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In this session, explore how to take a client-focused approach to pricing in order to improve outcomes for clients and the firm.

Member Price: $59
Prospective Member Price: $79
Keywords: 2017 P3 Conference | Advanced | Business of Law | Client Services | Education | Large Firms | Medium Firms | Small Firms
This session discusses how large firms are differentiating themselves from the rest of AmLaw 200.

Member Price: $59
Prospective Member Price: $79
Keywords: 2017 P3 Conference | Advanced | Business of Law | Education | Large Firms | Medium Firms | Small Firms
Learn about the importance of setting a common way to describe legal matters to ensure that firms are identifying matters consistently, so firms can better understand their business processes.

Member Price: $59
Prospective Member Price: $79
Keywords: 2017 P3 Conference | Advanced | Business of Law | Education | Large Firms | Medium Firms | Small Firms | Technology Management
Hear from this panel as they review various approaches used at law firms to maximize productivity and efficiencies by decreasing the amount of time attorneys, staff and IT are entrenched in processes.

Member Price: $59
Prospective Member Price: $79
Keywords: 2017 P3 Conference | Advanced | Business of Law | Education | Large Firms | Medium Firms | Small Firms | Technology Management
Listen as members and expert panelists share their views and lessons learned through a series of thought-provoking, cutting-edge questions on how to leverage data to optimize the value of legal services.

Member Price: $59
Prospective Member Price: $79
Keywords: 2017 P3 Conference | Advanced | Business of Law | Education | Large Firms | Medium Firms | Small Firms
Listen as this panel brings together the views of a CMO, CPO and CFO to discuss issues that arise around the client engagement lifecycle from pursuit, pitch, intake/conflict, matter engagement, and client feedback.

Member Price: $59
Prospective Member Price: $79
Keywords: 2017 P3 Conference | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms
This session covers group performance metrics and how they move with business development tactical decisions. Review how following the metrics can affect firm profit, employee compensation, and resource allocation.

Member Price: $59
Prospective Member Price: $79
Keywords: 2017 LMA Annual Conference | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms
Gain pragmatic lessons learned from business school and explore how they apply to business development professionals. The speakers share TED Talks on strategy, marketing tools and metrics to enable you to help your firm.

Member Price: $59
Prospective Member Price: $79
Keywords: 2017 LMA Annual Conference | Advanced | Business of Law | Education | Large Firms | Medium Firms | Small Firms
Listen as two marketers, experienced with lateral integration from solos to groups, share their knowledge, tips, and experiences with the integration process.

Member Price: $59
Prospective Member Price: $79
Keywords: 2017 LMA Annual Conference | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms
In this town hall forum, listen as the audience shares observations, information, and ideas for developing a greater level of diversity and inclusion in our profession.

Member Price: $59
Prospective Member Price: $79
Keywords: 2017 LMA Annual Conference | Advanced | Business of Law | Education | Large Firms | Medium Firms | Small Firms
Based on research conducted by the Thomson Reuters Legal Executive Institute, this session highlights findings from a survey about how both law firms and clients are using alternative legal service providers today.

Member Price: $59
Prospective Member Price: $79
Keywords: 2017 LMA Annual Conference | Advanced | Business of Law | Education | Large Firms | Medium Firms | Small Firms
Hear more about the Canadian Anti-Spam Legislation’s potential impacts and what the general state of associated legislation is in North American and the world.

Member Price: $59
Prospective Member Price: $79
Keywords: 2017 LMA Annual Conference | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms
Listen in to this practical, hands-on session that cuts through buzzwords and unnecessary complexity to help attendees understand and flourish in the business of selling, pricing, and purchasing law firm services.

Member Price: $59
Prospective Member Price: $79
Keywords: 2017 LMA Annual Conference | Advanced | Business of Law | Education | Large Firms | Medium Firms | Small Firms
Hear how three very different firms all sold the concept of utilizing Artificial Intelligence internally — from the IT, marketing and consulting perspectives — and how each overcame internal obstacles.

Member Price: $59
Prospective Member Price: $79
Keywords: 2017 LMA Annual Conference | Advanced | Business of Law | Education | Large Firms | Medium Firms | Small Firms
Deepen your understanding of the knowledge, skills, tools and resources necessary to market your services around the world and expand into new international markets.

Member Price: $59
Prospective Member Price: $79
Keywords: 2017 LMA Annual Conference | Advanced | Business of Law | Education | Large Firms | Medium Firms | Small Firms
Listen to a discussion among many firm counterparts and hear how forward-thinking law firms are looking at information they hold across their organizations and breaking down the silos.

Member Price: $59
Prospective Member Price: $79
Keywords: 2017 LMA Annual Conference | Advanced | Business of Law | Education | Large Firms | Medium Firms | Small Firms | Technology Management
Hear from a combination of marketing automation experts on the current state of marketing automation as they figure out the costs and other resources needed to make marketing automation a reality.

Member Price: $59
Prospective Member Price: $79
Keywords: 2017 LMA Annual Conference | Advanced | Business of Law | Education | Large Firms | Medium Firms | Small Firms | Technology Management
In this recording, learn how to be a strategic business developer and marketer, as well as fluent—or at least conversational—in the basics of litigation and corporate law. This practical, nuts-and-bolts session has the basics of litigation and corporate law.

Member Price: $59
Prospective Member
Keywords: 2017 LMA Annual Conference | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms
Examine the ethics rules that govern lawyers when marketing services, the challenges of complying when marketing through facets of the Internet, and ways in which firms can ethically maximize their awareness to potential clients.

Member Price: $59
Prospective Member Price: $79
Keywords: 2017 LMA Annual Conference | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms | Technology Management
Hear about the basics of business of law through this straightforward walk-through of the summary of basic law firm economics. Hear about the science behind budgets, why partners care about marketing and more.

