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Business Development Business Development

Have you seen the plaintiff discussions within the SIGs? If so, here's your chance to gather more information from a panel of plaintiff legal marketers who will be sharing real world advice that should be essential parts of your marketing plan.

Price: Complimentary for Members
Keywords: 2018 Webinar Recording | Business Development | Communications | Education | Essential | Interactive and Digital Marketing | Large Firms | Medium Firms | Message and Strategy Planning | Sales and Networking Techniques | Small Firms | Webinar | Website Design and Management
Keeping up with competitive intelligence can be hard. Register for this webinar and learn more about how you can connect CI to your law firm and much more!

Price: Complimentary for Members
Keywords: 2018 Webinar Recording | Business Development | Business of Law | Business Structures and Trends | Competitive Intelligence | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
Date: September 12, 2018
Time: 12:00 p.m. CT

Join two proposal system implementation professionals in this webinar, as they speak on best practices in choosing a proposals system, the type of research to conduct for a system and much more!
Keywords: Business Development | Education | Essential | Large Firms | Medium Firms | Proposal and Pitch Development | Responding to Written RFPs | Small Firms | Technology Management | Upcoming Webinar
BTI's latest research shows many attorneys think their business development approach is not aggressive enough. This session will teach you how to get your partners comfortable talking shop with clients as a way to winning new work.

Member Price: $59
Prospective Member Price: $79
Keywords: 2018 Annual Conference | Advanced | Business Development | Education | Large Firms | Medium Firms | Small Firms
This session explains how the speakers valuated the value their business development team provides to the lawyers and the firm’s clients. You’ll learn how they facilitated the creation of proposals, pitch materials and directory submissions.

Member Price: $59
Prospective Member Price: $79
Keywords: 2018 Annual Conference | Advanced | Business Development | Education | Large Firms | Medium Firms | Small Firms
This session focuses on how law firms can attract, recruit and retain top talent and maximize lateral longevity. You’ll learn methods for driving revenue growth and discuss examples of successes and failures.

Member Price: $59
Prospective Member Price: $79
Keywords: 2018 Annual Conference | Advanced | Business Development | Business of Law | Education | Large Firms | Medium Firms | Small Firms
Listen and learn how industry and practice groups can work together to develop clients while maintaining continuous communication between the partners and business development professionals.

Member Price: $59
Prospective Member Price: $79
Keywords: 2018 Annual Conference | Advanced | Business Development | Client Services | Education | Large Firms | Medium Firms | Small Firms
Listen in on this interactive session discussion of competitive intelligence (CI) in the legal industry including real-life examples and case studies.

Member Price: $59
Prospective Member Price: $79
Keywords: 2018 Annual Conference | Advanced | Business Development | Business of Law | Education | Large Firms | Medium Firms | Small Firms
Listen to this interactive discussion about ways to motivate lawyers to maximize the opportunities presented by network affiliation.

Member Price: $59
Prospective Member Price: $79
Keywords: 2018 Annual Conference | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
A leading-edge business development program that explores the three conversations every lawyer must learn to do well: the meet, the bridge and the ask. You’ll discover how this approach provides attorneys with a “tell me more.”

Member Price: $59
Prospective Member Price: $79
Keywords: 2018 Annual Conference | Advanced | Business Development | Education | Large Firms | Medium Firms | Small Firms
Listen to a case study that demonstrates one firm’s approach to driving growth and discuss career opportunities it can provide legal marketers.

Member Price: $59
Prospective Member Price: $79
Keywords: 2018 Annual Conference | Advanced | Business Development | Business of Law | Education | Large Firms | Medium Firms | Small Firms
Learn what millennial lawyers need from marketing departments and how that will impact marketing initiatives.

Member Price: $59
Prospective Member Price: $79
Keywords: 2018 LMA Annual Conference | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
This session explores how to determine the future of the market, leverage tools and processes for cross-selling, and measure successes.

Member Price: $59
Prospective Member Price: $79
Keywords: 2018 LMA Annual Conference | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
In this session, learn how to design a proactive workday, rather than a reactive one and how to demonstrate your highest value by contributing strategy and proactive change management.


Member Price: $59
Prospective Member Price: $79
Keywords: 2018 LMA Annual Conference | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms | Technology Management
Listen in on a fundamental lesson on career and professional development. This session will discuss how adherence to "Always Be Commercial" will quickly escalate your professional growth and enhance the production of your deliverables.


Member Price: $59
Prospective Member Price: $79
Keywords: 2018 LMA Annual Conference | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms | Technology Management
This session highlights key areas of working in a team environment: core values; strategic plan; practice area management; financials - cash basis versus practice area; and the role of marketing.

Member Price: $59
Prospective Member Price: $79
Keywords: 2018 LMA Annual Conference | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms | Technology Management
This session covers how pricing helps attorneys develop budgets. Listen in on discussions of common themes in behavioral economics and small group discussions on how to use the themes in RFPs and pitches.

Member Price: $59
Prospective Member Price: $79
Keywords: 2018 LMA Annual Conference | Business Development | Education | Essential | Medium Firms | Small Firms
In this session, learn how firms of all sizes can build a successful content strategy if they are efficient, creative and focused.

Member Price: $59
Prospective Member Price: $79
Keywords: 2018 LMA Annual Conference | Business Development | Education | Essential | Medium Firms | Small Firms
Gain insights into ways psychology has been used to drive business in law firms and engage participants to discuss creative ways to implement imparted ideas.

Member Price: $59
Prospective Member Price: $79
Keywords: 2018 LMA Annual Conference | Business Development | Education | Essential | Marketing Management and Leadership | Medium Firms | Small Firms
In this session, you’ll gain the tools to establish a business development culture that breeds success within your firm.

Member Price: $59
Prospective Member Price: $79
Keywords: 2018 LMA Annual Conference | Business Development | Education | Essential | Marketing Management and Leadership | Medium Firms | Small Firms
Listen and learn about the intersection of marketing, business, development, technology, and data to create an innovative platform of service offerings.

Member Price: $59
Prospective Member Price: $79
Keywords: 2018 LMA Annual Conference | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms | Technology Management
In this session, learn how legal marketers and business development professionals can use technology to help their firms pitch and profile to clients the internal and external networks of expertise.

Member Price: $59
Prospective Member Price: $79
Keywords: 2018 LMA Annual Conference | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms | Technology Management
It’s time to stop operating in the dark. Let’s shed some light on what you — and we — don’t know on May 17th. Register today. Join a group of your colleagues and learn how to grow relationships, branding techniques and more!

Price: Complimentary for Members
Keywords: 2018 Webinar Recording | Business Development | Business Development Coaching & Training | Education | Essential | Large Firms | Management of Individual Personnel | Marketing Management and Leadership | Medium Firms | Small Firms | Webinar
It's that time of year again, Greentarget has released their State of Digital and Content Marketing for 2018. You won't want to miss the chance to learn how in-house counsel are consuming content. Register now!

Price: Complimentary for Members
Keywords: 2018 Webinar Recording | Business Development | Communications | Competitive Intelligence | Education | Essential | Interactive & Digital Marketing | Large Firms | Medium Firms | Small Firms | Webinar
In this second TED-Talk Style Session you will learn more about: How to Do BD Tech Without a BD Technologist, Best Practices for Blogging, How ERM Signature Scraping is Transforming the CRM Landscape and Winning Proposals.

