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Marketing Management and LeadershipMarketing Management and Leadership

Discover the ways to help attorneys engage with your legal project management employees by looking at personality types and methods of attraction.

Member Price: $59
Prospective Member Price: $79
Keywords: 2017 P3 Conference | Communications | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
Participating in a book club is a fantastic way to hone your leadership skills while bouncing ideas off trusted peers. Read more for recommendations and a sample facilitator guide.

Price: Complimentary for Members and Prospective Members
Keywords: Book Club | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
Gain the tools to empower your team and increase collaboration with other team leaders. Equipped with these programs and processes, you’ll be able to cost-effectively drive change and provide outstanding service.

Member Price: $59
Prospective Member Price: $79
Keywords: 2017 LMA Annual Conference | Advanced | Education | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
In this session, examine how your success depends on becoming an effective agent of change. Explore what it takes to embed a shift, from reactive to proactive, in your marketing and business development.

Member Price: $59
Prospective Member Price: $79
Keywords: 2017 LMA Annual Conference | Advanced | Education | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
Listen as three veteran law firm marketers share their experiences growing in the industry. Get their advice that will help you succeed and select the career path that is “just right.”

Member Price: $59
Prospective Member Price: $79
Keywords: 2017 LMA Annual Conference | Advanced | Education | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
In this session, explore a case study of how Arnall Golden Gregory implemented a distinct and firm-wide budget and expense process over three years, to drive a more effective marketing and business development team and culture.

Member Price: $59
Prospective Member Price: $79
Keywords: 2017 LMA Annual Conference | Advanced | Education | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
Discuss the ways Watson works to enhance, scale, and accelerate the human expertise within legal organizations, beginning with discussion about how humans think and learn, and how our cognitive process works.

Member Price: $59
Prospective Member Price: $79
Keywords: 2017 LMA Annual Conference | Advanced | Education | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms | Technology Management
Explore the leadership skills necessary for successful marketing and business development professionals in law firms and how to apply these skills to lead change in all levels of the firm in a very dynamic environment.

Member Price: $59
Prospective Member Price: $79
Keywords: 2017 LMA Annual Conference | Advanced | Education | Essential | Marketing Management and Leadership | Medium Firms | Small Firms
Hear law professionals discuss their career paths, lessons they learned along the way, and what they have on their plates that would be helpful as you manage upwards. Gain practical tips, resources and candid insights that will help in your career.

Member Price: $59
Prospective Member Price: $79
Keywords: 2017 LMA Annual Conference | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
Learn from leading CMOs who have reorganized and built diverse, multi-generational teams and how they created service models to help the firm achieve profits, growth, and innovation.

Member Price: $59
Prospective Member Price: $79
Keywords: 2017 LMA Annual Conference | Advanced | Education | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
Join AALL in a panel discussion on the cross-selling between law firm marketing and library departments.

Price: Complimentary for Members
Keywords: 2017 Webinar Recording | Business Development | Competitive Intelligence | Education | Essential | Large Firms | Marketing Management and Leadership | Marketing Planning | Medium Firms | Small Firms | Webinar
If you are looking for a way to better your team, this webinar will teach you how to build a more collaborative culture that starts with your own team.

Price: Complimentary for Members
Keywords: 2017 Webinar Recording | Business Development | Business Development Coaching/Training | Dept Management and Motivation | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms | Webinar
Join Mark Beese, LMA Hall of Fame Member, on this webinar where he will discuss challenges that law firms are facing and how you can approach them.

Price: Complimentary for Members
Keywords: 2017 Webinar Recording | Business of Law | Department Management & Motivation | Education | Essential | Firm & Practice Strategy & Planning | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms | Webinar
Date: August 8, 2017
Time: 12:00 p.m. CT

This webinar with Carol Crawford will unveil the “Secret Formula” of Leadership, Quality Relationships, Strategic Investment and Measurable Results in a small firm.
Keywords: Department Management & Motivation | Education | Essential | Firm Organizational Structure & Dynamics | Marketing Management and Leadership | Marketing Planning | Small Firms | Upcoming Webinar
Explore the ways you can leverage your pricing expertise into broader roles within your firm and beyond. Listen as two experts share pitfalls and lessons learned while advancing their career.

Member Price: $39
Prospective Member Price: $59
Keywords: 2014 P3 Conference | Advanced | Business of Law | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
Listen into this interactive session as pricing experts share methods they use to help attorneys develop and manage budgets, including how they guide attorneys to AFA structures.

Member Price: $39
Prospective Member Price: $59
Keywords: 2014 P3 Conference | Advanced | Business of Law | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
Join the conversation as panelists discuss the importance of competitive intelligence in law firms. Expect to walk away with a handful of best practices to help support your strategic goals.

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Advanced | Business Development | Education | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms | Webinar
Sit in on this panel that presents a conversation between a Managing Partner, Practice Group Leader and COO. Learn about their expectations as they relate to the roles in the 3 Ps, including tips to involve the client perspective into pricing decisions.