Member Price: $59
Prospective Member Price: $79
Keywords: 2017 LMA Annual Conference | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms
In a panel discussion including three TED Talks reviewing the machine-learning based evolution of legal services, learn how AI is predicted to affect the future of legal marketing.

Member Price: $59
Prospective Member Price: $79
Keywords: 2017 LMA Annual Conference | Advanced | Business of Law | Education | Large Firms | Medium Firms | Small Firms
Greentarget will teach you what content is most valuable and how to distribute this information.

Price: Complimentary for Members
Keywords: 2017 Webinar Recording | Advanced | Business of Law | Communications | Education | Interactive & Digital Marketing | Large Firms | Market & Business Intelligence | Medium Firms | Small Firms | Webinar
This case study webinar will provide real world examples of Pricing and LPM working together and discuss how the firm and the client can benefit from this.

Price: Complimentary for Members
Keywords: 2017 Webinar Recording | Business of Law | Client Services | Education | Essential | Internal Client Communication & Feedback | Large Firms | Medium Firms | Process Improvement | Profitability and Pricing | Project Management | Small Firms | Webinar
Do you know the most important components of a well-rounded pricing strategy? Have you ever wondered what is important in a pricing strategy? This webinar will help answer both questions for you.

Price: Complimentary for Members
Keywords: Advanced | Business Development | Business of Law | Education | Large Firms | Medium Firms | Profitability & Pricing | Webinar | Written Requests for Proposals
Join Mark Beese, LMA Hall of Fame Member, on this webinar where he will discuss challenges that law firms are facing and how you can approach them.

Price: Complimentary for Members
Keywords: 2017 Webinar Recording | Business of Law | Department Management & Motivation | Education | Essential | Firm & Practice Strategy & Planning | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms | Webinar
With a new elected President of the United States comes new workplace laws and regulations. This webinar will discuss some of the critical trends occurring and how it will impact you.
Keywords: 2017 Webinar Recording | Advanced | Business of Law | Business Structures and Trends | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
Learn how clients are working with firms to track spend with a focus measuring value, and the comprehensive performance management programs that are being used by most corporations to report value.

Member Price: $39
Prospective Member Price: $59
Keywords: 2014 P3 Conference | Advanced | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms
This is the first public presentation of the complete results of a study showcasing exactly what firms are doing to deliver more value while protecting profitability.

Member Price: $39
Prospective Member Price: $59
Keywords: 2014 P3 Conference | Advanced | Business of Law | Client Services | Education | Essential | Large Firms | Medium Firms | Small Firms
Explore the ways you can leverage your pricing expertise into broader roles within your firm and beyond. Listen as two experts share pitfalls and lessons learned while advancing their career.

Member Price: $39
Prospective Member Price: $59
Keywords: 2014 P3 Conference | Advanced | Business of Law | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
Lawyers that are now on the business side help bridge the gap, illuminating how lawyers view their work, to overall understand successful pricing strategies that work for both sides.

Member Price: $39
Prospective Member Price: $59
Keywords: 2014 P3 Conference | Advanced | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms
This panel discusses how to capture key metrics during the intake and management process among the Business Development branches, and how the industry changes are being folded into the process.

Member Price: $39
Prospective Member Price: $59
Keywords: 2014 P3 Conference | Advanced | Business Development | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms
This case study illustrates how clients and outside counsel can align their thinking on criteria that yield the greatest benefit and determination of value when working with AFAs.

Member Price: $39
Prospective Member Price: $59
Keywords: 2014 P3 Conference | Advanced | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms
Listen as experts discuss where firms are today with respect to pricing governance and how marketing and project management teams can work together to guide attorneys through pricing strategy.

Member Price: $39
Prospective Member Price: $59
Keywords: 2014 P3 Conference | Advanced | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms
Learn how legal experts have “borrowed” best practices from non-legal pricing professionals, as they share their methodologies and recommendations to provide executives with effective solutions.

Member Price: $39
Prospective Member Price: $59
Keywords: 2014 P3 Conference | Advanced | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms
Listen into this interactive session as pricing experts share methods they use to help attorneys develop and manage budgets, including how they guide attorneys to AFA structures.

Member Price: $39
Prospective Member Price: $59
Keywords: 2014 P3 Conference | Advanced | Business of Law | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
Listen as three law-firm pricing experts share their insights and advice through an interactive TED-talk style. Learn upcoming trends and gain a new perspective on client services and partner compensation redesign.

Member Price: $59
Non-Member Price: $79
Keywords: 2016 P3 Conference | Advanced | Business of Law | Client Services | Education | Large Firms | Medium Firms | Small Firms
In this session, focus on how the output from a client/matter profitability model can actually be used to produce meaningful analysis. Learn how to identify practical ways to incorporate profitability modeling into day-to-day activities.

Member Price: $59
Non-Member Price: $79
Keywords: 2016 P3 Conference | Advanced | Business of Law | Education | Large Firms | Medium Firms | Small Firms
It’s difficult to standardize a process to create a perfect RFP. In this session, you can get examples of RFPs and proposals, which were specifically chosen to stimulate debates so you can discover best and worst practices.

Member Price: $59
Non-Member Price: $79
Keywords: 2016 P3 Conference | Business of Law | Education | Large Firms | Medium Firms | Small Firms
Listen in to this session for an in-depth look at the various choices to be made when developing your profitability strategy and how it impacts lawyer behavior. You can learn how the pricing strategy affects the firm’s ability to achieve desired objectives.

Member Price: $59
Non-Member Price: $79
Keywords: 2016 P3 Conference | Advanced | Business of Law | Education | Large Firms | Medium Firms | Small Firms
In this introductory session, gain the fundamental understanding about the language involved in pricing, project management and process improvement. Learn the breakdown of various concepts involved in the industry.

Member Price: $59
Non-Member Price: $79
Keywords: 2016 P3 Conference | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms
Understand the client perspective involved in the RFP process. Listen to this group discussion, using three corporate counsel case studies to explore trends in how law departments are using metrics and monitoring tools to evaluate outside counsel.