Member Price: $0
Prospective Member Price: $59
Keywords: 2018 Legal Marketing Tech West Conf | Business Development | Business of Law | Client Services | Communications | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms | Technology Management
In these Ted-Talk Style sessions you will receive more information on: Video Production, Turning Contacts Managing Data/SPAM Compliance Risk, and Content Into Opportunities and Achieving Client-Centricity with Data.

Member Price: $0
Prospective Member Price: $59
Keywords: 2018 Legal Marketing Tech West Conf | Business Development | Business of Law | Client Services | Communications | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms | Technology Management
Technologies are ever changing and it can be hard to keep up with it all. Join this group of speakers as they each touch on a different topic within a roundtable style session.

Member Price: $0
Prospective Member Price: $59
Keywords: 2018 Legal Marketing Tech West Conf | Business Development | Business of Law | Client Services | Communications | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms | Technology Management
This expert panel will help you break out of the data rut by helping you understand the oft-repeated phrase: It’s not the data, it’s the findings.

Member Price: $0
Prospective Member Price: $59
Keywords: 2018 Legal Marketing Tech West Conf | Business Development | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms
Join Kevin Iredell as he discusses Greentarget's study on social media for your law firm and how to evolve your own content.

Member Price: $0
Prospective Member Price: $59
Keywords: 2018 Legal Marketing Tech West Conf | Business Development | Business of Law | Client Services | Communications | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms | Technology Management
The following content is presented by the LMA West Region. The programming for the 2018 conference includes the latest trends and issues affecting the legal marketing technology landscape in all stages of the legal sales cycle.

Member Price: $0
Prospective Member Price: $220
Keywords: 2018 Legal Marketing Tech West Conf | Advanced | Business Development | Business of Law | Client Services | Communications | Conference Bundle | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms | Technology Management
Join LMA's Competitive Intelligence SIG and SCIP as they present an hour long webinar on how you can use CI as an competitive advantage.

Price: Complimentary for Members and Perspective Members
Keywords: 2018 Webinar Recording | Business Development | Competitive Intelligence | Education | Essential | Large Firms | Medium Firms | Small Firms
Join this panel of experts as they discuss effective social media strategies through thought leadership while learning the power of social media that drives business development efforts.

Price: Complimentary for Members
Keywords: 2018 Webinar Recording | Advanced | Business Development | Communications | Education | Large Firms | Media Relations/PR | Medium Firms | Reputation Management | Sales and Networking Techniques | Small Firms
Join Ryan King and Jennifer Carr as they discuss ways to launch an advocacy program, improve communication skills and much more!

Price: Complimentary for Members
Keywords: 2018 Webinar Recording | Business Development | Business Development Coaching & Training | Communications | Education | Essential | Large Firms | Medium Firms | Message and Strategy Planning | Small Firms | Webinar
Are you looking for best practices for how to leverage law firm networks? Well look no further, this webinar will share three experts that will provide you with information on how to use metrics to evaluate ROI and much more!

Price: Complimentary for Members
Keywords: 2018 Webinar Recording | Advanced | Business Development | Business of Law | Education | Firm & Practice Strategy & Planning | Large Firms | Medium Firms | Sales and Networking Techniques | Small Firms | Webinar
Join the Diversity and Inclusion SIG Co-Chairs on their first webinar of 2018! Keith Wewe and Iris Jones will be discussing ways to increase building more around current programs and creating new programs for diversity initiatives within your firms/roles.

Price: Complimentary for Members
Keywords: 2018 Webinar Recording | Business Development | Business Development Coaching & Training | Diversity & Inclusion | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
Join this expert panel on implementing a firm-wide CRM initiative and how they did it.

Member Price: $0
Prospective Member Price: $59
Keywords: 2017 Midwest Technology Conference | Business Development | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms | Technology Management
Join Timothy Corcoran as he discusses performance metrics for ROI and BD support. He will discuss how to identify the building blocks of a given practice and use this information to allocate marketing attention.

Member Price: $0
Prospective Member Price: $59
Keywords: 2017 Midwest Technology Conference | Business Development | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms | Technology Management
Technology has changed the world, we all know that. But has technology also changed the way we deliver marketing and business development information?

Member Price: $0
Prospective Member Price: $59
Keywords: 2017 Midwest Technology Conference | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
Join Cindy Thurston from Orrick Herrington & Sutcliffe LLP as she discusses how Orrick has gathered new technologies within many departments.

Member Price: $0
Prospective Member Price: $59
Keywords: Business Development | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms | Technology Management
Join David Ackert has he discusses how to overcome understaffed teams and feeling overwhelmed and how you can power through these feelings to accomplish the work that you have.

Member Price: $0
Prospective Member Price: $59
Keywords: 2017 Midwest Technology Conference | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
As the Baby Boomers of your firm start to retire, what is your plan to replace them? Do you have one? Do you have a team member who can train these newcomers? Join Ian Turvill and Michael O'Horo as they help answer these questions.

Member Price: $0
Prospective Member Price: $59
Keywords: 2017 Midwest Technology Conference | Business Development | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
A survey was completed by the Ackert Group that showed most firms have implemented some kind of CRM System, but doesn't show if the system is effective. Learn more about this from Joe Przybyla from Introhive.

Member Price: $0
Prospective Member Price: $59
Keywords: 2017 Midwest Technology Conference | Business Development | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms
This first Ted-Talk features 3 different speakers that touch on a variety of topics including: Web Accessibility, Artificial Intelligence and High-engagement Websites.

Member Price: $0
Prospective Member Price: $59
Keywords: 2017 Midwest Technology Conference | Business Development | Business of Law | Client Value | Communications | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms | Technology Management
You build relationships everyday, but how do you manage all of these relationship. This session will teach you who to prioritize and how to focus on the right relationships.

Member Price: $0
Prospective Member Price: $79
Keywords: 2017 Midwest Technology Conference | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms | Technology Management
The following content is presented by the LMA Midwest Region. These recordings provide the premier forum to learn from and network with thought leaders and colleagues.

Member Price: $0
Prospective Member Price: $220
Keywords: 2017 Midwest Technology Conference | Advanced | Business Development | Business of Law | Client Services | Communications | Conference Bundle | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms | Technology Management
Benefit from this expert panels insights on effective tools and tactics to achieve success in marketing technology initiatives – and what pitfalls to avoid.

Member Price: $0
Prospective Member Price: $59
Keywords: 2017 Midwest Technology Conference | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms | Technology Management
This second Ted-Talk features 3 different speakers that touch on a variety of topics including: The Power of Podcasting, The Marketing Spotlight and Technology Tools.

Member Price: $0
Prospective Member Price: $59
Keywords: 2017 Midwest Technology Conference | Business Development | Business of Law | Client Services | Communications | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms | Technology Management
Gearing up for 2018 now! But did you miss a webinar in 2017? Or want to re-watch your favorite one? Take a look at the 40+ webinars that LMA hosted in 2017.

Price: Complimentary for Members
Keywords: Advanced | Business Development | Business of Law | Client Services | Communications | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms | Technology Management
This session with Judith Gordon will show you tools for making the most of your time, so you can be as productive as possible.

Member Price: $0
Prospective Member Price: $59
Keywords: 2017 CME Conference | Business Development | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
The litigator has a unique challenge for bringing business to the firm. Not to worry, this session will help you focus on referral sources, building relationships and more!

Member Price: $0
Prospective Member Price: $59
Keywords: 2017 CME Conference | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
Join Victoria Spang and Doug Ott in this presentation on how to prioritize your BD time, useful lunch 'n learn topics, and more!

