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Webinar Archives

Join Ashraf Lakhani as he dives into the results from the 2018 LMA Member Benefits Survey.

Price: Complimentary for Members
Keywords: 2018 Webinar Recording | Advanced | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
In this webinar you will learn how to identify pitfalls that may be keeping you from creating useful content, along with how to develop a content marketing strategy that is realistic. Register now!

Price: Complimentary for Members
Keywords: 2018 Webinar Recording | Client Services | Communications | Education | Essential | External Client Communication & Feedback | Large Firms | Medium Firms | Message and Strategy Planning | Small Firms | Webinar
Have you seen the plaintiff discussions within the SIGs? If so, here's your chance to gather more information from a panel of plaintiff legal marketers who will be sharing real world advice that should be essential parts of your marketing plan.

Price: Complimentary for Members
Keywords: 2018 Webinar Recording | Business Development | Communications | Education | Essential | Interactive and Digital Marketing | Large Firms | Medium Firms | Message and Strategy Planning | Sales and Networking Techniques | Small Firms | Webinar | Website Design and Management
Join this webinar where you will be provided with information on how important listening to your clients when they request more diverse teams, how you can collaborate with your HR Team and much more.

Price: Complimentary for Members
Keywords: 2018 Webinar Recording | Client Services | Diversity & Inclusion | Education | Essential | External Client Communication & Feedback | Firm Organizational Structures & Dynamic | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms | Webinar
Keeping up with competitive intelligence can be hard. Register for this webinar and learn more about how you can connect CI to your law firm and much more!

Price: Complimentary for Members
Keywords: 2018 Webinar Recording | Business Development | Business of Law | Business Structures and Trends | Competitive Intelligence | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
Join Scott Westfahl, Professor of Practice at Harvard Law School, on understanding the core principles of design thinking and human centered design, practical breakthroughs on particularly difficult issues/challenges and much more!

Price: Complimentary for Members and Non-Members
Keywords: 2018 Webinar Recording | Client Services | Education | Essential | Firm Organizational Structure & Dynamics | Large Firms | Marketing Management and Leadership | Medium Firms | Process Improvement | Small Firms | Webinar
Join two proposal system implementation professionals in this webinar, as they speak on best practices in choosing a proposals system, the type of research to conduct for a system and much more!

Price: Complimentary for Members
Keywords: 2018 Webinar Recording | Business Development | Education | Essential | Large Firms | Medium Firms | Proposal and Pitch Development | Responding to Written RFPs | Small Firms | Technology Management | Webinar
This webinar will show how AI has advanced in the business and practice of law, and how it is poised to fulfill its promise of “better, faster, cheaper” in the next couple of years and much more. Join this webinar to see where AI stands now!

Price: Complimentary for Members
Keywords: 2018 Webinar Recording | Business of Law | Business Structures and Trends | Education | Essential | Large Firms | Market and Business Intelligence | Medium Firms | Small Firms | Webinar
It’s time to stop operating in the dark. Let’s shed some light on what you — and we — don’t know on May 17th. Register today. Join a group of your colleagues and learn how to grow relationships, branding techniques and more!

Price: Complimentary for Members
Keywords: 2018 Webinar Recording | Business Development | Business Development Coaching & Training | Education | Essential | Large Firms | Management of Individual Personnel | Marketing Management and Leadership | Medium Firms | Small Firms | Webinar
Join a Rising Star and Former LMA President on this 30-minute coffee break webinar where they will discuss what they learned and how you can use this information to grow client relationships.

Price: Complimentary for Members
Keywords: 2018 Webinar Recording | Education | Essential | Large Firms | Management of Individual Personnel | Marketing Management and Leadership | Medium Firms | Small Firms | Webinar
It's that time of year again, Greentarget has released their State of Digital and Content Marketing for 2018. You won't want to miss the chance to learn how in-house counsel are consuming content. Register now!

Price: Complimentary for Members
Keywords: 2018 Webinar Recording | Business Development | Communications | Competitive Intelligence | Education | Essential | Interactive & Digital Marketing | Large Firms | Medium Firms | Small Firms | Webinar
Join Brian Kiefer, Director of Communications, on how Seyfarth Shaw create their Workplace Class Action Report with spectacular content each year.

Price: Complimentary for Members
Keywords: 2018 Webinar Recording | Communications | Education | Essential | Large Firms | Medium Firms | Message and Strategy Planning | Small Firms | Webinar
LMA's Next Big Thing is here! This webinar recording on Law Firm Strategy Reboot will outline the core business drivers and forces that can impact the marketplace. Join Mark Beese and Wendy Bernero as they discuss a framework to diagnose your firm's strategy.

Price: Complimentary for Members
Keywords: 2018 Webinar Recording | Advanced | Business of Law | Business Structures & Trends | Education | Essential | Firm & Practice Strategy & Planning | Large Firms | Law Firm Strategy Reboot | Medium Firms | Next Big Thing | Small Firms | Webinar
Join Mark Greene as he discusses surveys and how to spot flaws in reports, learning basic terminology and more!

Price: Complimentary for Members
Keywords: 2018 Webinar Recording | Business of Law | Education | Essential | Large Firms | Management of Individual Personnel | Market & Business Intelligence | Marketing Management and Leadership | Medium Firms | Small Firms | Webinar
Join David Ackert as he talks about time management and how to increase your productivity. Register for this webinar, today!

