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Communications Communications

Entail developing and implementing internal and external messaging strategies to broaden the impact of the firm’s programs and brand position.

Date: December 19, 2018
Time: 12:00 p.m. CT

Join other LMA members as they listen in on Good2bSocial's survey results that will break down trends and best practices within digital marketing and more!
Keywords: Advanced | Communications | Education | Large Firms | Media Relations/PR | Medium Firms | Small Firms | Upcoming Webinar
Date: December 20, 2018
Time: 12:00 p.m. CT

Join the D&I SIG has they host the last webinar for 2019. Susan Freeman from Jaffe will be discussing various communication styles and how to adopt your style to others, to achieve your goals.
Keywords: Communications | Diversity & Inclusion SIG | Education | Essential | Large Firms | Measure Message Effectiveness | Medium Firms | Small Firms | Upcoming Webinar | Written and Oral Communication Skills
Date: January 8, 2019
Time: 12:00 p.m. CT

Join our presenters as they discuss Diversity and Inclusion in depth. They will touch on several topics including, creating your own communication style, examples of campaigns and templates and what reporters/clients are looking for.
Keywords: Communications | Diversity & Inclusion | Education | Essential | Firm Organizational Structure & Dynamics | Large Firms | Marketing Management and Leadership | Media Relations/PR | Medium Firms | Reputation Management | Small Firms | Upcoming Webinar
Join Stefanie Marrone and Karen Kahn on this interactive webinar where they will discuss tips, tricks and strategies on ways to follow up on business leads, how to connect with others via LinkedIn and much more!

Price: Complimentary for Members
Keywords: 2018 Webinar Recording | Business Development | Business Development Coaching & Training | Communications | Education | Essential | Large Firms | Medium Firms | Message & Strategy Planning | Reputation Management | Small Firms | Webinar | Written and Oral Communication Skills
Join Guy Alvarez and Stefanie Marrone on their part two of Essential Writing Skills for Maximum Social Media Engagement. Learn how to use analytics and metrics to create content that draws in readers and more!

Price: Complimentary for Members
Keywords: 2018 Webinar Recording | Communications | Education | Essential | Large Firms | Measure Message Effectiveness | Medium Firms | Message & Strategy Planning | Reputation Management | Small Firms | Webinar | Written and Oral Communication Skills
In this webinar you will learn how to identify pitfalls that may be keeping you from creating useful content, along with how to develop a content marketing strategy that is realistic. Register now!

Price: Complimentary for Members
Keywords: 2018 Webinar Recording | Client Services | Communications | Education | Essential | External Client Communication & Feedback | Large Firms | Medium Firms | Message and Strategy Planning | Small Firms | Webinar
In this webinar, the presenters will help you understand what a personal brand is, why it is important, how you can define yours, then how to advance your brand in today’s social and digital media world.

Price: Complimentary for Members
Keywords: 2018 Webinar Recording | Communications | Education | Essential | Large Firms | Medium Firms | Reputation Management | Small Firms | Webinar
This webinar features three speakers from the American Bar Association, where they will touch on the creation, benefits and strategy their used to create their content website. Register for this webinar today to learn more!

Price: Complimentary for Members and non-members
Keywords: 2018 Webinar Recording | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms | Technology Management | Website Management | Written and Oral Communication Skills
Have you seen the plaintiff discussions within the SIGs? If so, here's your chance to gather more information from a panel of plaintiff legal marketers who will be sharing real world advice that should be essential parts of your marketing plan.

Price: Complimentary for Members
Keywords: 2018 Webinar Recording | Business Development | Communications | Education | Essential | Interactive and Digital Marketing | Large Firms | Medium Firms | Message and Strategy Planning | Sales and Networking Techniques | Small Firms | Webinar | Website Design and Management
This session explains how to use your position to help your firm refocus and stand out from the crowd. You’ll explore case studies that show how firms and in-house teams are working together to redefine the attorney-client relationship.

Member Price: $59
Prospective Member Price: $79
Keywords: 2018 Annual Conference | Advanced | Communications | Education | Large Firms | Medium Firms | Small Firms
Hear the perspectives of small, mid-sized and large firms how to create an integrated communications strategy and explore the important role an external PR firm plays.

Member Price: $59
Prospective Member Price: $79
Keywords: 2018 Annual Conference | Advanced | Communications | Education | Large Firms | Medium Firms | Small Firms
In this interactive session, practice and receive feedback on your public speaking skills and how to take them to the next level.

Member Price: $59
Prospective Member Price: $79
Keywords: 2018 Annual Conference | Advanced | Communications | Education | Large Firms | Medium Firms | Small Firms
During this session, judges from this year’s Your Honor Awards will review some of the winning entries and share their impressions and observations, as well as the judges’ rationale for why they won.

Member Price: $59
Prospective Member Price: $79
Keywords: 2018 Annual Conference | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms
This session focuses on the need to humanize legal marketing and brand activities to build brand loyalty.

Member Price: $59
Prospective Member Price: $79
Keywords: 2018 Annual Conference | Advanced | Communications | Education | Large Firms | Medium Firms | Small Firms | Technology Management
In this train the trainer session, you’ll learn about active listening tools and way to teach your lawyers one of the most important skills in building business relationships.

