The legal profession is based on facts and precedent. Through primary and secondary industry research, LMA provides data and tracks trends that show how the role of legal marketers continues to evolve. Dig in to these research reports to find the information you need to make the case for your next big project:
Where Are We Now? Revealing the Latest Trends in Legal Marketing and Business Development
How has the role of legal marketing changed since our 2016 survey? Are CMOs more common today than they were even two years ago? With whom do legal marketers interact at client organizations? Do first chair marketers have a seat at the table for firm strategy and leadership meetings? What is the most ubiquitous marketing and business development technology in firms today? Find the answers to these questions and many more in this joint LMA and Bloomberg Law survey of 190 marketing/business development professionals and 135 attorneys.
Aligning Marketing and Business Development Resources for Law Firm Growth
How well are marketing/business development priorities aligned to firm priorities? What are those priorities and how is that impacting marketing spend? How are most marketing/business development departments structured? What does staffing look like? How many attorneys are there per marketer at the typical firm? What are typical budgets and how are they allocated across channels and tactics? How do law firms approach differentiation and business intelligence? Where are firms investing in terms of practice areas and geographies? Dig in to the responses from these 167 marketing/business development professionals and find a treasure-trove of useful stats and statistics to help sell your next structural or budgetary pitch.
Are We There Yet? Revealing the Latest Trends in Legal Marketing and Business Development
Our first benchmarking study, this 2016 survey set the baseline for measuring trends in legal marketing and business development. This survey revealed that 67% of attorneys and marketers agree that their firms are increasing emphasis and focus on business development and marketing efforts. In addition to exploring areas of investment, this study also asked attorneys and marketing/business development professionals about the state of their relationships, the types of technology they each find most helpful for marketing and business development efforts, and how they perceive the role of marketing/business development professionals within their firms. Responses from 172 marketers and 114 attorneys, make this a good snapshot of the state of legal marketing from both perspectives.
Bridging The Gap: The State of Technology in Legal Business Development
This deep dive into the results of the 2016 Joint LMA-Bloomberg Law Survey related to marketing and business development technology reveals trends and opportunities for increased success. Reaching the next level of productivity and sophistication in marketing and business development across the firm will require successful use of technological tools. In this report, hear some of the most common pitfalls cited by those who have succeeded, and failed.
How much are firms of different sizes spending on submissions to rankings and lists? What about the man-hours that go in to creating these submissions? How do you determine whether the results are worth the effort? Find out in this joint LMA and LFMP research conducted by BTI Consulting Group.
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