Price: Complimentary for Members
Keywords: 2018 Webinar Recording | Education | Essential | Large Firms | Management of Individual Personnel | Marketing Management and Leadership | Medium Firms | Small Firms | Webinar
Join BloombergLaw and LMA Members as they discuss several topics including how relationships between legal marketers and law firm attorneys have evolved and the changing role in technology.

Price: Complimentary for Members and Non-Members
Keywords: 2018 Webinar Recording | Advanced | Budgeting | Education | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms | Webinar
Are you looking for information on Legal Ops? This webinar will help you list specific approaches that you can take back to your firm and help you get buy-in from management.

Price: All CMO/Senior Marketer programs, unless otherwise stated, are only open to the CMO community.
Keywords: 2018 Webinar Recording | Advanced | Business of Law | Business Structures & Trends | Client Services | Education | Internal Client Communications &Feedback | Large Firms | Medium Firms | Small Firms | Webinar
Join Jared Applegate and Bart Gabler as they touch on how to become a more profitable firm, by following a few steps, including: technology, LPM and client value.

Price: Complimentary for Members
Keywords: 2018 Webinar Recording | Business of Law | Education | Essential | Large Firms | Medium Firms | Profitability & Pricing | Small Firms | Webinar
Join this expert panel on the EU General Data Protection Regulation (GDPR) and learn how this can impact your firm and the potential risk the firm is exposed to.

Price: Complimentary for Members and Perspective Members
Keywords: 2018 Webinar Recording | Advanced | Communications Software and Platforms | Customer Relationship Management (CRM) | Education | Large Firms | Medium Firms | Small Firms | Technology Management | Webinar | Website Management
Technology is ever changing but what do we know what works and doesn't work for our clients? in this webinar, you will be able to learn more about what works and how you can use this information to lead better informed business decisions.

Price: Complimentary for Members and Non-Members
Keywords: 2018 Webinar Recording | CRM | Customer Relationship Management | Education | Essential | Large Firms | Medium Firms | Small Firms | Technology Management | Webinar
Join Ryan King and Jennifer Carr as they discuss ways to launch an advocacy program, improve communication skills and much more!

Price: Complimentary for Members
Keywords: 2018 Webinar Recording | Business Development | Business Development Coaching & Training | Communications | Education | Essential | Large Firms | Medium Firms | Message and Strategy Planning | Small Firms | Webinar
Are you looking for best practices for how to leverage law firm networks? Well look no further, this webinar will share three experts that will provide you with information on how to use metrics to evaluate ROI and much more!

Price: Complimentary for Members
Keywords: 2018 Webinar Recording | Advanced | Business Development | Business of Law | Education | Firm & Practice Strategy & Planning | Large Firms | Medium Firms | Sales and Networking Techniques | Small Firms | Webinar
Join the Diversity and Inclusion SIG Co-Chairs on their first webinar of 2018! Keith Wewe and Iris Jones will be discussing ways to increase building more around current programs and creating new programs for diversity initiatives within your firms/roles.

Price: Complimentary for Members
Keywords: 2018 Webinar Recording | Business Development | Business Development Coaching & Training | Diversity & Inclusion | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
Join Mark Bornstein, VP Content Marketing at ON24 and Katie O'Rourke, Strategic Account Director at ON24 on best practices about your webinars. Learn about on-demand habits and the best time to host your webinars.

Price: Complimentary for Members
Keywords: 2018 Webinar Recording | Education | Essential | Large Firms | Marketing Management and Leadership | Marketing Planning | Medium Firms | Small Firms | Webinar
Law firms are recognizing how important it is to train the future, early in their career. Here from a panel that will discuss ways you can implement in your law firm.

Price: Complimentary for Members
Keywords: 2017 Webinar Recording | Business Development | Business Development Coaching/Training | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
Learn how webinars give you the advantage in the ON24 Platform and how to educate your team with 'webinar's that work.'

Price: Complimentary for Members
Keywords: 2017 Webinar Recording | Advanced | Business Development | Business Development Coaching/Training | Client Services | Education | Large Firms | Medium Firms | Process Improvement | Small Firms | Webinar
Join AALL in a panel discussion on the cross-selling between law firm marketing and library departments.

Price: Complimentary for Members
Keywords: 2017 Webinar Recording | Business Development | Competitive Intelligence | Education | Essential | Large Firms | Marketing Management and Leadership | Marketing Planning | Medium Firms | Small Firms | Webinar
Greentarget will teach you what content is most valuable and how to distribute this information.

Price: Complimentary for Members
Keywords: 2017 Webinar Recording | Advanced | Business of Law | Communications | Education | Interactive & Digital Marketing | Large Firms | Market & Business Intelligence | Medium Firms | Small Firms | Webinar
This case study webinar will provide real world examples of Pricing and LPM working together and discuss how the firm and the client can benefit from this.

Price: Complimentary for Members
Keywords: 2017 Webinar Recording | Business of Law | Client Services | Education | Essential | Internal Client Communication & Feedback | Large Firms | Medium Firms | Process Improvement | Profitability and Pricing | Project Management | Small Firms | Webinar
Do you currently have video marketing strategy in your firm? this webinar with Joe Hammond founder of Red Pepper Group will provide a step-by-step overview of how to improve your strategy.

Price: Complimentary for Members
Keywords: 2017 Webinar Recording | Business Development | Communications | Education | Essential | Large Firms | Medium Firms | Message & Strategy Planning | Presentation skills | Small Firms | Webinar
If you are looking for a way to better your team, this webinar will teach you how to build a more collaborative culture that starts with your own team.