Member Price: $0
Prospective Member Price: $59
Keywords: 2017 CME Conference | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
The following content is presented by the LMA West Region. Programs are geared toward the ways legal marketers can prepare and adapt to the changes that face the legal industry.

Member Price: $0
Prospective Member Price: $220
Keywords: 2017 CME Conference | Business Development | Business of Law | Communications | Conference Bundle | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
Explore this case study of several actual budgeted litigation matters and follow through to their results. Hear how to prepare yourself appropriately when budgeting a matter.

Member Price: $59
Prospective Member Price: $79
Keywords: 2017 P3 Conference | Advanced | Business Development | Education | Large Firms | Medium Firms | Small Firms
In this group discussion, examine three of the latest trends that reflect how law departments increasingly are using e-billing and other tools to monitor key metrics and evaluate performance.

Member Price: $59
Prospective Member Price: $79
Keywords: 2017 P3 Conference | Advanced | Business Development | Client Services | Education | Large Firms | Medium Firms | Small Firms
Listen as three different pricing leaders share their experiences and discuss how they successfully drove partner adoption leading to reduced write-downs and improved profitability.

Member Price: $59
Non-Member Price: $79
Keywords: 2017 P3 Conference | Business Development | Client Services | Education | Essential | Large Firms | Medium Firms | Small Firms
Learn from two seasoned Pricing and LPM professionals about what pitfalls to avoid, how to build towards a longer term strategy, create a sustainable internal/external brand and align internal stakeholders to your mission.

Member Price: $59
Prospective Member Price: $79
Keywords: 2017 P3 Conference | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
This session explores how mature pricing departments can continually seek to improve their overall contribution and effectiveness to their respective law firm and to their firm's clients.

Member Price: $59
Prospective Member Price: $79
Keywords: 2017 P3 Conference | Advanced | Business Development | Education | Large Firms | Medium Firms | Small Firms
This session reviews the results of Calibrate Legal's latest research study which benchmarks how North American and UK law firms measure up against different marketing operations dimensions.

Member Price: $59
Prospective Member Price: $79
Keywords: 2017 P3 Conference | Advanced | Business Development | Client Services | Education | Large Firms | Medium Firms | Small Firms
This session helps both pricing and marketing professionals frame pricing proposals in a context to which clients can relate. The content is based on hundreds of client interviews the presenters conducted and analyzed.

Member Price: $59
Prospective Member Price: $79
Keywords: 2017 P3 Conference | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
This program features a discussion about the basics of litigation finance and how law firms are using it to create value for clients, mitigate risk and accomplish growth objectives.

Member Price: $59
Prospective Member Price: $79
Keywords: 2017 P3 Conference | Advanced | Business Development | Education | Large Firms | Medium Firms | Small Firms
This session explores the various methodologies for costing partner time in your firm’s profitability reporting and pricing models.

Member Price: $59
Prospective Member Price: $79
Keywords: 2017 P3 Conference | Business Development | Client Services | Education | Essential | Large Firms | Medium Firms | Small Firms
Hear how you can successfully incorporate the P3 elements required for sustainability and discover best collaboration practices from numerous in-house and law firm case studies.

Member Price: $59
Prospective Member Price: $79
Keywords: 2017 P3 Conference | Advanced | Business Development | Education | Large Firms | Medium Firms | Small Firms
Listen as PwC reviews the results from their most recent Billing Rate Survey, providing best practices and common pitfalls in analyzing benchmarking information.

Member Price: $59
Prospective Member Price: $79
Keywords: 2017 P3 Conference | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
Find out what you need to know to market to a consumer-based law practice by exploring how to find your marketing target and determine your marketing budget.

Member Price: $59
Prospective Member Price: $79
Keywords: 2017 LMA Annual Conference | Advanced | Business Development | Education | Large Firms | Medium Firms | Small Firms
In this session, hear how three firms used signature events to attract new business — from initial concept, to successful planning, to perfect implementation, to generating new relationships, referrals and clients.

Member Price: $59
Prospective Member Price: $79
Keywords: 2017 LMA Annual Conference | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
Examine how to build and launch a high-impact system to track newly filed litigation in courts across the country and hear how to best leverage a suite of technology tools to maximize your revenue.

Member Price: $59
Prospective Member Price: $79
Keywords: 2017 LMA Annual Conference | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
Hear about a case study focused on a systematic approach to identifying the most effective strategies for facilitating collaboration across multiple practice groups and a road map for implementation.

Member Price: $59
Prospective Member Price: $79
Keywords: 2017 LMA Annual Conference | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
Listen to an introduction of Fusion, a practical and straight-forward program that helps legal marketers jump into business development coaching or expand their programs.

Member Price: $59
Prospective Member Price: $79
Keywords: 2017 LMA Annual Conference | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
Listen as top sales and business development professionals discuss proven strategies for growing top-line revenue, galvanizing lawyer support and measuring success.

Member Price: $59
Prospective Member Price: $79
Keywords: 2017 LMA Annual Conference | Advanced | Business Development | Education | Large Firms | Medium Firms | Small Firms
Through case studies, three marketers provide details on their marketing programs. Learn a way to track and report departmental time and projects that enhance department staffing, workflow management and value to the firm.

Member Price: $59
Prospective Member Price: $79
Keywords: 2017 LMA Annual Conference | Advanced | Business Development | Education | Essential | Medium Firms | Small Firms
Following the approach of an Michelman & Robinson lawyer, hear tips for identifying and penetrating a new industry segment, irrespective of title or firm size. You’ll also learn the steps to solidify your position in an industry.

Member Price: $59
Prospective Member Price: $79
Keywords: 2017 LMA Annual Conference | Advanced | Business Development | Client Services | Education | Essential | Medium Firms | Small Firms
Solo marketers are challenged to move firm’s forward with limited time and resources, what can you do? Gain proactive solutions you can take back to your own firm and implement easily.

Member Price: $59
Prospective Member Price: $79
Keywords: 2017 LMA Annual Conference | Business Development | Communications | Education | Essential | Medium Firms | Small Firms
In this jam-packed program, gain information about business development best practices including research, RFP responses, pitch presentations, meeting preparation, lead generation, and business development plans and implementation.

Member Price: $59
Prospective Member Price: $79
Keywords: 2017 LMA Annual Conference | Business Development | Client Services | Education | Essential | Large Firms | Medium Firms | Small Firms
Learning Lab invites listeners to explore topics in high energy, “bite-size” segments. Through three segments, listen to a forum of cutting-edge material supplementing the standard programming.

Member Price: $59
Prospective Member Price: $79
Keywords: 2017 LMA Annual Conference | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
Learn how implementing an effective business development intensive can provide essential skills and create lasting behavioral changes that make the most of marketing resources and result in a greater return for the firm.

Member Price: $59
Prospective Member Price: $79
Keywords: 2017 LMA Annual Conference | Advanced | Business Development | Education | Medium Firms | Small Firms
Explore the results of the second annual LMA/Bloomberg Law joint legal marketing survey and take a deep dive into how and where law firms are investing in order to retain and grow their business.

Member Price: $59
Prospective Member Price: $79
Keywords: 2017 LMA Annual Conference | Advanced | Business Development | Education | Large Firms | Medium Firms | Small Firms
Law firms are recognizing how important it is to train the future, early in their career. Here from a panel that will discuss ways you can implement in your law firm.

