Professional Advocacy

Professional Advocacy

Join forces with LMA to advocate for the legal marketing profession and collaborate with others driving change industrywide.

Through its advocacy initiative, LMA is dedicated to elevating the profession of legal marketing within the industry. Our efforts help firm management understand and appreciate the impact legal marketers can have on the business of law.

The LMA Professional Advocacy Working Group, under the auspices of the Advocacy Advisory Council, generates data, resources and media coverage to demonstrate the impact legal marketers are having on their firms’ strategic success.

Help Us "Spot" Stories

Through LMA's Advocacy Initiative, we are raising the profile of thousands of professionals in the legal marketing industry, and addressing issues of importance to members. In order to do this, however, we need your help. We are looking to you to "spot" stories that support our Advocacy Initiative, and could be used for media pitches, blog posts, Strategies articles and more.

Check out our Story Spotters Guidelines for more information and submit story ideas by contacting us with "Advocacy" as the subject of your email.