Member Price: $59
Prospective Member Price: $79
Keywords: 2018 Annual Conference | Advanced | Communications | Education | Large Firms | Medium Firms | Small Firms
Hear from two industry veterans as they share how they navigated crises within their firm amidst a barrage of regional, national and international media.

Member Price: $59
Prospective Member Price: $79
Keywords: 2018 Annual Conference | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms
You’ll hear from editors of some of the leading directories and people who have managed directories internally how to plan, strategize, manage expectations and ensure that the directories are getting the relevant information they need.

Member Price: $59
Prospective Member Price: $79
Keywords: 2018 Annual Conference | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms
Using a case study, examine how to combine strategic objectives with tactical recalibrations to create a unique platform that will take you exactly where you need to be.

Member Price: $59
Prospective Member Price: $79
Keywords: 2018 LMA Annual Conference | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms
In this session, explore how firms are incorporating their brands in all aspects of their firm to create a strategic competitive advantage.

Member Price: $59
Prospective Member Price: $79
Keywords: 2018 LMA Annual Conference | Advanced | Communications | Education | Large Firms | Medium Firms | Small Firms
Listen in on this practical session that arms you with tools to understand communication preferences of your audience to help you persuade others to action.


Member Price: $59
Prospective Member Price: $79
Keywords: 2018 LMA Annual Conference | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms | Technology Management
Listen to successful marketers share stories and techniques for effectively influencing, leading and winning within your firm.

Member Price: $59
Prospective Member Price: $79
Keywords: 2018 LMA Annual Conference | Communications | Education | Essential | Medium Firms | Small Firms
This session explores how a mid-sized firm whose name nobody could pronounce and who had zero brand identity went on to build a strong brand identity in their market.


Member Price: $59
Prospective Member Price: $79
Keywords: 2018 LMA Annual Conference | Communications | Education | Essential | Medium Firms | Small Firms
It's that time of year again, Greentarget has released their State of Digital and Content Marketing for 2018. You won't want to miss the chance to learn how in-house counsel are consuming content. Register now!

Price: Complimentary for Members
Keywords: 2018 Webinar Recording | Business Development | Communications | Competitive Intelligence | Education | Essential | Interactive & Digital Marketing | Large Firms | Medium Firms | Small Firms | Webinar
Join Brian Kiefer, Director of Communications, on how Seyfarth Shaw create their Workplace Class Action Report with spectacular content each year.

Price: Complimentary for Members
Keywords: 2018 Webinar Recording | Communications | Education | Essential | Large Firms | Medium Firms | Message and Strategy Planning | Small Firms | Webinar
In this second TED-Talk Style Session you will learn more about: How to Do BD Tech Without a BD Technologist, Best Practices for Blogging, How ERM Signature Scraping is Transforming the CRM Landscape and Winning Proposals.

Member Price: $0
Prospective Member Price: $59
Keywords: 2018 Legal Marketing Tech West Conf | Business Development | Business of Law | Client Services | Communications | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms | Technology Management
In these Ted-Talk Style sessions you will receive more information on: Video Production, Turning Contacts Managing Data/SPAM Compliance Risk, and Content Into Opportunities and Achieving Client-Centricity with Data.

Member Price: $0
Prospective Member Price: $59
Keywords: 2018 Legal Marketing Tech West Conf | Business Development | Business of Law | Client Services | Communications | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms | Technology Management
Technologies are ever changing and it can be hard to keep up with it all. Join this group of speakers as they each touch on a different topic within a roundtable style session.

Member Price: $0
Prospective Member Price: $59
Keywords: 2018 Legal Marketing Tech West Conf | Business Development | Business of Law | Client Services | Communications | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms | Technology Management
This expert panel will help you break out of the data rut by helping you understand the oft-repeated phrase: It’s not the data, it’s the findings.

Member Price: $0
Prospective Member Price: $59
Keywords: 2018 Legal Marketing Tech West Conf | Business Development | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms
Our speakers will discuss the different types of marketing automation platforms and how a law firm can benefit.

Member Price: $0
Prospective Member Price: $59
Keywords: 2018 Legal Marketing Tech West Conf | Communications | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms | Technology Management
Join Kevin Iredell as he discusses Greentarget's study on social media for your law firm and how to evolve your own content.

Member Price: $0
Prospective Member Price: $59
Keywords: 2018 Legal Marketing Tech West Conf | Business Development | Business of Law | Client Services | Communications | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms | Technology Management
In this hour long session you will learn the perfect content mix for each social network, how to get the most likes/shares on your post and so much more.

Member Price: $0
Prospective Member Price: $59
Keywords: 2018 Legal Marketing Tech West Conf | Communications | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms | Technology Management
This panel of top legal affairs journalists will feature an engaging discussion about how rapidly developing technology continues to shape news coverage of the legal industry, for better or for worse.

Member Price: $0
Prospective Member Price: $59
Keywords: 2018 Legal Marketing Tech West Conf | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms
The following content is presented by the LMA West Region. The programming for the 2018 conference includes the latest trends and issues affecting the legal marketing technology landscape in all stages of the legal sales cycle.