Price: Complimentary for Members
Keywords: 2017 Webinar Recording | Business Development | Business Development Coaching/Training | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
Learn how webinars give you the advantage in the ON24 Platform and how to educate your team with 'webinar's that work.'

Price: Complimentary for Members
Keywords: 2017 Webinar Recording | Advanced | Business Development | Business Development Coaching/Training | Client Services | Education | Large Firms | Medium Firms | Process Improvement | Small Firms | Webinar
Join AALL in a panel discussion on the cross-selling between law firm marketing and library departments.

Price: Complimentary for Members
Keywords: 2017 Webinar Recording | Business Development | Competitive Intelligence | Education | Essential | Large Firms | Marketing Management and Leadership | Marketing Planning | Medium Firms | Small Firms | Webinar
Do you currently have video marketing strategy in your firm? this webinar with Joe Hammond founder of Red Pepper Group will provide a step-by-step overview of how to improve your strategy.

Price: Complimentary for Members
Keywords: 2017 Webinar Recording | Business Development | Communications | Education | Essential | Large Firms | Medium Firms | Message & Strategy Planning | Presentation skills | Small Firms | Webinar
If you are looking for a way to better your team, this webinar will teach you how to build a more collaborative culture that starts with your own team.

Price: Complimentary for Members
Keywords: 2017 Webinar Recording | Business Development | Business Development Coaching/Training | Dept Management and Motivation | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms | Webinar
This sponsored ON24 webinar with Adrian Lurssen, Co-Founder of JD Supra, will teach you how to properly market your webinar content and take full advantage of your own content.

Price: Complimentary for Members
Keywords: 2017 Webinar Recording | Business Development | Communications | Education | Essential | Large Firms | Medium Firms | Message & Strategy Planning | Presentation skills | Small Firms | Webinar
Do you know the most important components of a well-rounded pricing strategy? Have you ever wondered what is important in a pricing strategy? This webinar will help answer both questions for you.

Price: Complimentary for Members
Keywords: Advanced | Business Development | Business of Law | Education | Large Firms | Medium Firms | Profitability & Pricing | Webinar | Written Requests for Proposals
Join our speakers to learn how to make a story stick and a 5-part formula for constructing a good story. You will also determine 3 ways to practice the best deliveries for these stories. This webinar is in collaboration with the ABA Law Practice Division.

Price: Complimentary for Members
Keywords: Business Development | Communications | Education | Essential | Large Firms | Medium Firms | Message & Strategy Planning | Sales & Networking Techniques | Small Firms | Webinar
Are you the CMO in your firm? Do you need help with your succession planning? You will hear from two CMO's about what they are currently doing in their firms and what is happening throughout the country, when it comes to succession planning.

Price: Complimentary to CMO SIG Members
Keywords: 2017 Webinar Recording | Advanced | Business Development | Business Development Coaching/Training | Client Services | Education | Internal Client Communication & Feedback | Large Firms | Medium Firms | Small Firms | Webinar
Have you noticed that marketing technology companies have joined the legal space? Listen from Samantha McKenna, Patrick Fuller, and CMOs that have been in the industry, on ways they interact with service providers and challenges they face.

Price: Complimentary for Members
Keywords: 2017 Webinar Recording | Business Development | Business Development Coaching/Training | Client Services | Education | Essential | External Client Communication & Feedback | Large Firms | Medium Firms | Small Firms | Webinar
Join Samantha McKenna (ON24), Jennifer Bonesteel (Littler Mendelson), and Katie Munroe (Covington & Burling LLP) and there part two webinar series! These experts will be live to answer your toughest questions.

Price: Complimentary for Members
Keywords: 2017 Webinar Recording | Business Development | Business Development Coaching/Training | Client Services | Education | Essential | Large Firms | Medium Firms | Presentation skills | Process Improvement | Small Firms | Webinar
Are you looking at hosting a retreat for your company? This webinar will identify major goals of a revenue-focused retreat.

Price: Complimentary for Members
Keywords: 2017 Webinar Recording | Advanced | Business Development | Education | Large Firms | Medium Firms | Sales & Networking Techniques | Small Firms | Webinar
Date: October 31, 2017
Time: 12:00 p.m. CT

Ackert Inc. and LMA are proud to partner in delivering this special benefit webinar to assist the victims of hurricanes Harvey, Irma, and Maria. Join us to learn how to effectively encourage lawyers to overcome impersonal conversations.
Keywords: 2017 Webinar Recording | Business Development | Business Development Coaching & Training | Education | Essential | Large Firms | Medium Firms | Sales and Networking Techniques | Small Firms | Webinar
Socrates was famous for turning casual conversations into deep, meaningful discussions. Do you want to learn more about deep discussions? Join Steve Hughes on this webinar to learn that and how to increase ROI.

Price: Complimentary for CMO SIG Members
Keywords: 2017 Webinar Recording | Business Development | Coaching & Training | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
The webinar is intended to be viewed by anyone interested in submitting to the Your Honor Awards this year – regardless of whether you have applied before.

Price: Complimentary for Members
Keywords: 2017 Webinar Recording | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
Join the ABA , Legal Marketing Association, and the Managing Partner Forum on this collaborative effort designed to be a shared learning experience for today's busy young lawyer and the marketing and business development teams that support them.

Price: Complimentary for Members
Keywords: 2017 Webinar Recording | Business Development | Business Development Coaching & Training | Business of Law | Education | Essential | Firm & Practice Strategy & Planning | Large Firms | Medium Firms | Small Firms | Webinar
This panel discusses how to capture key metrics during the intake and management process among the Business Development branches, and how the industry changes are being folded into the process.

Member Price: $0
Prospective Member Price: $59
Keywords: 2014 P3 Conference | Advanced | Business Development | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms
Join the conversation as panelists discuss the importance of competitive intelligence in law firms. Expect to walk away with a handful of best practices to help support your strategic goals.

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Advanced | Business Development | Education | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms | Webinar
The following content is presented by the LMA Midwest Region. The Legal Marketing Technology Conferences are the largest conferences dedicated to technologies that law firm professionals use to identify, attract and support clients.
Keywords: 2016 LMA Technology Conference Midwest | Advanced | Business Development | Client Services | Communications | Conference Bundle | Education | Essential | Large Firms | Medium Firms | Small Firms | Technology Management
The following content is presented by the LMA Midwest Region. In this TED-style presentation, learn about data visualization for legal marketing and business development.

Member Price: $0
Prospective Member Price: $59
Keywords: 2016 LMA Technology Conference Midwest | Advanced | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
The following content is presented by the LMA Midwest Region. In this TED-style presentation, learn how to use Big Data to differentiate your firm in a crowded marketplace.

Member Price: $0
Prospective Member Price: $59
Keywords: 2016 LMA Technology Conference Midwest | Advanced | Business Development | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms | Technology Management
The following content is presented by the LMA Midwest Region. This session provides an overview of the four experience management solutions that firms use, and addresses the key process that firms use to make this a valuable resource.

Member Price: $0
Prospective Member Price: $59
Keywords: 2016 LMA Technology Conference Midwest | Advanced | Business Development | Client Services | Education | Essential | Large Firms | Medium Firms | Small Firms
The following content is presented by the LMA Midwest Region. Learn how to use gamification at your firm, as gamification becomes a staple of business development.