Price: Complimentary for Members
Keywords: 2017 Webinar Recording | Business Development | Business Development Coaching/Training | Dept Management and Motivation | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms | Webinar
This sponsored ON24 webinar with Adrian Lurssen, Co-Founder of JD Supra, will teach you how to properly market your webinar content and take full advantage of your own content.

Price: Complimentary for Members
Keywords: 2017 Webinar Recording | Business Development | Communications | Education | Essential | Large Firms | Medium Firms | Message & Strategy Planning | Presentation skills | Small Firms | Webinar
Do you know the most important components of a well-rounded pricing strategy? Have you ever wondered what is important in a pricing strategy? This webinar will help answer both questions for you.

Price: Complimentary for Members
Keywords: Advanced | Business Development | Business of Law | Education | Large Firms | Medium Firms | Profitability & Pricing | Webinar | Written Requests for Proposals
Join our speakers to learn how to make a story stick and a 5-part formula for constructing a good story. You will also determine 3 ways to practice the best deliveries for these stories. This webinar is in collaboration with the ABA Law Practice Division.

Price: Complimentary for Members
Keywords: Business Development | Communications | Education | Essential | Large Firms | Medium Firms | Message & Strategy Planning | Sales & Networking Techniques | Small Firms | Webinar
What do you know about social media? In this webinar you will learn what an effective post is and how to develop one.

Price: Complimentary for Members & Prospective Members
Keywords: 2017 Webinar Recording | Communications | Education | Essential | Large Firms | Measure Message Effectiveness | Medium Firms | Message and Strategy Planning | Reputation Management | Small Firms | Webinar | Written and Oral Communication Skills
Join Mark Beese, LMA Hall of Fame Member, on this webinar where he will discuss challenges that law firms are facing and how you can approach them.

Price: Complimentary for Members
Keywords: 2017 Webinar Recording | Business of Law | Department Management & Motivation | Education | Essential | Firm & Practice Strategy & Planning | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms | Webinar
With a new elected President of the United States comes new workplace laws and regulations. This webinar will discuss some of the critical trends occurring and how it will impact you.
Keywords: 2017 Webinar Recording | Advanced | Business of Law | Business Structures and Trends | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
Have you been involved in a rebranding campaign and not been aware of how long and how much energy something like this takes? This webinar will give you all the information you need on how to tackle rebranding.

Price: Complimentary for Members
Keywords: 2017 Webinar Recording | Advanced | Communications | Education | Essential | Interactive & Digital Marketing | Medium Firms | Message & Strategy Planning | Small Firms | Webinar | Website design & Management
Are you the CMO in your firm? Do you need help with your succession planning? You will hear from two CMO's about what they are currently doing in their firms and what is happening throughout the country, when it comes to succession planning.

Price: Complimentary to CMO SIG Members
Keywords: 2017 Webinar Recording | Advanced | Business Development | Business Development Coaching/Training | Client Services | Education | Internal Client Communication & Feedback | Large Firms | Medium Firms | Small Firms | Webinar
This webinar with Carol Crawford will unveil the “Secret Formula” of Leadership, Quality Relationships, Strategic Investment and Measurable Results in a small firm.

Price: Complimentary for Members and Perspective Members
Keywords: 2017 Webinar Recording | Department Management & Motivation | Education | Essential | Firm Organizational Structure & Dynamics | Marketing Management and Leadership | Marketing Planning | Small Firms | Webinar
Want to learn about the more "P" within Client Value? Join William Josten from Thomson Reuters on ways to drive law firms and practice success - knowing now two firms are alike.

Price: Complimentary for Members
Keywords: 2017 Webinar Recording | Business of Law | Client Services | Education | Essential | Large Firms | Medium Firms | Process Improvement | Project Management | Small Firms | Webinar
Have you noticed that marketing technology companies have joined the legal space? Listen from Samantha McKenna, Patrick Fuller, and CMOs that have been in the industry, on ways they interact with service providers and challenges they face.

Price: Complimentary for Members
Keywords: 2017 Webinar Recording | Business Development | Business Development Coaching/Training | Client Services | Education | Essential | External Client Communication & Feedback | Large Firms | Medium Firms | Small Firms | Webinar
Join in on this webinar to learn the latest trends in designing your website and identify ways to promote your firms brand.

Price: Complimentary for Members
Keywords: 2017 Webinar Recording | Education | Essential | Graphic Design & Branding | Large Firms | Medium Firms | Small Firms | Technology Management | Webinar | Website Management
Have you ever noticed that law firm communications focus mainly on media relations? This webinar will discuss communications within your firm and incorporate new skills.

Price: Complimentary for Members
Keywords: 2017 Webinar Recording | Communications | Education | Essential | Large Firms | Measure Message Effectiveness | Medium Firms | Small Firms | Webinar | Written and Oral Communication Skills
Join Samantha McKenna (ON24), Jennifer Bonesteel (Littler Mendelson), and Katie Munroe (Covington & Burling LLP) and there part two webinar series! These experts will be live to answer your toughest questions.

Price: Complimentary for Members
Keywords: 2017 Webinar Recording | Business Development | Business Development Coaching/Training | Client Services | Education | Essential | Large Firms | Medium Firms | Presentation skills | Process Improvement | Small Firms | Webinar
Are you looking for more knowledge on how to design a website for business development success? This webinar is a two part series on just that! Join the Social and Digital Media SIG on the first webinar of this series.