Member Price: $0
Prospective Member Price: $220
Keywords: 2018 Legal Marketing Tech West Conf | Advanced | Business Development | Business of Law | Client Services | Communications | Conference Bundle | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms | Technology Management
Join this panel of experts as they discuss effective social media strategies through thought leadership while learning the power of social media that drives business development efforts.

Price: Complimentary for Members
Keywords: 2018 Webinar Recording | Advanced | Business Development | Communications | Education | Large Firms | Media Relations/PR | Medium Firms | Reputation Management | Sales and Networking Techniques | Small Firms
Join Ryan King and Jennifer Carr as they discuss ways to launch an advocacy program, improve communication skills and much more!

Price: Complimentary for Members
Keywords: 2018 Webinar Recording | Business Development | Business Development Coaching & Training | Communications | Education | Essential | Large Firms | Medium Firms | Message and Strategy Planning | Small Firms | Webinar
Has data realization started to penetrate your legal world? This session will show how this can be impactful to show you tends and opportunities.

Member Price: $0
Prospective Member Price: $59
Keywords: 2017 Midwest Technology Conference | Communications | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms | Technology Management
This session, with a group of expert panelists, discusses case studies and strategies on how to blend technologies and other strategies.

Member Price: $0
Prospective Member Price: $59
Keywords: 2017 Midwest Technology Conference | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms
Join Allison Spence and Stephanie Richter as they discuss the 3 SEO key performance KPIs that should alert you when content is generating get reviews.

Member Price: $0
Prospective Member Price: $59
Keywords: 2017 Midwest Technology Conference | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms | Technology Management
This first Ted-Talk features 3 different speakers that touch on a variety of topics including: Web Accessibility, Artificial Intelligence and High-engagement Websites.

Member Price: $0
Prospective Member Price: $59
Keywords: 2017 Midwest Technology Conference | Business Development | Business of Law | Client Value | Communications | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms | Technology Management
The following content is presented by the LMA Midwest Region. These recordings provide the premier forum to learn from and network with thought leaders and colleagues.

Member Price: $0
Prospective Member Price: $220
Keywords: 2017 Midwest Technology Conference | Advanced | Business Development | Business of Law | Client Services | Communications | Conference Bundle | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms | Technology Management
This second Ted-Talk features 3 different speakers that touch on a variety of topics including: The Power of Podcasting, The Marketing Spotlight and Technology Tools.

Member Price: $0
Prospective Member Price: $59
Keywords: 2017 Midwest Technology Conference | Business Development | Business of Law | Client Services | Communications | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms | Technology Management
Gearing up for 2018 now! But did you miss a webinar in 2017? Or want to re-watch your favorite one? Take a look at the 40+ webinars that LMA hosted in 2017.

Price: Complimentary for Members
Keywords: Advanced | Business Development | Business of Law | Client Services | Communications | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms | Technology Management
This session with Cricket Buchler from VitalSmarts, will help you learn how to speak and be heard! Crucial conversations happen everyday and we need to be prepared to have these types of conversations.

Member Price: $0
Prospective Member Price: $59
Keywords: 2017 CME Conference | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms
The following content is presented by the LMA West Region. Programs are geared toward the ways legal marketers can prepare and adapt to the changes that face the legal industry.

Member Price: $0
Prospective Member Price: $220
Keywords: 2017 CME Conference | Business Development | Business of Law | Communications | Conference Bundle | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
This session showcases group work that was completed in part 1 of this session series, “Hack to the Future.” Each team focuses on a common challenge/issue when working with clients in the industry.

Member Price: $59
Prospective Member Price: $79
Keywords: 2017 P3 Conference | Client Services | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms
Hear from experts as they discuss what clients value most, how some firms are delivering, and some of the key attributes to lasting relationships. Then, listen as different teams compete to find solutions to respective challenges.

Member Price: $59
Prospective Member Price: $79
Keywords: 2017 P3 Conference | Advanced | Client Services | Communications | Education | Large Firms | Medium Firms | Small Firms
Discover the ways to help attorneys engage with your legal project management employees by looking at personality types and methods of attraction.

Member Price: $59
Prospective Member Price: $79
Keywords: 2017 P3 Conference | Communications | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
Hear from industry experts as they explain what they are doing at their law firms to respond to what clients are asking them for, things to consider when building your brand and more.

Member Price: $59
Prospective Member Price: $79
Keywords: 2017 P3 Conference | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms
In this session, learn how multiple generations receive and deliver information through verbal and non-verbal communications. The panel presents real-life scenarios on how to effectively overcome generational differences.

Member Price: $59
Prospective Member Price: $79
Keywords: 2017 LMA Annual Conference | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms
In this exciting announcement of the 2017 LMA Your Honor Awards, get insight into the campaigns of this year’s finalists and some of the secrets to their success.

Member Price: $59
Prospective Member Price: $79
Keywords: 2017 LMA Annual Conference | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms
Drawing upon experience as a brand strategist and interviews with lawyers and key stakeholders, this session is an informative look at the essentials of developing a brand strategy in a professional environment.