Member Price: $0
Prospective Member Price: $59
Keywords: 2016 LMA Technology Conference Midwest | Advanced | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
The CV SIG hosts their first webinar in 2017 - value-based pricing. Clients may have a hard time understanding this topic and this webinar will help you discuss the need for such an arrangement.

Price: Complimentary for Members
Keywords: 2017 Webinar Recording | Business Development | Education | Essential | Large Firms | Medium Firms | Profitability and Pricing | Small Firms | Webinar
Resources tight? Join this webinar to explore ways you can implement CI tactics as part of your service offerings. Zena Applebaum will share how CI can be a collaborative tool for small firms.

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Business Development | Education | Essential | Medium Firms | Small Firms | Webinar
These days legal marketers are being looked at to bring in new business to their firms. Watch as four Strategies authors and business development experts discuss tips to help attract new clients, including storytelling and predictive analytics.

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
Examine the benefits that law firms can expect from the next generation of websites—as well as their challenges. Learn how websites can be used as a proactive business development tool whose performance can be measured and optimized.

Price: Complimentary for Members & Prospective Members
Keywords: 2016 Webinar Recording | Advanced | Business Development | Education | Large Firms | Medium Firms | Small Firms | Webinar
Learn how to coach your lawyer’s LinkedIn endeavors, respective to their own behaviors and personality. Gain an overall understanding of the components that influence a lawyer’s reluctance to use LinkedIn and strategies that are will yield results.

Price: Complimentary for Members & Prospective
Keywords: 2016 Webinar Recording | Advanced | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
Join our panel of legal experts as they discuss the importance of incorporating "soft" skills training in both law firms and businesses alike. Learn some practical tips & tricks and walk away with the confidence to design a program for your firm.

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Advanced | Business Development | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms
Need help with the proposal process? Not sure where to start? Join us as two expert proposal managers describe how to navigate the proposal process and provide tips for guaranteed success.

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Business Development | Education | Essential | Medium Firms | Small Firms
This session explores how marketing and library departments, along with others in law firm management and administration can and should continually collaborate to ensure maximum efficiency and optimal client service.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Advanced | Business Development | Client Services | Education | Essential | Medium Firms | Small Firms
Listen into this session for insight on when and how to respond to RFPs, best practices to customize your pitches, where to find RFPs, and what systems (both internally and technologically) can be put into place to make the process just a bit easier.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Advanced | Business Development | Communications | Education | Essential | Medium Firms | Small Firms
Learning how to navigate your attorneys through the sales process is essential. Learn how to coach attorneys for business development success, and how to use specific strategies to adapt to your firm.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Advanced | Business Development | Education | Essential | Medium Firms | Small Firms
Gain key takeaways to build your relationship with the firm’s CFO as well as tangible marketing and business development program ideas. Learn how to create a plan to bridge the gap, to put your ideas into actions through collaboration and more.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Advanced | Business Development | Education | Essential | Marketing Management and Leadership | Medium Firms | Small Firms
Listen into this dynamic panel of corporate and in-house professionals as they discuss the keys to establishing a successful relationship between disciplines. Learn what did (did not) work and get a framework to produce results your attorney wants.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Advanced | Business Development | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms
Listen to this interactive session to learn the psychology behind visual storytelling and gain actionable ideas on how a visual content marketing strategy can enhance business development and build your firm’s brand.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Advanced | Business Development | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms
Moderated by a leading legal marketing and business development recruiter, listen in on this panel of CMOs from top law firms across the country as they share best practices and thoughtful guidance to novice legal marketers.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Business Development | Business of Law | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
This session covers a variety of fresh ideas on how to make law firm events unique and case studies featuring past LMA Your Honor Award winners. Get best practices for organizing engaging and successful events, and new ideas to implement at your firm.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Business Development | Client Services | Education | Essential | Large Firms | Medium Firms | Small Firms
In the data-driven market, librarians and research analysts have become a key resource for firms. Learn how your librarians can provide information to leverage the power of your data to help your attorneys retain clients and win new business.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Business Development | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms
Learn how marketing fits in your firm’s economic ecosystem in order to be most useful to your law firm. Gain key understandings about how your firm makes money, what it costs to support attorneys and the role you play in its economic success.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Business Development | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms
Join this program to look at the social media ethics rules that govern lawyers, the challenges of complying when marketing through facets of the Internet, and ways in which firms can maximize their awareness to potential clients ethically.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms | Technology Management
Find out the best way to create a practice-specific business plan, develop strategy with attorneys and fire up your public relations strategy. Teach your attorneys how they can use the same approach for targeting clients and prospects.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Advanced | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
Creating a winning proposal in response to a formal RFP can be painful if not approached correctly; but successful proposals are integral for client development. In this session, learn how to approach each phase of the proposal process with a plan.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Advanced | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
Join this presentation to learn key findings from the American Lawyer Media/Group Dewey Consulting’s 2015 Lateral Hiring Performance Survey and best practices identify the best cross marketing prospects for the new lateral partner.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Advanced | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
Listen in on this interactive session that explores how to augment and encourage business development activities by designing and playing games suited to each firm’s business development goals, practice structure and culture.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Advanced | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
This session guides law firm marketing professionals and business development teams in building effective business development programs. Learn strategies that engage and commit lawyers to the business development process.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Advanced | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
Mold your marketing and business development teams into strategic advisors. Hear the perspectives of various business development experts from law firms who are “getting it right” and how they grow their bottom line.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Advanced | Business Development | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
In this session, the results of an inaugural benchmark survey on trends in business development and legal marketing within law firms are revealed. While going over results, the session also explores the findings’ implications for the future.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Advanced | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
Feeling frustrated navigating this whole "content marketing" thing? Let's reboot! Join author Robert Rose as he discusses the transformation of content marketing and tips and tricks on how to conquer it.

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Advanced | Business Development | Communications | Education | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms | Technology Management | Webinar
Ever wondered what your firm's managing partners are thinking? Join us as we hear from two managing partners from The Managing Partner Forum as they answer your burning questions on marketing and business development in the law firm.

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Business Development | Education | Essential | Marketing Management and Leadership | Medium Firms | Small Firms | Webinar
CRM can be a crucial part of the firm’s marketing and business development efforts. Join Brenda Sleeper of Cole Valley Software and your co-chairs Diana Courson and Sheryl Miller for a 2.0 discussion on what to do once the CRM rollout is complete.

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Business Development | Education | Essential | Medium Firms | Small Firms | Technology Management | Webinar
Planning for client succession is crucial for maintaining client relationships. This program will cover inevitable obstacles and discuss practical tips for ensuring a smooth transition and bright future.

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Business Development | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
The following content is presented by the LMA Bay Area Chapter. Gamification of business development is simply another internal tool that can be used to help build engagement and confidence.

Member Price: $59
Prospective Member Price: $79
Keywords: 2015 Technology Conference/West | Advanced | Bay Area Chapter | Business Development | Education | Large Firms | Medium Firms | Small Firms
The following content is presented by the LMA Bay Area Chapter. This recording discusses the tech and CI sources and procedures necessary to identify contacts and more.

Member Price: $59
Prospective Member Price: $79
Keywords: 2015 Technology Conference/West | Bay Area Chapter | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
The LMA Your Honor Awards recognize overall excellence in legal marketing, business development and communications. Watch our panel showcase winners from this year’s awards program as participants hear about the strategy, and details of their success.

Member Price: $0
Prospective Member Price: $59
Keywords: Advanced | Business Development | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms
For law firms, connections made with clients have a profound effect on the amount of ongoing business. Examine how businesses are using interactive marketing to reach their clients at every point in the business cycle.