Price: Complimentary for Members
Keywords: 2017 Webinar Recording | Communications | Communications Software & Platforms | Education | Essential | Large Firms | Medium Firms | Small Firms | Technology Management | Webinar | Website design & Management
The CI SIG is collaborating with SCIP in a two part series. The first webinar will discuss CI to inform law firm strategy. Join Jeffery Cohan (SCIP) and Adam Severson (LMA) for this upcoming webinar!

Price: Complimentary for Members
Keywords: 2017 Webinar Recording | Business of Law | Business Structures and Trends | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
This is part two of this webinar series. Learn from 3 experts requirements for a successful website.

Price: Complimentary for Members
Keywords: 2017 Webinar Recording | Communications | Communications Software & Platforms | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms | Webinar | Website design & Management
Are you looking at hosting a retreat for your company? This webinar will identify major goals of a revenue-focused retreat.

Price: Complimentary for Members
Keywords: 2017 Webinar Recording | Advanced | Business Development | Education | Large Firms | Medium Firms | Sales & Networking Techniques | Small Firms | Webinar
Date: October 31, 2017
Time: 12:00 p.m. CT

Ackert Inc. and LMA are proud to partner in delivering this special benefit webinar to assist the victims of hurricanes Harvey, Irma, and Maria. Join us to learn how to effectively encourage lawyers to overcome impersonal conversations.
Keywords: 2017 Webinar Recording | Business Development | Business Development Coaching & Training | Education | Essential | Large Firms | Medium Firms | Sales and Networking Techniques | Small Firms | Webinar
Socrates was famous for turning casual conversations into deep, meaningful discussions. Do you want to learn more about deep discussions? Join Steve Hughes on this webinar to learn that and how to increase ROI.

Price: Complimentary for CMO SIG Members
Keywords: 2017 Webinar Recording | Business Development | Coaching & Training | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
The webinar is intended to be viewed by anyone interested in submitting to the Your Honor Awards this year – regardless of whether you have applied before.

Price: Complimentary for Members
Keywords: 2017 Webinar Recording | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
This webinar will share the client's perspective on value and how to improve the ability to deliver value to them.

Price: Complimentary for Members
Keywords: 2017 Webinar Recording | Advanced | Business of Law | Education | Firm/Practice Strategy and Planning | Large Firms | Medium Firms | Small Firms | Webinar
This webinar will help you see the benefits of how to manage your stress, creativity, and help improve relationships. Join Rachel Shields Williams on how to accomplish these things and more!

Price: Complimentary for Members
Keywords: 2017 Webinar Recording | Change Management | Communications | Department Management & Motivation | Education | Essential | Large Firms | Management of Individual Personnel | Marketing Management and Leadership | Medium Firms | Small Firms | Webinar | Written and Oral Communication Skills
Join the ABA , Legal Marketing Association, and the Managing Partner Forum on this collaborative effort designed to be a shared learning experience for today's busy young lawyer and the marketing and business development teams that support them.

Price: Complimentary for Members
Keywords: 2017 Webinar Recording | Business Development | Business Development Coaching & Training | Business of Law | Education | Essential | Firm & Practice Strategy & Planning | Large Firms | Medium Firms | Small Firms | Webinar
During this webinar, our presenters will share their experiences implementing and maintaining successful client feedback programs in smaller firms.

Price: Complimentary for Members
Keywords: 2017 Webinar Recording | Client Services | Education | Essential | External Client Communication & Feedback | Medium Firms | Small Firms | Webinar
Join some members from the EAC and selected guests on this interactive recorded webinar. Identify tools that are available to you, from LMA, that will help you grow within your career.

Price: Complimentary for Members
Keywords: 2017 Webinar Recording | Advanced | Department Management & Motivation | Education | Essential | Large Firms | Management of Individual Personnel | Marketing Management and Leadership | Medium Firms | Small Firms | Webinar
Tune in for LMA’s first Social & Digital Media SIG webinar of 2017 and learn how generations consume digital content differently and why that matters for your marketing program.

Price: Complimentary for Members
Keywords: 2017 Webinar Recording | Communications | Education | Essential | Interactive and Digital Marketing | Large Firms | Medium Firms | Message and Strategy Planning | Small Firms | Webinar
The customer is always right, right? Join us as our panelists dig deeper into the October issue of Strategies with a discussion on what it would really take to meet every expectation of the client for short-term and long-term business challenges.

Price: Complimentary for Members & Prospective Memb
Keywords: 2016 Webinar Recording | Advanced | Client Services | Education | Large Firms | Medium Firms | Small Firms | Webinar
Join the conversation as panelists discuss the importance of competitive intelligence in law firms. Expect to walk away with a handful of best practices to help support your strategic goals.

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Advanced | Business Development | Education | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms | Webinar
The CV SIG hosts their first webinar in 2017 - value-based pricing. Clients may have a hard time understanding this topic and this webinar will help you discuss the need for such an arrangement.

