on a theme as follows:

 

SESSION

TIME (CT)

SPEAKER(S)

MONDAY, SEPTEMBER 21, 2020


FOCUS: Technology leading through crisis and change
How have firms and individuals adapted to use technology successfully in this time of change.


Pre-Conference Networking Session                     10:30 am

Chief Marketing Officer Panel


COVID’s Impact on Accelerating Technology’s Strategic Role in Law Firm Marketing

11:00 am
  • Deborah Ruffins, CMO, Perkins Coie
  • Jill Weber, CMO, Quarles & Brady
  • Heather Morse, CBDO, McGlinchey

Session Sponsored by:

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Firms Using Technology to Support Racial and Social Justice 12:00 pm
  • Erika Weiss, Barnes & Thornburg
  • Lynn Foley, fSquared Marketing

How to Get IT On Board for New Marketing Technology 1:00 pm
  • Jill Huse, Society 54
  • Michelle Friends, Fairfield and Woods

Leading Effective Remote Teams 2:00 pm
  • Mark Beese, Leadership for Lawyers

 

SESSION

TIME (CT)

SPEAKER(S)

TUESDAY, SEPTEMBER 22, 2020


FOCUS: Outward – Technology Transforming How We Engage Our Clients and Prospects
Panels & presentations that focus on improving firms’ ability to stay engaged with their clients and develop new business.


10 Pandemic-Friendly LinkedIn Tips Your Lawyers Need to Know

10:00 am
  • Adrian Dayton, Clearview Social
  • Stefanie Marrone, Stefanie Marrone Consulting/The Social Media Butterfly

Session Sponsored by:

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The Joy of SEO: How PR and SEO are BFFs — and Other Fun Facts

11:00 am
  • Darian Kovac, Jelly Digital Marketing & PR

Relationship Marketing: “Dating” Your Potential Clients for Long-Lasting Results 12:00 pm
  • Mike Jones, Resound

Content Contest - Who Will Create the Best Plan to Increase Engagement? 1:00 pm
  • Amy Juers, Edge Legal Marketing

Before, During, and After COVID-19: A Marketing Technologist Roundtable 2:00 pm
  • Royce Perez, Vedder Price
  • John Witts, Faegre Drinker Biddle & Reath LLP
  • Claudia Gomez, Arnold & Porter
  • Mary Pendarvis, McGlinchey

 

SESSION

TIME (CT)

SPEAKER(S)

WEDNESDAY, SEPTEMBER 23, 2020


FOCUS: Inward – Technology Driving Performance and Efficiency
Panels & presentations that focus on technology to improve how we operate.


Show Me the Money: Using Pipeline Technology to Forecast Firm Revenue

11:00 am
  • David Ackert, The Ackert Advisory

Session Sponsored by:

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Strategy and Planning for CRM in the Roaring '20s 12:00 pm
  • Chris Fritsch, CLIENTSFirst Consulting
  • Barry Solomon, Foundation Software Group
  • Jacqueline Madarang, Blank Rome
  • Rachel Shields Williams, Sidley Austin LLP                                                                      

When Did the Marketing Department Become the Help Desk: Practical Tips for Managing Your Role as Digital Consultant 1:00 pm
  • Debra Pickett, Page 2 Communications

Be An (Integration!) Hero: Drive MarTech efficiency and End-User adoption 2:00 pm
  • Elena Cutri, LexisNexis
  • Duane Eddy, LexisNexis
  • Andy Laux, Vorys

 

 

SESSION

TIME (CT)

SPEAKER(S)

THURSDAY, SEPTEMBER 24, 2020

Panels, presentations and networking that focus on the individual needs of our members. Particularly how we all have to change as a result of COVID-19 today and in the future.


Virtual Networking 101

11:00 am
  • Kate Harry Shipham, Principal, KHS People
  • Kimberly Butler-Brooks, Project Manager, Deloitte

We're All Digital Marketers Now: Developing a Digital Marketing Strategy 12:00 pm
  • Guy Alvarez, Chief Engagement Officer, Good2BSocial

The Resilience Library™ Managing the Stress of COVID-19 1:00 pm
  • Renee Branson, Founder, RB Consulting

Catch Up with Your Colleagues: Casual Networking & Conversations with Friends                                2:00 pm

 

SESSION

TIME (CT)

SPEAKER(S)

FRIDAY, SEPTEMBER 25, 2020

Conference re-cap presented by the leadership of the LMA Midwest Region Local Steering Committees

The top two takeaways from every session will be shared, and attendees are encouraged to share their key takeaways as well.


Conference Recap                                                                11:00 am
  • Nathan Jenks, Founder and Principal, Zweck Strategies
  • Rich Marsolais, Business Development Director, McKee, Voorhees & Sease, LC