Member Price: $0
Prospective Member Price: $59
Keywords: 2014 LMA Annual Conference | Advanced | Business Development | Client Services | Education | Essential | Large Firms | Medium Firms | Small Firms
Learn how to take advantage of market disruption and data and client insights in this program. Get expert advice on how to use client and market intelligence in business development and planning by using driving trends in today’s legal market.

Member Price: $39
Prospective Member Price:$59
Keywords: 2015 | Advanced | Business Development | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms
Listen in on the most effective techniques for BD coaching and training. Learn how to tailor a program that leverages the individual strengths of its participants, and identify the metrics that will show you leading indicators to monetary returns for your firm.

Price: Complimentary for Members
Keywords: 2015 Webinar Recording | Advanced | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
Join this candid discussion between legal marketing leaders that have successfully progressed in their careers. Learn tips on how to stand out as a rising star, how to find the right mentor, and overall mistakes to avoid as you grow your career.

Price: Complimentary for Members
Keywords: 2015 Webinar Recording | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
Join the LMA Competitive Intelligence (CI) SIG to learn how to ask the right questions in a new Competitive Intelligence role, determine success factors in your firm, and launch a successful law firm CI function.

Price: Complimentary for Members
Keywords: 2015 Webinar Recording | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
Gain creative ways of using both resources you've heard of and new platforms to help you find ways to break through the creative block, manage your workload with online resources, and find free online tools that will accelerate your effectiveness at work.

Price: Complimentary for Members
Keywords: 2015 Webinar Recording | Advanced | Business Development | Education | Essential | Medium Firms | Small Firms | Webinar
Learn key findings from a recent study of hundreds of law firm leaders and discover what business development activities do and do not bear fruit in today’s competitive environment, and how technology is rising to meet the challenge.

Price: Complimentary for Members
Keywords: 2014 Webinar Recording | Advanced | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
Discover proven client-relationship strategies from these recorded conference sessions, and learn from this targeted education on managing strong client relationships. Gain the personal perspective to business development.

Member Price: $0
Prospective Member Price: $220
Keywords: Business Development | Client Services | Education | Essential | Large | Medium Firms | Small Firms
Listen to a step by step guide for starting a client feedback program in your law firm, mastering the interview process and using client feedback to develop meaningful follow-up activity to improve and enhance your firm’s client relationships.

Member Price: $0
Prospective Member Price: $220
Keywords: Advanced | Business Development | Client Services | Education | Essential | Large Firms | Medium Firms | Small Firms
Learn the foundations of making a strong impression to build your network through this dynamic webinar. By combining current business and psychological studies, gain practical insights to grow your network in your professional and personal life.

Member Price: $0
Prospective Member Price: $59
Keywords: 2014 Webinar Recording | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
Gain first-hand insights into the perceived differences between small and large law firms by experienced in-house counsel. Learn their selection criteria outside law firms, and ways in which your firm can stand out in today’s competitive market.

Member Price: $0
Prospective Member Price: $59
Keywords: 2014 LMA Annual Conference | Advanced | Business Development | Business of Law | Education | Essential | Small Firms
In an exercise facilitated by the LMA QuickStart® co-chairs, learn how marketing and business development departments can effectively work together to realize more streamlined business growth with a higher return on investment.

Member Price: $0
Prospective Member Price: $59
Keywords: 2014 LMA Annual Conference | Advanced | Business Development | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms
Law firms distribute content through alerts, blogs, webinars and social media, but thought leadership isn’t just pushing out content. This discussion covers the tools to use to drive conversation and engagement in order to become a marketing leader.

Member Price: $0
Prospective Member Price: $59
Keywords: 2014 LMA Annual Conference | Advanced | Business Development | Communications | Education | Large Firms | Medium Firms | Small Firms
This session highlights online marketing trends and shows examples of how they are being used to gain an advantage over the competition. Examine the underlying dynamics of online marketing to determine what tactics deliver results.

Member Price: $0
Prospective Member Price: $59
Keywords: 2014 LMA Annual Conference | Advanced | Business Development | Education | Large Firms | Medium Firms | Small Firms | Technology Management
Join experienced legal marketers as they present solutions to prevalent problems in business development. Insights range from techniques for integrating business development into your practice to tips for navigating firm politics.

Member Price: $0
Prospective Member Price: $59
Keywords: 2014 LMA Annual Conference | Advanced | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
Sixty minutes can change your professional networking outlook. This webinar successfully provides marketing professionals with a quick list of the 45 important tips their junior associates need to know as they enter the world of business development.

Member Price: $0
Prospective Member Price: $59
Keywords: 2014 LMA Annual Conference | Advanced | Business Development | Education | Large Firms | Medium Firms | Small Firms
The way the legal market consumes information changes by the minute. This panel describes the emerging “mobile mindset” and provides a real-world example of how a firm can adapt industry content for a millennial audience.

Member Price: $39
Prospective Member Price: $59
Keywords: 2014 LMA Annual Conference | Advanced | Business Development | Education | Large Firms | Medium Firms | Small Firms | Technology Management
This presentation discusses the ROI of coaching, specific ways to strengthen outcomes from coaching engagements, and suggests approaches to expand the impact of coaching programs. Gain tools needed to optimize coaching skills and measure efficiency.

Member Price: $0
Prospective Member Price: $59
Keywords: 2014 LMA Annual Conference | Advanced | Business Development | Education | Large Firms | Medium Firms | Small Firms
Establish yourself as a trusted expert providing business development guidance. This session gives step-by-step guidance on how to help your lawyers bring in business by knowing how to connect business development with overall strengths and strategy.

Member Price: $0
Prospective Member Price: $59
Keywords: 2014 LMA Annual Conference | Business Development | Education | Large Firms | Medium Firms | Small Firms
For firms to be competitive they must have relevance and understand their clients, markets and competitors. Through case studies, this session will help firms “get smart” and map out a winning CI strategy that will get firms ahead of competition.

Member Price: $0
Prospective Member Price: $59
Keywords: 2014 LMA Annual Conference | Advanced | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
Now that clients have tools to compare legal services they buy, it can be difficult to gain new business. Explore challenges and opportunities of the integrative approach between pricing, legal project management, marketing and practice development.

Member Price: $0
Prospective Member Price: $59
Keywords: 2014 LMA Annual Conference | Advanced | Business Development | Education | Large Firms | Medium Firms | Small Firms
Clients and firms are willing to explore options that previously didn’t exist. It’s a perfect storm for building relationships and business development,. Learn the capabilities of CRM that can be utilized for higher profit and client satisfaction.

Member Price: $39
Prospective Member Price: $59
Keywords: 2014 LMA Annual Conference | Advanced | Business Development | Education | Large Firms | Medium Firms | Small Firms | Technology Management
Successful marketers understand each generation has their own distinct preferences within work. This program provides insights into the four generations, and how you can construct and tailor your messages so they are heard by your target audiences.

Member Price: $0
Prospective Member Price: $59
Keywords: 2014 LMA Annual Conference | Advanced | Business Development | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms
Be a part of the intersection of big data, business development, process improvement and project management. Through the use of case studies, this panel looks at big data strategies in the marketing sector to help gain insight into data management.

Member Price: $0
Prospective Member Price: $59
Keywords: 2014 LMA Annual Conference | Advanced | Business Development | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms
For law firms, connections made with clients have a profound effect on the amount of ongoing business. Examine how businesses are using interactive marketing to reach their clients at every point in the business cycle.