Price: Complimentary for Members
Keywords: 2017 Webinar Recording | Business Development | Education | Essential | Large Firms | Medium Firms | Profitability and Pricing | Small Firms | Webinar
Learn how to create a powerful, successful online presence that will help grow your firm a meaningful reputation. Join this webinar for an overview on managing an online reputation and get practical tips to share with your lawyers.
Keywords: 2015 Webinar Recording | Education | Large Firms | Medium Firms | Small Firms | Webinar
Small/Solo law firms need to invest in digital marketing, but knowing who to partner with is a major challenge. Learn how to use free tools andhow to review your law firm’s free website analysis with your current digital marketing vendor.
Keywords: 2015 Webinar Recording | Advanced | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
When combining two firms or acquiring a large group of attorneys, public relations can ensure a recipe for success or limit a disaster. In this PR SIG webinar, learn about case studies, trends & insights for your firm’s PR strategy.
Keywords: 2015 Webinar Recording | Advanced | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
Social media expert Ethan Wall teaches the five things we must know to help attorneys develop a professional online presence and attract new clients. Gain trusted techniques & innovative strategies to take legal marketing initiatives to the next level.
Keywords: 2015 Webinar Recording | Advanced | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
As audiences engage more with images, Canva has become one of the best budget & user-friendly design tools. In this webinar, content marketing experts provide practical and budget-friendly ideas to effectively utilize Canva in your marketing campaigns.
Keywords: 2015 Webinar Recording | Advanced | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
This session highlights effective resources for establishing competitive cost benchmarks for your firm, and will examine some of the predictions regarding growth in the legal market to help you plan for the future, both for your law firm and your career.
Keywords: 2015 Webinar Recording | Advanced | Education | Essential | Large Firms | Medium Firms | Webinar
This Think Tank webinar addresses the ongoing and disruptive changes impacting the legal services sector. Learn what lies ahead and how agile firms are thinking and responding to an ever changing landscape of professional services.
Keywords: 2015 Webinar Recording | Advanced | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
This webinar introduces participants to 10 critical propositions about leadership and how it operates in complex and shift environments. Join the conversation that draws across many societal facets to surface participant’s assumptions about leadership.
Keywords: 2015 Webinar Recording | Advanced | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
Overhauling your site or updating content? Learn from a panel comprising three veteran website project professionals offer 10 tips to head off the worst setbacks, keep a smooth process and ensure you get the most out of internal and external teams.
Keywords: 2016 Webinar Recording | Advanced | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
Video has the ability to create connections between people in a way unlike any other online marketing tool. Learn from this video demonstration and Q&A to gain new techniques to successfully utilize video in your next marketing campaign.
Keywords: 2016 Webinar Recording | Advanced | Education | Large Firms | Medium Firms | Small Firms | Webinar
Law firm PR and marketing professionals are increasingly faced with crisis scenarios for which few are fully prepared. Prepare for any PR crisis with expert-tested strategies and ideas to use for any of your firm’s clients.
Keywords: 2016 Webinar Recording | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
Build an accurate matter budget – on a budget! Gain budgeting tips to make you a master, without the fancy software. Learn how to build a budget from the bottom up and how to project realization on a blended rate pricing structure based on staffing mix.
Keywords: 2016 Webinar Recording | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
In this webinar, learn how to write a practice description that transcends the usual laundry list of services provided to clients and instead showcases your talented lawyers, their unique experience and the unparalleled client service they provide.
Keywords: 2016 Webinar Recording | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
Get the latest insights on how your clients are engaging in social media and law firm-generated content, and learn how your legal marketing peers are evolving their own content and digital strategies to fuel and maintain business.
Keywords: 2016 Webinar Recording | Advanced | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
Join a panel of experts as they discuss blogging prescriptions within the context of brand, content strategy, and the technical requirements for launching or elevating the blog platform in your law firm.

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Advanced | Education | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms | Technology Management | Webinar
Resources tight? Join this webinar to explore ways you can implement CI tactics as part of your service offerings. Zena Applebaum will share how CI can be a collaborative tool for small firms.

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Business Development | Education | Essential | Medium Firms | Small Firms | Webinar
These days legal marketers are being looked at to bring in new business to their firms. Watch as four Strategies authors and business development experts discuss tips to help attract new clients, including storytelling and predictive analytics.

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
Each client defines excellent client service differently. Listen in as the Wicker Park Group dives into past experiences in client feedback to develop client experience programs. You will walk away with tips and strategies used by admired brands.

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Client Services | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
Practice Managers work alongside administration, management departments, and practice groups. With webinar will give you tips on working with Practice Managers.

Price: Complimentary for Members
Keywords: 2017 Webinar Recording | Business of Law | Business Structures & Trends | Education | Essential | Financial Management & Measurement | Firm & Practice Strategy & Planning | Large Firms | Market & Business Intelligence, | Medium Firms | Profitability & Pricing | Small Firms | Webinar
Hear how two law firms construct content marketing initiatives from the ground up, including unique goals, resources/ and audience demographics.

Price: Complimentary for Members & Prospective Members
Keywords: Advanced | Communications | Education | Essential | Large Firms | Medium Firms | Midwest Tech Conference | Small Firms | Webinar
Join a panel of Strategies authors and legal marketing experts as we dive deep into two critical components of communication: its role in client retention and in keeping yourself happy at work.

Price: Complimentary for Members & Prospective Members
Keywords: Communications | Education | Essential | Large Firms | Medium Firms | Small Firms | Strategies | Webinar
Examine the benefits that law firms can expect from the next generation of websites—as well as their challenges. Learn how websites can be used as a proactive business development tool whose performance can be measured and optimized.

Price: Complimentary for Members & Prospective Members
Keywords: 2016 Webinar Recording | Advanced | Business Development | Education | Large Firms | Medium Firms | Small Firms | Webinar
Learn how to coach your lawyer’s LinkedIn endeavors, respective to their own behaviors and personality. Gain an overall understanding of the components that influence a lawyer’s reluctance to use LinkedIn and strategies that are will yield results.

