Agenda

*Schedule subject to change.

Tuesday, November 5, 2019

6:00 PM - 8:00 PM

Opening Cocktail Reception, Networking
Room: Hotel Lobby
Renaissance Washington, DC Downtown Hotel

Wednesday, November 6, 2019

7:00 a.m. – 7:30 a.m. Meditation Class
Room: Renaissance West B
Led by:
Rachel Shields-Williams
7:30 a.m. – 8:30 a.m.

Registration and Networking Breakfast

8:30 a.m. – 8:45 a.m. Welcome Remarks and Opening General Session

Welcome Remarks by Conference Co-Chairs
Room: Renaissance East
Speakers:
Jacqueline Madarang, Associate Director of Marketing Technology - Blank Rome LLP
Janessa P. Shaikun, Director of Marketing - Franklin & Prokopik, P.C.


8:45 a.m. – 9:45 a.m.

Innovation and Successful Partnerships with Outside Counsel
Room: Renaissance East
Speakers:

Anne Falvey, Chief Knowledge Officer - Sidley Austin LLP (Moderator)
Affie Ambrose, General Counsel - Acumen Solutions, Inc.
Kindra Kirkeby, Assistant Counsel at NewMarket Corporation
Catherine J Moynihan, AVP, Legal Management Services - Association of Corporate Counsel
Miguel Sciancalepore, Attorney – Microsoft Corporate

BoK(s): Business of Law, Client Services, Business Development

9:45 a.m. – 10:15 a.m.

Networking Break

10:15 a.m. – 11:15 a.m. Education Sessions
Focus on Client-Led Growth - A Key Approach for BD Success
Room: Mount Vernon A
Speakers:
Adrian Lurssen, VP, Co-Founder - JD Supra
Tara Weintritt, Partner - Wicker Park Group
Maggie T. Watkins, Senior Client Services Director - Western Region Operations - Womble Bond Dickinson
Elizabeth S. Gooch, Director Strategy and Special Projects - McDermott Will & Emery LLP
BoK(s): Client Services, Business Development
Collaborative Transformation – Building a Law Firm Campaign Alongside Your Partners and Driving Brand Awareness Through Targeted Content Strategies
Room: Mount Vernon B
Speakers:
Nicole Contardo, Brand Director, Health Care and Life Sciences - McDermott Will & Emery
Amanda Schneider, Chief Marketing Officer - Epstein Becker & Green, P.C.
Rebeca Ervin, Director of Brand & Content - Arnold & Porter
BoK(s): Communications
The Entrepreneurial Attorney:  Developing a “Marketing Mindset” in Business Development Coaching 
Room: Renaissance West A
Speakers:
James J. Stapleton, Chief Business Development and Marketing Officer - Blank Rome LLP
Marianne Merritt Talbot, Executive Vice President, Business Development and Client Service - SCG Legal
BoK(s): Business Development
11:25 a.m. – 12:15 p.m. Education Sessions
Stealth Mode: How to Build a Client Experience Strategy (Under the Radar!)
Room: Mount Vernon A
Speakers:
Heather L. McCullough, MBA, Partner - Society 54, LLC
Brandi M. Hobbs, Director, Client Service and Strategy - Poyner Spruill
BoK(s): Marketing Management and Leadership, Client Services
Driving Top-Line Growth with a Killer Proposal Strategy
Room: Mount Vernon B
Speakers:
Keith N. Wewe, VP, Strategy and Solutions - Content Pilot LLC
Deborah McMurray, Founder, CEO and Strategy Architect - Content Pilot, LLC
BoK(s): Business Development, Business of Law

Build a High-Performance Team...Without Burning Them Out
Room: Renaissance West A
Speakers:
Darryl W. Cross, Practice Group Leader, Firm Leadership and Partners – Intapp
BoK(s): Marketing Management and Leadership

12:15 p.m. – 1:30 p.m.