Member Price: $59
Prospective Member Price: $79
Keywords: 2017 LMA Annual Conference | Advanced | Communications | Education | Large Firms | Medium Firms | Small Firms
Learn how, through effective collaboration with a firm’s business development team, media managers can significantly impact influencing decision makers to hire your firm as outside counsel.

Member Price: $59
Prospective Member Price: $79
Keywords: 2017 LMA Annual Conference | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms
In this session, learn how context is just as important as content, and how the conversation it creates is equally significant. Learn how to figure out where to begin in creating engaging content and sharing it on the right channels.

Member Price: $59
Prospective Member Price: $79
Keywords: 2017 LMA Annual Conference | Advanced | Communications | Education | Large Firms | Medium Firms | Small Firms
Solo marketers are challenged to move firm’s forward with limited time and resources, what can you do? Gain proactive solutions you can take back to your own firm and implement easily.

Member Price: $59
Prospective Member Price: $79
Keywords: 2017 LMA Annual Conference | Business Development | Communications | Education | Essential | Medium Firms | Small Firms
As a legal marketer, you responsible for persuading others to action. In this recording, learn how to better read the communication preference of your audience, customize your message accordingly, and successfully implement change.

Member Price: $59
Prospective Member Price: $79
Keywords: 2017 LMA Annual Conference | Client Services | Communications | Education | Large Firms | Medium Firms | Small Firms
Listen in to this interactive presentation to address how to retain visitor interest on your attorney bio pages, deliver relevant and engaging content to users, and pack each bio with a punch.

Member Price: $59
Prospective Member Price: $79
Keywords: 2017 LMA Annual Conference | Advanced | Communications | Education | Large Firms | Medium Firms | Small Firms
Greentarget will teach you what content is most valuable and how to distribute this information.

Price: Complimentary for Members
Keywords: 2017 Webinar Recording | Advanced | Business of Law | Communications | Education | Interactive & Digital Marketing | Large Firms | Market & Business Intelligence | Medium Firms | Small Firms | Webinar
Do you currently have video marketing strategy in your firm? this webinar with Joe Hammond founder of Red Pepper Group will provide a step-by-step overview of how to improve your strategy.

Price: Complimentary for Members
Keywords: 2017 Webinar Recording | Business Development | Communications | Education | Essential | Large Firms | Medium Firms | Message & Strategy Planning | Presentation skills | Small Firms | Webinar
This sponsored ON24 webinar with Adrian Lurssen, Co-Founder of JD Supra, will teach you how to properly market your webinar content and take full advantage of your own content.

Price: Complimentary for Members
Keywords: 2017 Webinar Recording | Business Development | Communications | Education | Essential | Large Firms | Medium Firms | Message & Strategy Planning | Presentation skills | Small Firms | Webinar
Join our speakers to learn how to make a story stick and a 5-part formula for constructing a good story. You will also determine 3 ways to practice the best deliveries for these stories. This webinar is in collaboration with the ABA Law Practice Division.

Price: Complimentary for Members
Keywords: Business Development | Communications | Education | Essential | Large Firms | Medium Firms | Message & Strategy Planning | Sales & Networking Techniques | Small Firms | Webinar
What do you know about social media? In this webinar you will learn what an effective post is and how to develop one.

Price: Complimentary for Members & Prospective Members
Keywords: 2017 Webinar Recording | Communications | Education | Essential | Large Firms | Measure Message Effectiveness | Medium Firms | Message and Strategy Planning | Reputation Management | Small Firms | Webinar | Written and Oral Communication Skills
Have you been involved in a rebranding campaign and not been aware of how long and how much energy something like this takes? This webinar will give you all the information you need on how to tackle rebranding.

Price: Complimentary for Members
Keywords: 2017 Webinar Recording | Advanced | Communications | Education | Essential | Interactive & Digital Marketing | Medium Firms | Message & Strategy Planning | Small Firms | Webinar | Website design & Management
Have you ever noticed that law firm communications focus mainly on media relations? This webinar will discuss communications within your firm and incorporate new skills.

Price: Complimentary for Members
Keywords: 2017 Webinar Recording | Communications | Education | Essential | Large Firms | Measure Message Effectiveness | Medium Firms | Small Firms | Webinar | Written and Oral Communication Skills
Are you looking for more knowledge on how to design a website for business development success? This webinar is a two part series on just that! Join the Social and Digital Media SIG on the first webinar of this series.

Price: Complimentary for Members
Keywords: 2017 Webinar Recording | Communications | Communications Software & Platforms | Education | Essential | Large Firms | Medium Firms | Small Firms | Technology Management | Webinar | Website design & Management
This is part two of this webinar series. Learn from 3 experts requirements for a successful website.

Price: Complimentary for Members
Keywords: 2017 Webinar Recording | Communications | Communications Software & Platforms | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms | Webinar | Website design & Management
This webinar will help you see the benefits of how to manage your stress, creativity, and help improve relationships. Join Rachel Shields Williams on how to accomplish these things and more!