Price: Complimentary for Members & Prospective
Keywords: 2016 Webinar Recording | Advanced | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
Get to know the business of law basics and answer your law firm economics questions by joining this Law Firm 101 webinar. This session is geared towards anyone new to the industry, or for those looking to gain a greater understanding of the business.

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Business of Law | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms | Webinar
Ever wondered how to increase your law firm submissions? Join Arielle and Ben as they present benchmarking data on the resources, benefits, and best practices for streamlining your own submissions ROI.

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Advanced | Communications | Education | Large Firms | Medium Firms | Small Firms | Webinar
Join our panel of client services experts as they share with you the most important best practices of client feedback, including interview clients, the role of leadership, and resources required.

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Client Services | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
Interested in submitting for the Your Honor Awards? Join co-chairs Jabez and Robert as they outline the improvements made to this year's awards.

Price: Complimentary for All
Keywords: 2016 Webinar Recording | Education | Webinar
Quality is king. That's why we've brought in content experts Susan and Jann to provide you with the answers to your content quality questions, including how to create and repurpose content even for the smallest of firms.

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Advanced | Communications | Education | Essential | Small Firms | Webinar
Interested in learning how to increase readers' appreciation for your content? Join us as we discuss what does and doesn't work in mailboxes and how to craft titles that entice readers inside or outside your firm.

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Advanced | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
Feeling frustrated navigating this whole "content marketing" thing? Let's reboot! Join author Robert Rose as he discusses the transformation of content marketing and tips and tricks on how to conquer it.

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Advanced | Business Development | Communications | Education | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms | Technology Management | Webinar
There are ethical concerns that restrict a lawyer’s ability to use LinkedIn as freely as other professionals. In this webinar, learn key ethical concerns that you can tell lawyers to watch out for when they use LinkedIn as a marketing tool.

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Advanced | Education | Essential | Large Firms | Medium Firms | Small Firms | Technology Management | Webinar
How firms manage pricing and new business intake is connected. Join a discussion between pricing and project management professionals as they explore team efficiencies and how to weave together these complex processes.

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
Social Media SIG invites you to attend the LMA Annual Conference Recap Webinar involving in-house legal marketers from various areas of our profession to discuss their favorite digital and social media programs from this year’s conference.

Price: Complimentary for Members & Prospective Members
Keywords: 2016 Webinar Recording | Advanced | Education | Essential | Large Firms | Medium Firms | Small Firms | Technology Management | Webinar
Ever wondered what your firm's managing partners are thinking? Join us as we hear from two managing partners from The Managing Partner Forum as they answer your burning questions on marketing and business development in the law firm.

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Business Development | Education | Essential | Marketing Management and Leadership | Medium Firms | Small Firms | Webinar
Interested in the art of storytelling? Join Lynne Franklin as she discusses how to use effective storytelling techniques to attract and retain clients.

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
Join authors from the March/April issue of LMA’s Strategies journal as they share first hand their thoughts on career development and personal branding.

Price: Complimentary for Members & Prospective Members
Keywords: 2016 Webinar Recording | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms | Strategies | Webinar
In this webinar, panelists will offer insight into strategies and tactics that have worked (and didn't work!) while implementing LPM in the law firm. Join the conversation to weigh the pros and cons of each strategy!

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
In this webinar, join marketing experts as they cover the three facets of effective client-feedback initiatives. Gain new techniques on obtaining client feedback and suggestions on how to act on information gathered.

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Advanced | Client Services | Education | Large Firms | Medium Firms | Small Firms | Webinar
Learn how to write on point attorney bios, and get tips on adapting and customizing basic bios that work across varying platforms. Discover how to capture the attention of specific audiences through the media, general counsel and referral sources.

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
CRM can be a crucial part of the firm’s marketing and business development efforts. Join Brenda Sleeper of Cole Valley Software and your co-chairs Diana Courson and Sheryl Miller for a 2.0 discussion on what to do once the CRM rollout is complete.

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Business Development | Education | Essential | Medium Firms | Small Firms | Technology Management | Webinar
Planning for client succession is crucial for maintaining client relationships. This program will cover inevitable obstacles and discuss practical tips for ensuring a smooth transition and bright future.

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Business Development | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
This is your opportunity to hear about recent findings from Altman Weil’s Law Firms in Transition Survey and discuss the challenges and payoffs of successfully navigating the changing legal market.

Price: Complimentary for CMO SIG Members
Keywords: 2016 Webinar Recording | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
Listen in on the most effective techniques for BD coaching and training. Learn how to tailor a program that leverages the individual strengths of its participants, and identify the metrics that will show you leading indicators to monetary returns for your firm.

Price: Complimentary for Members
Keywords: 2015 Webinar Recording | Advanced | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
Dive into the latest techniques to drive visitors to your website, boost your brand awareness, and create sharable campaigns. Walk away with tips you can apply to your firm’s social media strategy that boost overall effectiveness.

Price: Complimentary for Members
Keywords: 2015 Webinar Recording | Advanced | Education | Essential | Large Firms | Medium Firms | Small Firms | Technology Management | Webinar
Geared towards senior-level members, listen in to legal marketing expert Jennifer Scalzi as she shares her perspective on the marketplace over the last decade, highlights the latest trends, and offers her thoughts on what we should anticipate in the future.