Member Price: $0
Prospective Member Price: $59
Keywords: Advanced | Business Development | Client Services | Education | Essential | Large Firms | Medium Firms | Small Firms
This dynamic, interactive program shows you exciting ways to get people to say "tell me more about your practice." Learn how to engage clients and colleagues deeper , and walk away with strategies you can apply immediately.

Member Price: $0
Prospective Member Price: $99
Keywords: 2013 Webinar Recording | Business Development | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms
This lineup of dynamic, engaging speakers, in 10 just minutes each, deliver concise presentations on the theme “latest marketing technology ideas and applications”. Learn from their stories to help you optimize your own technological experience.

Member Price: $0
Prospective Member Price: $59
Keywords: 2013 LMA Annual Conference | Advanced | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms | Technology Management
The LMA Your Honor Awards recognize overall excellence in legal marketing, business development and communications. Watch our panel showcase winners from this year’s awards program as participants hear about the strategy, and details of their success.

Member Price: $0
Prospective Member Price: $59
Keywords: Advanced | Business Development | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms
It is mandatory for law firms to develop solid lateral integration programs in order to enhance their profitability and achieve cross-selling success. Learn time-tested strategies and tactics for maximizing lateral investment.

Member Price: $0
Prospective Member Price: $59
Keywords: 2013 LMA Annual Conference | Advanced | Business Development | Business of Law | Education | Large Firms | Medium Firms | Small Firms
Winning new business has been a primary focus and driving force in the legal industry for many years. Our panelists share the process of designing a Client Service Initiative that would be sustainable as a long-term commitment.

Member Price: $0
Prospective Member Price: $59
Keywords: 2013 LMA Annual Conference | Advanced | Business Development | Client Services | Education | Large Firms | Medium Firms | Small Firms
Panelists in dedicated strategic roles for prominent law firms discuss their positions and how they work with marketing and business development. Listen to how law firms have added these positions to help them achieve the firm’s strategic objectives.

Member Price: $0
Prospective Member Price: $59
Keywords: 2013 LMA Annual Conference | Advanced | Business Development | Business of Law | Education | Large Firms | Medium Firms | Small Firms
In this session, learn practical strategies, tactics and tools you can use to “break through” the traditional barriers to sales in law firms. Take away proven techniques that work in firms of any size, and from any legal background.

Member Price: $0
Prospective Member Price: $59
Keywords: 2013 LMA Annual Conference | Advanced | Business Development | Education | Large Firms | Medium Firms | Small Firms
In an industry where “content is king”, discover the development , market research, and optimization tools necessary for a successful content marketing strategy.. Learn to implement these skills to drive your business’s growth.

Member Price: $39
Prospective Member Price: $59
Keywords: 2013 LMA Annual Conference | Advanced | Business Development | Education | Small Firms | Technology Management
Technical writing is an essential skill for any marketing professional, as it reflects your ability to communicate clearly and efficiently. Learn the techniques to be clear, concise and crisp to become a more effective and persuasive writer.

Member Price: $39
Prospective Member Price: $59
Keywords: 2013 LMA Annual Conference | Business Development | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms
While business professionals know the importance of a plan, lawyers may choose to wing it, even when preparation has solid results. Learn the skills to collaborate with an attorney to help them execute a successful business development plan.

Member Price: $0
Prospective Member Price: $59
Keywords: 2013 LMA Annual Conference | Business Development | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms
Focus on the changing legal environment and ways to implement a successful client development process and strategy using technology. Learn how to use tools and technology to monitor a firm’s trends, competitor’s trends and how to bring in new business.

Member Price: $0
Prospective Member Price: $0
Keywords: 2012 Webinar Recording | Business Development | Education | Essential | Large Firms | Medium Firms
This panel brings together senior consulting marketers and senior legal marketers to discuss what legal marketers and business developers can learn from consulting, and where they see the future of professional services marketing.

Member Price: $0
Prospective Member Price: $59
Keywords: 2012 LMA Annual Conference | Advanced | Business Development | Education | Large Firms | Medium Firms | Small Firms
Learn how to implement a cost-effective business development mentoring program that leverages internal resources and requires a minimal budget. Build the structure of a practical, interactive program that can be adapted to a firm of any size.

Member Price: $0
Prospective Member Price: $59
Keywords: 2012 LMA Annual Conference | Advanced | Business Development | Business of Law | Education | Large Firms | Medium Firms | Small Firms
Turn the immense amount of client and market information into actionable intelligence. Real-life case studies describe how firms have successfully leveraged information into intelligence to support top-priority business development functions.

Member Price: $0
Prospective Member Price: $59
Keywords: 2012 LMA Annual Conference | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
Learn to articulate your firm's LPM process in the RFP to showcase your firm's knowledge of the client's industry, comfort with exploring alternative fee arrangements, and economic use of client, legal and monetary resources.

Member Price: $0
Prospective Member Price: $59
Keywords: 2012 LMA Annual Conference | Advanced | Business Development | Education | Large Firms | Medium Firms | Small Firms
Learn successful persuasive techniques necessary to the legal industry, including proven steps for building rapport with individuals at all levels of a firm and strategies for increasing the likelihood of a successful outcome.

Member Price: $0
Prospective Member Price: $99
Keywords: 2011 Webinar Recording | Advanced | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
This course discusses how attorneys and client teams can achieve results that demonstrate they understand the values or their client, as well as their business objectives.

Member Price: $0
Prospective Member Price: $59
Keywords: 2011 LMA Annual Conference | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
Learn to utilize data and creative strategic methods to achieve positive results for your marketing department. Be able to guide the firm in making better business decisions and support greater funding of your programs and efforts.

Member Price: $0
Prospective Member Price: $99
Keywords: 2011 Webinar Recording | Advanced | Business Development | Business of Law | Education | Large Firms
The LMA Your Honor Awards recognizes overall excellence in legal marketing, business development and communications. This panel discussion showcases winners from this year’s awards program.

Member Price: $0
Prospective Member Price: $59
Keywords: 2013 LMA Annual Conference | Advanced | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
Examine the strategy and elements of a winning client-focused pitch process. Review how to lead the pitch approach, elements of the pitch process, and using these lessons to further influence and improve pitching effectiveness.

Member Price: $0
Prospective Member Price: $59
Keywords: 2011 LMA Annual Conference | Advanced | Business Development | Communications | Education | Large Firms | Medium Firms
It is vital that attorneys develop strong marketing and business development skills in order to be competitive. Focus on the role legal marketers play in designing and supporting professional development programs for all attorneys.

Member Price: $0
Prospective Member Price: $59
Keywords: 2011 LMA Annual Conference | Advanced | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
This panel discussion brings together experienced administrative directors to share their perspectives on how process improvement and collaboration can provide competitive advantages and drive profitability by demonstrating proven techniques.

Member Price: $0
Prospective Member Price: $59
Keywords: 2011 LMA Annual Conference | Advanced | Business Development | Education | Large Firms | Medium Firms | Small Firms
CRM and ERM solutions have long been used to cross section clients, and keeps expanding to help marketers across areas. Learn how firms are using client intelligence to set marketing strategies, deploy intelligence to the attorney, and much more.

Member Price: $0
Prospective Member Price: $59
Keywords: 2011 LMA Annual Conference | Advanced | Business Development | Education | Large Firms | Medium Firms | Small Firms | Technology Management
In a highly competitive industry, it is important to stand out. In this session with three of the country’s pioneers in legal sales, get tips on how to drive money to your firm’s bottom line by creating lawyers who want to sell!

Member Price: $0
Prospective Member Price: $59
Keywords: 2011 LMA Annual Conference | Advanced | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
This webinar outlines the best practices on pre-interview preparation including training, internal and external research, and tips from successful interviewers. Gain the preparation tools and research sources to become a trustworthy interviewer.

Member Price: $0
Prospective Member Price: $99
Keywords: 2010 Webinar Recording | Advanced | Business Development | Client Services | Education | Large Firms | Medium Firms | Small Firms
Tackle the essential first steps in creating the buy-in, support and framework for a successful client feedback program. Understand the benefits of systematic client feedback, getting leadership support, how to select clients, and much more.

Member Price: $0
Prospective Member Price: $99
Keywords: 2010 Webinar Recording | Business Development | Client Services | Education | Essential | Large Firms | Medium Firms | Small Firms
Listen as experts share data from their In-House Advisory Counsel about what clients want in a lawyer and law firm relationships. Explore fresh ideas to help you create, define, and measure value with clients.

Member Price: $0
Prospective Member Price: $59
Keywords: 2010 LMA Annual Conference | Advanced | Business Development | Client Services | Education | Large Firms | Medium Firms | Small Firms
Understand the difference between marketing and business development processes by incorporating business development strategies into your general activities. Learn new business development techniques for your firm and to build your personal network.

Member Price: $39
Prospective Member Price: $59
Keywords: 2010 LMA Annual Conference | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
Learn how to evaluate ways in which your firm can stay relevant to clients, pinpoint where you can build real relationships, define value in a way that is meaningful for both parties, and offer value.

Member Price: $0
Prospective Member Price: $59
Keywords: 2010 LMA Annual Conference | Advanced | Business Development | Business of Law | Education | Large Firms | Medium Firms | Small Firms
Experts discuss their proven processes for leveraging client teams in order to deepen client relationships, enhance their brand and uncover cross selling opportunities. Understand their methods for your own use at your firm.

Member Price: $0
Prospective Member Price: $59
Keywords: 2010 LMA Annual Conference | Business Development | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
When Fast Forward® was implemented in 2004, a $150,000 investment resulted in an additional $7.5 million in fee receipts over 2 years for the involved attorneys. Presenters emphasize lessons learned, and the incorporation of the program into business.

Member Price: $0
Prospective Member Price: $59
Keywords: 2009 LMA Annual Conference | Advanced | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
This program provides participants with the knowledge to benchmark clients against industries and peer groups for pitch purposes. Learn how to detect and assess which clients are most at-risk when your competitors merge into your market.

Member Price: $0
Prospective Member Price: $59
Keywords: 2009 LMA Annual Conference | Advanced | Business Development | Education | Large Firms | Medium Firms | Small Firms
For a lawyer, there are only 15 people that will make, or break, their year. In this session, we discuss how to identify each type of contact, specific marketing and BD activities for each type and how to constantly refresh the list.

Member Price: $59
Prospective Member Price: $79
Keywords: 2015 LMA Annual Conference | Advanced | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
As a marketer, what is your role in successfully launching a startup? While most firms turn to their marketing professionals for assistance in the final stage, gain insights into how you can become an integral part of the process from day one.

Member Price: $59
Prospective Member Price: $79
Keywords: 2015 LMA Annual Conference | Advanced | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
Explore various services industries and identify commonalities that can help build a sales-oriented strategy that works, including a look at successful sales models, based on other industries, that have been put into place at several Am Law 100 firms.

Member Price:$59
Prospective Member Price:$79
Keywords: 2015 LMA Annual Conference | Advanced | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
This session brings together an external business development coach, a senior marketing and business development professional and the COO/CFO of a law firm to discuss the team effort required to successful advance an attorney.

Member Price: $59
Prospective Member Price: $79
Keywords: 2015 LMA Annual Conference | Advanced | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
During this program, managing partners explore approaches to increase organizational awareness and action from partners, often leading to greater teamwork, client focus, revenue, growth and profitability.

Member Price: $59
Prospective Member Price: $79
Keywords: 2015 LMA Annual Conference | Advanced | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
Matt Parfitt and Vik Gupta present best practices and the Crowell & Moring case study on developing a business development led alumni program, from setting clear objectives and strategy, to effective execution and ultimately business growth.

Member Price: $59
Prospective Member Price: $79
Keywords: 2015 LMA Annual Conference | Advanced | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
Following Mary Crane’s successful 2014 session, she’s back to discuss the natural strengths of your junior associates and specific actions they must undertake after networking events to transform their new contacts into clients.

Member Price: $59
Prospective Member Price: $79
Keywords: 2015 LMA Annual Conference | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
This program explores specific activities and approaches to marketing and business development used by successful rainmakers.

Member Price: $59
Prospective Member Price: $79
Keywords: 2015 LMA Annual Conference | Advanced | Business Development | Education | Essential | Medium Firms | Small Firms
Insurance defense work is often the life-blood of small and mid-sized law firms, yet you rarely hear about ways to develop new business with insurance companies. Our panel covers just that and includes several individuals within the industry.

Member Price: $59
Prospective Member Price: $79
Keywords: 2015 LMA Annual Conference | Advanced | Business Development | Education | Essential | Medium Firms | Small Firms
Attorneys representing various firms share real-life stories of how their marketers scored points that mattered. This illuminating session may plant the seeds for future high-value deliverables that will guide you in helping your firm prosper!

Member Price: $59
Prospective Member Price: $79
Keywords: 2015 LMA Annual Conference | Advanced | Business Development | Education | Essential | Medium Firms | Small Firms
Gain insight into the perceived differences between small and large law firms from in-house counsel hiring both. Additionally, learn the criteria used to select outside law firms, and ways your firm can stand out in a competitive market.

Member Price: $59
Prospective Member Price: $79
Keywords: 2015 LMA Annual Conference | Advanced | Business Development | Education | Essential | Medium Firms | Small Firms
Start developing the next generation of rainmakers by following this 4-step process, including analyzing the generational changes happening in law firms, analyzing how those challenges can be magnified in a small firm, and more.

Member Price: $59
Prospective Member Price: $79
Keywords: 2015 LMA Annual Conference | Advanced | Business Development | Education | Essential | Medium Firms | Small Firms
Listen in on a group discussion around successful business development actions, and walk away with solid ideas for future implementation.

Member Price: $59
Prospective Member Price: $79
Keywords: 2015 LMA Annual Conference | Advanced | Business Development | Education | Essential | Medium Firms | Small Firms
Successfully leading a kick-off meeting is an important skill for development professionals and lawyers who are looking to take a more assertive role in leadership.

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Business Development | Education | Essential | Medium Firms | Small Firms | Webinar
As we move into 2017, what does the landscape look like for law firm CMOs? The role has changed in many ways, from the skills required to the compensation paid.

Price: Complimentary for CMO SIG Members
Keywords: 2017 Webinar Recording | Advanced | Business Development | Education | Large Firms | Medium Firms | Small Firms | Webinar
The CI SIG partners with AALL to explore the relationship benefits between law firm marketing departments and libraries.

Price: Complimentary for Members and Prospective Members
Keywords: 2017 Webinar Recording | Business Development | Education | Essential | Large Firms | Medium Firms | Novice/Competent | Small Firms | Webinar