Price: Complimentary for Members
Keywords: 2017 Webinar Recording | Change Management | Communications | Department Management & Motivation | Education | Essential | Large Firms | Management of Individual Personnel | Marketing Management and Leadership | Medium Firms | Small Firms | Webinar | Written and Oral Communication Skills
Join a panel of PR experts as they discuss the involvement of PR professionals in the development/dissemination of content and how to deliver your messages.

Price: Complimentary for Members
Keywords: 2017 Webinar Recording | Communications | Education | Essential | Large Firms | Medium Firms | Message and Strategy Planning | Small Firms
Tune in for LMA’s first Social & Digital Media SIG webinar of 2017 and learn how generations consume digital content differently and why that matters for your marketing program.

Price: Complimentary for Members
Keywords: 2017 Webinar Recording | Communications | Education | Essential | Interactive and Digital Marketing | Large Firms | Medium Firms | Message and Strategy Planning | Small Firms | Webinar
The following content is presented by the LMA Midwest Region. The Legal Marketing Technology Conferences are the largest conferences dedicated to technologies that law firm professionals use to identify, attract and support clients.
Keywords: 2016 LMA Technology Conference Midwest | Advanced | Business Development | Client Services | Communications | Conference Bundle | Education | Essential | Large Firms | Medium Firms | Small Firms | Technology Management
The following content is presented by the LMA Midwest Region. This workshop gives attendees practical, innovative, actionable and budget-friendly ideas on how to effectively use visual content for memorable marketing campaigns that stand out.

Member Price: $0
Prospective Member Price: $59
Keywords: 2016 LMA Technology Conference Midwest | Advanced | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms
The following content is presented by the LMA Midwest Region. In this TED-style presentation, learn how to use Big Data to differentiate your firm in a crowded marketplace.

Member Price: $0
Prospective Member Price: $59
Keywords: 2016 LMA Technology Conference Midwest | Advanced | Business Development | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms | Technology Management
Hear how two law firms construct content marketing initiatives from the ground up, including unique goals, resources/ and audience demographics.

Price: Complimentary for Members & Prospective Members
Keywords: Advanced | Communications | Education | Essential | Large Firms | Medium Firms | Midwest Tech Conference | Small Firms | Webinar
Join a panel of Strategies authors and legal marketing experts as we dive deep into two critical components of communication: its role in client retention and in keeping yourself happy at work.

Price: Complimentary for Members & Prospective Members
Keywords: Communications | Education | Essential | Large Firms | Medium Firms | Small Firms | Strategies | Webinar
Join our panel of legal experts as they discuss the importance of incorporating "soft" skills training in both law firms and businesses alike. Learn some practical tips & tricks and walk away with the confidence to design a program for your firm.

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Advanced | Business Development | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms
Mold your marketing and business development teams into strategic advisors. Hear the perspectives of various business development experts from law firms who are “getting it right” and how they grow their bottom line.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Advanced | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms
Listen into this session for insight on when and how to respond to RFPs, best practices to customize your pitches, where to find RFPs, and what systems (both internally and technologically) can be put into place to make the process just a bit easier.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Advanced | Business Development | Communications | Education | Essential | Medium Firms | Small Firms
Listen to this panel of senior editors and learn how to build relationships with a newsroom, position lawyers as a news source and excel at communicating through social media channels. Take away tips to make your pitch more relevant and valuable.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Advanced | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms | Technology Management
Find out what it takes to spur social media conversations, how to create your blog strategy, determine post frequency and management, use measurement tactics to increase audience engagement and select the appropriate platform for your firm’s blog.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Advanced | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms | Technology Management
Discover what matters for optimization and engagement, as well as how to capture as much search engine real estate as possible. Take away strategies for creating valuable content and utilizing content to become an industry thought leader.

Member Price: $59
Prospective Member Price: $79
Keywords: Advanced | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms
Listen into this dynamic panel of corporate and in-house professionals as they discuss the keys to establishing a successful relationship between disciplines. Learn what did (did not) work and get a framework to produce results your attorney wants.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Advanced | Business Development | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms
Gain key understandings to prepare for any data security crisis. Learn how to establish relationships with customers before a breach, create a plan that covers data breaches, gain c-suite buy-in to communicate externally in a crisis and more.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Advanced | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms
Listen to this interactive session to learn the psychology behind visual storytelling and gain actionable ideas on how a visual content marketing strategy can enhance business development and build your firm’s brand.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Advanced | Business Development | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms
Hear from agency and in-house panelists that work at law and professional services firms about what they’re doing in terms of social media and PR, and get caught up on what’s coming up for the legal industry.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Advanced | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms
Add LinkedIn to your toolbox of marketing tools for your attorney. This session provides ten tips to support and motivate attorneys in finding their voice online and in using social media effectively and independently.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Advanced | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms | Technology Management
Learn a specific set of top five tips from four directories about what it takes to get better results on submissions. In this workshop, listen as experts discuss how to benefit from the hard work of submitting and their strategies for success.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Advanced | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms
Based on results of original market research, hear the LMA’s Think Tank Committee and Law Firm Media Professionals’ (LFMP) approach for legal marketers to better understand and evaluate the resources used to submit for legal directories and rankings.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Advanced | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms
LMA’s Your Honor Awards recognize excellence in legal marketing and business development, and now, you can hear directly from the finalists. In this session, gain insight into the campaigns of this year’s finalists and the secrets to their success.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Advanced | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms
Gain insights from the results of a survey of public relations and business development professionals regarding the integration of their roles. Learn about best practices and the future of public relations and business development.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Advanced | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms
Join a coaching the coaches’ session for marketing professionals who want to encourage lawyers to start or maintain blogs. Learn from examples drawn from a variety of legal blogs to see what works as well, lawyer blog best practices and more.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Advanced | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms
In this session, take a look at innovative and successful ways to incorporate video into law firm websites. Gain new strategies so you can optimize your approach to video, which is projected to be a prime marketing tool in the next few years.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Advanced | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms
Learn how invaluable a TED talk can be for your lawyers and listen to exemplary talks. Discover how to turn content into intriguing knowledge, and learn how attorneys can use this type of presentation to become the most memorable person in the room.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Advanced | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms
From financial leaks to cyber-attacks, learning how to prepare for and manage a crisis when it strikes in your law firm is essential. Join this session to learn the key elements of a crisis plan and how to practice through a crisis before it’s a reality.