Price: Complimentary for Members
Keywords: 2015 Webinar Recording | Advanced | Business of Law | Education | Large Firms | Medium Firms | Small Firms | Webinar
Learn how to truly engage your audience by creating content that resonates. Listen in on the principles of user-focused, courteous, attention-earning content for any medium—websites, blogs, e-alerts, brochures, white papers, proposals—even conversations.

Price: Complimentary for Members
Keywords: 2015 Webinar Recording | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
Join this candid discussion between legal marketing leaders that have successfully progressed in their careers. Learn tips on how to stand out as a rising star, how to find the right mentor, and overall mistakes to avoid as you grow your career.

Price: Complimentary for Members
Keywords: 2015 Webinar Recording | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
Join the LMA Competitive Intelligence (CI) SIG to learn how to ask the right questions in a new Competitive Intelligence role, determine success factors in your firm, and launch a successful law firm CI function.

Price: Complimentary for Members
Keywords: 2015 Webinar Recording | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
Annual Conference’s Social and Digital Marketing speakers share their main takeaways. Gain tools across all digital marketing topics, including the latest technologies to build efficient marketing strategies and how to create an effective content strategy.

Price: Complimentary for Members
Keywords: 2015 Webinar Recording | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
Gain creative ways of using both resources you've heard of and new platforms to help you find ways to break through the creative block, manage your workload with online resources, and find free online tools that will accelerate your effectiveness at work.

Price: Complimentary for Members
Keywords: 2015 Webinar Recording | Advanced | Business Development | Education | Essential | Medium Firms | Small Firms | Webinar
Listen in on the current debate about the relevance of pricing professionals in a law firm. Learn as both supporters and detractors discuss their perspectives - and discern which tactics can apply directly to the environment and situation at your firm.

Price: Complimentary for Members
Keywords: 2015 Webinar Recording | Advanced | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
Panelists from law firms and corporate counsel debate hot questions covering the best practices for successful legal project management. Learn how to build an efficient project management program from the valuable experiences shared in this webinar.

Price: Complimentary for Members
Keywords: 2015 Webinar Recording | Advanced | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
Social Media SIG leaders share best practices for using social media to ramp up your conferences and events. Gain the out-of-the-box tools to make the most of the conference experience and share with your lawyers to inspire their own social media campaigns.

Price: Complimentary for Members
Keywords: 2015 Webinar Recording | Education | Essential | Large Firms | Medium Firms | Small Firms | Technology Management | Webinar
With the right strategy a CRM implementation can improve client service, strengthen relationships and increase revenue. Gain the best practices to overcome CRM challenges and explore recent product enhancements in CRM technology to provide new options for success.

Price: Complimentary for Members
Keywords: 2015 Webinar Recording | Advanced | Education | Essential | Medium Firms | Small Firms | Technology Management | Webinar
Learn to effectively use social media and other digital tools in your law practice. Take practical steps to help increase lawyers’ professional visibility, demonstrate their substantive knowledge and expertise, and strengthen their professional relationships.

Price: Complimentary for Members
Keywords: 2015 Webinar Recording | Education | Essential | Large Firms | Medium Firms | Small Firms | Technology Management | Webinar
It has never been more important to have control over your online reputation. Join for an overview of managing an online reputation. Learn practical tips that you can share with your lawyers–and implement yourself – to establish and maintain a good reputation.

Price: Complimentary for Members
Keywords: 2015 Webinar Recording | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
Examine a typical corporate business case and how it incorporates analysis of internal/external market factors. Learn how a firm can fully embrace disciplines of strategic pricing, project management, and process improvement to maximize resources and capabilities.

Price: Complimentary for Members
Keywords: 2015 | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
This panel discussion features questions involving how to measure return on investment (ROI) and what to do with its data, how to work with other departments within your firm to achieve your goals, the tools to implement client feedback programs, and more.

Price: Complimentary for Members
Keywords: 2015 Webinar Recording | Advanced | Education | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms | Webinar
Hear from talented LMA colleagues who have launched thought leadership microsites to expand their brands. Discuss challenges in getting initiatives off the ground, and how to build a marketing plan with actionable items.

Price: Complimentary for Members
Keywords: 2014 Webinar Recording | Advanced | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms | Webinar
This panel provides helpful and influential insight, examples, processes and templates for building a competitive pricing proposal for a litigation matter. Gain a clients’ perspective on pricing, competition and thoughts on getting it right.

Price: Complimentary for Members
Keywords: 2014 Webinar Recording | Advanced | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
Hear Fisher & Phillips employees discuss what they've learned about content marketing while writing for LinkedIn Publisher. Discover what does and doesn’t work, which content resonates best with clients, , and more.

Price: Complimentary for Members
Keywords: 2014 Webinar Recording | Advanced | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
Learn key findings from a recent study of hundreds of law firm leaders and discover what business development activities do and do not bear fruit in today’s competitive environment, and how technology is rising to meet the challenge.

Price: Complimentary for Members
Keywords: 2014 Webinar Recording | Advanced | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
Learn key findings from a service provider survey, and identify how marketers like to be approached about new services and products, best ways to reach marketers, potential areas of interest, and overall needs to create a successful relationship with marketers.

Price: Complimentary for Members
Keywords: 2014 Webinar Recording | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
Expert panelists summarize the key takeaways from the 2014 State of Digital and Content Marketing and discuss the value of sticking to a clear strategy for creating, disseminating and measuring content.