Member Price: $59
Non-Member Price: $79
Keywords: 2016 P3 Conference | Advanced | Education | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
Join a panel of experts as they discuss blogging prescriptions within the context of brand, content strategy, and the technical requirements for launching or elevating the blog platform in your law firm.

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Advanced | Education | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms | Technology Management | Webinar
Join LMA's Education Director, Holly Amatangelo, as she provides a quick, 15 minute scoop on the new Body of Knowledge and its applications to every step of your career.

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Advanced | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
Gain key takeaways to build your relationship with the firm’s CFO as well as tangible marketing and business development program ideas. Learn how to create a plan to bridge the gap, to put your ideas into actions through collaboration and more.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Advanced | Business Development | Education | Essential | Marketing Management and Leadership | Medium Firms | Small Firms
Moderated by a leading legal marketing and business development recruiter, listen in on this panel of CMOs from top law firms across the country as they share best practices and thoughtful guidance to novice legal marketers.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Business Development | Business of Law | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
Gain insights based on research about effective leadership as well as practical experience from seasoned managers. Speakers delve into the competencies necessary to be a great boss and provide resources to bring out the best in teams.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Advanced | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
Gain strategies so you can add value to your firm. Learn how to build the kind of relationships that provide you with the best opportunities to make a difference, how to drive change and how to utilize your resources to increase effectiveness.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Advanced | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
A robust operational foundation in a marketing department can significantly propel its strategic activities. Listen as experts discuss marketing operations in today’s law firm and take away solutions for developing infrastructure to support performance.

Member Price: $59
Non- Member Price: $79
Keywords: 2016 LMA Annual Conference | Advanced | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
From this session, gain expert insights from years of experience working with professional services firms to develop their rising stars into the growth leaders of tomorrow. Learn strategies for how to engage productive, loyal employees.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Advanced | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
From this reflective discussion among legal-expert panelists, learn the opportunities and challenges arising in the industry, how business will change in the coming years and the roles that both attorneys and marketers will play.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Advanced | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
Analyzing the success of your firm’s marketing and business development strategies requires identifying a thoughtful set of key factors and ways to measure their impact. Gain practical tips for measuring key metrics to show your team’s ROI.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Advanced | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
Change is hard, but figuring out how to get your attorney to change is harder. In this session, learn how to focus on managing change through the lens of business development and pricing strategy and how to translate that into your attorneys’ language.

Member Price: $59
Non-Member Price: $79
Keywords: 2016 LMA Annual Conference | Advanced | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
Legal marketers can obtain buy-in for key initiatives by managing expectations and measuring results. In this session learn, get expert-driven advice on how to justify your role at the firm and better leverage peer relationships.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Advanced | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
Mold your marketing and business development teams into strategic advisors. Hear the perspectives of various business development experts from law firms who are “getting it right” and how they grow their bottom line.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Advanced | Business Development | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
During this session, Mark Beese will share how to develop a persuasion strategy, and how to use structured storytelling to persuade others to take a new course of action or expand existing offerings such as social media and digital campaigns.

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Advanced | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
Get to know the business of law basics and answer your law firm economics questions by joining this Law Firm 101 webinar. This session is geared towards anyone new to the industry, or for those looking to gain a greater understanding of the business.

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Business of Law | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms | Webinar
Feeling frustrated navigating this whole "content marketing" thing? Let's reboot! Join author Robert Rose as he discusses the transformation of content marketing and tips and tricks on how to conquer it.

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Advanced | Business Development | Communications | Education | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms | Technology Management | Webinar
Ever wondered what your firm's managing partners are thinking? Join us as we hear from two managing partners from The Managing Partner Forum as they answer your burning questions on marketing and business development in the law firm.

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Business Development | Education | Essential | Marketing Management and Leadership | Medium Firms | Small Firms | Webinar
Join authors from the March/April issue of LMA’s Strategies journal as they share first hand their thoughts on career development and personal branding.

Price: Complimentary for Members & Prospective Members
Keywords: 2016 Webinar Recording | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms | Strategies | Webinar
This panel discussion features questions involving how to measure return on investment (ROI) and what to do with its data, how to work with other departments within your firm to achieve your goals, the tools to implement client feedback programs, and more.

Price: Complimentary for Members
Keywords: 2015 Webinar Recording | Advanced | Education | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms | Webinar
Hear from talented LMA colleagues who have launched thought leadership microsites to expand their brands. Discuss challenges in getting initiatives off the ground, and how to build a marketing plan with actionable items.

Price: Complimentary for Members
Keywords: 2014 Webinar Recording | Advanced | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms | Webinar
Member Price: $39
Prospective Member Price: $59
Keywords: 2014 LMA Annual Conference | Advanced | Education | Essential | Marketing Management and Leadership | Small Firms
In an exercise facilitated by the LMA QuickStart® co-chairs, learn how marketing and business development departments can effectively work together to realize more streamlined business growth with a higher return on investment.