Member Price: $59
Non-Member Price: $79
Keywords: 2016 LMA Annual Conference | Advanced | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms
Ever wondered how to increase your law firm submissions? Join Arielle and Ben as they present benchmarking data on the resources, benefits, and best practices for streamlining your own submissions ROI.

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Advanced | Communications | Education | Large Firms | Medium Firms | Small Firms | Webinar
Quality is king. That's why we've brought in content experts Susan and Jann to provide you with the answers to your content quality questions, including how to create and repurpose content even for the smallest of firms.

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Advanced | Communications | Education | Essential | Small Firms | Webinar
Interested in learning how to increase readers' appreciation for your content? Join us as we discuss what does and doesn't work in mailboxes and how to craft titles that entice readers inside or outside your firm.

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Advanced | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
Feeling frustrated navigating this whole "content marketing" thing? Let's reboot! Join author Robert Rose as he discusses the transformation of content marketing and tips and tricks on how to conquer it.

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Advanced | Business Development | Communications | Education | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms | Technology Management | Webinar
Interested in the art of storytelling? Join Lynne Franklin as she discusses how to use effective storytelling techniques to attract and retain clients.

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
Learn how to write on point attorney bios, and get tips on adapting and customizing basic bios that work across varying platforms. Discover how to capture the attention of specific audiences through the media, general counsel and referral sources.

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
The LMA Your Honor Awards recognize overall excellence in legal marketing, business development and communications. Watch our panel showcase winners from this year’s awards program as participants hear about the strategy, and details of their success.

Member Price: $0
Prospective Member Price: $59
Keywords: Advanced | Business Development | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms
Learn how to truly engage your audience by creating content that resonates. Listen in on the principles of user-focused, courteous, attention-earning content for any medium—websites, blogs, e-alerts, brochures, white papers, proposals—even conversations.

Price: Complimentary for Members
Keywords: 2015 Webinar Recording | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
It has never been more important to have control over your online reputation. Join for an overview of managing an online reputation. Learn practical tips that you can share with your lawyers–and implement yourself – to establish and maintain a good reputation.

Price: Complimentary for Members
Keywords: 2015 Webinar Recording | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
Learn key findings from a service provider survey, and identify how marketers like to be approached about new services and products, best ways to reach marketers, potential areas of interest, and overall needs to create a successful relationship with marketers.

Price: Complimentary for Members
Keywords: 2014 Webinar Recording | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
Lawyers, law firms, legal marketers and service providers must be prepared for the eventual misstep. Learn how to navigate social media policy and crises while building a proactive strategy to secure your firm’s social media reputation.

Price: Complimentary for Members
Keywords: 2013 Webinar Recording | Advanced | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms | Technology Management | Webinar
Gain the latest methods and strategies to prepare you and your firm for a successful social media marketing plan. Learn to leverage social media as a business development and marketing tool and the proven strategies for effective online marketing.

Member Price: $120
Prospective Member Price: $220
Keywords: Communications | Education | Essential | Large Firms | Medium Firms | Small Firms | Technology Management
Engage in various perspectives on the growing importance of content marketing in building legal marketing strategy. Learn how, why, and where law firm content is being consumed by clients and the tactics for evaluating content.

Member Price: $39
Prospective Member Price: $59
Keywords: 2014 Webinar Recording | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms
Law firms distribute content through alerts, blogs, webinars and social media, but thought leadership isn’t just pushing out content. This discussion covers the tools to use to drive conversation and engagement in order to become a marketing leader.

Member Price: $0
Prospective Member Price: $59
Keywords: 2014 LMA Annual Conference | Advanced | Business Development | Communications | Education | Large Firms | Medium Firms | Small Firms
It is critical for legal marketers to be aware of various modes of communication and the associated business implications. This webinar discusses how emotional intelligence can make or break the success of a legal marketer.

Member Price: $39
Prospective Member Price: $59
Keywords: 2014 LMA Annual Conference | Advanced | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms
The legal industry and the media industry have changed immeasurably over the last four years of technological revolution. This dynamic panel of PR professionals weighs in and debate what they consider to be the future of PR for law firms.