Price: Complimentary for Members
Keywords: 2014 Webinar Recording | Advanced | Education | Essential | Large Firms | Medium Firms | Small Firms | Technology Management | Webinar
Learn how law firms can start and maintain 2-way communications and how listening is the top revenue producing way to obtain new clients. Discover the power of empathy-based-action to guarantee happier clients that will recommend you to their community.

Price: Complimentary for Members
Keywords: 2014 Webinar Recording | Education | Essential | Large Firms | Medium Firms | Small Firms | Technology Management | Webinar
The RelSci® Platform helps firms capture and leverage their relationship capital. Watch this webinar to discuss how disruptive technology can accelerate client acquisition by mapping the senior partners and executive committee's relationships to prospective clients.

Price: Complimentary for Members
Keywords: 2014 Webinar Recording | Advanced | Education | Essential | Large Firms | Medium Firms | Small Firms | Technology Management | Webinar
Learn about the personal and firm-wide challenges/ rewards law firm executives experience in their personal use of social media. Take away lessons in using social media as a research tool and understand the consequences of lawyers being invisible online.

Price: Complimentary for Members
Keywords: 2014 Webinar Recording | Advanced | Education | Large Firms | Medium Firms | Small Firms | Technology Management | Webinar
Join this discussion about how attorneys and law firms should be approaching LinkedIn. They focus on a daily plan of attack, content creation strategy, and ways to contribute to a robust presence on the most widely-accepted business networking site in use today.

Price: Complimentary for Members
Keywords: 2014 Webinar Recording | Education | Essential | Large Firms | Medium Firms | Small Firms | Technology Management | Webinar
Lawyers, law firms, legal marketers and service providers must be prepared for the eventual misstep. Learn how to navigate social media policy and crises while building a proactive strategy to secure your firm’s social media reputation.

Price: Complimentary for Members
Keywords: 2013 Webinar Recording | Advanced | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms | Technology Management | Webinar
Why is some legal content more popular than others? In this webinar, learn the fundamentals of content marketing by gaining the tools to earn your audience, the secrets of developing a good title, and how to make your title tell the story.

Price: Complimentary for Members
Keywords: 2013 Webinar Recording | Advanced | Education | Essential | Large Firms | Medium Firms | Small Firms | Technology Management | Webinar
Learn about the general relationship between legal marketers and pricing professionals through insights from both a pricing director and legal marketer perspective. Gain the necessary tactics for successful collaboration.

Price: Complimentary for Members
Keywords: 2013 Webinar Recording | Advanced | Business of Law | Education | Large Firms | Medium Firms | Small Firms | Webinar
This webinar highlights social media sessions from the 2013 LMA Annual Conference. Gain valuable lessons covering a range of timeless topics in social media strategy. Take away tools for your law firm, from seeking ROI and embracing a digital marketing strategy.

Price: Complimentary for Members
Keywords: 2013 Webinar Recording | Education | Essential | Large Firms | Medium Firms | Small Firms | Technology Management | Webinar
Traverse the risks and rewards of social media use in today's law firms. Engage in a discussion about social media and client development, ABA regulations, the difference between Marketing Intent and Commercial Speech, policy covering free speech, and much more.

Price: Complimentary for Members
Keywords: 2013 Webinar Recording | Advanced | Education | Essential | Large Firms | Medium Firms | Small Firms | Technology Management | Webinar
Learn how you can help your law firm embrace social media with the methods described in this webinar. Cover on-going training programs for attorneys and staff, social media policies, and real-life examples so that your firm can best utilize social media platforms.

Price: Complimentary for Members
Keywords: 2013 Webinar Recording | Advanced | Education | Essential | Large Firms | Medium Firms | Small Firms | Technology Management | Webinar
Join three award-winning legal marketers as they discuss how they have used video online. Learn how to incorporate video into strategy, practical lessons learned in the process of producing videos, and insights into the future of video in law marketing.

Price: Complimentary for Members
Keywords: Education | Essential | Large Firms | Medium Firms | Small Firms | Technology Management | Webinar
This webinar guides you through an overview of the Sales Funnel and how it can function at your law firm. Discover what social media can do for your sales process and how much it actually contributes to a successful sale.

Price: Complimentary for Members
Keywords: 2012 Webinar Recording | Education | Essential | Large Firms | Medium Firms | Small Firms | Technology Management | Webinar
Learns ways to embrace technology in your law firm so you can thrive at the intersection of technology and marketing.

Price: Complimentary for Members & Prospective Members
Keywords: 2016 Webinar Recording | Education | Essential | Large Firms | Medium Firms | Small Firms | Technology Management | Webinar
Artificial Intelligence could be one of the most disruptive changes to our industry since the launch of the world wide web.

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Advanced | Artificial Intelligence | Business of Law | Education | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Next Big Thing | Small Firms | Webinar
Successfully leading a kick-off meeting is an important skill for development professionals and lawyers who are looking to take a more assertive role in leadership.

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Business Development | Education | Essential | Medium Firms | Small Firms | Webinar
As we move into 2017, what does the landscape look like for law firm CMOs? The role has changed in many ways, from the skills required to the compensation paid.

Price: Complimentary for CMO SIG Members
Keywords: 2017 Webinar Recording | Advanced | Business Development | Education | Large Firms | Medium Firms | Small Firms | Webinar
The CI SIG partners with AALL to explore the relationship benefits between law firm marketing departments and libraries.

Price: Complimentary for Members and Prospective Members
Keywords: 2017 Webinar Recording | Business Development | Education | Essential | Large Firms | Medium Firms | Novice/Competent | Small Firms | Webinar