Member Price: $39
Prospective Member Price: $59
Keywords: 2014 LMA Annual Conference | Advanced | Business Development | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms
Law firm marketing leaders understand the characteristics of a sales culture. However, it is hard to lead a strategic process to create that culture. Learn a step-by-step process to become a change agent and drive a successful sales culture.

Member Price: $39
Prospective Member Price: $59
Keywords: 2014 LMA Annual Conference | Advanced | Education | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
This presentation showcases the effective efforts of a large and small firm in targeting a practice and industry group for market dominance. Learn the benefits of using varied perspectives in legal marketing to gain a breadth of client opportunity.

Member Price: $39
Prospective Member Price: $59
Keywords: 2014 LMA Annual Conference | Advanced | Business of Law | Education | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
Join two veteran legal marketers on an exploration of workplace challenges and solutions. Geared to both managers and the managed, this session arms participants with tactics they can employ to boost their team-building efforts and leadership savvy.

Member Price: $0
Prospective Member Price: $59
Keywords: 2013 LMA Annual Conference | Advanced | Education | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
Understanding the resources available to grow your career helps maintain your new manager stature and prepare you for the next step in your career. Listen in on key concepts for developing the skills necessary for a successful management career.

Member Price: $0
Prospective Member Price: $59
Keywords: 2013 LMA Annual Conference | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
In this interactive program, learn to be viewed as a true asset to the firm, and a reliable teammate. Get beyond the basics by understand the foundations for a great career as a legal marketer.

Member Price: $39
Prospective Member Price: $59
Keywords: 2013 LMA Annual Conference | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
Gain the tools you need to regain control of your busy day. Follow these tips to increase productivity and command over your work and life. It’s a direct process with proven techniques you can use to get in charge of your work and success.

Member Price: $39
Prospective Member Price: $59
Keywords: 2013 LMA Annual Conference | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
Learn how to market yourself by developing alliances and positioning your career in order to contribute to the overall business development strategy of the firm. Listen to clear examples and key resources to improve your own professional development.

Member Price: $0
Prospective Member Price: $59
Keywords: 2012 LMA Annual Conference | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
Discern the strategic priorities of your firm’s formal and informal leaders in order to be the most effective with your key clients. Learn to establish trust with firm leadership, develop a cultural EQ, master internal communications, and more.

Member Price: $0
Prospective Member Price: $59
Keywords: 2011 LMA Annual Conference | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
This candid panel discussion focuses on the expectations of your clients, law firm managers and marketing partners. Gain valuable insight by learning about their business challenges, and what they are looking for from their marketing department.

Member Price: $0
Prospective Member Price: $59
Keywords: 2011 LMA Annual Conference | Advanced | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
Learn how to take your firm to the next level of success and expertise through a panel of leading CMOs in the legal marketing industry. Gain techniques and time-tested marketing strategies that will elevate your firm well above the competition.

Member Price: $0
Prospective Member Price: $59
Keywords: 2011 LMA Annual Conference | Advanced | Education | Marketing Management and Leadership | Medium Firms
Experts discuss their proven processes for leveraging client teams in order to deepen client relationships, enhance their brand and uncover cross selling opportunities. Understand their methods for your own use at your firm.

Member Price: $39
Prospective Member Price: $59
Keywords: 2010 LMA Annual Conference | Business Development | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
Marketing is a rewarding career path, but marketers must create a leadership profile. The great news is that marketers have the greatest natural skill to be influential in their firms. Learn to leverage natural talents and step up to your leadership.

Member Price: $0
Prospective Member Price: $59
Keywords: 2009 LMA Annual Conference | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
Advancement during the early stages of your career involves many considerations. Learn how to rapidly grow your career from our panel of professionals responsible for selecting, developing, nurturing and advancing legal marketers.

Member Price: $39
Prospective Member Price: $59
Keywords: 2015 LMA Annual Conference | Advanced | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
Don’t let coveted CMO/CBDO positions at AMLAW100/200 firms go to candidates from other industries with more advanced business development models. Know what prospective employers are expecting of their next CMO/CBDO and understand your employability.

Member Price:$39
Prospective Member Price:$59
Keywords: 2015 LMA Annual Conference | Advanced | Education | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
Recruiting, retaining and developing top talent can take up a great deal of time and energy. Take a closer look at the challenges of managing talent, how to acquire and inspire top talent, how to ensure the team is performing collectively and more.

Member Price: $39
Prospective Member Price: $59
Keywords: 2015 LMA Annual Conference | Advanced | Education | Large | Marketing Management and Leadership | Medium Firms | Small Firms
LMA Hall of Famers share decades of experience as pioneers in legal marketing to guide your career to its pinnacle. Learn how to draw on the power of your network, how to play a value role and more.

Member Price: $39
Prospective Member Price: $59
Keywords: 2015 LMA Annual Conference | Advanced | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
Artificial Intelligence could be one of the most disruptive changes to our industry since the launch of the world wide web.

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Advanced | Business of Law | Education | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms | Webinar