Member Price: $39
Prospective Member Price: $59
Keywords: 2014 LMA Annual Conference | Advanced | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms
This dynamic, interactive program shows you exciting ways to get people to say "tell me more about your practice." Learn how to engage clients and colleagues deeper , and walk away with strategies you can apply immediately.

Member Price: $0
Prospective Member Price: $99
Keywords: 2013 Webinar Recording | Business Development | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms
Listen as Adrian Lurssen, co-founder of JD Supra Law News, discusses how to make content effective and profitable. Follow his content marketing strategy to help you design a plan to create your legal content and give it the necessary visibility.

Member Price: $0
Prospective Member Price: $99
Keywords: 2013 Webinar Recording | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms
The LMA Your Honor Awards recognize overall excellence in legal marketing, business development and communications. Watch our panel showcase winners from this year’s awards program as participants hear about the strategy, and details of their success.

Member Price: $0
Prospective Member Price: $59
Keywords: Advanced | Business Development | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms
Join Graham Kahr, social media strategist for Amazon’s Zappos subsidiary, and legal-services social media thought leader Jayne Navarre for an exclusive conversation about the essentials for creating social-media conversations.

Member Price: $0
Prospective Member Price: $59
Keywords: 2013 LMA Annual Conference | Advanced | Communications | Education | Large Firms | Medium Firms | Small Firms
Analytics is at the core of any effective online strategy. Learn the 5 necessary online analytical strategies that will get your online presence to a new level. Listen up and equip yourself with the analytical tools to drive more business.

Member Price: $0
Prospective Member Price: $59
Keywords: 2013 LMA Annual Conference | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms | Technology Management
Video has become the most meaningful tool in marketing. Get the background on budgeting a video for your firm’s marketing plan, inexpensive in-house options, methodology for implementation, and overall how to optimize video for your business plan.

Member Price: $39
Prospective Member Price: $59
Keywords: 2013 LMA Annual Conference | Communications | Education | Essential | Small Firms
Successful marketing entails an effective firm brand and a defined individual attorney brand. Learn the tactics to drive a law firm’s brand, and how to integrate personal attorney brands. Take away the tools to define both.

Member Price: $39
Prospective Member Price: $59
Keywords: 2013 LMA Annual Conference | Advanced | Communications | Education | Small Firms
Technical writing is an essential skill for any marketing professional, as it reflects your ability to communicate clearly and efficiently. Learn the techniques to be clear, concise and crisp to become a more effective and persuasive writer.

Member Price: $39
Prospective Member Price: $59
Keywords: 2013 LMA Annual Conference | Business Development | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms
Join three award-winning legal marketers as they discuss how they have creatively used video online and show you how you can use video to market your firm. The speakers share their stories of how to effectively use video, through various perspectives.

Member Price: $79
Prospective Member Price: $99
Keywords: 2012 Webinar Recording | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms | Technology Management
This session offers strategic insight and advice on how to position your attorney as an expert. Help them successfully engage with the media through social media networking sites from LinkedIn to Twitter, as well as through personal or firm blogs.

Member Price: $0
Prospective Member Price: $59
Keywords: 2012 LMA Annual Conference | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms
Discover the networking and business development opportunities available through social media, and learn how to optimize these tools for a firm or attorney’s brand. Take advantage of these tools to concentrate your efforts and generate results.

Member Price: $79
Prospective Member Price: $99
Keywords: 2011 Webinar Recording | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms | Technology Management
Examine the strategy and elements of a winning client-focused pitch process. Review how to lead the pitch approach, elements of the pitch process, and using these lessons to further influence and improve pitching effectiveness.

Member Price: $0
Prospective Member Price: $59
Keywords: 2011 LMA Annual Conference | Advanced | Business Development | Communications | Education | Large Firms | Medium Firms
Gain tactical approaches for the use of social media that translate into measurable lead generation, new business, and increased brand awareness. Learn the step by step processes to take advantage of social media in a compelling and meaningful way.

Member Price: $0
Prospective Member Price: $59
Keywords: 2011 LMA Annual Conference | Advanced | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms | Technology Management
Learn the necessity of public relations professionals within the law industry by going through specific situations and examples in which public relations had the opportunity to optimize a firm’s brand to get ahead of competition.

Member Price: $0
Prospective Member Price: $59
Keywords: 2011 LMA Annual Conference | Advanced | Client Services | Communications | Education | Large Firms
Learn the strategic direction for public relations within a law firm, as leaders in the industry discuss their own experience with implementing marketing strategies, public relations efforts, advertising and client relations programs.

Member Price: $79
Prospective Member Price: $99
Keywords: 2010 Webinar Recording | Advanced | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms
This presentation focuses on why and how emotions, memory, attention, problem-solving and multitasking actually work when people process their environment. Learn to create communications that appeal to both the rational and emotional.

Member Price: $79
Prospective Member Price: $99
Keywords: 2010 Webinar Recording | Advanced | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms
Join a panel of client relations and business development experts in a conversation about whether the endless series of client surveys are worth it. Learn to determine whether compiling references for rankings is the best use of time.