Member Price: $59
Non-Member Price: $79
Keywords: 2016 P3 Conference | Advanced | Business of Law | Education | Large Firms | Medium Firms | Small Firms
Learn the best practices for implementing a yearly price increase program as presenters outline the many benefits, including how this approach helps accelerate your timeline by allowing you to set the pricing strategy at the client level.

Member Price: $59
Non-Member Price: $79
Keywords: 2016 P3 Conference | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms
Learn why it is important to your firm to keep up with new data visualization tools. In this session, you will walk away with an understanding of advantages of data visualization and the ways that it will strengthen pricing and project management strategies.

Member Price: $59
Non-Member Price: $79
Keywords: 2016 P3 Conference | Advanced | Business of Law | Education | Large Firms | Medium Firms | Small Firms
Listen as leaders from alternative service providers and in-house legal executives discuss how different kinds of legal engagements are collaboratively handled between firms and clients. Learn the pros and cons of these hybrid execution models.

Member Price: $59
Non-Member Price: $79
Keywords: 2016 P3 Conference | Advanced | Business of Law | Education | Large Firms | Medium Firms | Small Firms
Listen as law firm leaders discuss the pros and cons of different approaches of Alternative Fee Arrangements (AFAs). Learn how firms are successfully navigating the transition to more “collaborative pricing” and on-going matter management processes.

Member Price: $59
Non-Member Price: $79
Keywords: 2016 P3 Conference | Advanced | Business of Law | Education | Large Firms | Medium Firms | Small Firms
Listen to this outline of actual fee arrangements used in cases by two law firms and learn what worked, what didn’t work and how to prepare for situations such as one side doing dramatically better than an hourly arrangement.

Member Price: $59
Non-Member Price: $79
Keywords: 2016 P3 Conference | Advanced | Business of Law | Education | Large Firms | Medium Firms | Small Firms
It’s difficult to standardize a process to create a perfect RFP. In this session, you can get examples of RFPs and proposals, which were specifically chosen to stimulate debates so you can discover best and worst practices.

Member Price: $59
Non-Member Price: $79
Keywords: 2016 P3 Conference | Advanced | Business of Law | Education | Large Firms | Medium Firms | Small Firms
In this session, panelists explore concepts and methods that produce win-win engagements. Learn the effort necessary from both parties to create shared management responsibility that produces successful results.

Member Price: $59
Non-Member Price: $79
Keywords: 2016 P3 Conference | Advanced | Business of Law | Education | Large Firms | Medium Firms | Small Firms
Practice Managers work alongside administration, management departments, and practice groups. With webinar will give you tips on working with Practice Managers.

Price: Complimentary for Members
Keywords: 2017 Webinar Recording | Business of Law | Business Structures & Trends | Education | Essential | Financial Management & Measurement | Firm & Practice Strategy & Planning | Large Firms | Market & Business Intelligence, | Medium Firms | Profitability & Pricing | Small Firms | Webinar
Moderated by a leading legal marketing and business development recruiter, listen in on this panel of CMOs from top law firms across the country as they share best practices and thoughtful guidance to novice legal marketers.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Business Development | Business of Law | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
In the data-driven market, librarians and research analysts have become a key resource for firms. Learn how your librarians can provide information to leverage the power of your data to help your attorneys retain clients and win new business.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Business Development | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms
Learn how marketing fits in your firm’s economic ecosystem in order to be most useful to your law firm. Gain key understandings about how your firm makes money, what it costs to support attorneys and the role you play in its economic success.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Business Development | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms
Learn how law firms of every size are competing, how they allocate budgets and benchmark their staffing and attorney-support levels and develop a fact-based argument for making changes in your own budget — so you can crush the competition like a bug.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Advanced | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms
In the changing marketplace, law firm leaders are now recognizing that they must run their firms more like their clients to remain viable/competitive. In this session, hear why having a strategic plan is imperative to your firm’s long-term success.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Advanced | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms
Learn how to utilize talent analytics in order to create a more strategic, data-driven and objective approach to business development. Listen to expert-tested strategies to best develop the skills of individual rainmakers.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Advanced | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms
Leaders are targeting the macro strategy of expanding the revenue portfolio and the micro strategy of extracting profitability from existing clients. Listen as experts explain profitability strategies and the role that marketing plays.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Advanced | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms
Listen as pricing and marketing professionals discuss how to develop pricing strategies that meet clients’ objectives. Take away lessons to successfully adjust to new pricing structures, and learn best practices for proposing a variety of arrangements.

Member Price: $59
Non- Member Price: $79
Keywords: 2016 LMA Annual Conference | Advanced | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms
This immersive session addresses both the theoretical and the practical, and explore the law firm economic and profit model. Obtain the financial strategies and models to assess your firm and client-profitability to help your firm’s bottom line.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Advanced | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms
Get to know the business of law basics and answer your law firm economics questions by joining this Law Firm 101 webinar. This session is geared towards anyone new to the industry, or for those looking to gain a greater understanding of the business.

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Business of Law | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms | Webinar
How firms manage pricing and new business intake is connected. Join a discussion between pricing and project management professionals as they explore team efficiencies and how to weave together these complex processes.

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
In this webinar, panelists will offer insight into strategies and tactics that have worked (and didn't work!) while implementing LPM in the law firm. Join the conversation to weigh the pros and cons of each strategy!

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
Planning for client succession is crucial for maintaining client relationships. This program will cover inevitable obstacles and discuss practical tips for ensuring a smooth transition and bright future.

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Business Development | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
Learn how to take advantage of market disruption and data and client insights in this program. Get expert advice on how to use client and market intelligence in business development and planning by using driving trends in today’s legal market.

Member Price: $39
Prospective Member Price:$59
Keywords: 2015 | Advanced | Business Development | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms
This is your opportunity to hear about recent findings from Altman Weil’s Law Firms in Transition Survey and discuss the challenges and payoffs of successfully navigating the changing legal market.

Price: Complimentary for CMO SIG Members
Keywords: 2016 Webinar Recording | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
Geared towards senior-level members, listen in to legal marketing expert Jennifer Scalzi as she shares her perspective on the marketplace over the last decade, highlights the latest trends, and offers her thoughts on what we should anticipate in the future.

Price: Complimentary for Members
Keywords: 2015 Webinar Recording | Advanced | Business of Law | Education | Large Firms | Medium Firms | Small Firms | Webinar
Legal marketers and business developers are in a position to drive data initiatives and engage with law firm leadership at a strategic level. Listen to learn the techniques for analyzing metrics and how metrics can improve your firm’s decision making process.

Price: Complimentary for Members
Keywords: 2015 Webinar Recording | Advanced | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms
Listen in on the current debate about the relevance of pricing professionals in a law firm. Learn as both supporters and detractors discuss their perspectives - and discern which tactics can apply directly to the environment and situation at your firm.

Price: Complimentary for Members
Keywords: 2015 Webinar Recording | Advanced | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
Panelists from law firms and corporate counsel debate hot questions covering the best practices for successful legal project management. Learn how to build an efficient project management program from the valuable experiences shared in this webinar.

Price: Complimentary for Members
Keywords: 2015 Webinar Recording | Advanced | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
Examine a typical corporate business case and how it incorporates analysis of internal/external market factors. Learn how a firm can fully embrace disciplines of strategic pricing, project management, and process improvement to maximize resources and capabilities.

Price: Complimentary for Members
Keywords: 2015 | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
This panel provides helpful and influential insight, examples, processes and templates for building a competitive pricing proposal for a litigation matter. Gain a clients’ perspective on pricing, competition and thoughts on getting it right.

Price: Complimentary for Members
Keywords: 2014 Webinar Recording | Advanced | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
Hear Fisher & Phillips employees discuss what they've learned about content marketing while writing for LinkedIn Publisher. Discover what does and doesn’t work, which content resonates best with clients, , and more.

Price: Complimentary for Members
Keywords: 2014 Webinar Recording | Advanced | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
Learn about the general relationship between legal marketers and pricing professionals through insights from both a pricing director and legal marketer perspective. Gain the necessary tactics for successful collaboration.

Price: Complimentary for Members
Keywords: 2013 Webinar Recording | Advanced | Business of Law | Education | Large Firms | Medium Firms | Small Firms | Webinar
Listen to topics covering about optimizing your personal brand, from in-house business development programs to measuring your marketing ROI strategies. Make marketing at your small firm effective and profitable through this

Member Price: $120
Prospective Member Price: $220
Keywords: Business of Law | Education | Essential | Medium Firms | Small Firms
This curriculum brings together highlights of the 2010, 2011, 2012 conference recordings and LMA webinar programs on the best budgeting practices. Learn successful strategies to integrate finances and business development for increased profits.

Member Price: $120
Prospective Member Price: $220
Keywords: Advanced | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms
Cover a breadth of topics focusing on the foundations of business that are integral to a marketer. Learn to how to establish metrics to determine the ROI of your activities, new technological services to boost your ROI, and much more.

Member Price: $120
Prospective Member Price: $220
Keywords: Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms
Amidst the rising heat over patent litigation, this webinar sheds light onto the current litigation system, what it means to be a recipient of a demand letter, and how this presents valuable content marketing opportunities for the legal marketer

Member Price: $0
Prospective Member Price: $99
Keywords: 2014 Webinar Recording | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms
Through Legal Lean Sigma, understand the basics of process improvement and project management.. Legal Lean Sigma courses and programs give you proven, disciplined approaches, tools and skills to take your role to a new level of excellence.

Member Price: $0
Prospective Member Price: $99
Keywords: 2014 Webinar Recording | Advanced | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms
Engage and interact with the three P’s integral to every legal marketers success: pricing, practice innovation, and project management. Walk away from this workshop with the skills and knowledge to become a leader on any of the P3 fronts.

Member Price: $39
Prospective Member Price: $59
Keywords: 2014 LMA Annual Conference | Advanced | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms
Gain first-hand insights into the perceived differences between small and large law firms by experienced in-house counsel. Learn their selection criteria outside law firms, and ways in which your firm can stand out in today’s competitive market.

Member Price: $39
Prospective Member Price: $59
Keywords: 2014 LMA Annual Conference | Advanced | Business Development | Business of Law | Education | Essential | Small Firms
Learn how two leading law firms have strategically invested in technology in order to focus on developing, running and tracking highly targeted campaigns, opening new doors, and landing profitable clients with high growth potential.

Member Price: $39
Prospective Member Price: $59
Keywords: 2014 LMA Annual Conference | Advanced | Business of Law | Education | Large Firms | Medium Firms | Small Firms
This program highlights some of the prevailing methodologies for the design and implementation of a strategic plan and uses real-world law firm case studies to demonstrate how to incorporate and adapt these methodologies for firms of varying scope.

Member Price: $39
Prospective Member Price: $59
Keywords: 2014 LMA Annual Conference | Advanced | Business of Law | Education | Large Firms | Medium Firms | Small Firms
Many elements of traditional firm culture can interfere with today’s need to be fast, flexible, transparent and entrepreneurial. This panel provides suggestions for building the momentum to create meaningful and lasting cultural change at your firm.

Member Price: $39
Prospective Member Price: $59
Keywords: 2014 LMA Annual Conference | Advanced | Business of Law | Education | Large Firms | Medium Firms | Small Firms
This presentation showcases the effective efforts of a large and small firm in targeting a practice and industry group for market dominance. Learn the benefits of using varied perspectives in legal marketing to gain a breadth of client opportunity.

Member Price: $39
Prospective Member Price: $59
Keywords: 2014 LMA Annual Conference | Advanced | Business of Law | Education | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
Successful marketers understand each generation has their own distinct preferences within work. This program provides insights into the four generations, and how you can construct and tailor your messages so they are heard by your target audiences.

Member Price: $39
Prospective Member Price: $59
Keywords: 2014 LMA Annual Conference | Advanced | Business Development | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms
Be a part of the intersection of big data, business development, process improvement and project management. Through the use of case studies, this panel looks at big data strategies in the marketing sector to help gain insight into data management.

Member Price: $39
Prospective Member Price: $59
Keywords: 2014 LMA Annual Conference | Advanced | Business Development | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms
In this session, clients give their wish list for creating the optimal law firm. Participants will leave with a greater understanding of how to counsel their lawyers to interact with clients.

Member Price: $39
Prospective Member Price: $59
Keywords: 2014 LMA Annual Conference | Advanced | Business of Law | Client Services | Education | Essential | Large Firms | Medium Firms | Small Firms
Learn the value of running a firm like a business through case study analysis of working in a team environment. From strategic plan to client assessment, gain insight into how, done correctly, these areas can lead to revenue growth and profitability.

Member Price: $39
Prospective Member Price: $59
Keywords: Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms
It is mandatory for law firms to develop solid lateral integration programs in order to enhance their profitability and achieve cross-selling success. Learn time-tested strategies and tactics for maximizing lateral investment.

Member Price: $0
Prospective Member Price: $59
Keywords: 2013 LMA Annual Conference | Advanced | Business Development | Business of Law | Education | Large Firms | Medium Firms | Small Firms
Legal marketing professionals are challenged to coincide a firm’s values with a client’s unique challenges. Listen as this panel discusses the best strategies to position your firm’s legal project management abilities when pitching new clients.

Member Price: $0
Prospective Member Price: $59
Keywords: 2013 LMA Annual Conference | Advanced | Business of Law | Education | Large Firms | Medium Firms | Small Firms
Panelists in dedicated strategic roles for prominent law firms discuss their positions and how they work with marketing and business development. Listen to how law firms have added these positions to help them achieve the firm’s strategic objectives.

Member Price: $0
Prospective Member Price: $59
Keywords: 2013 LMA Annual Conference | Advanced | Business Development | Business of Law | Education | Large Firms | Medium Firms | Small Firms
Law firms now recognize that it is no longer sufficient to just win revenue; it must be profitable revenue. In exploring this new ground, this session covers important topics in how to proactively use tools to adapt to new paradigms of pricing.

Member Price: $0
Prospective Member Price: $59
Keywords: 2013 LMA Annual Conference | Advanced | Business of Law | Education | Large Firms | Medium Firms | Small Firms
In this session, Professor Wilkins facilitates a discussion among a group of senior law firm leaders, about issues facing the future of legal marketing.. Listen as audience members ask leading marketing and legal professionals questions.

Member Price: $0
Prospective Member Price: $59
Keywords: 2013 LMA Annual Conference | Advanced | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms
Use this workshop to help with the typical frustrations associated with project and time management. By discussing how to understand the nature of a winning plan, you can increase your professional performance while minimizing stress.

Member Price: $39
Prospective Member Price: $59
Keywords: 2013 LMA Annual Conference | Business of Law | Education | Essential | Small Firms
Law firm marketers need cost-effective ways to manage their attorneys and firms. Listen in as business strategist Lucy Rosen presents specific techniques that law firm marketers should use to enhance a firm’s visibility and grow business.

Member Price: $39
Prospective Member Price: $59
Keywords: 2013 LMA Annual Conference | Advanced | Business of Law | Education | Small Firms
Learn examples from in-house marketers who have found the balance between using service providers and firm resources. Representatives from small, mid-sized and large firms discuss public relations, event planning, graphic design, advertising and more.

Member Price: $39
Prospective Member Price: $59
Keywords: 2013 LMA Annual Conference | Advanced | Business of Law | Education | Small Firms
Listen as experts Clinton Gary, Director of Marketing, and Glenn Hendrix, Managing Partner, offer insights on decisions made and steps achieved regarding structures, communications, and investments.

Member Price: $39
Prospective Member Price: $59
Keywords: 2013 LMA Annual Conference | Business of Law | Education | Essential | Small Firms
While business professionals know the importance of a plan, lawyers may choose to wing it, even when preparation has solid results. Learn the skills to collaborate with an attorney to help them execute a successful business development plan.

Member Price: $39
Prospective Member Price: $59
Keywords: 2013 LMA Annual Conference | Business Development | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms
Understanding the particular rules of lawyer advertising and communications is the foundation of a legal marketer’s education. Discuss the strict details of communications to minimize the risk of a bar inquiry into their advertising.

Member Price: $39
Prospective Member Price: $59
Keywords: 2013 LMA Annual Conference | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms
Learn the value of running a firm like a business from a case study detailing working in a team environment. Discuss how to create company core values, strategic plans, financials, and more, leading to growth in revenue and profitability.

Member Price: $39
Prospective Member Price: $59
Keywords: 2013 LMA Annual Conference | 2014 LMA Annual Conference | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms
Learn how to implement a cost-effective business development mentoring program that leverages internal resources and requires a minimal budget. Build the structure of a practical, interactive program that can be adapted to a firm of any size.

Member Price: $0
Prospective Member Price: $59
Keywords: 2012 LMA Annual Conference | Advanced | Business Development | Business of Law | Education | Large Firms | Medium Firms | Small Firms
In response to client demands for higher efficiency, this session details the importance of knowledge management (KM) systems, and the best implementation methods. Discuss how marketing professionals can optimize these KM systems for respective firms.

Member Price: $0
Prospective Member Price: $59
Keywords: 2012 LMA Annual Conference | Advanced | Business of Law | Education | Large Firms | Medium Firms | Small Firms | Technology Management
During this session, discover where to find the key statistics in your financial system, which benchmarks you should capture at client intake to help measure marketing success, and how to identify client groups that produce the most value.

Member Price: $0
Prospective Member Price: $59
Keywords: 2012 LMA Annual Conference | Advanced | Business of Law | Education | Large Firms | Medium Firms | Small Firms
In this session, hear from in-house law firm marketers regarding the latest trends in alternative fee arrangements and their increasing duty as a differentiator for lawyers and firms seeking ways to bring value to client engagements.

Member Price: $0
Prospective Member Price: $59
Keywords: 2012 LMA Annual Conference | Advanced | Business of Law | Education | Large Firms | Medium Firms | Small Firms
During this session, learn how to structure a practical, interactive business development program for a firm of any size, select dynamic internal mentors, create high-energy dialogue, and develop ROI measures for success.

Member Price: $0
Prospective Member Price: $59
Keywords: 2012 LMA Annual Conference | Advanced | Business of Law | Education | Large Firms | Medium Firms | Small Firms
Look into which marketing efforts pay off in this economy and which show promise for another year. Our panel of marketing professionals and firm management experts discuss opportunities for building profitable return on reduced resources.

Member Price: $79
Prospective Member Price: $99
Keywords: 2011 Webinar Recording | Advanced | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms
Learn to utilize data and creative strategic methods to achieve positive results for your marketing department. Be able to guide the firm in making better business decisions and support greater funding of your programs and efforts.

Member Price: $79
Prospective Member Price: $99
Keywords: 2011 Webinar Recording | Advanced | Business Development | Business of Law | Education | Large Firms
Law firms must match client expectations and exceed standards of security and privacy. Explore the ways a law firm can successfully position itself as a trusted leader by marketing its privacy practices to specific industry segments.

Member Price: $79
Prospective Member Price: $99
Keywords: 2011 Webinar Recording | Advanced | Business of Law | Education | Large Firms | Medium Firms | Small Firms | Technology Management
Analyze and examine the key drivers of law firm profitability by learning how to identify new profitability levers and helpful strategies for using them, while considering AFAs and their impact on the traditional law firm revenue model.

Member Price: $0
Prospective Member Price: $59
Keywords: 2011 LMA Annual Conference | Advanced | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms
Listen to a results-driven program of the latest market research into corporate legal departments, and the demand for legal services and expectations around client service. Gain practical techniques on ways to use market research to benefit your firm.

Member Price: $0
Prospective Member Price: $59
Keywords: 2011 LMA Annual Conference | Advanced | Business of Law | Education | Large Firms | Medium Firms | Small Firms
Understand the importance of metrics and how you should use them. Learn which key metrics to optimize, develop KPIs that justify your marketing and business development efforts, and learn how to use metrics to allocate your marketing budget wisely.

Member Price: $0
Prospective Member Price: $59
Keywords: 2011 LMA Annual Conference | Advanced | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms
Go beyond a typical billable payment method for your firm. Learn the basics of alternative fee arrangements (AFAs) from an expert panel, such as AFA’s impact on a law firm business model, executing AFAs and the role of the CMO in AFAs

Member Price: $0
Prospective Member Price: $59
Keywords: 2011 LMA Annual Conference | Advanced | Business of Law | Education | Large Firms | Medium Firms | Small Firms
Every dollar dedicated to marketing and business development must be utilized in the most efficient way possible. This presentation provides a comprehensive discussion for determining how to allocate funds to meet the goals of your firm.

Member Price: $0
Prospective Member Price: $59
Keywords: 2011 LMA Annual Conference | Advanced | Business of Law | Education | Essential | Medium Firms | Small Firms
Discover why client lifetime value is an essential marketing metric and learn how to calculate client lifetime value for clients. Use these tools to enhance your business development program and find out how the lifetime value metric demonstrates ROI.

Member Price: $0
Prospective Member Price: $59
Keywords: 2011 LMA Annual Conference | Advanced | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms
Learn from an expert panel of CMO’s and public relations professionals the skills needed to determine which products and services offer maximum ROI, how to create winning submissions, and the best practices for leveraging successful submissions.

Member Price: $0
Prospective Member Price: $59
Keywords: 2011 LMA Annual Conference | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms
It is difficult to pull your own line budget out of a bucket budget. Understand how law firms differentiate from other business models, the concept of return on investment , and learn how to determine where to find the information you need.

Member Price: $79
Prospective Member Price: $99
Keywords: 2010 Webinar Recording | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms
Take a creative approach to the fundamental issue of law firm profitability and partnership model best economic practices. Learn the models for new business credits given to partners and how client organization credit impacts marketing approaches.

Member Price: $39
Prospective Member Price: $59
Keywords: 2010 LMA Annual Conference | Advanced | Business of Law | Education | Large Firms | Medium Firms | Small Firms
In light of the ACC Value Challenge moving to implementation phase, speakers discuss how the ACC Value Index functions and what both law firms and clients can learn from it. Learn the practices that are working well and not as well for both sides.

Member Price: $39
Prospective Member Price: $59
Keywords: 2010 LMA Annual Conference | Advanced | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms
Gain best practices and tools for recalibrating your marketing department to integrate business development and marketing, while evaluating ways in which to measure your marketing ROI. Listen as professionals give real world examples.

Member Price: $0
Prospective Member Price: $59
Keywords: 2010 LMA Annual Conference | Advanced | Business of Law | Education | Large Firms | Medium Firms
Master the basics of the business of law by learning not only the law firm business model but also examining the basics of law firm economics and what drives profitability. These lessons will give you a tactical perspective of a law firm.

Member Price: $0
Prospective Member Price: $59
Keywords: 2010 LMA Annual Conference | Advanced | Business of Law | Education | Large Firms | Medium Firms | Small Firms
Learn how to evaluate ways in which your firm can stay relevant to clients, pinpoint where you can build real relationships, define value in a way that is meaningful for both parties, and offer value.

Member Price: $39
Prospective Member Price: $59
Keywords: 2010 LMA Annual Conference | Advanced | Business Development | Business of Law | Education | Large Firms | Medium Firms | Small Firms
Learn how to effectively incorporate ROI methodology into your firm's marketing culture, establish metrics to measure results, track, evaluate and benchmark your marketing activities, and further execute a marketing plan according to tracked results.

Member Price: $0
Prospective Member Price: $59
Keywords: 2010 LMA Annual Conference | Business of Law | Education | Essential | Small Firms
Learn to identify ideal communities that can help your bottom line and how to identify ideal community partners. Grasp the best practices for conversations with nonprofits and how to leverage tools to garner ROI on your investments.

Member Price: $0
Prospective Member Price: $59
Keywords: 2009 LMA Annual Conference | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms
Marketing-driven thought leadership benefits firms in four key ways. This session reviews a case study focused on the credit market crisis that includes primary research, published white papers and ongoing issues tracking.

Member Price: $0
Prospective Member Price: $59
Keywords: 2009 LMA Annual Conference | Advanced | Business of Law | Education | Large Firms | Medium Firms | Small Firms
As a marketer, you must use your skill, creativity, ingenuity and knowledge to influence the marketplace. Learn to overcome the "production" trap, position yourself as the "go-to", and eliminate other common behaviors that deplete your influence.

Member Price: $0
Prospective Member Price: $59
Keywords: 2009 LMA Annual Conference | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms
Deciding how and where to spend sponsorship dollars depends on a number of factors. This dynamic session offers insight on what topics, platforms and geographies law firms have invested their sponsorship funds toward and how it compares to past trends.

Member Price: $0
Prospective Member Price: $59
Keywords: 2009 LMA Annual Conference | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms
For decades, the legal industry was relatively resistant to any alternative business models. In this "talk show" style program, two industry veterans answer in-depth questions surrounding alternative business models.

Member Price: $39
Prospective Member Price: $59
Keywords: Advanced | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms | The Law Firm of the Future
There are many great ideas for providing value and service to our clients at lower cost. In this program hear from three firms about how they are integrating alternative staffing and other price saving initiatives into their practices.

Member Price: $39
Prospective Member Price: $59
Keywords: 2015 P3 Conference | Advanced | Business of Law | Education | Essential | Large Firms | Medium Firms | Pricing | Small Firms
This panel discussion looks at how to define and measure LPM success, from initial “easy wins” to big success stories spanning the lifecycle of a matter from file opening to closing.

Member Price: $39
Prospective Member Price: $59
Keywords: 2015 P3 Conference | Advanced | Business of Law | Education | Essential | Large Firms | Medium Firms | Project Management | Small Firms
Defining value and aligning fee arrangements can be a tricky task, and there is a perception that clients and firms are not always on the same page. View this open and frank discussion between law department professionals and law firm pricing directors.

Member Price:$39
Prospective Member Price:$59
Keywords: 2015 P3 Conference | Advanced | Business of Law | Education | Essential | Large Firms | Medium Firms | Pricing | Small Firms
Get the inside scoop from in-house lawyers and legal procurement personnel on how they try to work together to achieve each other’s respective objectives in securing and managing outside counsel.

Member Price: $39
Prospective Member Price: $59
Keywords: 2015 P3 Conference | Advanced | Business of Law | Education | Essential | Large Firms | Medium Firms | Project Management | Small Firms
Before selecting or developing a pricing strategy, it is important to know their strengths and limitations. This session provides an overview of the most utilized pricing arrangements and, dependent on the client needs, which best meet your needs.

Member Price: $39
Prospective Member Price: $59
Keywords: 2015 P3 Conference | Advanced | Business of Law | Education | Essential | Large Firms | Medium Firms | Pricing | Small Firms
New ways to address the challenges and opportunities of the "three P's" are now required. Review the knowledge and skills needed for effective leadership and change, and how they lead to creative approaches to addressing old ways of thinking/acting.

Member Price: $39
Prospective Member Price: $59
Keywords: Advanced | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms | The Law Firm of the Future
Change management and marketing to your internal audience are two of the most important keys to successfully implementing LPM. Learn the factors most relevant to your implementation by examining two case studies.

Member Price: $39
Prospective Member Price: $59
Keywords: Advanced | Business of Law | Education | Essential | Large Firms | Medium Firms | Project Management | Small Firms
Some firms have created an override rate monster, with as much as 50 percent of their matters requiring a non-standard rate calculation. Discover strategies to simplify your firm’s unwieldy rate system to reduce cost and create operational efficiencies.

Member Price:$39
Prospective Member Price:$59
Keywords: Advanced | Business of Law | Education | Essential | Large Firms | Medium Firms | Pricing | Small Firms
The approach taken to pricing in international markets can vary significantly. Learn from a panel actively navigating how to ensure a consistent value proposition while pricing across borders.

Member Price: $39
Prospective Member Price: $59
Keywords: 2015 P3 Conference | Advanced | Business of Law | Education | Essential | Large Firms | Medium Firms | Pricing | Small Firms
Focus on where clients are headed and the methods by which law firms and other legal services providers can use this knowledge for a competitive advantage by learning the importance of product development and professional expectations.

Member Price: $39
Prospective Member Price: $59
Keywords: 2015 P3 Conference | Advanced | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms | The Law Firm of the Future
Using real world case studies see how removing physical and metaphorical barriers unites cross-functional teams. Learn how bringing together lawyers, marketers, pricing directors, project managers and technologists can solve firm and client challenges.

Member Price: $39
Prospective Member Price:$59
Keywords: 2015 P3 Conference | Advanced | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms | The Law Firm of the Future
This session provides an overview of essential facts pricing, budgeting, and project management professionals need to know about litigation finance. Gain actionable information to improve finances, strengthen client relationships and more.

Member Price: $39
Prospective Member Price: $59
Keywords: 2015 P3 Conference | Advanced | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms | The Law Firm of the Future
Local budgeting and management of legal engagements can be challenging. Adding in multiple jurisdictions, time zones, cultures, etc. can seem impossible. Learn how these dimensions add complexity and impact project management approaches cross-border.

Member Price: $39
Prospective Member Price: $59
Keywords: 2015 P3 Conference | Advanced | Business of Law | Education | Essential | Lance Godard | Large Firms | Medium Firms | Pricing | Project Management | Small Firms
Gain pricing knowledge, including key pricing strategies and tactics that firms should consider to improve their pricing power. Explore the importance of segmentation, differentiation, communicating value, fair negotiation, and other pricing tactics.

Member Price: $39
Prospective Member Price: $59
Keywords: 2015 P3 Conference | Advanced | Business of Law | Education | Essential | Large Firms | Medium Firms | Pricing | Small Firms
Progressive firms with a strong culture of BD are approaching practice and pricing innovation from a marketing angle. Discover the merits and disadvantages of a marketing-first approach to pricing, practice management and client satisfaction.

Member Price: $39
Prospective Member Price: $59
Keywords: 2015 P3 Conference | Advanced | Business of Law | Education | Essential | Large Firms | Medium Firms | Practice Innovation | practice management | Small Firms
Process maps help us to clarify problems and identify issues/opportunities, as well as get people from different perspectives on the same page. Learn more about how process maps facilitate greater participation, highlight best practices and more.

Member Price: $39
Prospective Member Price: $59
Keywords: 2015 P3 Conference | Advanced | Business of Law | Education | Essential | Large Firms | Medium Firms | Project Management | Small Firms
Join this panel of experts as they discuss how to best balance the client’s wish for e-billing and your firm’s for LPM by exploring several options. Answer the question, “What is the right level of task code – phase or activity – for optimal LPM?”

Member Price: $39
Prospective Member Price: $59
Keywords: 2015 P3 Conference | Advanced | Business of Law | Education | Essential | Large Firms | Medium Firms | Project Management | Small Firms
Managing client relationships begins with understanding client needs/expectations. Learn about current client expectations from actual survey results and how this information can be used to drive key metrics in a continuous improvement cycle.

Member Price: $39
Prospective Member Price: $59
Keywords: 2015 P3 Conference | Advanced | Business of Law | Education | Essential | Large Firms | Medium Firms | Project Management | Small Firms
Learn how to best communicate the vision behind pricing strategy rollouts, the anticipated change in direction and the plans to move the firm from Point A to Point B with other departments and key internal stakeholders.

Member Price: $39
Prospective Member Price: $59
Keywords: 2015 P3 Conference | Advanced | Business of Law | Education | Essential | Large Firms | Medium Firms | Pricing | Small Firms
Law firm mergers and acquisitions have become seemingly commonplace. The challenge is integrating new attorneys/firms to gain the most value out of each combination. Take a look back at successes and failures, and learn how you can provide assistance.

Member Price:$39
Prospective Member Price:$59
Keywords: 2015 LMA Annual Conference | Advanced | Business of Law | Education | Education | Essential | Large Firms | Medium Firms | Small Firms
Explore legal CI while learning key metrics and initiatives of both law firms and in-house legal departments. Our panel of CI provocateurs provide real world perspectives from professionals working the front line of CI.

Member Price: $39
Prospective Member Price: $59
Keywords: 2015 LMA Annual Conference | Advanced | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms
This session looks at modern legislation and jurisdictional rules that affect legal marketers’ ability to effectively communicate with their targets, including U.S. and Canada’s Anti-Spam Legislation (CASL) and the latest marketing ethics rules.

Member Price: $39
Prospective Member Price: $59
Keywords: 2015 LMA Annual Conference | Advanced | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms
Successfully integrating the infrastructure of the firm is no easy task. Learn how the executive team of Faegre Baker Daniels did it and the lessons they learned along the way.

Member Price: $39
Prospective Member Price: $59
Keywords: 2015 LMA Annual Conference | Advanced | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms
In this interactive session, we share tried-and-true strategies for effective networking that will help you achieve your goals, as well as present a fresh approach with actionable strategies to improve your ability to build a network that matters.

Member Price: $59
Prospective Member Price: $79
Keywords: 2015 LMA Annual Conference | Business of Law | Education | Essential | Large Firms | Medium Firms | Medium/Large Firms | Small Firms
Rapid globalization has only made communication competence more critical than ever. This one-hour presentation identifies the key skills required for effective communication and presents quick tips and techniques for achieving results.

Member Price: $59
Prospective Member Price: $79
Keywords: 2015 LMA Annual Conference | Business of Law | Education | Essential | Large Firms | Medium Firms | Medium/Large Firms | Small Firms
Learn the essentials for continuing and advancing your legal marketing care. Become the most effective professional you can be, and prime yourself for success in the future.

Member Price: $39
Prospective Member Price: $59
Keywords: 2015 LMA Annual Conference | Business of Law | Education | Essential | Large | Medium Firms | Medium/Large Firms | Small Firms
This session provides step-by-step guidance on how to help your lawyers increase business by leveraging their own unique strengths. Learn to go beyond merely responding to requests for information and empower yourself to take control of your career.

Member Price: $39
Prospective Member Price: $59
Keywords: 2015 LMA Annual Conference | Business of Law | Education | Essential | Large | Medium Firms | Medium/Large Firms | Small Firms
This panel offers practical advice on speaking the language laywers understand, leveraging generational commonalities, delivering results that build credibility and establishing a career network.

Member Price: $39
Prospective Member Price: $59
Keywords: 2015 LMA Annual Conference | Business of Law | Education | Essential | Medium Firms | Small Firms
Artificial Intelligence could be one of the most disruptive changes to our industry since the launch of the world wide web.

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Advanced | Business of Law | Education | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms | Webinar