Lunch Networking and YHA Awards Ceremony
Room: Renaissance East

1:30 p.m. – 2:30 p.m. Education Sessions

Legal Product Development: What Legal Marketers Need to Know
Room: Mount Vernon A
Speaker:
Bobbi Basile, Managing Director - HBR Consulting
Abigail Bradfield, Business Development Manager - Jackson Lewis P.C.

BoK(s): Marketing Management and Leadership, Technology Management

From Boondoggle to Business: Turning Runaway Events into Business Development Successes
Room: Mount Vernon B
Speakers:
Julia Bennett, Director of Business Development - Venable LLP
Claudia A. Lewis, Partner - Venable LLP
Todd A. Harrison, Partner - Venable LLP
Presenter: Kisme Williams, Events Consultant - Forward Events Group
BoK(s): Business Development

TED-Style Talks
Room: Renaissance West A

The Price is Right: SEO on a Budget 
Speakers:
Dean Carey, Director of Business Development - Legal Internet Solutions 
Jason P. Lisi, Esq., President and Founder - Legal Internet Solutions Incorporated
BoK(s): Technology Management, Communications

From Imitation to Innovation: 5 Ways to Work Within the Box to Create Online Brand Experiences That Break the Mold
Speaker:
John Albert, Herrmann Advertising
BoK(s): Communications

Moving Beyond Technology: Client Relationships Management as a Strategy
Speaker:
Chris Fritsch, CRM Success Consultant and Founder - CLIENTSFirst Consulting
BoK(s): Technology Management

2:40 p.m. – 3:40 p.m. Education Sessions
Marketing with BRIO!
Room: Mount Vernon A
Speakers:
Norm Rubenstein, Partner - Zeughauser Group
Elonide Semmes, President - Right Hat
John Hodder, Marketing Director for Marketing & Business Development - O'Melveny & Myers LLP
BoK(s): Client Services, Business Development
High-stakes Integration: Meeting the Unique Needs of Diverse Lateral Partners 
Room: Mount Vernon B
Speakers:
Holly L. Barocio, Senior Consultant - GrowthPlay
Tasneem K. Khokha, Managing Director – GrowthPlay
Eric Gruis, Senior Client Service Manager - Eversheds Sutherland
BoK(s): Business Development

TED-Style Talks
Room: Renaissance West A


It Could Happen to You:  Transforming Marketing Operations
Speakers:
Cindy Thurston Bare, Vice President of Consulting - Foundation Software Group
Kate Cain, Director of Market Intelligence & Operations - Sidley Austin LLP
BoK(s): Marketing Management and Leadership

How Legal Marketing Departments Can Prove their Value to Partners 
Speakers:
Michelle Woodyear, Director of Digital Marketing - Covington & Burling LLP
Chad Solomonson, VP, Marketing & Alliances - RDA
BoK(s): Marketing Management and Leadership

The Current State of Digital Marketing 
Speakers: 
James Obertelli, Digital Strategy Lead - Infinite Global
Presenter: Jennifer Scalzi, CEO - Calibrate Legal, Inc.
BoK(s): Marketing Management and Leadership, Communications

3:40 p.m. – 4:10 p.m. Networking Break
4:15 p.m. - 5:20 p.m. Closing General Session
Work, Learn & Grow: Leadership Through the Decades 
Room: Renaissance East
Speakers:
Susan Jacobsen, President - LUV2XLPR (Moderator)
Alina Gorokkhovsky, Chief Marketing Officer - Wiley Rein
Jose E.V. Cunningham, Consultant and Former Chief Marketing & Business Development Officer
Wendy L. Bernero, Global Chief Marketing and Officer - Baker McKenzie
Patricia (Trish) Lilley, Chief Marketing & Business Development Officer - Stroock & Stroock & Lavan LLP
BoK(s): Business of Law, Business Development, Client Services, Technology Management, Marketing Management and Leadership
5:20 p.m. - 5:30 p.m. Closing Remarks
Room: Renaissance East
5:30 p.m. - 7:00 p.m.

Conference Closing Cocktail Reception, Networking and Raffle Prizes
Room: Hotel Lobby

*You must be present to be entered into the raffle*