Member Price: $79
Prospective Member Price: $99
Keywords: 2010 Webinar Recording | Advanced | Client Services | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms
In this session, PR professionals give first-hand examples of how to identify opportunities to highlight your firm's expertise and position it as a thought leader in target media. Listen as they share strategies for increased media placement.

Member Price: $0
Prospective Member Price: $59
Keywords: 2010 LMA Annual Conference | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms
Learn how to prepare for a potential negative news event before it happens, implement a successful internal and external communications plan once the event breaks, and respond to media inquiries or leaks surrounding negative firm news.

Member Price: $0
Prospective Member Price: $59
Keywords: 2010 LMA Annual Conference | Advanced | Communications | Education | Large Firms | Medium Firms | Small Firms
Law firms of every size rely on awards and rankings to stand out. Learn best practices for developing an effective system for nomination, as well as the secrets to ranking success from your colleagues responsible for rankings and those who review them.

Member Price:$39
Prospective Member Price:$59
Keywords: 2015 LMA Annual Conference | Advanced | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms
Content strategy is a term often heard, but not always embraced. To demonstrate how content strategy is as much a strategic and political issue as a marketing one, our speakers provide specifics on how content strategy can help achieve a firm's goals.

Member Price:$39
Prospective Member Price:$59
Keywords: 2015 LMA Annual Conference | Advanced | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms
Creative and effective marketing and business development programs are not reserved for big law firms. In this session, three in-house marketers at separate mid-sized law firms showcase several programs currently underway.

Member Price: $39
Prospective Member Price: $59
Keywords: 2015 LMA Annual Conference | Advanced | Communications | Education | Essential | Medium Firms
In today's legal marketing environment, technical explanations of accomplishments and the clients for which they are achieved are commonplace. Learn to utilize storytelling to communicate in a way that is captivating, easily understood and memorable.

Member Price:$39
Prospective Member Price:$59
Keywords: 2015 LMA Annual Conference | Advanced | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms
In the time it takes to enjoy a cup of coffee, learn to combat dull writing and boost the appeal of your firm’s collateral on any platform. This modern spin on classic good writing is filled with practical examples and tips.

Member Price: $39
Prospective Member Price: $59
Keywords: 2015 LMA Annual Conference | Advanced | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms
Review examples from inside and outside the legal industry that illustrate the increasing use of corporate journalism, including why law firms are uniquely positioned to benefit from corporate journalism, examples of management projects and more.

Member Price: $39
Prospective Member Price: $59
Keywords: 2015 LMA Annual Conference | Advanced | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms
With the increased use of social media platforms to distribute content, audiences increasingly engage beyond text alone. Discover practical, innovative, actionable and budget-friendly ideas to effectively utilize visual content in marketing campaigns.

Member Price: $39
Prospective Member Price: $59
Keywords: 2015 LMA Annual Conference | Advanced | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms
Your website is one of the first places people go to learn more about your firm and lawyers. Using case studies, our speakers provide a roadmap for planning and showcasing compelling content, cover how to obtain more traction on content and more.

Member Price: $39
Prospective Member Price: $59
Keywords: 2015 LMA Annual Conference | Advanced | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms
This session’s Q&A format encouraged attendees to question reporters on how to reach out with a new story idea, if a firm’s online presence attracts or fails to grab journalistic attention, training the perfect quotable lawyer, and more.

Member Price: $39
Prospective Member Price: $59
Keywords: 2015 LMA Annual Conference | Advanced | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms
Review results and findings from studies conducted assessing how U.S. and U.K. law firms use and rely on social technologies and practices as part of their business operations. Platforms include LinkedIn, Facebook, Twitter, Google+, YouTube and more.

Member Price: $39
Prospective Member Price: $59
Keywords: 2015 LMA Annual Conference | Advanced | Communications | Education | Essential | Large Firms
This panel explores innovative ways to create news that catches the attention of reporters, how to personalize national news to make it relevant to your unique value proposition, get on journalists' and bloggers' source lists and more.

Member Price: $39
Prospective Member Price: $59
Keywords: 2015 LMA Annual Conference | Advanced | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms
This panel explores innovative ways to create news that catches the attention of reporters, how to personalize national news to make it relevant to your unique value proposition, get on journalists' and bloggers' source lists and more.

Member Price: $39
Prospective Member Price: $59
Keywords: 2015 LMA Annual Conference | Advanced | Communications | Education | Essential | Large | Large Firms | Medium Firms | Medium/Large Firms | Small Firms
This panel addresses social network boundaries and etiquette, specifically a conversation about transparency, branding and crisis management, including what to do when things go wrong.

Member Price: $39
Prospective Member Price: $59
Keywords: 2015 LMA Annual Conference | Advanced | Communications | Education | Essential | Large Firms | Medium Firms | Medium/Large Firms | Small Firms
Writing a great alert means identifying all information that matter! Good alerts gives you information that matters.

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms
Want to learn better ways to persuade your client or even vendor into action? This webinar will teach you how to identify someone's communication skills and create different techniques to approaching them.

Price: Complimentary for Members
Keywords: 2017 Webinar Recording | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinars